AJ Forsyth
AJ Forsyth (now Russel Metals British Columbia) is a full-line metal service center in British Columbia, distributing carbon and nonferrous metal products and providing value-added processing such as laser and plasma cutting to industrial manufacturers, construction firms, and metal fabricators as a division of Russel Metals Inc.
- Company typePrivate
- Founded-
- HeadquartersBritish Columbia, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
AJ Forsyth firmographics
Firmographics- Name
- AJ Forsyth
- Legal name
- Russel Metals Inc.
- Website
- https://ajforsyth.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AJ Forsyth (now Russel Metals British Columbia) is a full-line metal service center in British Columbia, distributing carbon and nonferrous metal products and providing value-added processing such as laser and plasma cutting to industrial manufacturers, construction firms, and metal fabricators as a division of Russel Metals Inc.
- Ownership category
- akta.pro rank
AJ Forsyth industry classification
Industry- Product category
- Metals Distribution and Processing Services
- NAICS
- Metal Service Centers and Other Metal Merchant Wholesalers (423510)
- SIC
- Wholesale-Metals Service Centers & Offices (5051)
- akta.pro primary industry
- Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling) (IMAKABAL)
Keywords
Where AJ Forsyth is headquartered
LocationHeadquarters
- HQ city
- British Columbia
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
AJ Forsyth business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations
Revenue model
- Metal Products Distribution: Russel Metals British Columbia distributes a comprehensive range of metal products including sheet and plate, structural products, hot rolled and cold finished bars, HSS, tubing and pipe, stainless and aluminum sheets and extrusions, grating and expanded metals, and rebar. Revenue is generated through the sale of these metal products to customers requiring carbon and nonferrous materials.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
AJ Forsyth product offering
Product offeringCore offering
Russel Metals British Columbia (formerly A.J. Forsyth) is a full-line metals service center distributing carbon and nonferrous metal products—including sheet and plate, structural products, bars, tubing, pipe, stainless and aluminum sheets and extrusions, grating, expanded metals, and rebar—to industrial and construction customers throughout British Columbia. The company complements its metal inventory with value-added processing services such as fiber and CO2 laser cutting, high definition plasma cutting, oxy cutting, press forming, plate rolling, shearing, and saw cutting. Global sourcing capability allows the service center to procure a wide variety of additional metal products beyond its core stock.
Differentiator
Problem solved
Functional benefit
Products and services
- Sheet and Plate Flat steel products available in various thicknesses and dimensions for industrial and construction applications.
- Structural Products (Stock Sizes, Cut to Length, Miter Cut) Structural steel products offered in standard stock sizes with custom processing options including cut-to-length and miter cutting services.
- Hot Rolled and Cold Finished Bars Steel bars in hot rolled and cold finished conditions for manufacturing and fabrication applications.
- HSS, Tubing and Pipe Hollow structural steel sections, tubing, and pipe products for structural and industrial applications.
- Stainless and Aluminum Sheets and Extrusions Non-ferrous metal products including stainless steel sheets and aluminum sheets and extrusions.
- Grating and Expanded Metals Industrial grating and expanded metal products for flooring, platforms, and safety applications.
- Rebar Reinforcing steel bars for concrete reinforcement in construction projects.
- Metal Processing Services Value-added metal processing services including fiber and CO2 laser cutting, high definition plasma cutting, oxy cutting, press forming, plate rolling, shearing, and saw cutting for industrial and fabrication customers.
Companies that use AJ Forsyth
Customer profileSegments3 records
Ideal customer profiles3 records
AJ Forsyth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
AJ Forsyth partnerships and signals
Strategic signalScale indicators1 record
AJ Forsyth competitors and assessment
Company assessmentEmerging players
- Metal Supermarkets: Franchise-based small-quantity metal distribution serving small businesses, hobbyists, and maintenance customers. Overlaps with AJ Forsyth's product mix but operates in a fundamentally different small-quantity, multi-channel segment — useful as a comparison point for the lower end of the metal distribution market.
Direct peers
- Olympic Steel Inc. US-focused metal service center operating four reportable segments (specialty, flat, sheet, tubular) with processing capabilities. Comparable product mix (carbon sheet, plate, tubing, pipe) and similar mid-market customer base to AJ Forsyth.
