What Airconditioning Warehouse Sales does

Airconditioning Warehouse Sales (legal entity Mannix Electrical Pty Ltd, also trading as Airware Sales and AWS) is an Australian air conditioning and heating wholesaler and retailer operating a supply-only distribution model across South Australia and Victoria. The company runs five warehouse showrooms — four in the Adelaide metro area (Plympton, Salisbury Plain, Lonsdale, Woodville South) and one in Ravenhall, Victoria — alongside an e-commerce storefront on airwaresales.com.au. Its catalog spans ducted gas heating, ducted reverse cycle air conditioning, electric panel heating, evaporative coolers, hi-wall split systems, ceiling and floor cassettes, window units, portable coolers, and a substantial spare parts inventory, sourced from nine manufacturers including Mitsubishi, Panasonic, Fujitsu, LG, Hitachi, Bonaire, Teco, Heatstrip, and Convair.

The business serves two primary customer segments: homeowners purchasing residential cooling and heating systems, and tradies/installers purchasing units and replacement components through a wholesale trade account program. Pricing is structured around standard retail list prices on the website, exclusive trade wholesale pricing for registered tradies, and Humm Buy Now Pay Later finance for consumer credit purchases. The company deliberately does not provide installation or design services, instead supplying business cards of local installers to retail customers — a model choice that strips overhead and underpins its price competitiveness.

Airconditioning Warehouse Sales has operated for over 50 years under the Mannix Electrical Pty Ltd corporate structure, is privately held with no disclosed institutional investors or parent company, and is reported to have only 5 employees despite the multi-location footprint. No funding rounds, acquisitions, patents, or proprietary technology have been disclosed, and revenue is not publicly reported. The strategic posture is that of a stable, regionally anchored distribution business extending incremental geographic and digital reach rather than pursuing venture-style scaling.

Name

Airconditioning Warehouse Sales

Legal name

Mannix Electrical Pty Ltd

Website

https://airwaresales.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Airconditioning Warehouse Sales (Mannix Electrical Pty Ltd) is an Australian air conditioning and heating wholesaler operating five warehouse showrooms across South Australia and Victoria, supplying split systems, ducted systems, and spare parts from nine major brands to homeowners and trade installers.

Ownership category

akta.pro rank

Product category

Air Conditioning & HVAC Retail/Wholesale

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Air conditioning wholesale
• HVAC equipment supply
• Split system air conditioners
• Ducted gas heating
• Evaporative cooling systems

Headquarters

HQ city

Plympton

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Air Conditioning Unit Sales: Sales of complete air conditioning units including split systems, ducted systems, evaporative coolers, window units, and portable air conditioners from major brands like Mitsubishi, Panasonic, Bonaire, Fujitsu, LG, Hitachi, and Teco.
2. Spare Parts and Accessories: Sales of replacement parts, filters, controllers, motors, capacitors, and other components for air conditioning systems. Extensive range of Bonaire, Fujitsu, LG, Panasonic, and Hitachi spare parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Airconditioning Warehouse Sales is a wholesale and retail supplier of air conditioning units, heating systems, and spare parts operating across South Australia and Victoria. The company sells split systems, ducted reverse cycle, ducted gas heating, evaporative coolers, window units, portable coolers, ceiling/floor cassettes, and electric panel heaters from major brands including Mitsubishi, Panasonic, Bonaire, Fujitsu, LG, Hitachi, Teco, Heatstrip, and Convair. It operates on a supply-only model, providing competitive wholesale pricing without installation or design services.

