Alpega

What Alpega does

Alpega Group is a pan-European logistics software company headquartered in Vienna, Austria, with its legal parent (Alpega N.V.) registered in Brussels, Belgium, and operations in 14+ countries. The company operates a cloud-based, multi-tenant SaaS platform built around the Alpega TMS core product, which unifies transport execution, freight procurement (TenderEasy), real-time visibility, smart booking, analytics, and reusable packaging management. Three acquired freight exchange brands — Teleroute, Wtransnet, and BursaTransport/123Cargo — combine to form Europe's largest connected freight network with 80,000+ verified carriers and 350,000+ daily freight offers across 80+ countries. The platform is augmented by Connecta, an open logistics network launched October 2024 that adds route-level search for spot capacity, plus newer multimodal modules for Ocean Booking and Parcel Delivery.

Alpega's revenue model combines subscription-based SaaS (SPM for shippers, CPM for carriers, plus modular add-ons billed annually) with transaction-based fees from the freight exchange marketplace. Pricing is quote-based rather than published, reflecting the enterprise sales motion. Distribution is primarily direct enterprise field sales targeting large manufacturers and LSPs, complemented by a self-serve PLG motion for mid-market carriers. Strategic technology integrations with Shippeo and project44 power real-time visibility; OpenAI powers an EU-resident AI virtual agent; SAP Fusion provides ERP integration.

The customer base includes large multinationals across automotive (BMW, MAN, Magna, Bosch, KTM), chemicals (Henkel, Ineos, Invista), food and beverage (Heineken, Pernod Ricard, Asahi UK), agriculture (Yara, Tereos), healthcare (Coloplast), and manufacturing (Hilti, Hartmann). Independent validation includes Gartner Magic Quadrant Challenger status (2025 and 2026), BCG Strong Performer recognition in Digital Freight Platforms, a Forrester Consulting Total Economic Impact study showing 150% ROI and 8-month payback, and an EcoVadis Bronze Medal for ESG performance. The company has 101–250 employees and is privately held, with leadership transitions in 2025–2026 including a new CEO (Daniel Cohen, effective January 2026), Chairman (Nikolay Pargov), and a board member (David Landau) with senior supply-chain-software experience from Manhattan Associates and Transporeon.

Name

Alpega

Legal name

Alpega N.V.

Website

https://alpegagroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Alpega Group is a European logistics software company offering a cloud-based TMS and Europe's largest digital freight exchange, serving shippers, carriers, and LSPs across 80+ countries with 80,000+ verified carriers.

Ownership category

akta.pro rank

Product category

Transportation Management Software

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Transportation Procurement & Sourcing Platforms (RFP/RFQ, Bid Optimization) (TLAEAIAA)

Keywords

• Transportation management software
• Freight exchange marketplace
• Logistics SaaS platform
• Real-time visibility tracking
• Freight procurement software

Headquarters

HQ city

Zaventem

HQ country

Belgium

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Transport Management): Subscription-based SaaS revenue from transportation management system (TMS) licenses, charged per module (SPM and CPM tiers), typically billed annually or multi-year. Revenue is recurring in nature with land-and-expand potential as customers add modules.
2. Freight Exchange Transaction Fees: Transaction-based revenue from the freight exchange marketplace, where carriers and shippers transact on freight loads. Fees are collected per transaction, providing usage-based revenue alongside subscription streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Alpega sells a cloud-based, multi-tenant SaaS transportation management platform (Alpega TMS) that combines transport execution, freight tendering/procurement, real-time visibility, analytics, and reusable packaging management for shippers, carriers, and logistics service providers. It also operates Europe's largest connected freight exchange marketplace (Wtransnet, Teleroute, BursaTransport/123Cargo) with 80,000+ verified carriers and 350,000+ daily freight offers across 80+ countries, plus the Connecta open logistics network for spot capacity matching.

Product overview

Alpega is an end-to-end transportation and logistics software platform for Europe, built as a unified cloud-based platform with modular architecture. The core offering is Alpega TMS, which combines the expertise of inet, Transwide, and TenderEasy into a comprehensive transportation management system. The platform is augmented by three Freight Exchanges (Wtransnet, Teleroute, and BursaTransport/123Cargo) forming Europe's largest connected freight network with 80K+ verified carriers and 350K daily freight offers. Additional modules include Transport Execution, TenderEasy for freight procurement, Smart Booking for capacity management, Real-time Visibility (RTV), Analytics & Reporting, Reusable Packaging Management (RPM), and SAP Fusion for ERP integration. The platform also includes Connecta (Europe's first open logistics network), Road Heroes (truck driver recruitment platform), and supports ocean booking and parcel delivery for multimodal operations. The platform operates across 80 countries with 150% ROI and 8-month payback.

