Ajinomoto Vietnam

What Ajinomoto Vietnam does

Ajinomoto Vietnam Co., Ltd. is a wholly-owned Vietnamese subsidiary of Japan's Ajinomoto Corporation, established in 1991 with 100% foreign investment capital and operating for over 34 years as one of Vietnam's established food companies. The company manufactures and distributes a diversified consumer food portfolio from two production facilities in Dong Nai province — the Ajinomoto Bien Hoa Factory and the Ajinomoto Long Thanh Factory — organized across umami seasonings (AJI-NO-MOTO®), flavor seasonings (Aji-ngon® Pork/Chicken/Mushroom/Less-Salt), liquid seasonings (Aji-Xốt sauces, Aji-mayo® mayonnaise, Phu Si® soy sauce, vinegars, oyster sauce), Japanese-style frozen foods (Karaage, Ebikatsu, Gyoza, Tonkatsu), complete seasonings (Aji-Quick®), beverages (Blendy®, Birdy®), fortified and medical foods (amino VITAL™, Ketovie), and agricultural co-products (feed materials, foliar and root fertilizer). Production is built on Ajinomoto's proprietary AminoScience platform — a scientific foundation in amino acid research and application — together with proprietary fermentation methods (e.g., the Kiage method used in Phu Si® soy sauce) and process infrastructure including a biomass boiler system running on 100% rice husk that reduces CO2 emissions by 48%, a cogeneration system, and a biological wastewater treatment system (3,400 m3/day capacity) upgraded with an investment exceeding 100 billion VND.

The company operates a sales-led, multi-channel go-to-market model reaching consumers, professional kitchens, and institutions. General trade and modern retail provide household reach across all 63 Vietnamese provinces; official stores on Lazada, Shopee, and TikTok Shop extend into e-commerce; a dedicated food service channel (ajinomotofoodservice.com.vn) serves restaurants with bulk and professional-grade SKUs including Ajinomoto Hat nem Tom Thit and the Aji-Quick® restaurant line; agricultural co-products are sold into the farming sector; and the School Meal Project plus a nutrition software co-developed with Vietnam's Ministry of Health extend reach into schools and maternal-and-child public health. Revenue is generated through one-time product sales across the seasoning, frozen food, beverage, supplement, medical food, and agricultural co-product categories, with pricing not publicly disclosed. Brand identity is anchored on AJI-NO-MOTO® and a portfolio of registered Vietnamese sub-brands, supported by a content ecosystem that includes the Mon Ngon Moi Ngay recipe platform, Ajinomoto Cooking Studio, multiple social media fanpages, virtual 3D/360 factory tours, and the PROVN packaging-recycling alliance membership (since 2019). General direction of the company is set by Ajinomoto Group's ASV (Ajinomoto Shared Value) business principle, emphasizing sustainable development and community health.

Name

Ajinomoto Vietnam

Legal name

Ajinomoto Vietnam Co., Ltd.

Website

https://ajinomoto.com.vn

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Ajinomoto Vietnam is a wholly-owned subsidiary of Japan's Ajinomoto Corporation that manufactures and distributes seasonings, frozen foods, beverages, and nutritional products across Vietnam using proprietary AminoScience technology.

Ownership category

akta.pro rank

Product category

Seasonings and Condiments Manufacturing

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Frozen Specialty Food Manufacturing (311412), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

akta.pro secondary industries

Soy Sauce, Tamari & Asian Condiments Manufacturing (AFAKADAF), Frozen Entrées & Complete Meals (CRADADAA)

Keywords

• Umami seasonings
• Flavor seasonings
• Frozen foods
• Sauce condiments
• Amino acid supplements

Headquarters

HQ city

Bien Hoa, Dong Nai

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seasonings and Condiments: Core revenue from umami seasonings (AJI-NO-MOTO®), flavor seasonings (Aji-ngon®), liquid seasonings, and complete seasoning products
2. Frozen and Processed Foods: Japanese-style frozen foods including Karaage, Ebikatsu, Gyoza, Tonkatsu, pancake mixes
3. Beverages and Supplements: Blendy® beverages, Birdy® coffee, amino VITAL™ supplements
4. Medical and Agricultural Products: Medical nutrition products (Ketovie) and agricultural co-products (feed materials, fertilizers)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Ajinomoto Vietnam manufactures and distributes a diversified portfolio of food products including umami seasonings (AJI-NO-MOTO®), flavor seasonings (Aji-ngon® Pork/Chicken/Mushroom/Less-Salt), Japanese-style frozen foods (Karaage, EBIKATSU, Gyoza, Tonkatsu), sauces and condiments (Aji-Xốt®, Aji-mayo®, Phú Sĩ soy sauce, vinegars, oyster sauce), complete seasonings (Aji-Quick®), beverages (Blendy®, Birdy® coffee), amino acid supplements (amino VITAL™), medical nutrition products, and agricultural co-products (feed, fertilizers). The company operates two manufacturing facilities in Dong Nai province and distributes products across all 63 provinces of Vietnam through supermarkets, traditional retail, e-commerce platforms (Lazada, Shopee, TikTok Shop), and a dedicated food service channel for restaurants.

Product overview

Ajinomoto Vietnam is a food products company offering a diversified portfolio of seasoning and food products organized into multiple categories: Umami seasonings (AJI-NO-MOTO®), Flavor seasonings (Aji-ngon® Pork/Chicken/Mushroom/Less-Salt variants), Frozen Japanese foods (EBIKATSU shrimp, Karaage chicken, Gyoza dumplings, Tonkatsu pork), Liquid seasonings (Aji-Xốt sauce line, Aji-mayo® mayonnaise, Phú Sĩ soy sauce, vinegars, oyster sauce), Complete seasonings (Aji-Quick® products), Processed foods, Beverages (Blendy®, Birdy® coffee), Fortified foods (amino VITAL™, supplements), Medical foods, Multi-purpose seasonings, and Agricultural co-products. The company also provides Virtual Tour 3D/360 technology for remote factory visits. Products are manufactured at factories in Bien Hoa and Long Thanh, Dong Nai province.

Differentiator

Problem solved

Functional benefit

Brands

• Aji-ngon®: Flavor seasoning product line including pork, chicken, and mushroom variants.
• AJI-NO-MOTO®
• Aji-mayo®
• Aji-Quick®
• Blendy®
• Birdy®
• VITAL™
• Aji-Xốt
• Phú Sĩ
• EBIKATSU
• Karaage
• Gyoza
• Tonkatsu

