（株）エアウィーヴ

What （株）エアウィーヴ does

airweave inc.（（株）エアウィーヴ）is a privately held Japanese bedding manufacturer founded in 2004 (descended from the 1962-established Chubu Chemical Machinery Seizosho) that developed and commercializes the proprietary airfiber® material — ultra-fine polyethylene fibers entangled into a three-dimensional structure comprising more than 90% air — which delivers breathability, body-pressure distribution, high rebound, and full washability. The company's product portfolio spans bed mattresses (¥115,500–¥990,000 entry to flagship), mattress toppers, Japanese-style futons, pillows, cushions, and accessories, sold under the core 'airweave' brand plus sub-brands including New Life (certified refurbished), My First airweave (maternal/infant), and airweave S-LINE.

The business operates a hybrid go-to-market. Consumer revenue is generated through 300+ company-owned retail stores across all 47 Japanese prefectures staffed by trained Sleep Counselors, an official e-commerce site (sleep.airweave.jp), department-store partnerships (Mitsukoshi, Takashimaya), Mitsui Outlet Parks, a US flagship in Santa Monica (opened March 2025), and the QS Service fixed-rate subscription plan. Institutional B2B revenue comes from direct sales into luxury hotels and ryokan, healthcare facilities (wellness-model mattresses eligible for Japanese nursing-care insurance rentals), schools and sports academies (Takarazuka Music School, IMG Academy), aviation (JAL international cabins), and theaters (Minamiza, Meijiza). Long-dated institutional contracts — Japan Olympic Committee partner since 2013, TEAM JAPAN since 2021, supplier of 18,000 beds to the Tokyo 2020 Olympic Village and 16,000 beds to Paris 2024 — anchor brand credibility.

The firm is family-led (Takaoka Motonori as Representative Director/President since inheriting the business in 2004) and privately financed, with no external PE/VC investors identified. Distribution is supported by 15+ years of structured sleep research (peer-reviewed studies in PLOS ONE 2018 and Scientific Reports 2020 with Stanford and Kurume University) and a feature called MattressFit that uses smartphone-captured body images to recommend mattress firmness patterns. Recent strategic activity — US retail launch (2025), Nobu Matsuhisa Global Ambassador appointment (2026), new maternal/infant line (2026), new logistics facility in Fukushima (2026), and Milano-Cortina 2026 Olympic partnership — points to active international expansion and category broadening.

Name

（株）エアウィーヴ

Legal name

airweave inc.（株）エアウィーヴ

Website

https://airweave.jp

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

airweave is a Japanese bedding manufacturer (founded 2004) that sells premium mattresses, toppers, and pillows built on proprietary airfiber® ultra-fine fiber technology through 300+ retail stores, e-commerce, and B2B channels serving luxury hotels, healthcare, aviation, and Olympic organizations.

Ownership category

akta.pro rank

Product category

Sleep Technology Bedding

NAICS

Mattress Manufacturing (337910), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industry

Mattress & Sleep Products Rental (CRAIAOAB)

Keywords

• High-rebound fiber mattresses
• Sleep technology bedding
• Mattress toppers
• Premium bedding products
• Washable fiber mattresses

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for mattresses, mattress toppers, pillows, cushions, and bedding accessories through company-owned online store, retail locations, and department stores. Premium pricing with products ranging from ¥38,500 to ¥990,000
2. B2B Institutional Sales: Bulk sales to hotels, hospitals, schools, and sports organizations with custom specifications and volume pricing
3. Rental/Subscription (Wellness Model): Healthcare/medical mattresses available for rental under Japan's nursing care insurance system (介護保険)
4. Certified Reuse/Refurbished Products: New Life program selling cleaned, inspected, and certified refurbished mattresses at reduced prices (approximately 50% of new product price)

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels10 records

Core offering

airweave manufactures and sells premium bedding products built around its proprietary airfiber® material — ultra-fine polyethylene fibers entangled in a three-dimensional structure that is more than 90% air. The portfolio spans bed mattresses, mattress toppers, futons, pillows, cushions, and specialized wellness/medical mattresses, sold to individual consumers through 300+ retail stores and direct e-commerce, and to institutions including hotels, hospitals, schools, and Olympic committees through a dedicated B2B sales team.

Product overview

airweave（エアウィーヴ）is a bedding and sleep products company that developed proprietary 'airfiber®' material technology. The product portfolio centers on the core airfiber material with four key characteristics: easy turning during sleep (high rebound), reduced body pressure (excellent pressure distribution), breathability (90%+ air content preventing heat/moisture), and washability (both cover and core washable). The main product lines include bed mattresses (bed_mattress category) ranging from entry-level S01 (115,500円～) to flagship The airweave (990,000円～), mattress toppers/pads (mattress_pad) for layering on existing bedding, futons/shiki-futon for tatami/flooring use, and pillows with adjustable firmness. The 'S-LINE' series (S01 through S4.0) offers customizable firmness patterns for different body types, while 'Smart' series provides more affordable entry points. A recent expansion includes the 'My First airweave' line for mothers and children (baby, kids, and new mother products), and 'New Life' certified refurbished products for environmentally-conscious consumers. Services include MattressFit (AI body measurement), Remote Concierge (online consultation), sleep analysis app, and QS subscription service. The wellness/medical line offers products for healthcare facilities eligible for Japanese nursing care insurance.