Differentiator

Problem solved

Functional benefit

Brands

• Alpega TMS: Transport Management System - cloud-based transportation management software for load planning, carrier assignment, dock scheduling and proof of delivery
• TenderEasy
• Freight Exchange
• Connecta
• Smart Booking
• Real-time Visibility (RTV)
• Reusable Packaging Management (RPM)
• Road Heroes
• Wtransnet
• Teleroute
• BursaTransport

Products and services

• Alpega TMS (Transport Management System) Cloud-based, multi-tenant SaaS transportation management system that streamlines transportation management, optimizes processes, and enhances supply chain efficiency for shippers, carriers, and logistics service providers. Covers all logistics processes from carrier sourcing to final freight settlement.
• TenderEasy Freight procurement software built for tender management at speed, enabling award of freight lanes in days rather than months. Supports strategic transport sourcing for shippers.
• Freight Exchange (Wtransnet, Teleroute, BursaTransport/123Cargo) Europe's leading digital freight marketplace offering access to 350,000+ daily freight offers across 80+ countries via three regional exchanges (Wtransnet, Teleroute, BursaTransport/123Cargo). Connects shippers with verified carriers for spot and contract freight matching.
• Smart Booking Capacity booking solution that enables request, confirmation, and execution in a single flow. Reduces booking time from days to minutes and can cut carrier wait times by up to 50%.
• Real-time Visibility (RTV) Real-time shipment tracking with live milestone updates from first move to final delivery, providing visibility across the entire supply chain via global integrations with Shippeo and project44.
• Reusable Packaging Management (RPM) Tracks, monitors, and optimizes reusable packaging and assets throughout the supply chain, automating packaging stock management, demand planning, dynamic packaging flow, and fee settlement. Supports ESG compliance through reduced single-use packaging.
• Connecta Europe's first open logistics network connecting shippers, carriers, and LSPs for real-time data sharing, visibility, and route-level search for spot capacity.
• Road Heroes Truck driver recruitment platform connecting truck drivers with potential employers. Addresses driver shortages by improving recruitment and matching in the European market.
• Ocean Booking Extends Alpega's digital transport platform to include ocean freight booking capabilities, supporting multimodal transport operations.
• Parcel Delivery Extends Alpega's platform capabilities to include parcel delivery services for last-mile logistics.
• Smart Spot Spot freight capacity matching capability showcased at Transport Logistics Munich 2025 as part of Alpega's digital transport platform expansion.

Quantifiable outcome

• 150% ROI — customers achieve a 150% total economic impact within the measurement period per a Forrester Consulting Total Economic Impact study.
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Road Heroes (from Pinetco)coreTechnology or Integration · 1 January 2022Road Heroes, a digital platform for driver engagement and compliance management, was acquired from Pinetco in 2022 and integrated into Alpega's carrier platform ecosystem. The acquisition strengthens Alpega's offering for carriers by adding driver-specific tools for compliance, engagement, and performance tracking.
• ShippeocoreTechnology or IntegrationGlobal partnership integrating Shippeo's real-time transportation visibility capabilities into the Alpega platform. The integration enables Alpega's customers to access Shippeo's carrier connectivity and track-and-trace capabilities directly within the TMS, providing end-to-end shipment visibility across the network.
• project44 (p44)coreTechnology or IntegrationGlobal partnership integrating project44's real-time visibility and track-and-trace technology into the Alpega platform. The integration complements the Shippeo partnership and provides customers with additional carrier connectivity and real-time shipment tracking capabilities.
• OpenAIcoreTechnology or IntegrationOpenAI's large language model technology is used to power Alpega's AI virtual agent for customer support and operational assistance. Alpega has confirmed that all data processed through the AI virtual agent is stored exclusively in the EU and is not used for training OpenAI's models, addressing data privacy and compliance requirements.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• project44: Supply chain visibility platform that is both a partner to and partial competitor of Alpega's Real-Time Visibility module; both offer carrier connectivity and shipment tracking capabilities to shipper customers.
• Uber Freight: Digital freight brokerage and managed transportation platform with overlapping freight exchange and shipper TMS capabilities, primarily active in North America but expanding into European road freight.

Direct peers

• nShift: European delivery and transportation management software provider serving shippers, carriers, and LSPs with TMS, booking, and last-mile capabilities directly overlapping Alpega's SPM and CPM modules.
• Descartes Systems Group: Logistics technology vendor offering TMS, transportation management, customs, and visibility solutions overlapping with Alpega's TMS, freight exchange, and cross-border compliance offerings.
• MercuryGate International: Independent TMS provider for shippers, carriers, and LSPs offering multimodal transportation management with similar module-based SaaS architecture to Alpega TMS.
• Transporeon (Trimble Transportation): European-headquartered TMS and freight procurement platform directly competing with Alpega in transportation management, tendering, and carrier collaboration across the same enterprise shipper base.

Broad incumbents

• Blue Yonder: End-to-end supply chain planning and execution platform whose transportation management offerings overlap with Alpega TMS, frequently competing for large multinational shipper RFPs.
• Manhattan Active Transportation Management: TMS offering within Manhattan's broader supply chain commerce suite; competes with Alpega TMS primarily at large enterprise accounts where full-suite procurement favors a single vendor.
• Oracle Transportation Management: TMS module within Oracle's SCM Cloud; a global incumbent leveraging installed Oracle ERP bases to win deals that Alpega must compete against for enterprise-grade TMS procurement.
• SAP Transportation Management: SAP's TMS offering integrated with its ERP suite; competes with Alpega TMS in European enterprise deals, particularly for shippers standardized on SAP — Alpega's own SAP Fusion integration partly reflects this overlap.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/alpegagroup
• LinkedInlinkedin.com/company/alpegagroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpega