What AJP - tech does

Background, scope and offerings. AJP-tech spol. s r. o. is a privately held Czech limited liability company founded in 2002 and headquartered in Brno (Hudcova 78c). It operates as an exclusive value-added distributor and systems integrator of industrial automation technologies for the Czech Republic and Slovakia (and Poland for MARKATOR), representing Baumer (Switzerland), MARKATOR (Germany), REA Elektronik (Germany), Schilling Marking Systems (Germany), Laserevo (Italy) and IOSS (Germany). Its offering spans three pillars: industrial sensors and encoders; industrial cameras and code readers; and industrial marking systems covering micropercussion, inkjet, laser (fiber/UV/CO2) and electrochemical marking technologies. Complementing distribution, the company designs and manufactures custom single-purpose machines that integrate these technologies for customer-specific production lines, and provides technical consultation, feasibility testing, free equipment loan, installation, commissioning, operator training and warranty service.

Business model and go-to-market. AJP-tech runs a direct field-sales model with regional commercial-technical representatives covering all major CZ/SK industrial regions and Slovakia (e.g., Roman Glíž for SK; Czech reps for Northern/Central/Eastern Bohemia, Moravia, etc.), supplemented by an inquiry-style Czech-language website, attendance at AMPER and MSV trade fairs, and a topical email newsletter. Revenue streams mix hardware resale (Baumer sensors, FlyMarker, REA JET, Laserevo, Schilling, IOSS) with project-based income from custom single-purpose machines and bundled technical services. Pricing is quote-based and non-public; orders confirmed by 10:00 are dispatched the same day from the Brno warehouse. Customer base spans pharmaceutical (e.g., Medis International), automotive/plastics (PF PLASTY CZ, Seaborne Plastics, Promens), metals, packaging/printing (Slovenská Grafia), and construction materials (Vápenka Vitošov).

Strategic positioning. Founded and led by Managing Director Ing. Jiří Trojan with Sales Director Ing. Pavel Pelikán, AJP-tech is founder/management-owned with no documented institutional investors, funding rounds, or M&A activity. The company emphasizes exclusive European principals plus in-house machine manufacturing and aftermarket services, and continues to launch new SKUs each year (REA JET HR 2.0 in 2023-11, REA JET UP in 2024-05, FlyMarker mini Lite in 2024-09, REA JET TITAN in 2024-11, Baumer polarization cameras in 2025, and UV laser marking plus Baumer UF300 ultrasonic sensors and OX smart-vision sensors in 2026).

Name

AJP - tech

Legal name

AJP-tech spol. s r. o.

Website

https://ajptech.cz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

AJP-tech is a Brno-based, privately held value-added distributor and systems integrator that exclusively represents European industrial-automation brands (Baumer, MARKATOR, REA JET, Schilling, Laserevo, IOSS) across the Czech Republic and Slovakia, supplying industrial sensors, cameras, code readers, marking technologies, and custom single-purpose machines to manufacturers.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution and Systems Integration

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH)

Keywords

• Industrial sensors distribution
• Industrial marking systems
• Machine vision equipment
• Custom industrial machinery
• Automation systems integration

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Product Sales (Industrial Sensors, Cameras, Marking Equipment): AJP-tech sells industrial sensors, cameras, and marking equipment from exclusive supplier brands (Baumer, REA JET, MARKATOR, Laserevo, Schilling, IOSS). Products range from individual components to integrated systems, sold directly through field sales and website inquiries.
2. Custom Machine Design and Manufacturing: AJP-tech designs and manufactures custom single-purpose machines on a project basis. Services include feasibility studies, mechanical and electrical design, component integration, installation, commissioning, operator training, and warranty/post-warranty service.
3. Technical Services (Consulting, Testing, Installation, Training, Servicing): Services include expert technical consultation on product selection, free material testing at AJP-tech facilities, free equipment loan for real-operational testing, professional installation into production lines, free operator training, and marking of small production series.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

AJP-tech is a value-added distributor and systems integrator specializing in three industrial automation technology pillars: (1) industrial sensors and encoders (Baumer — inductive, optical, ultrasonic, capacitive, magnetic, mechanical, fiber-optic, radar, IO-Link); (2) industrial cameras and code readers (Baumer CX/LX/QX/AX series, Verisens smart cameras, IOSS readers); and (3) industrial marking systems covering micropercussion/engraving (MARKATOR), inkjet printing (REA JET HR/UP/GK/CIJ/DOD/ST), laser marking (Laserevo fiber/MOPA/3D/UV/CO2), and electrochemical marking (Schilling). The company also designs and manufactures custom single-purpose machines integrating these technologies for customer-specific production line applications, with full technical services including consulting, testing, installation, training, and warranty/after-sales support.

