AJ Solutions

What AJ Solutions does

AJAB Solutions, operating commercially as AJ Solutions, is a UAE-rooted professional accounting and bookkeeping firm founded in 2020 during the COVID-19 pandemic by Chartered Management Accountant Mohamed Fazal Careem, also known as AJ "The Man". The company delivers a fully remote suite of financial services — bookkeeping as the foundation, supplemented by fractional CFO, financial controller support, budgeting and forecasting, payroll management, inventory management, small business consultancy, and business valuation — to SMEs, startups, and established businesses across the UAE, the United Kingdom, and North America. Services are IFRS-aligned, supported by strong internal controls, and tailored to client size, transaction volume, and reporting needs.

The technology model is digital-first: the firm maintains state-of-the-art accounting software on behalf of clients, provisions a dedicated secure database per client, and offers workflow flexibility ranging from offline to real-time engagements. Distribution is exclusively remote, with no physical client-side installation required. The five-person leadership team combines more than 50 years of collective professional experience across financial control, operations, audit, and commercial accounting.

The business model is subscription-style recurring revenue with monthly billing, supplemented by professional service fees for specialized engagements. Pricing is consultation-based and customized to client needs, positioned explicitly as a cost-effective alternative to hiring full-time in-house finance staff. Customer acquisition is sales-led and content-driven, relying on the company website, an educational blog, a YouTube series (@AJsolutions123), and organic social presence on Facebook, Instagram, and LinkedIn to drive consultation requests. The firm is privately held, bootstrapped, founder-controlled, and operates under the AJ Global Group umbrella.

Name

AJ Solutions

Legal name

AJAB Solutions

Website

https://ajabsolutions.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

AJAB Solutions (AJ Solutions) is a UAE-rooted, remote-first professional accounting firm founded in 2020, delivering bookkeeping, fractional CFO, payroll, and financial advisory services to SMEs, startups, and growing businesses across the UAE, UK, and North America via a five-person team with 50+ years of combined experience.

Ownership category

akta.pro rank

Product category

Accounting & Bookkeeping Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Finance Services (6199)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industries

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC), Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA)

Keywords

• Remote bookkeeping services
• Outsourced accounting services
• Fractional CFO services
• Small business accounting
• Payroll management services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Remote Bookkeeping Services: Ongoing bookkeeping services providing accurate, secure, and customizable bookkeeping solutions tailored to business size, transaction volume, and reporting needs. Revenue generated through recurring service fees positioned as cost-effective compared to full-time employee overhead.
2. Fractional CFO Services: Executive-level financial leadership services providing strategic financial clarity, stronger controls, and forward-looking insights for growing and complex businesses. Delivered without the cost or commitment of a full-time CFO.
3. Financial Controller Support: Acting as trusted financial advisor to align financial decisions with long-term business vision, supporting scaling and strategic decision-making.
4. Specialized Accounting Services: Additional services including budgeting & forecasting, payroll management, inventory management, small business consultancy, and business valuation. Revenue generated through professional service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

AJ Solutions is a remote-first professional accounting and bookkeeping firm that delivers outsourced financial services to SMEs, startups, and growing businesses. Its core offerings include ongoing bookkeeping, fractional CFO leadership, financial controller support, budgeting and forecasting, payroll management, inventory management, small business consultancy, and business valuation. Services are delivered digitally with IFRS-aligned reporting, dedicated per-client secure databases, and flexible offline or real-time workflows, priced as a cost-effective alternative to hiring full-time finance staff.

Product overview

AJAB Solutions is a professional accounting and bookkeeping firm offering a suite of remote financial services to SMEs, startups, and established businesses. The core offering comprises Bookkeeping Services as the foundational product, supplemented by Fractional CFO Services, Financial Controller Support, Budgeting & Forecasting, Payroll Management, Inventory Management, Small Business Consultancy, and Business Valuation. The firm delivers IFRS-aligned financial reporting with a team combining over 50 years of collective experience, operating as a fully remote, digital-first service model.

Differentiator

Problem solved

Functional benefit

Products and services

• Bookkeeping Services
• Fractional CFO Services
• Financial Controller Support
• Budgeting & Forecasting
• Payroll Management
• Inventory Management
• Small Business Consultancy
• Business Valuation

Quantifiable outcome

• Over 50 years combined professional experience available to clients at SMB pricing levels

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pilot.com: Pilot is a US-based outsourced bookkeeping, accounting, and CFO services provider for startups and SMBs, with a recurring subscription model and remote delivery—directly mirroring AJ Solutions' core offering of bookkeeping plus fractional CFO for SMB and startup clients.
• Merritt Bookkeeping: Merritt Bookkeeping is a US-based remote bookkeeping firm providing monthly bookkeeping to small businesses at flat subscription pricing, with comparable positioning around affordability and remote delivery for SMBs.
• 1-800Accountant: 1-800Accountant is a US-based virtual accounting and bookkeeping firm serving SMBs and startups with bookkeeping, tax, payroll, and advisory services—closely comparable to AJ Solutions' SMB-focused outsourced accounting stack delivered remotely.
• Bookkeeper360: Bookkeeper360 is a US-based cloud bookkeeping and accounting firm offering bookkeeping, CFO advisory, payroll, and tax services to SMBs and startups—directly comparable to AJ Solutions' bundled service offering and target customer.
• Belay: Belay provides remote bookkeeping and financial services to SMBs and nonprofits via subscription-based virtual staffing, with a similar remote-first GTM and SMB customer profile as AJ Solutions.

Broad incumbents

• QuickBooks Live: QuickBooks Live bundles Intuit's dominant SMB accounting software with a human bookkeeping service tier, providing a low-cost incumbent alternative that competes directly with AJ Solutions' recurring bookkeeping offering for small businesses.
• KPMG (SMB Advisory): KPMG's smaller-company advisory and outsourced finance services compete with AJ Solutions at the higher end of the SMB market, offering IFRS-aligned reporting, bookkeeping, and CFO advisory as part of a much broader professional services portfolio.

Emerging players

• Botkeeper: Botkeeper combines AI/automation with human accountants to deliver outsourced bookkeeping to SMBs, overlapping with AJ Solutions' bookkeeping core but differentiated by an automation-first delivery model that pressures human-only firms.
• Paro: Paro is an AI-powered marketplace that connects SMBs and startups with fractional finance and accounting experts (bookkeepers, controllers, CFOs), overlapping with AJ Solutions' fractional CFO and Financial Controller Support offerings through an emerging platform model.

Others

• Xero: Xero is a cloud accounting platform used by SMBs and the firms that serve them; AJ Solutions references 'state-of-the-art accounting software' and dedicated client databases, making Xero a plausible enabling technology that shapes the firm's competitive landscape.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AJsolutions123
• LinkedInlinkedin.com/company/ajabsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AJ Solutions