AIROTEL Campings

What AIROTEL Campings does

AIROTEL Campings is a French association (FACS) headquartered in Bayonne, France, operating since 1983 as a quality-label brand grouping 33 independent 4 and 5-star campings distributed across 9 French regions. The company functions as a direct-to-consumer booking platform and online directory at airotel.com, where visitors can browse, compare, and reserve accommodations at member campsites. Member campings range from seaside and mountain destinations to countryside locations, offering mobile homes (Essential to Prestige luxury tiers), traditional pitches, unusual accommodations (chalets, cottages, bungalows, caravans), and accessible units for persons with reduced mobility. Revenue is generated primarily through membership/listing fees paid by independent campsite owners to operate under the Airotel quality brand, with a stated 'no commissions' positioning that differentiates the platform from OTAs.

The brand architecture includes three sub-labels targeting adjacent tiers of the independent camping market: Indés Campings (3-star), Treflio (3-star, launched 2019), and Bifolia (2-star, launched 2021). The website accepts VACAF and ACSI camping cards as payment options, broadening accessibility for families and international/loyalty customers. Customer segments span families and groups (primary), glamping/luxury seekers (primary), couples, and traditional campers who bring their own equipment.

The underlying technology is non-proprietary — a standard directory and booking website with Google Analytics tracking. The company has no disclosed API, no mobile application, and no AI/ML capabilities. Operations are powered by SoCoquelet, the entity behind the Airotel website. With 11-50 employees, no external investment, and a 40+ year operating history, AIROTEL represents a stable, association-based marketing network rather than a technology-driven growth company.

Name

AIROTEL Campings

Legal name

Association FACS

Website

https://airotel.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

AIROTEL Campings is a French association operating since 1983 as a quality-label brand and booking platform for 33 independent 4 and 5-star campings across 9 French regions, serving families, couples, and glamping seekers through its airotel.com directory with a no-commission model.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality (Camping Services)

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Cabin & Cottage Campgrounds (THAGAOAD), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

Keywords

• Outdoor hospitality
• Camping accommodations
• Campsite directory
• Luxury camping
• Holiday rentals

Headquarters

HQ city

Bayonne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Camping Directory/Membership Fees: AIROTEL operates as a brand/label that groups 33 independent French campings. Revenue appears to come from membership/listing fees paid by independent campsite owners to be part of the Airotel quality brand and network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AIROTEL Campings is a French quality-brand directory and online booking platform that groups 33 independent 4 and 5-star campsites across 9 regions of France. It sells camping vacations through curated accommodations including mobil-homes (Essential to Prestige tiers), traditional emplacements for tents/caravans/camping-cars, unusual lodgings (chalets, cottages, bungalows, bengalis, roulottes), and accessibility-adapted units. Each campsite property independently provides on-site amenities such as aquatic parks, heated pools, wellness/spa, children's and teens' clubs, and sports facilities.

Product overview

Airotel Campings is a quality brand representing 33 high-end 4 and 5-star campsites across France. The platform offers a portfolio of camping accommodations including mobile homes (ranging from Essential to Prestige luxury tiers), traditional pitches with/without private sanitary facilities, unusual accommodations (chalets, cottages, bungalows, caravans), and accessibility-focused units. Individual campsite properties feature varying amenities such as aquatic parks, waterslides, heated pools, wellness/spa facilities, children's clubs, sports fields, and entertainment programs. The company operates across multiple French regions including Nouvelle-Aquitaine, Bretagne, Occitanie, Pays de la Loire, Normandie, and Centre-Val de Loire.

