Australian Independent School Indonesia

What Australian Independent School Indonesia does

Australian Independent School Indonesia (AIS Indonesia) is a private international school founded in 1997, operating dual campuses in Jakarta and Bali to serve Preschool through Year 12 students. The school delivers an Australian curriculum aligned with international standards, including the International Baccalaureate Diploma Programme (IBDP) and, commencing October 2026, the University of New South Wales (UNSW) College Foundation Program for students aged 17-22. AIS Indonesia primarily serves expatriate families relocating to Indonesia and Indonesian families seeking English-medium international education, with explicit ESL support for non-native English speakers and an inclusive admissions policy.

The school operates a direct-to-consumer go-to-market model, recruiting students through in-person and virtual school tours, online inquiry forms, community events, and word-of-mouth via the Parents & Friends Association. Marketing channels include a comprehensive website, Instagram, LinkedIn, and YouTube presence, plus annual events such as the Athletics Carnival, Film Festival, Walkathon, and Open House. The tuition-based revenue model is recurring (subscription-style), with grade-level pricing per student across both campuses. Pricing is not publicly disclosed; prospective families are directed to the admissions office. The school holds Diknas Accreditation from the Indonesian Ministry of Education (received October 31, 2025) and international certification for curriculum standards.

AIS Indonesia is expanding its footprint with a third campus under construction at Ibu Kota Nusantara (IKN), Indonesia's new capital city, following a groundbreaking ceremony attended by President Joko Widodo on September 25, 2024. The master development plan includes the new AIS campus, vocational and special education centers, and an Australian university. The school is governed by a Yayasan (Board) with a Campus Advisory Council including parent representatives and is led by Principal Craig Eldred, supported by HS Deputy Principal Beth Ashfield and PS Deputy Principal Sinead Smith. With 117 employees and a 27+ year operating history, AIS Indonesia is positioned as an established mid-tier international school operator in Southeast Asia's largest economy.

Name

Australian Independent School Indonesia

Legal name

Australian Independent School Indonesia

Website

https://ais-indonesia.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Australian Independent School Indonesia is a private international school operating since 1997 with campuses in Jakarta and Bali, serving Preschool to Year 12 students with Australian curriculum, IBDP, and ESL support for expatriate and Indonesian families, with a third campus under development.

Ownership category

akta.pro rank

Product category

K-12 International Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• International school education
• K-12 private schooling
• Preschool education
• IBDP program
• ESL support

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and School Fees: Recurring tuition fees charged per student for preschool through Year 12 education, based on grade level and program (IBDP, UNSW Foundation)
2. University Foundation Program: University of New South Wales College Foundation Program for students aged 17-22 years, conducted under license from UNSW

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Australian Independent School Indonesia operates as a private international school delivering Preschool to Year 12 education across two operating campuses in Jakarta and Bali, with a third Nusantara (IKN) campus under construction. The school delivers an Australian curriculum, International Baccalaureate Diploma Programme (IBDP), and a licensed UNSW College Foundation Program for students aged 17-22 preparing for university entry.

Product overview

Australian Independent School (AIS) Indonesia operates as a dual-campus international school offering comprehensive educational programs from Preschool to Year 12. The institution provides a unified educational offering through its Jakarta and Bali campuses, with programs following world-class curriculum practices and international certification standards. A notable addition to the portfolio is the UNSW College Foundation Program, launching October 2026, which extends educational services to students aged 17-22 years seeking university preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• AIS Jakarta Campus Full-service international school campus in Jakarta delivering Preschool to Year 12 programs based on an Australian curriculum with international certification and world-class facilities. Serves expatriate and local Indonesian families in the Jakarta region.
• AIS Bali Campus Full-service international school campus in Denpasar, Bali delivering Preschool to High School programs with a balanced approach combining strong academic foundations and a wellbeing focus. Serves the Bali expatriate and local Indonesian community.
• UNSW College Foundation Program University foundation program conducted at AIS Indonesia under license from University of New South Wales (UNSW) College, commencing October 2026. Targets students aged 17-22 preparing for university entrance, particularly in commerce-related fields, providing direct pathways to Australian and international universities.