Products and services

• AJI-NO-MOTO® (Bột ngọt AJI-NO-MOTO®)
• Bot Canh (Bột canh) Multi-purpose soup powder seasoning for everyday Vietnamese household cooking.
• Aji-ngon® Flavor Seasoning (Pork, Chicken, Mushroom, Less-Salt variants)
• Ajinomoto Shrimp and Pork Seasoning (Hạt nêm Ajinomoto Tôm Thịt)
• EBIKATSU (Bánh Tôm Chiên Xù Kiểu Nhật EBIKATSU)
• Karaage (Gà chiên Kiểu Nhật Karaage)
• Gyoza (Bánh xếp kiểu Nhật Gyoza)
• Tonkatsu (Thịt Heo Chiên Xù Kiểu Nhật Tonkatsu)
• Aji-Xốt® Sauce Product Line Sauce product line designed for Vietnamese taste preferences, suitable for dipping, mixing, grilling, and salads. Variants include Roasted Sesame, Spicy Cheese, Caesar Cheese, Salted Egg flavored Cheese, and Vinaigrette sauces.
• Aji-mayo® Mayonnaise
• Phú Sĩ® Soy Sauce Soy sauce product line using the traditional Japanese Kiage fermentation method with whole soybeans and rice. Variants include regular, Less Salt, and Xi Dau.
• Ajinomoto Rice and Apple Fermented Vinegar Fermented vinegar product line including rice fermented vinegar and apple fermented vinegar for enhancing dishes, salads, and pickles.
• Ajinomoto Oyster Sauce (Dầu Hào "AJINOMOTO") Oyster sauce condiment for household and food service cooking.
• Aji-Quick® Crispy Flour (Bột Chiên Aji-Quick®) Coating flour product designed for crispy frying applications in home and professional kitchens.
• Aji-Quick® Complete Seasoning (Hotpot, Noodle, Braise, Grill Marinade) Complete seasoning product line including Hotpot, Noodle (Bún Phở), Braise (Món Kho), and Grill Marinade sauces designed for restaurant and home cooking convenience.
• Pancake Mix Powder (Bột bánh rán pha sẵn) Pre-mixed powder for making pancakes at home.
• Blendy® Powdered Beverages Powdered beverage brand providing instant drink mixes for household consumption.
• Birdy® Coffee Ready-to-drink and instant coffee brand of Ajinomoto Vietnam.
• amino VITAL™ Amino Acid Beverage Supplement Amino acid beverage supplement targeted at health, fitness, and active lifestyle consumers, built on Ajinomoto's AminoScience platform.
• Blendy® Fortified Food Supplement Fortified food product under the Blendy brand offering additional nutritional value beyond standard beverages.
• Ketovie Medical Nutrition Food Medical nutrition food product, including Ketovie vanilla variants, designed for specific dietary requirements such as ketogenic diets.
• Feed Material (Nguyên liệu thức ăn chăn nuôi) Animal feed ingredient co-produced as part of the company's manufacturing operations and sold into the agricultural sector.
• Foliar Fertilizer (Phân bón lá) Leaf fertilizer product manufactured as a co-product and distributed for agricultural use.
• Root Fertilizer (Phân bón rễ) Root fertilizer product manufactured as a co-product and distributed for agricultural use.
• Virtual Factory Tour 3D/360 Virtual 3D/360-degree factory tour technology allowing customers, schools, and the public to remotely visit Ajinomoto Vietnam's Bien Hoa and Long Thanh production facilities.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• PROVN (Vietnam Packaging Recycling Alliance)coreStrategic or Co-development Partner · 1 January 2019Ajinomoto Vietnam became a member of PROVN, committed to building and developing a circulation system for product packaging materials; collecting, classifying and recycling waste (especially plastic waste). PROVN is an alliance established in 2019 in Ho Chi Minh City including leading FDI and Vietnamese companies in consumer goods, packaging production, retail, and importing.
• Vietnam Ministry of Health - Mother and Child Health DepartmentcoreStrategic or Co-development PartnerAjinomoto Vietnam collaborated with the Mother and Child Health Department (Vụ Sức khỏe Bà mẹ - Trẻ em) to develop nutrition software helping pregnant and breastfeeding mothers in Vietnam build nutrition menus.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Orimi Foods Vietnam: Frozen-foods manufacturer serving Vietnamese retail and export channels. Directly comparable to Ajinomoto Vietnam's frozen Japanese-foods line (Karaage, Gyoza, Tonkatsu, EBIKATSU) in modern-trade and foodservice.
• Acecook Vietnam: Vietnamese processed-foods company (Hao Hao, Simply Mì) with overlapping convenience and seasoning adjacencies. Competes for the same household and food-service buyer across instant noodles and seasonings.
• Masan Consumer Holdings: Vietnam's largest branded seasonings/sauces/beverages company (Chin-Su, Nam Ngu, Omachi). Directly competes with Ajinomoto Vietnam across flavor seasonings, soy sauce, ready meals, and beverages for the same household buyer.
• Cholimex Food JSC: Major Vietnamese manufacturer of sauces and condiments (fish sauce, chili sauce, soy sauce). Competes head-on in the same retail and food-service channels where Ajinomoto Vietnam distributes Aji-ngon® and Phú Sĩ®.
• Vina Acefood Co., Ltd. Vietnamese sauces and condiments producer serving retail and foodservice. Directly comparable to Ajinomoto Vietnam's flavor-seasoning and sauce lines in local production-and-distribution scale.

Broad incumbents

• Ajinomoto Corporation (Japan) — Parent: Parent company and ultimate comparable benchmark; provides the proprietary AminoScience technology, brand-licensing framework, and global best practices that shape Ajinomoto Vietnam's product and operations strategy.
• Unilever Vietnam: Multinational CPG incumbent (Knorr, Lipton, Rexona) with broad foods and seasoning exposure. Competes with Ajinomoto Vietnam in mainstream flavor seasonings and foodservice channels.
• Suntory PepsiCo Vietnam: Joint venture controlling major beverage brands (Pepsi, Lipton, Aquafina, Sting) in Vietnam. Directly comparable to Ajinomoto Vietnam's beverage lines (Blendy®, Birdy®) in retail and modern-trade channels.
• Kikkoman Corporation: Global soy sauce and seasoning leader with similarly heritage Japanese positioning. Provides the principal global premium-soy-sauce benchmark against which Ajinomoto Vietnam's Phú Sĩ® (Kiage fermentation) competes.
• Nestlé Vietnam: Multinational F&B incumbent in Vietnam across seasonings, beverages, and nutrition. Overlaps with Ajinomoto Vietnam in instant noodles, beverages (Blendy®, Birdy® vs. Nescafé), and fortified nutrition categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Dự ánBữaănHọcđường/featured
• Facebookfacebook.com/Ajinomoto.cungtrainghiem
• LinkedInlinkedin.com/company/ajinomoto-vietnam
• Instagraminstagram.com/ajinomotovn?igsh=aTJ2OWg2d3dydG82
• TikToktiktok.com/@ajinomoto.vietnam?_t=ZS-8xcvRxAnORm&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajinomoto Vietnam