- Ryerson Holding Corporation: US-based, publicly listed value-added metals distributor and processor serving industrial, machinery, and construction end markets. Mirrors AJ Forsyth's model of combining carbon and nonferrous metal distribution with processing services (cutting, forming, fabricating).
- Samuel, Son & Co. One of North America's largest family-owned metal service center networks, with a significant Canadian footprint. Operates the same full-line service center model — distributing carbon, stainless, and aluminum products with value-added processing — to industrial and construction customers, making it the closest direct competitor to AJ Forsyth / Russel Metals BC.
Broad incumbents
- Worthington Industries: NYSE-listed diversified metals processor (steel processing, pressure cylinders, construction products). Comparable in processing-heavy operations and exposure to construction end markets, though broader and more diversified than a single-region service center.
- Reliance Steel & Aluminum Co. NYSE-listed, North America's largest metal service center company with a network of operating subsidiaries offering the same full-line product and processing breadth. Sets the benchmark for scale, process sophistication, and customer diversification in the metal service center category.
- Russel Metals Inc. (corporate / other divisions): The publicly traded parent conglomerate operates other regional service center divisions (e.g., Russel Metals Ontario, Western Energy, Apex). Share the same corporate systems, products, and processing capabilities, and effectively compete with the BC division in cross-region customer accounts.
- Kloeckner Metals Corporation: Subsidiary of Klöckner & Co. and one of the largest North American metal service center networks. Provides flat-rolled steel, aluminum, and stainless products with extensive processing — comparable in operating model and customer type to AJ Forsyth.
Regional players
- Haakon Industries (Canadian service centers): Independent Canadian metal service center with operations in Western Canada. Directly competes with AJ Forsyth in the BC/Alberta regional market for the same industrial and construction customers, with overlapping product and processing capabilities.
Others
- U.S. Steel / Stelco / Algoma Steel (Canadian integrated mills): Canadian steel producers (Stelco, Algoma) and integrated North American mills that supply into the same Western Canadian market. They are upstream suppliers rather than direct competitors, but periodically compete via direct mill sales to large fabricators, which is a structural pressure source for service center economics.
Market position
Customer concentration
AJ Forsyth social profiles
Digital presenceAJ Forsyth financial estimates
Financial estimateRevenue estimate
Valuation estimate
AJ Forsyth leadership team
Management profileNumber of profiles
AJ Forsyth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AJ Forsyth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AJ Forsyth
What does AJ Forsyth do?
Russel Metals British Columbia (formerly A.J. Forsyth) is a full-line metals service center distributing carbon and nonferrous metal products—including sheet and plate, structural products, bars, tubing, pipe, stainless and aluminum sheets and extrusions, grating, expanded metals, and rebar—to industrial and construction customers throughout British Columbia. The company complements its metal inventory with value-added processing services such as fiber and CO2 laser cutting, high definition plasma cutting, oxy cutting, press forming, plate rolling, shearing, and saw cutting. Global sourcing capability allows the service center to procure a wide variety of additional metal products beyond its core stock.
Is AJ Forsyth a public or private company?
AJ Forsyth is a private company. It is classified as corporate owned and is currently operating.
When was AJ Forsyth founded?
AJ Forsyth was founded in -1. It employs 11 to 50 people.
Where is AJ Forsyth based?
AJ Forsyth is headquartered in British Columbia, Canada, in the North America region.
How does AJ Forsyth make money?
One revenue line is on record: metal Products Distribution.
Who are AJ Forsyth's main competitors?
Metal Supermarkets is listed as an emerging player. Direct peers are Olympic Steel Inc., Ryerson Holding Corporation and Samuel, Son & Co.. Broad incumbents are Worthington Industries, Reliance Steel & Aluminum Co., Russel Metals Inc. (corporate / other divisions) and Kloeckner Metals Corporation. Haakon Industries (Canadian service centers) is listed as a regional player. U.S. Steel / Stelco / Algoma Steel (Canadian integrated mills) is listed as an others.
Does AJ Forsyth have an API?
No public API is recorded for AJ Forsyth.
What industry is AJ Forsyth in?
AJ Forsyth's product category is Metals Distribution and Processing Services. Its primary akta.pro industry code is IMAKABAL, Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling). Its NAICS code is 423510 and its SIC code is 5051.