Product overview

Airconditioning Warehouse Sales is a B2B air conditioning wholesaler and distributor operating across South Australia and Victoria. The company specializes in the supply of air conditioning units, heating systems, and spare parts from multiple major brands. Their product portfolio includes ducted gas heating, ducted reverse cycle systems, electric panel heating, evaporative air conditioning, portable coolers, hi-wall split systems, ceiling/floor cassettes, and window units. They carry brands including Mitsubishi, Panasonic, Fujitsu, LG, Hitachi, Teco, Bonaire, Heatstrip, and Convair. The company operates on a supply-only model, focusing on competitive wholesale pricing without providing installation or design services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hi-Wall Split Air Conditioners Wall-mounted split system air conditioners with separate indoor and outdoor units for room-specific cooling and heating, sold to homeowners and tradies.
• Ducted Reverse Cycle Air Conditioning Centralized HVAC systems providing both heating and cooling through ductwork, using reverse cycle technology for year-round climate control in homes and buildings.
• Ducted Gas Heating Centralized gas heating systems installed within ductwork to distribute warmth throughout entire buildings, sold to homeowners and trade professionals.
• Evaporative Air Conditioning Water-based cooling systems using evaporation to cool fresh air, suitable for dry Australian climates, available in various sizes from brands like Bonaire and Convair.
• Portable Coolers & Fans Mobile cooling and ventilation units for temporary or supplemental climate control in residential settings.
• Window Air Conditioners Self-contained window-mounted units for cooling individual rooms, including wall units from brands like Teco.
• Ceiling & Floor Cassettes Recessed air conditioning units installed in ceilings or mounted near floors for discrete climate control in residential and light commercial spaces.
• Electric Panel Heating Wall-mounted electric heating panels providing direct heating for individual rooms or spaces.
• Spare Parts & Accessories Replacement components, controllers, filters, motors, capacitors, and accessories for air conditioning systems, with 259 different items in stock from brands like Bonaire, Fujitsu, LG, Panasonic, and Hitachi.
• Trade Account Program Signup-based program for tradies and HVAC installers providing exclusive wholesale pricing on all installation accessories, components, and air conditioning units.

Quantifiable outcome

• Air conditioning systems available from multiple leading brands at wholesale prices
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Aircon Online: Online-focused Australian air conditioning retailer with delivery nationwide and trade pricing. Comparable on supply-only model, multi-brand portfolio, and dual trade/retail motion, though AWS differentiates with physical showrooms.
• The AC Outlet: Australian online and warehouse-based air conditioning retailer selling split systems, ducted systems, and spare parts from major brands at competitive prices. Most directly comparable peer due to near-identical supply-only model, brand mix (Mitsubishi, Panasonic, Fujitsu, LG, Daikin), and homeowner + trade dual GTM.
• MyAircons: Australian air conditioning retailer/wholesaler operating online with trade pricing for installers. Comparable product range (split systems, ducted, multi-head) and brand portfolio to AWS, with similar competitive positioning on price.
• Heat & Cool: Australian air-conditioning specialist retailer operating showrooms and an e-commerce site across multiple states. Directly comparable on product category (split, ducted, evaporative), target segments (homeowners and trade), and competitive price positioning.

Broad incumbents

• Harvey Norman: Major Australian and global retailer of home appliances including air conditioners from multiple brands. Competes with AWS on retail split-system sales through showrooms and online, with broader retail assortment.
• Daikin Australia: Australian subsidiary of global HVAC manufacturer Daikin, selling direct and through authorised dealers. Competes with AWS by offering a strong single-brand portfolio and increasingly direct online channels that bypass independent distributors.
• Reece Group: ASX-listed Australian distributor of plumbing, HVAC, bathroom, and water-heating products with hundreds of branches nationwide. Broad incumbent that overlaps with AWS in HVAC distribution and trade-account service, but operates at far greater scale across adjacent categories.
• Tradelink: National Australian plumbing and HVAC distributor with extensive trade branch network. Comparable trade-account motion and HVAC equipment focus, but broader product portfolio and larger scale than AWS.
• Mitsubishi Electric Australia: Australian arm of leading HVAC manufacturer. A key supplier to AWS that increasingly sells direct through authorised-dealer networks and online channels, representing both a key partnership and a disintermediation risk.

Regional players

• Fujitsu General Australia: Australian subsidiary of Fujitsu General, one of AWS's largest stocked brands. Operates its own dealer network and online channels in Australia that overlap with AWS's customer base, illustrating the brand-direct competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/airwaresales
• LinkedInlinkedin.com/company/airconditioning-warehouse-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airconditioning Warehouse Sales