Air Solution Company

What Air Solution Company does

Air Solution Company, legally operating as The Newway Company dba, is a Michigan-based manufacturer of externally mounted air intake filter screens for HVAC and mechanical equipment, with manufacturing operations in Farmington Hills, MI and principal office references in West Chester, OH. The company's flagship product, Cottonwood Filter Screens, consists of UV-resistant, non-electrostatic vinyl-coated polyester mesh filters engineered specifically for high-volume, high-velocity air movement systems including cooling towers, air handling units, air-cooled chillers, dry coolers, condenser coils, and intake louvers. The screens filter airborne debris (cottonwood seed, leaves, insects, pollen, construction debris, snow) at the point of entry before it enters mechanical systems, with documented performance including less than 1/10 inch w.g. static pressure drop at 600 fpm air velocity and a service life of up to 15 years. The product portfolio extends to complementary protective systems including the Hail Master universal hail guard, Snow Stopper Screens, Weather Guard HVAC winterization, and multiple mounting systems (Magna-Track magnetic, MegaBond track, Peel & Stick twist-lock, pulley mount, roller track). Technology is protected by 10 granted US patents and multiple international patents covering both filter architecture and mounting innovations.

The company serves customers across commercial/industrial HVAC, data centers, healthcare, government, education, and manufacturing process cooling segments, with documented installations at a major global internet company's 10 LEED-certified data centers (50 cooling towers), BBC Broadcasting House, Westminster City Hall, Bloomberg Docklands, Baptist Hospital East, and multiple UK universities. Revenue is generated through one-time hardware sales of made-to-measure products priced by application, size, and filter grade, with a 5-15 year factory warranty. Distribution is multi-channel and primarily indirect, relying on Distributors, Manufacturer Representatives, Re-sellers, OEMs, and direct engagement with Engineering Firms for bid and spec projects; the exclusive UK distributor ECEX handles the United Kingdom market. The company markets through its website (extensive resource library with case studies, calculators, specification templates, and video content), a toll-free 800 number, and channel partner materials, with case-study-driven messaging centered on quantifiable outcomes including 2-5% energy savings, up to 75% maintenance time reduction, and up to 60% internal filter life extension. The company is privately held, founder/family-operated (Ken Simmons and Randy Simmons in President and VP roles), with no external funding or parent company identified.

Name

Air Solution Company

Legal name

The Newway Company dba Air Solution Company

Website

https://airsolutioncompany.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Air Solution Company (The Newway Company dba) manufactures externally mounted Cottonwood Filter Screens and complementary mounting/protection systems for HVAC equipment, serving data center, healthcare, government, education, and commercial-industrial customers across North America, the UK, and EU via distributors, OEMs, and engineering firms.

Ownership category

akta.pro rank

Product category

HVAC Protective Filter Screens

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

akta.pro secondary industries

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI), Dust Collection & Air Filtration Equipment (Industrial) (IMAHALAF)

Keywords

• HVAC filter screens
• Air intake protection
• Condenser coil filters
• Hail guards HVAC
• Weather protection screens

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Air Intake Filter Screen Products: One-time hardware sales of externally mounted air intake filter screens for HVAC equipment including cooling towers, chillers, condenser coils, and air handling units. Products sold through distributors, resellers, and OEMs with various mounting options and filter grades.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Air Solution Company manufactures and sells externally mounted air intake filter screens designed to protect HVAC equipment from airborne debris, hail, and weather damage. The company offers distinct residential and commercial/industrial product lines, including Cottonwood Filter Screens, Hail Guards, Weather Guards, and proprietary mounting systems, sold through HVAC distributors, manufacturer reps, resellers, OEMs, and an exclusive UK distributor.

