AIRZONE
AIRZONE operates the world's first indoor suspended net playground at City Square Mall in Singapore, serving families, corporate groups, and birthday party hosts with ticketed 60-minute sessions, premium add-ons, and bundled event packages.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What AIRZONE does
AIRZONE, operated by Ultimate AIRZONE Pte Ltd, is a Singapore-based indoor entertainment venue that operates the world's first indoor suspended net playground, located at City Square Mall (180 Kitchener Road). Founded in January 2018, the attraction features proprietary bouncy net structures that span levels 2 through 6 of the mall atrium, with slides connecting the levels, a suspended ball pit, and themed activity zones. Engineering specifications include nets rated to hold 7,350 kg/m² per layer with a 10x safety factor — exceeding the mall building's own 6x factor — and the venue operates up to 10 sessions per day at a maximum capacity of 59–60 participants per 60-minute session.
The company monetizes through a diversified revenue model: individual standard tickets priced at SGD $27.90, shareable 4-session ($100) and 8-session ($168) passes valid for one year, weekday two-to-play tickets ($55), promotional and student pricing, and All Day Play Passes ($50). A corporate membership program (SGD $2,888–$3,888 annually) offers 4 daily admissions plus discounts to B2B customers, while birthday party packages bundle 1-hour net play with add-on F&B catering (Beyond Pancakes, $188) and party venue hire at LYF Farrer Park. Premium add-on activities include the world's first mid-air multi-level laser tag and the world's first silent disco on nets. Merchandise (phone pouches $7.50, branded socks) and licensing of the concept internationally (USD $30–50k initial consultancy fee per site) represent additional revenue streams.
The business serves three primary customer segments — families with children (primary), corporate organizations (staff welfare and team building), and birthday party hosts — and distributes primarily through its own website for online booking, an on-site counter at City Square Mall Level 2, and dedicated corporate booking platforms. AIRZONE is a private company with 74 employees, no disclosed funding rounds, no parent company, and an operating footprint limited to Singapore while pursuing a licensing-led international expansion strategy.
AIRZONE firmographics
Firmographics- Name
- AIRZONE
- Legal name
- Ultimate AIRZONE Pte Ltd
- Website
- https://airzone.sg
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AIRZONE operates the world's first indoor suspended net playground at City Square Mall in Singapore, serving families, corporate groups, and birthday party hosts with ticketed 60-minute sessions, premium add-ons, and bundled event packages.
- Ownership category
- akta.pro rank
AIRZONE industry classification
Industry- Product category
- Indoor Playground Attractions
- NAICS
- Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399), Other Amusement and Recreation Industries (7139)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
- akta.pro secondary industries
- Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC), Dedicated LAN Gaming Centers (PC/Console Stations, Hourly Play) (MPAFALAA)
Keywords
Where AIRZONE is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
AIRZONE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Standard Tickets: Individual session tickets priced at $27.90 for standard admission. Sessions are 60 minutes with up to 10 sessions per day.
- Session Passes: 4-session pass at $100 and 8-session pass at $168, valid for one year. Passes can be shared among family and friends.
- Group Tickets: Two-to-play tickets at $55 for 2 people in the same session (weekdays only, excludes PH and school holidays).
- Promotional Tickets: Special promotional pricing including first session at $19.90, student passes at $24, and All Day Play Pass at $50.
- Corporate Membership: Corporate memberships at $2,888 (Mon-Fri with SH/PH) and $3,888 (365 days, all sessions), offering 4 daily admissions, discounts on additional tickets and add-ons, and complimentary socks.
- Birthday Party Packages: Birthday party packages with 1 hour playtime on nets, plus add-ons like Beyond Pancakes catering ($188) and Lyf venue rental.
- Add-On Activities: Additional paid activities including Laser Tag and Silent Disco add-ons to standard AIRZONE tickets.
- Licensing and Franchise: AIRZONE is developing a licensing model for expansion into new sites internationally, with initial consultancy fees of approximately USD $30-50k.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Ticket - $27.90 per admission |
| Unit Pricing | One time/ perpetual license | 4 Session Pass - $100 (shareable, valid for 1 year) |
| Unit Pricing | One time/ perpetual license | 8 Session Pass - $168 (shareable, valid for 1 year) |
| Unit Pricing | Pay-as-you-go | Two-to-Play - $55 (weekdays excl. PH and SH) |
| Unit Pricing | Pay-as-you-go | All Day Play Pass - $50 |
| Unit Pricing | Pay-as-you-go | Student Pass - $24 |
| Subscription | Annual | Corporate Membership Tier 1 - $2,888 |
| Subscription | Annual | Corporate Membership Tier 2 - $3,888 |
| Unit Pricing | Pay-as-you-go | First Session Promotion - $19.90 |
| Unit Pricing | Pay-as-you-go | Raya Special Bundle - $30.90 |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
AIRZONE product offering
Product offeringCore offering
AIRZONE operates the world's first indoor suspended net playground at City Square Mall, Singapore, spanning levels 2 to 6 of the mall atrium. The core product is time-based admission to a multi-level bouncy net playground with themed zones, slides, and unique attractions like the world's only suspended ball pit, world's first mid-air multi-level laser tag, and silent disco on nets. Revenue is generated through standard admission tickets, shareable multi-session passes, add-on activities, corporate memberships, birthday party packages, and merchandise.