Differentiator

Problem solved

Functional benefit

Brands

• New Life: 認定リフレッシュマットレス（リユーズ品）ブランド。使用済みマットレスを洗浄・検査后再商品化した、環境に配慮したリユース商品ライン。
• My First airweave
• airweave for baby
• airweave for kids
• airweave for new mother

Products and services

• The airweave (Flagship Bed Mattress)

Quantifiable outcome

• Deep body temperature drops more rapidly and sustains lower levels during initial sleep phases compared to low-resilience foam mattresses
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Nobu (NOBU) - Nobu MatsuhisaminorGTM or Marketing Partner · 9 April 2026Global ambassador partnership with Nobu restaurant founder Nobu Matsuhisa to accelerate international expansion, leveraging his global brand presence in hospitality.
• Obu City (大府市)minorGTM or Marketing Partner · 1 April 2025Environmental partnership similar to Kota and Tsukuba programs, providing municipal subsidies for residents purchasing airweave products.
• Tsukuba City (つくば市)minorGTM or Marketing Partner · 1 January 2024Environmental partnership for mattress recycling. Municipal subsidy program for residents purchasing airweave products with free old mattress collection and recycling.
• Kota Town (幸田町)minorGTM or Marketing Partner · 1 January 2024Environmental subsidy partnership for residents. Municipal subsidy for purchasing environmentally-friendly mattresses with proper disposal of old products.
• Tokyo Yoyogi Kyogi Kyokai (国立青少年教育振興機構)minorStrategic or Co-development Partner · 1 January 2024Post-Olympic donation recipient. Approximately 10,000 beds from Tokyo 2020 Village donated for use at youth education facilities nationwide.
• TEAM JAPANcoreStrategic or Co-development Partner · 1 July 2021Official Bedding Partner for Japanese national team (TEAM JAPAN), providing sleep support for athletes competing in Tokyo 2020 and Paris 2024 Olympics, as well as upcoming Milano-Cortina 2026 Games.
• Stanford University /西野精治博士coreStrategic or Co-development Partner · 1 July 2020Joint research on sleep quality and athletic performance. Research published in Scientific Reports (Nature Publishing Group) 2020, demonstrating that airweave bedding improves athletic performance metrics.
• Kurume University / 八木朝子先生coreStrategic or Co-development Partner · 1 June 2018Academic research partnership for sleep studies. Dr. Yagi's research on sleep quality published in PLOS ONE (2018) proved airweave's superiority in deep sleep induction.
• Japan Olympic Committee (JOC)coreStrategic or Co-development Partner · 1 January 2013Official partner since 2013, providing bedding for Japanese Olympic athletes. Expanded to official Tokyo 2020 and Paris 2024 Olympic Village supplier. Tokyo 2020: 18,000 beds provided; Paris 2024: 16,000 beds provided.
• IMG Academy (Florida, USA)coreStrategic or Co-development Partner · 1 January 2013500+ mattress pads installed in student dormitories for sleep research. Research conducted 2013-2015 at this world-renowned sports academy, demonstrating airweave's impact on athletic performance.
• Japan Airlines (JAL)coreStrategic or Co-development Partner · 1 January 2013Bedding supplier for JAL international first class and business class cabins. 8,200 mattress pads supplied since 2013. Horizontal recycling program implemented in 2022 for product renewal.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sleep Number: US-based smart mattress company with adjustable firmness technology and AI-driven sleep tracking. Comparable to airweave in combining premium positioning, customizable firmness (airweave's 3-segment system mirrors Sleep Number's dual-air chamber adjustability), and technology-led differentiation.
• Casper Sleep: Original direct-to-consumer premium mattress brand offering foam, hybrid, and sleep-product bundles. Comparable in premium sleep-product positioning, omnichannel retail strategy, and category expansion into pillows and bedding accessories.
• Avocado Green Mattress: US-based premium organic mattress brand with sustainability and certified materials positioning. Comparable to airweave in sustainability messaging (New Life reuse program), premium pricing, and direct-to-consumer emphasis on health and environmental benefits.
• Saatva: US premium online mattress brand with handcrafted innerspring and latex products at the $1,000-$4,000 price band. Comparable to airweave in premium positioning, eco-friendly messaging, and emphasis on sleep quality / health outcomes.
• Emma Sleep: European-founded global DTC mattress brand with proprietary foam technology and rapid international expansion across 20+ countries. Comparable to airweave in cross-border growth strategy and premium-but-accessible positioning.
• Purple Innovation: Premium mattress brand built on proprietary Purple Grid® polymer technology. Direct comparable to airweave in using a unique material technology (vs commodity foam), premium direct-to-consumer pricing, and health/sleep-quality value proposition.
• Tempur Sealy International: Global premium mattress manufacturer (Tempur-Pedic, Sealy, Stearns & Foster) with proprietary memory-foam material technology. Most directly comparable to airweave in combining proprietary material science, premium pricing, and Olympic/athlete endorsement strategy.

Broad incumbents

• Nitori Holdings: Japan's largest furniture and home furnishings retailer with private-label mattress lines. Comparable to airweave as a domestic Japanese omni-channel home-furnishings incumbent with broad reach, though operating at mass-market price points versus airweave's premium positioning.
• King Koil: Global legacy mattress manufacturer with premium and hospitality-grade product lines. Comparable to airweave as a long-established mattress maker with significant hotel/hospitality B2B contracts and international presence across multiple continents.

Emerging players

• Mlily (Mascando Home): China-based premium mattress manufacturer with proprietary spring and foam technology, expanding globally via partnerships (Manchester United). Comparable to airweave in athlete sponsorship strategy and premium materials positioning, with overlapping geographic reach in Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/airweave_
• YouTubeyoutube.com/channel/UCjBk58PR5xlrrjZ_2CF1P4g
• Instagraminstagram.com/airweave
• LinkedInlinkedin.com/company/%EF%BC%88%E6%A0%AA%EF%BC%89%E3%82%A8%E3%82%A2%E3%82%A6%E3%82%A3%E3%83%BC%E3%83%B4

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about （株）エアウィーヴ