AJV

What AJV does

AJV SRL is a Belgian private limited company founded in 1999 as SPRL Atelier Jean Vandervelde and later rebranded AJV. Headquartered in Braine-l'Alleud and operating from a workshop complex in the Nivelles Nord business park, the company designs, fabricates, and installs custom signage, furniture, engraved products, and large-format digital prints. It is owned and managed by founder Gérard Delli Russi (Administrateur and Project Manager), with Waldo Vandenhende as a co-originator on specific innovations. The company serves Belgian public administrations (municipalities, regional and environmental authorities), cultural institutions (museums, theaters, festivals), and private enterprises, with selected European deployments through a partnership with Ibeaken.

The product portfolio centers on six service lines: outdoor signage, indoor signage, engraving and Braille, scenography and museography, digital printing and vinyl cutting, and custom woodworking and furniture. Underlying technology includes large-format digital printers (1520mm and 1650mm), floating-blade vinyl cutting, laser and mechanical engraving, and a fully equipped woodworking and metalworking shop (Striebig, Martin, Kundig, OTT, Balestrini machinery; TIG/MIG welding; spray booth). Proprietary technology comprises PersonalStrat AJV, a digital stratified printing process that embeds digital visuals in solid laminate at 1200 dpi (claimed unique in Belgium), and a complete normalized Braille signalization system unique in Belgium. QR Code and NFC integration extend PersonalStrat AJV into connected cultural-heritage plaques.

The business model is project-based: revenue is generated through one-off project fees determined by specifications, materials, and complexity, with no public pricing and no disclosed recurring revenue streams. Go-to-market is direct sales-led, primarily through Belgian public procurement and direct private engagement, supplemented by a company blog, project portfolio, and trade-event visibility. Distribution is direct (single-country domestic) for most work, with regional European reach via the Ibeaken partnership. In May 2020 AJV launched a touch-free automatic hand sanitizer dispenser as a COVID-response product, introducing a small hardware sales stream with an online calculator for direct ordering.

Name

AJV

Legal name

AJV SRL

Website

https://ajv.be

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

AJV is a Belgian private manufacturer that designs, fabricates, and installs custom signage, Braille and engraved products, furniture, and large-format digital prints for Belgian municipalities, cultural institutions, and private enterprises.

Ownership category

akta.pro rank

Product category

Custom Signage Manufacturing

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Custom signage manufacturing
• Braille engraving services
• Digital printing vinyl cutting
• Woodworking furniture fabrication
• Museum scenography design

Headquarters

HQ city

Braine-l'Alleud

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Infrastructure, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Signage Manufacturing: Project-based custom manufacturing of outdoor and indoor signage, including design, fabrication, and installation. Revenue generated through one-time project fees based on specifications, materials, and complexity.
2. Furniture and Cabinetmaking: Custom furniture manufacturing including urban furniture, interior furniture, with capabilities for complex assemblies combining solid wood, panels, stainless steel, and aluminum with oven-baked painting.
3. Digital Printing and Vinyl Services: Digital printing on various substrates (paper, photo paper, vinyl, polyester) and vinyl cutting with installation services.
4. Automatic Hand Sanitizer Dispenser: Production and sale of automatic contact-free hand sanitizer dispensers with approximately 3,000 doses capacity, targeted at schools, communities, and commercial centers.
5. Laser and Mechanical Engraving Services: Engraving services on various materials including wood, plexiglass, leather, fabric, paper, glass, and metals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AJV is a Belgian custom signage and furniture manufacturer that designs, fabricates, and installs outdoor and indoor signage, Braille accessibility systems, large-format digital-printed and vinyl-cut graphics, scenography and museography exhibits, and custom woodworking and metalwork furniture for public administrations, cultural institutions, and private companies. The company operates a fully equipped Nivelles workshop integrating engraving, digital printing, woodworking, and metalworking disciplines, and sells proprietary PersonalStrat AJV stratified digital printing and a touch-free automatic hand sanitizer dispenser as standalone products.

