AISAP: The Association of Independent School Admission Professionals

What AISAP: The Association of Independent School Admission Professionals does

AISAP (The Association of Independent School Admission Professionals) is a 501(c)-style nonprofit professional association founded in 2005 and headquartered in Madison, Connecticut. It serves PK-12 independent, private, and faith-based schools by providing professional development, credentialing, peer community, and consulting services to the admission, enrollment management, financial aid, and enrollment marketing professionals who run those schools' enrollment functions. AISAP is the only association solely focused on enrollment management practitioners in this segment and has been advancing the profession for 20+ years under Executive Director and CEO Janice M. Crampton (appointed July 2007).

The association operates a digital ecosystem comprising a learning management system (Path LMS for AISAP Academy), a community platform (AISAP Exchange), diagnostic assessment tools mapped to its proprietary Learning & Development Framework (13 behavioral competencies across 6 professional standards and 4 progression levels), the Pathways Salary & Benchmarking Survey (the only comprehensive compensation study for the segment), and Survey Services for enrolling, non-enrolling, and exiting families. Its product portfolio spans institutional membership, the AISAP Academy, Certificate Programs, two credentials (CAEP and AEMP), the LEAP leadership program (co-developed with Vanderbilt Peabody College), NEAR for senior leaders, Cohorts, Professional Practice Groups, 360 Assessment, Funnel Assessment, the AISAP Marketplace, and signature events (Annual Institute, Leadership Summit, Enrollment Marketing Summit, MasterClasses, Learning Labs), supported by the AISAP52 Blog and We Admit! Podcast.

AISAP's business model is predominantly recurring institutional subscription membership (tiered from $529 to $1,329 annually based on school enrollment size, with access extending across the entire enrollment team), supplemented by professional development programs (LEAP at $2,000-$2,795), consulting services (360 Assessment $8,500-$12,500, Funnel Assessment $4,000, Survey Services $500-$695), and benchmarking data sales (Pathways). Distribution combines direct digital sales through mycompass.aisap.org, event-driven acquisition and retention, and community-led referrals through cohorts and practice groups; the association operates with a lean team of 9 core staff.

Name

AISAP: The Association of Independent School Admission Professionals

Legal name

The Association of Independent School Admission Professionals

Website

https://aisap.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

AISAP is a nonprofit professional association serving PK-12 independent, private, and faith-based school admission, enrollment management, financial aid, and enrollment marketing professionals through institutional memberships, credentials (CAEP, AEMP), the LEAP leadership program, AISAP Academy, and consulting and benchmarking services.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12/School & District Accreditation Bodies (EDADACAE)

Keywords

• Professional association services
• Enrollment management training
• Membership association education
• Professional development credentials
• Independent school consulting

Headquarters

HQ city

Madison, CT

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Institutional Membership: Annual school membership fees based on total school enrollment. Membership extends across the entire enrollment team at member schools. Tiered pricing from $529 to $1,329 per year depending on school size.
2. Professional Development Programs: LEAP (Leadership for Enrollment & Admission Professionals) year-long intensive program at $2,000 for members and $2,795 for non-members. Certificate programs and professional credentials generate additional revenue.
3. Consulting & Assessment Services: 360 Assessment ($8,500-$11,500 member pricing), Funnel Assessment ($4,000 member pricing), and Survey Services ($500 per survey member pricing). Executive leadership coaching also available.
4. Custom Survey Services: Customized surveys including Accepted & Enrolling, Accepted & Non-Enrolling, and Exit Surveys at $500-$695 per survey with analysis provided.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

AISAP is a nonprofit professional membership association that supports PK-12 independent school admission, enrollment, financial aid, and enrollment marketing professionals through institutional memberships, competency-based learning programs, professional credentials (CAEP and AEMP), peer community platforms, and strategic consulting services for member schools. Revenue is generated through tiered school membership fees ($529–$1,329 annually), professional development programs (LEAP at $2,000–$2,795), and consulting assessments (360 Assessment, Funnel Assessment, Survey Services).