Quantifiable outcome

• Students prepared for top universities worldwide through IBDP and UNSW Foundation programmes
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, minor and major.

• University of New South Wales (UNSW) CollegecoreStrategic or Co-development Partner · 1 October 2026AIS Indonesia will conduct the UNSW College Foundation Program under license, commencing October 2026. This partnership enables AIS to offer university preparation programmes for students aged 17-22 seeking entry to Australian and international universities.
• The Singapore School PIKminorStrategic or Co-development Partner · 8 May 2025Collaborative partnership for the AIS Film Festival, bringing together young filmmakers from multiple international schools. Student filmmakers aged 10-18 participated in this cross-school creative event.
• The British School JakartaminorStrategic or Co-development Partner · 8 May 2025Collaborative partnership for the AIS Film Festival, participating alongside AIS and The Singapore School PIK. Three schools came together for an evening celebrating student filmmaking.
• Australian Embassy JakartaminorOthers · 23 April 2025The Australian Embassy works with AIS to facilitate Australian Federal Election voting on campus and hosts ANZAC Day ceremonies, strengthening ties between the Australian expatriate community and school.
• IKN Authority (Ibu Kota Nusantara)majorStrategic or Co-development Partner · 25 September 2024AIS has partnered with the Indonesia Capital City Authority (IKN) to establish AIS Nusantara campus in the new capital city. President Joko Widodo attended the groundbreaking ceremony, symbolizing government support for the project. The master development includes a new campus, vocational and special education centres, plus an Australian university.
• Queensland University of Technology (QUT)minorStrategic or Co-development PartnerAcademic partnership reflected in TASS (The Alliance of International Schools) founding membership, connecting AIS to Australian university pathways and educational standards.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jakarta Intercultural School: One of the largest and longest-established international schools in Jakarta, offering K-12 education with IB curriculum to a similar expatriate and affluent-local demographic. Directly comparable in catchment, customer base, and curriculum offering to AIS Jakarta.
• Sekolah Pelita Harapan: Large Indonesian international school group with multiple campuses offering IB and Cambridge programmes. Directly comparable in serving affluent local families seeking international curricula, with significant brand recognition across Indonesia.
• Bali Island School: International K-12 school located in Bali, directly comparable to AIS Bali. Serves the same expatriate and international-curriculum-seeking families on the island with IB-aligned programming.
• Singapore Intercultural School (Bilingual) - SIS PIK: Jakarta-based international school operator with multiple campuses targeting affluent Indonesian and expatriate families. Direct peer already named alongside AIS and BSJ in collaborative student events; competes in the same K-12 international segment.
• The British School Jakarta: A major Jakarta international school offering British curriculum from early years through secondary. Already identified by AIS as a peer through their joint participation in the 2025 AIS Film Festival; serves the same expatriate community with overlapping K-12 IB/IGCSE pathways.

Emerging players

• ACG School Jakarta: Part of the ACG (Academic Colleges Group) network, offering international curriculum from early years through secondary in Jakarta. Comparable K-12 international offering targeting similar demographics, though with a New Zealand curriculum heritage.
• TASIS The American School in Switzerland: While geographically distant, AIS is a founding member of TASS (The Alliance of International Schools), which includes TASIS and similar institutions globally. Useful as a curriculum and operating-model peer in the international schools alliance ecosystem.
• Nusantara International School (planned): Other international school operators expected to follow AIS into the IKN Nusantara development. While not yet a confirmed competitor entity, represents the foreseeable direct competition AIS Nusantara will face as the capital relocation matures.

Others

• UNSW College: The Australian university whose Foundation Program AIS Indonesia will deliver under license starting October 2026. A strategic partner/ecosystem counterpart rather than competitor, but is the reference entity for AIS's university pathway offering and provides direct benchmarking on the foundation-program product.

Regional players

• International School of Kuala Lumpur (ISKL): A leading Southeast Asian international school with IB curriculum from K-12, comparable to AIS in scale and program offering but operating in Malaysia. Useful regional benchmark for premium international school positioning and tuition economics in ASEAN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@australianindependentschool
• LinkedInlinkedin.com/school/australian-independent-school-indonesia
• Instagraminstagram.com/ais.school

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Independent School Indonesia