Product overview

AJP-tech is a specialized distributor and integrator of industrial automation technologies serving the Czech and Slovak markets. The company offers three core product categories: (1) Industrial sensors and encoders from Baumer including detection sensors, distance measurement sensors, force/strain sensors, and position encoders; (2) Industrial marking technologies spanning micropercussion and engraving (MARKATOR FlyMarker, MV5), inkjet printing (REA JET HR, UP, GK, CIJ, DOD, ST with 400+ ink types), laser marking (Laserevo fiber/UV/CO2), and electrochemical marking (Schilling); and (3) Industrial cameras and code readers (Baumer CX/LX/QX/AX series, Verisens smart cameras, IOSS handheld readers, Baumer IDC stationary readers). The company also manufactures custom single-purpose machines integrating these technologies for customer-specific applications, and provides technical consultation, installation, training, and warranty/after-sales service.

Differentiator

Problem solved

Functional benefit

Products and services

• Baumer Industrial Sensors and Encoders Distributed portfolio of Baumer industrial sensors and encoders for industrial automation: inductive, optical, ultrasonic, capacitive, magnetic, mechanical, fiber-optic, radar sensors; absolute and incremental encoders; tilt sensors, vibration sensors, accelerometers; mechanical and electronic counters and displays. Includes IO-Link-enabled smart sensors. Sold to industrial manufacturers, machine builders, and intralogistics operators in the Czech Republic and Slovakia.
• Baumer Industrial Cameras and Code Readers Distributed portfolio of Baumer industrial cameras (CX, LX, QX series, AI-capable AX series), Verisens smart cameras, and IOSS / Baumer IDC handheld and stationary code readers and verifiers. Supports 1D/2D code reading (QR, DataMatrix), OCR, quality verification per ISO/IEC standards, polarization, SWIR, NIR, and UV imaging. Sold to industrial manufacturers for quality control, code reading, and surface inspection applications in the Czech Republic and Slovakia.
• Industrial Marking Systems (MARKATOR, REA JET, Laserevo, Schilling) Distributed portfolio of industrial marking equipment covering four technologies: (1) MARKATOR micropercussion and engraving marking devices (FlyMarker mini portable, MV5 with integrated control, desktop units, integration units, stamp markers); (2) REA JET industrial inkjet systems (HR high-resolution with 400+ ink types, UP large-format piezo, GK drop-on-demand, CIJ continuous, DOD, ST spray); (3) Laserevo fiber lasers (standard, MOPA, 3D), UV lasers, and CO2 lasers in portable, desktop, cabin, and integration configurations; and (4) Schilling electrochemical marking systems for metals. Sold to industrial manufacturers for permanent product identification and traceability.
• Custom Single-Purpose Machines (Design and Manufacturing) In-house design and manufacture of custom single-purpose machines that integrate MARKATOR, REA JET, Laserevo, Baumer camera systems, and code reading technologies for customer-specific production-line applications. Deliverables include marking devices, quality inspection stations, sorting equipment, manipulators, and conveyors, plus feasibility study, mechanical and electrical design, component integration, installation, commissioning, operator training, and warranty/after-sales service. Sold project-by-project to industrial manufacturers in CZ/SK/PL.