Differentiator

Problem solved

Functional benefit

Brands

• Indés Campings: Reference label grouping independent campings rated 3 stars.
• Treflio
• Bifolia

Products and services

• Mobil-homes
• Emplacements (Camping Pitches)
• Mobil-home de Luxe
• Mobil-home avec Spa Privatif
• Hébergements Insolites (Unusual Accommodations)
• PMR (Accessibility Accommodation)
• Emplacements avec Sanitaires Privés
• Camping La Mignardière
• Camping Le Raguenes Plage 4-star campsite in Névez, Finistère (Bretagne), set in a 7-hectare wooded park with a heated aquatic area, waterslides, wellness center, and a 300m path to Tahiti beach.
• Camping Le Soleil 5-star campsite in Argelès-sur-Mer, Pyrénées-Orientales (Occitanie), a 10-hectare property with direct beach access, a 1,500 m² heated pool, waterslides, jacuzzi, and kids'/teens' clubs.
• Camping La Boutinardière 4-star campsite in Pornic, Loire-Atlantique (Pays de la Loire), with 404 pitches, a large aquatic complex, balneotherapy, spa, and a children's club (Easter and summer).
• Camping La Roseraie Campsite in La Baule-Escoublac, Loire-Atlantique (Pays de la Loire), with 316 pitches and a heated aquatic park featuring 5 waterslides, aqua-play areas, tennis, a fitness room, and a children's club.
• Camping Airotel Pyrénées Campsite in Esquièze-Sère, Hautes-Pyrénées (Occitanie), located within the Pyrenees National Park, featuring a heated indoor pool, wellness area (spa, jacuzzi, hammam), and mountain activities.
• Camping Airotel L'Océan Campsite in Lacanau, Gironde (Nouvelle-Aquitaine), on a 9.5-hectare forest setting, offering luxury mobile homes across 4 ranges (Essential, Comfort, Premium, Prestige), a unique aquatic park, and children's/teen clubs.
• Camping La Côte d'Argent 5-star campsite in Hourtin Plage, Gironde (Nouvelle-Aquitaine), with a 9,000 m² heated aquatic area, 100 km of cycling paths, cottages for 4-8 persons, and clubs for ages 6-17.
• Camping Étang des Haizes 4-star campsite in Normandy with a heated outdoor pool, 4-slide toboggan, paddling pool, whirlpool bath, multisport field, and evening entertainment.
• Camping Itsas Mendi Campsite in Saint-Jean-de-Luz, Pyrénées-Atlantiques (Nouvelle-Aquitaine), with a covered/uncovered aquatic area, waterslides, a children's club from age 6, jacuzzi, sauna, and massages.
• Biarritz Camping Campsite in Biarritz, Pyrénées-Atlantiques (Nouvelle-Aquitaine), located 700m from the beach and near the International Golf Center and Ocean/Surf City, with a privileged location.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Huttopia: Operator of premium glamping and nature camps across France and internationally, with a comparable upscale outdoor-hospitality positioning and central booking platform.
• Les Castels: French network of independent quality campings using a brand label model, directly comparable to Airotel's curated-network approach.
• Yelloh! Village: Network of independent upscale campings in France and Europe operating under a quality label with central booking. Most direct competitor to Airotel's curation-plus-distribution model.
• Camping Paradis: French network of independent campings operating under a recognized TV-branded quality label with central booking; comparable curated brand structure.
• Flower Campings: French network of independent 3-5 star campings operating under a brand label with central booking and marketing. Closely comparable membership-style approach.

Broad incumbents

• Tohapi: Major European camping holiday distributor sourcing inventory from independent operators across France and southern Europe; comparable as a multi-camping booking platform.
• Sandaya: One of France's largest vertically-integrated camping operators with owned and managed 4-5 star sites. Comparable premium positioning but bigger scale and partial ownership.
• Vacanceselect: European camping broker and tour operator offering stays at a broad portfolio of independent French campings; comparable discovery/booking role for outdoor holidays.
• Lookea / TUI France (outdoor holidays): Large tour operator with a dedicated outdoor/camping holiday brand selling French camping stays; comparable as a third-party channel addressing the same end consumer.

Regional players

• Eurocamp: UK-headquartered outdoor-holiday specialist focused on family camping in France; comparable in operating model (multi-property booking) and customer overlap, though primarily UK-facing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/airotel-campings

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIROTEL Campings