Product overview
AIRZONE is the world's first indoor suspended net playground located in City Square Mall, Singapore. The attraction spans levels 2 to 6 of the mall atrium, featuring bouncy nets, slides connecting different levels, a suspended ball pit, and various themed zones. The core product offering consists of time-based admission tickets (Standard Ticket, Session Passes, All Day Play Pass) and premium experiences (Corporate Membership, Birthday Party Packages). Add-on activities include Laser Tag (world's first mid-air multi-level laser tag on nets) and Silent Disco (world's first disco on nets). The company also partners with LYF Farrer Park for party venues and Beyond Pancakes for F&B catering, and sells merchandise including phone pouches and socks.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Holds up to 7,350kg/m2 per net layer
- +3 more outcomes
Companies that use AIRZONE
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
AIRZONE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AIRZONE partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Beyond PancakescoreF&B partner located at #02-35/36, City Square Mall. Halal-certified restaurant specializing in American and European cuisine including Dutch Pannenkoek, French Gulettes, and American fluffy pancakes. Provides catering services for AIRZONE birthday party packages at $188 add-on. Light decorations allowed; birthday cake must be from a Halal-Certified bakery.
- LYF Farrer ParkcoreVenue partner at #01-01, 2 Perumal Road, S218773, approximately 5 minutes walk from City Square Mall. Offers three function rooms (Meet Room from $55/hr, Collab Room from $60/hr, Huddle Room from $65/hr) for private party bookings. Included as F&B partner for AIRZONE birthday party packages.
- dipndipminorCake provider for birthday parties at AIRZONE. Offers three flavors: Belgian Chocolate Cake, Berry Delight, and Double Oreo Cheesecake. All cakes contain traces of nuts. Available as add-on for birthday party packages.
- Potential International LicenseescoreAIRZONE is developing a licensing model for expansion into new international sites. Initial consultancy fee of approximately USD $30-50k for site assessment, design recommendations, and regulatory approvals to secure commercial lease. Capital investment required for each AIRZONE location depending on site-specific design.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
AIRZONE competitors and assessment
Company assessmentRegional players
- Tayo Station: Indoor character-themed play park in Singapore. Comparable as a ticketed, indoor family entertainment venue in Singapore targeting young children and birthday party bookings.
- Headrock VR: Indoor immersive entertainment attraction in Singapore. Comparable as a ticketed, indoor novelty entertainment venue in Singapore targeting families, tourists, and group bookings.
- KidZania Singapore: Indoor role-play and edutainment attraction in Singapore targeting families with children. Comparable to AIRZONE on location, target demographic (Singapore families with kids), and ticketed indoor family entertainment model.
- Snow City Singapore: Singapore-based indoor snow and ice attraction. Comparable to AIRZONE as a single-site, ticketed indoor novelty attraction in Singapore targeting families, tourists, and group bookings.
- Pororo Park Singapore: Indoor character-themed family entertainment center in Singapore. Comparable on geography, target customer (young families with toddlers/children), and ticketed indoor play model.
Direct peers
- BOUNCE Inc: Global trampoline and active-play park operator with venues across Asia-Pacific. Most directly comparable to AIRZONE on category (indoor active play), target customer (families, kids, groups), and revenue model (per-session admission tickets).
- Nerf Action Xperience: Active-play attractions featuring physical activity and gaming (Nerf, laser tag-style experiences). Comparable to AIRZONE on the active-play, group/entertainment positioning and the use of unique physical attractions as a draw.
- Laser Quest: Multi-location laser tag entertainment operator with per-session ticket pricing and group/family packages. Comparable to AIRZONE on the laser tag add-on experience and the per-session ticketed indoor entertainment model.
- Flip Out: Indoor trampoline and active play chain with locations in multiple countries. Comparable to AIRZONE as a paid-admission, session-based indoor active entertainment venue targeting families and group bookings.
Broad incumbents
- Trampoline park operators (e.g., Sky Zone): Largest U.S.-based trampoline and active-play park franchisor with broad geographic footprint. Comparable to AIRZONE on indoor active play category and franchising/licensing growth model, though at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AIRZONE social profiles
Digital presenceAIRZONE financial estimates
Financial estimateRevenue estimate
Valuation estimate
AIRZONE leadership team
Management profileNumber of profiles
AIRZONE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AIRZONE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AIRZONE
What does AIRZONE do?
AIRZONE operates the world's first indoor suspended net playground at City Square Mall, Singapore, spanning levels 2 to 6 of the mall atrium. The core product is time-based admission to a multi-level bouncy net playground with themed zones, slides, and unique attractions like the world's only suspended ball pit, world's first mid-air multi-level laser tag, and silent disco on nets. Revenue is generated through standard admission tickets, shareable multi-session passes, add-on activities, corporate memberships, birthday party packages, and merchandise.
Is AIRZONE a public or private company?
AIRZONE is a private company. It is classified as unknown and is currently operating.
When was AIRZONE founded?
AIRZONE was founded in 2018. It employs 51 to 100 people.
Where is AIRZONE based?
AIRZONE is headquartered in Singapore, Singapore, in the Asia region.
How does AIRZONE make money?
Eight revenue lines are on record. Standard Tickets are the primary driver. The others are session Passes, group Tickets, promotional Tickets, corporate Membership, birthday Party Packages, add-On Activities and licensing and Franchise.
Who are AIRZONE's main competitors?
Regional players on record are Tayo Station, Headrock VR, KidZania Singapore, Snow City Singapore and Pororo Park Singapore. Direct peers are BOUNCE Inc, Nerf Action Xperience, Laser Quest and Flip Out. Trampoline park operators (e.g., Sky Zone) is listed as a broad incumbent.
Does AIRZONE have an API?
No public API is recorded for AIRZONE.
What industry is AIRZONE in?
AIRZONE's product category is Indoor Playground Attractions. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play), with a secondary code of THAJAEAC, Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers). Its NAICS code is 7131 and its SIC code is 7900.