Quantifiable outcome

• Seaborne Plastics achieved 20% faster part processing time and 95% reduction in marking defects using FlyMarker mini micropercussion marking on polycarbonate safety partitions.
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Baumer Electric AG (Baumer GmbH)coreChannel Partner/ Reseller/ DistributorSwiss manufacturer Baumer, founded in 1952, is a world leader in industrial sensors, encoders, and cameras. AJP-tech is the exclusive distributor of Baumer products for the Czech Republic and Slovakia. Baumer's portfolio includes inductive, optical, ultrasonic, capacitive, and radar sensors; absolute and incremental encoders; industrial cameras; and smart cameras. AJP-tech provides technical support, product selection consultation, and access to Baumer's engineering resources.
• MARKATOR Manfred Borries GmbHcoreChannel Partner/ Reseller/ DistributorGerman manufacturer MARKATOR, founded in 1984, specializes in micropercussion and engraving marking systems including the FlyMarker mini portable marking device — claimed as the lightest mobile marking device on the market. AJP-tech is the exclusive distributor for the Czech Republic, Slovakia, and Poland. Products include handheld, benchtop, and fully integrable marking units, central control units, and accessories.
• REA Elektronik GmbHcoreChannel Partner/ Reseller/ DistributorGerman manufacturer REA Elektronik, founded in 1982 and based in Mühltal, specializes in industrial inkjet and laser marking systems. AJP-tech is the exclusive distributor for the Czech Republic and Slovakia. REA JET product lines cover high-resolution printing (HR, UP, GK), continuous inkjet (CIJ), drop-on-demand (DOD), and spray technology (ST) for a wide range of industrial marking applications.
• Schilling Marking Systems GmbHcoreChannel Partner/ Reseller/ DistributorGerman manufacturer Schilling, with a tradition dating to 1970, specializes in electrochemical marking systems. Customers include Lufthansa Technik, MAN Gruppe, and Siemens. Schilling develops, designs, and manufactures all products in-house. AJP-tech is the exclusive distributor for the Czech Republic and Slovakia.
• Laserevo srlcoreChannel Partner/ Reseller/ DistributorItalian manufacturer Laserevo is recognized for excellent price/performance ratio in laser marking systems. Product range includes standard, MOPA, and 3D fiber lasers as well as CO2 lasers, available in configurations for production line integration, benchtop, handheld, and cabin setups. AJP-tech distributes Laserevo products in the Czech Republic and Slovakia.
• IOSS GmbHcoreChannel Partner/ Reseller/ DistributorGerman manufacturer IOSS, established in 1998, produces industrial camera-based code readers and verifiers. The company has received multiple German innovation awards. Customers include Audi. AJP-tech is the exclusive distributor for the Czech Republic and Slovakia, providing code readers and verification systems for marking quality control.
• EKOLAMP (Collective System for WEEE)minorOthers

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rockwell Automation: US-based industrial automation giant offering a broad portfolio including sensors, drives, control, and software across factory automation. Operates direct sales and partner channels across CEE and competes for the same large enterprise accounts AJP-tech serves.
• Omron Corporation: Japanese industrial automation manufacturer offering sensors, vision systems, safety components, and control products. Operates across CEE with regional sales offices and competes with both the sensor and machine vision product lines distributed by AJP-tech.
• Keyence Corporation: Japanese manufacturer of sensors, measurement systems, and marking equipment with global direct-sales presence. Competes with both Baumer sensors and REA JET/Laserevo marking products distributed by AJP-tech, though Keyence operates primarily direct rather than via local distributors.

Direct peers

• Transfer Multisort Elektronik (TME): Polish electronic components distributor headquartered in Łódź with extensive CEE reach, operating a high-volume catalog distribution model similar to AJP-tech's value-added distribution. While broader in scope, TME competes for similar industrial OEM and machine-builder customers in CZ/SK.
• SICK AG: German sensor and automation manufacturer whose products (inductive, photoelectric, ultrasonic, radar) directly compete with Baumer sensors that AJP-tech distributes. SICK operates regional sales networks across CEE and competes for the same machine builder and end-user accounts in CZ/SK.
• Cognex Corporation: US-based machine vision and industrial barcode reader manufacturer whose 2D code readers and smart cameras compete directly with Baumer cameras and IOSS code readers distributed by AJP-tech. Targets overlapping pharmaceutical, automotive, and packaging quality-control applications in Europe.
• Pepperl+Fuchs: German industrial sensor manufacturer offering inductive, photoelectric, ultrasonic, and capacitive sensors that compete head-to-head with Baumer's portfolio distributed by AJP-tech. Operates direct sales and distributor channels across CEE targeting the same machine builder and end-user segments.
• ifm electronic: German sensor manufacturer offering position sensors, process sensors, and IO-Link connectivity for industrial automation. Products compete directly with Baumer offerings distributed by AJP-tech, with established direct and distributor presence in CZ/SK industrial accounts.
• SOS electronic: Slovak electronic components distributor with regional focus comparable to AJP-tech's territory, offering sensors, semiconductors, and industrial components. Operates a similar value-added distribution model targeting CEE industrial customers.
• Balluff: German sensor and connectivity manufacturer with inductive, photoelectric, and IO-Link sensors that compete with the Baumer portfolio distributed by AJP-tech. Operates direct and partner channels across CEE serving machine builders and industrial end users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ajp-tech-spol-s-r-o

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AJP - tech