AJAG PROFESSIONAL DEVELOPMENT INC

What AJAG PROFESSIONAL DEVELOPMENT INC does

AJAG Professional Development Inc is a Canadian online continuing professional development (CPD) provider serving Chartered Professional Accountants and financial professionals across Canada. Founded in 2003 and headquartered in Richmond Hill, Ontario, the company operates through a corporate group comprising AJAG Management Inc., AJAG Professional Development Services Inc., and AJAG Continuing Education Services Inc. AJAG delivers a cloud-based learning management system (LMS) offering more than 100 courses spanning tax, accounting, assurance, ethics, practice management, and technology topics, delivered via live online sessions and on-demand recorded formats that are verifiable for CPA continuing education credits across all Canadian provincial and territorial bodies. The platform also features a verifiable CPD certificate system, an AI-powered course recommendation assistant (AI Alison), the AJAG PD Pod video series, and a content marketing blog supporting SEO-driven demand generation.

AJAG's revenue model combines one-time individual course purchases with annual AJAG Hours bundle subscriptions, where customers buy blocks of PD hours upfront at volume discounts and redeem them across courses within a 12-month window. Hours can be shared among team members, enabling group-level sales to CPA firms alongside direct-to-individual self-serve purchases through the dashboard.ajag.ca platform. Distribution is exclusively digital and self-serve, supported by referral programs, email newsletters, social media presence (LinkedIn, YouTube, Facebook, X, Instagram), and alignment with Canadian CPA bodies. AJAG is privately held, self-funded through course revenue, and reports no external investors or parent company.

Name

AJAG PROFESSIONAL DEVELOPMENT INC

Legal name

AJAG Management Inc.

Website

https://ajag.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

AJAG Professional Development Inc is a privately held Canadian online CPD provider founded in 2003, delivering 100+ verifiable continuing professional development courses to Chartered Professional Accountants across Canada via a self-serve LMS with individual course sales and AJAG Hours subscription bundles.

Ownership category

akta.pro rank

Product category

Continuing Professional Development (CPD) Training

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Accounting, Audit & Tax (CPA/CA/ACCA CPE) (EDAAALAA)

akta.pro secondary industry

Accounting & Finance Certification Prep (CPA, CMA, CFA, FRM) (EDANAIAD)

Keywords

• Continuing professional development
• Online CPD courses
• CPA professional development
• Online learning platform
• Accounting continuing education

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Course Sales: CPAs purchase individual courses for professional development credit. Both live online and recorded/on-demand versions are available.
2. AJAG Hours Bulk Purchases: Customers purchase hour bundles upfront and redeem them for courses over a 12-month period. Volume discounts apply based on hours purchased rather than course packages. Hours can be shared among group members.
3. Team/Group Training: AJAG Hours can be shared among group members, enabling firms to assign training across their team while maximizing the professional development budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

AJAG Professional Development operates an online continuing professional development (CPD) platform that delivers verifiable CPD courses for Canadian Chartered Professional Accountants (CPAs) and financial professionals across tax, accounting, assurance, ethics, technology, and practice management topics. Courses are offered via live online sessions and on-demand recorded formats, purchased individually or through bulk AJAG Hours bundles (12-month redeemable, shareable across team members), with verifiable certificates awarded upon post-course quiz completion.

Product overview

AJAG Professional Development is an online professional development platform for Canadian CPAs, operating as a unified service combining multiple delivery formats. The core offering is the AJAG Professional Development Online CPD Platform, which provides over 100 courses across tax, accounting, assurance, ethics, and practice management. This is complemented by AJAG Hours, a flexible bulk purchasing system that allows firms to buy PD hours upfront and allocate them across team members. The platform also features AI Alison, an AI-powered course recommendation assistant, and the AJAG PD Pod video series. Course delivery formats include Live Online sessions with scheduled dates and Recorded Online (on-demand) options, both accessible through the same platform dashboard.

Differentiator

Problem solved

Functional benefit

Brands

• AJAG Hours: A flexible way to plan professional development. Customers purchase hours and redeem them for courses of their choice over 12 months.

Products and services

• Online CPD Training Platform for Canadian CPAs Cloud-based online learning platform delivering verifiable continuing professional development (CPD) courses for Canadian Chartered Professional Accountants and financial professionals. Course catalog covers tax, accounting, assurance, ethics, technology, and practice management, and is accessible via live online and on-demand recorded sessions through the AJAG dashboard at dashboard.ajag.ca. Each completed course issues a verifiable CPD certificate accepted by provincial CPA bodies across Canada.

Quantifiable outcome

• Over 20,000 CPAs and financial professionals have used AJAG for professional development
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• AICPA CPE / CPA.com Professional Development: The US national CPA body offers its own CPE programs to AICPA members via CPA.com. Not a direct competitor in Canada but highly analogous structure to what Canadian provincial CPA bodies offer domestically.
• Surgent CPE: Large US-based CPA continuing education provider offering self-study, live, and on-demand CPE courses. Directly analogous business model but US-focused and with a much broader instructor/content footprint.

Broad incumbents

• Becker Professional Education (CPE): Established CPA exam prep and CPE provider with extensive course catalogs and enterprise sales. Overlaps with AJAG on the CPA CPE side but is a much larger incumbent primarily serving the US market.
• Bloomberg Tax / Thomson Reuters Checkpoint (CPE): Large incumbent professional information providers offering tax and accounting CPE through their subscription platforms. Comparable content domains to AJAG but bundled inside broader enterprise research subscriptions.
• Wiley CPE (formerly Bisk / CPA Test Prep): Wiley offers CPA review plus a substantial CPE catalog through prior Bisk education assets, operating at much larger scale and distribution than AJAG with overlapping product lines in CPA CPE.

Direct peers

• CPA Ontario Prodev (formerly PD Hub / CPA Ontario PD): Provincial CPA body providing verifiable CPD to its Ontario members through live and on-demand programs. Most directly comparable to AJAG given shared focus on Ontario practitioners and overlapping content domains (tax, assurance, practice management).
• CPA British Columbia PD Academy: BC provincial CPA body running its own PD catalog and webinars for members. Operates the same compliance-driven CPD model as AJAG in a single Canadian province.
• CPDEdge / PD Academy: Canadian-focused online PD platform offering CPE courses for accountants and tax practitioners, similar self-serve/online delivery model in the same Canadian market.
• Chartered Professional Accountants of Canada (CPA Canada PD offerings): National and provincial CPA bodies operate their own continuing professional development academies with subsidized pricing for members. They are direct competitors in the Canadian CPA CPD market but also potential partners given AJAG's coverage of provincial requirements.

Emerging players

• Macleod & Partner-style Canadian accounting firm PD training: Large Canadian accounting firms (MNP, BDO, KPMG, Deloitte Canada) increasingly offer branded CPD to external practitioners. Represents a growing competitive segment with practitioner credibility similar to AJAG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLGnBigXK7Nft3FbrplNiwZgioa0w3-Tod
• LinkedInlinkedin.com/company/ajag-professional-development-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AJAG PROFESSIONAL DEVELOPMENT INC