Product overview

Air Solution Company (The Newway Company dba) manufactures externally mounted air intake filter screens for HVAC and mechanical equipment. The core product is the Cottonwood Filter Screens line—specially engineered mesh screens that mount on the outside of equipment to stop airborne debris before it enters the system. The product portfolio includes: Cottonwood Filter Screens (the flagship product line for residential, commercial, and industrial applications), Hail Guard Protection products (The Hail Master™ Universal Hail Guard and Hail Guard Standoff Frames), mounting systems (Magna-Track Magnetic Filter System, MegaBond Track Mounting, Track Mount System, Pulley Mount Filter System, and Peel & Stick Quick Release Twist Lock Fasteners), seasonal protection (Weather Guard HVAC Winterization and Snow Stopper Screens), and specialized variants (Flex Filter Screens, Cooling Tower Air Intake Screens). The filters feature UV & flame resistance, non-stick surfaces for easy cleaning with brooms or hoses, and minimal static pressure impact on high-volume air movement systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Cottonwood Filter Screens Externally mounted filter screens engineered to block cottonwood seeds, leaves, and airborne debris from entering HVAC equipment while preserving airflow and energy efficiency. Designed for both residential and commercial/industrial HVAC applications.
• Hail Guards Protective hail guards installed externally on HVAC condenser units and air handlers to prevent hail-related damage to coils and equipment housings.
• Weather Guards Weather protection screens that shield outdoor HVAC units from environmental conditions, extending equipment life and reducing weather-related maintenance.
• Mounting Systems Proprietary mounting hardware and systems designed to install filter screens, hail guards, and weather guards securely on a variety of HVAC equipment configurations.
• Residential Condenser Coil Filters A residential product line of condenser coil filters targeted at homeowners and small residential properties to protect outdoor AC units from debris and weather damage.
• Commercial & Industrial Filter Screens A commercial and industrial product line of filter screens engineered for larger HVAC installations including rooftop units, air handlers, and process cooling equipment in commercial, institutional, and industrial facilities.

Quantifiable outcome

• 5% fan motor energy savings on cooling towers (verified by major internet company case study)
• +11 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• ECEXflagshipChannel Partner/ Reseller/ DistributorECEX is the exclusive Distributor Partner in the UK for Air Solution Company. They market and install Air Intake Screens throughout the UK, serving as the primary channel partner for the UK market. ECEX has installed screens at multiple high-profile UK locations including BBC Broadcasting House, Westminster City Hall, major universities, and financial institutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camfil: Global manufacturer of commercial and industrial air filters and air filtration solutions. Camfil is a direct competitor in HVAC air filtration, and Air Solution Company's own website distributor/contact links appear to redirect to Camfil, indicating channel overlap or affiliation between the two.
• Donaldson Company: Manufacturer of filtration systems for industrial and commercial applications, including air intake filtration for engines, compressors, and HVAC equipment. Donaldson competes directly in industrial and commercial air filtration with comparable target buyers.
• Koch Filter: Manufacturer of air filtration products for commercial and industrial HVAC systems, including high-efficiency panel, bag, and HEPA filters. Directly comparable product category with overlapping distribution to mechanical contractors and facility engineers.
• Filtration Group: Producer of air, liquid, and fluid filtration products for industrial and life science markets. Competes in industrial air filtration with similar product breadth across HVAC, process, and cleanroom applications.
• AAF Flanders: Manufacturer of air filtration products for commercial, industrial, and cleanroom applications. Overlaps directly with Air Solution Company in HVAC intake filtration and serves similar engineering and facility buyer profiles.

Emerging players

• Purafil: Specialty air filtration and air quality company focused on molecular and particulate filtration for critical environments. Adjacent product category with comparable target buyers in healthcare, data centers, and commercial buildings.
• SPX Cooling Technologies: Manufacturer of cooling towers, evaporative fluid coolers, and air-cooled condensers for HVAC and industrial applications. A complementary equipment maker whose products are direct application targets for Air Solution's cooling tower air intake screens.

Broad incumbents

• MANN+HUMMEL: Global filtration company serving automotive, industrial, and life science markets with a broad air filtration portfolio. A much larger incumbent whose industrial air filtration line competes in the same HVAC and process cooling categories.
• Freudenberg Filtration Technologies: Producer of industrial and automotive filtration solutions including HVAC and cleanroom air filters. Competes as a broad incumbent in industrial air filtration with comparable end-customers.
• 3M (Filtration Division): Diversified manufacturer with an air filtration portfolio serving commercial, industrial, and residential HVAC markets. Acts as a broad incumbent competitor with established channel relationships at facility managers and OEMs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/air-solution-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air Solution Company