Product overview

AJV is a Belgian signage and custom furniture company offering a portfolio of interconnected services centered on physical signage, engraving, and woodworking. The core offerings include: (1) outdoor signage for urban centers and tourist sites, (2) indoor signage with custom furniture and plaques, (3) laser and Braille engraving services including their proprietary PersonalStrat laminate technology, (4) digital printing and vinyl cutting, (5) scenography and museography for museums, and (6) custom woodworking and metalworking in their own Nivelles workshop. The company also launched a COVID-19 response product (automatic hand sanitizer dispenser). AJV operates as a full-service provider from design through fabrication and installation, serving both public administrations and private enterprises across Belgium and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• La signalisation extérieure (Outdoor Signage) Custom outdoor signage including directional pedestrian signage, tourist information signs (RIS), situational information, and urban furniture for city center orientation. Deployed across Belgian cities including Luxembourg, Ath, Tournai, Namur, Mons, Schaerbeek, and Li\u00e8ge, with QR Code and NFC technology plaques deployed throughout Europe via partnership with Ibeaken.
• La signalisation intérieure (Indoor Signage) Custom screen integration furniture, wooden directional signage, vinyls, stencils, aluminum plaques, digital laminate, and glass signage for buildings and venues. Includes security pictograms following European standards EN 7010.
• La gravure et le braille (Engraving and Braille) Braille engraving services on plastic and ABS (flat and curved surfaces) with acrylic or stainless steel beads. AJV claims to be the only site in Belgium offering this complete system. Includes laser and mechanical engraving on wood, plexiglas, leather, fabric, paper, glass, and various metals.
• La scénographie et la muséographie (Scenography and Museography) Design and fabrication of museum and exhibition elements including interior/exterior furniture, display cases, object supports, information panels, labels, models, and lighting, focused on optimizing visitor impact and museum content representation.
• L'impression digitale et la découpe de vinyle (Digital Printing and Vinyl Cutting) Large-format digital printing (1520mm and 1650mm width) on paper, photo paper, vinyl, polyester, textiles, and banners, plus floating blade vinyl cutting (1200mm width) using cast vinyls with 10-12 year outdoor longevity. Includes print-and-cut services and confection of banners with brass-nickel eyelets.
• L'ébénisterie et le mobilier (Woodworking and Furniture) Custom furniture manufacturing (urban and interior) using solid wood, panels, veneer, stainless steel, and aluminum with oven-baked painting. Workshop equipped with Striebig panel saw, Martin circular saw, SAC planer, thicknesser, tilting arbor shaper, Kundig widebelt and edge sanders, OTT veneer press, Balestrini automatic tenoner, spray booth, plus metalworking machines including press brake, TIG/MIG welding stations, band saw, miter saw, and drilling/milling machines.
• Distributeur de gel Automatique sans contact (Automatic Hand Sanitizer Dispenser) Touch-free automatic hand sanitizer dispenser with 100% mechanical pedal operation, automatic consistent dosage of approximately 1.5 ml, approximately 3,000 doses capacity, and vandalism-protected reservoir. Manufactured in MDF Hydro with black 8mm massive laminate base, 100cm height, 50x50cm base, standard RAL 7040 paint finish with custom colors available from 5 units. Online calculator and order form available.

Quantifiable outcome

• Vinyl durability of 10-12 years outdoor longevity with cast vinyl products
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• IbeakencoreTechnology or IntegrationPartnership with Ibeaken for European deployment of QR Code and NFC technology systems. AJV provides PersonalStrat AJV stratified digital material with integrated QR Code and NFC capabilities, while Ibeaken handles broader deployment coordination. Together they have deployed thousands of cultural site markers across Europe, including installations for the Institut du Patrimoine Wallon (IPW).

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Signarama: Largest global signage franchise network, producing custom indoor and outdoor signage for small businesses and institutions. Broad incumbent overlap with AJV's custom indoor/outdoor signage offering, though operating at much smaller individual project scale.
• Hexis: French manufacturer of self-adhesive vinyl films and digital printing substrates for signage, vehicle wrapping, and architectural decoration. Comparable as a European broad incumbent supplying the same printable films and laminates AJV integrates.
• Orafol Europe: German-headquartered manufacturer of self-adhesive films, reflective materials, and signage vinyls. Comparable as a major European signage materials incumbent whose cast vinyl and laminate products overlap directly with the substrates AJV specifies and competes with.
• Avery Dennison: Global materials science company with a major graphics solutions division supplying vinyl films, reflective materials, and signage substrates. Comparable as an upstream materials incumbent whose products AJV uses and competes against at the signage system level.
• 3M Commercial Solutions: Division of 3M supplying graphic films, sign materials, and reflective sheeting for architectural and outdoor signage. Broad incumbent whose materials set the performance benchmark AJV claims for its 10–12 year outdoor vinyl products.

Direct peers

• Trotec Laser: Austrian manufacturer of laser engraving and cutting systems with a strong European sign-maker channel. Comparable as a laser-based engraving and signage production peer operating in the same downstream use cases as AJV's laser service.
• Spandex Group: Pan-European supplier of sign-making, digital printing, and vinyl-cutting materials and services. Directly comparable as a one-stop partner for sign shops and public/private signage buyers across the same European geographies AJV serves.
• Gravotech Group: French-headquartered global provider of engraving, marking, and signage solutions. Closely aligned with AJV's laser and mechanical engraving business and overlap in industrial signage customers across Europe.

Regional players

• Ses Nova: Belgian signage and visual communication company serving the same Belgian and Benelux public and private market. Comparable regional peer competing for municipal and corporate signage budgets that AJV also targets.
• Rastar Signmaking: Benelux-based custom signmaker and visual communication provider. Comparable regional peer with overlapping offering in custom indoor/outdoor signage and wayfinding projects across the same geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ajv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AJV