Product overview

AISAP is a professional membership association for PK-12 independent school admission, enrollment, financial aid, and enrollment marketing professionals. The organization offers an institutional membership model providing team-wide access across its product portfolio. The core offerings include the AISAP Academy (on-demand and facilitated learning via Path LMS), Certificate Programs leading to the CAEP credential and AEMP professional credential, the Learning & Development Framework (competency-based model with 13 core competencies), Pathways Salary & Benchmarking Survey, and diagnostic tools including the 360 Assessment and Funnel Assessment. Professional development programs include LEAP (Leadership for Enrollment & Admission Professionals), NEAR (National Enrollment Action Roundtable), and Cohorts. The association also provides Survey Services, the We Admit! Podcast, AISAP52 Blog, Career Center, AISAP Marketplace, Professional Practice Groups, and hosts the Annual Institute and other events. The AISAP Exchange serves as the member community platform.

Differentiator

Problem solved

Functional benefit

Brands

• LEAP: Leadership for Enrollment & Admission Professionals - a year-long intensive leadership development program for enrollment professionals ready to move beyond operational excellence into institutional leadership.
• NEAR
• CAEP
• AEMP
• AISAP Academy
• We Admit!
• AISAP52 Blog
• AISAP Exchange

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Finalsite EnrollmentminorGTM or Marketing PartnerPartner organization contributing content to AISAP52 Blog and participating in Enrollment Collaborative discussions. Finalsite provides enrollment marketing technology and expertise.
• VenturEd SolutionsminorGTM or Marketing PartnerMarketing partner contributing content to AISAP52 Blog including articles on enrollment strategy and data-driven marketing. Also provides consulting and support services to member schools.
• Vanderbilt UniversitycoreStrategic or Co-development PartnerLEAP (Leadership for Enrollment & Admission Professionals) program includes intensive sessions at Vanderbilt University's Peabody College. Vanderbilt faculty including Mark D. Cannon, Sarah McIlroy, Michael Neel, and David Owens serve as LEAP Faculty. Patrick Schuermann, Ed.D. is Assistant Professor at Vanderbilt Peabody College.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Association of Boarding Schools (TABS): TABS is a membership association dedicated specifically to boarding schools in the US and globally. It overlaps with AISAP on the enrollment and admission side for boarding school members, and operates with a similar annual dues + events model.
• Council for Advancement and Support of Education (CASE): CASE serves advancement, development, alumni relations, and communications professionals at educational institutions. Its membership-based professional development and credentialing model closely mirrors AISAP's approach for the adjacent enrollment/advancement function in independent schools.
• Independent Educational Consultants Association (IECA): IECA is a professional association for independent educational consultants who advise families on school selection. Its membership-plus-events-plus-credential model closely parallels AISAP's, and it addresses the same admission ecosystem from the consultant side.
• Secondary School Admission Test Board (SSATB): SSATB administers the SSAT standardized test used in private school admission and supports member schools with admission resources. It is directly comparable to AISAP in serving the admission function for independent schools and overlaps on practitioner training and community.
• Educational Records Bureau (ERB): ERB provides admission and assessment testing services (including the ISEE) plus professional development for member independent schools. Comparable to AISAP in serving independent school admission functions and offering member-based services and learning programs.
• National Business Officers Association (NBOA): NBOA provides professional development, resources, and community for business officers and CFOs at independent schools. Like AISAP, it is a niche professional association with institutional membership, conferences, and credentialing tied to a specialized independent school function.

Broad incumbents

• National Catholic Educational Association (NCEA): NCEA is a broad-based association for Catholic schools and faith-based PK-12 institutions. While not specifically focused on enrollment, it overlaps with AISAP's faith-based school segment and competes for institutional membership and professional development budgets.
• National Association of Independent Schools (NAIS): NAIS is the largest membership association for independent schools in the US, serving headmasters and administrators across PK-12. While broader in scope than AISAP, it competes for institutional dues and offers overlapping professional development for school leaders responsible for enrollment strategy.

Others

• Finalsite: Finalsite provides enrollment marketing technology and CMS solutions for independent schools, and is an AISAP marketing partner. Adjacent rather than competing — Finalsite sells software infrastructure, while AISAP sells professional development and community — but both target independent school enrollment leaders.

Regional players

• Association of Independent Schools in New England (AISNE): AISNE is a regional association serving independent schools across New England with accreditation, professional development, and advocacy. Operates with the same institutional membership model and serves a subset of schools also in AISAP's market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubebuzzsprout.com/1718174
• LinkedInlinkedin.com/company/aisap

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AISAP: The Association of Independent School Admission Professionals