Krakowska Akademia Profilaktyki

What Krakowska Akademia Profilaktyki does

Krakowska Akademia Profilaktyki (KAP) is a privately held Polish educational publishing company headquartered in Kraków that develops, distributes, and trains on national social-prevention campaigns. The company's core offering consists of branded campaign packages — including 'Postaw na rodzinę!' (active since 2010), 'Młodzi trzeźwi', 'Zdrowo – bezalkoholowo', 'Reaguj na przemoc!', 'Stop uzależnieniom behawioralnym', and 'Przeciw pijanym kierowcom!' — comprising printed and digital materials (brochures, posters, exhibitions, magazines, educational films) covering alcohol abuse, domestic violence, behavioral addictions, drunk driving, and mental health. Recent campaigns notably use generative AI to produce comic-style superhero illustrations (Sober Roger, Rita Strong) targeting youth audiences.

KAP generates revenue through three streams: (1) government-commissioned nationwide prevention campaigns funded by Polish public agencies including PARPA, KBPN, and MRPiPS, where KAP has won multiple public procurement competitions; (2) sales of educational materials and training packages (e.g., 'Gminna Komisja.pl' at 1,000 PLN + VAT for 5 participants) directly to municipalities (gminas), schools, and healthcare/treatment facilities; and (3) commissioned training programs for municipal commission members on alcohol prevention and domestic violence. Distribution flows through 16 regional marshal offices and direct field sales to hundreds of municipalities across all 16 voivodeships, with the 'Wielka Koalicja Gmin' serving as the company's municipal engagement network. The company is led by Prezes Maciej Zdziarski, operates with approximately 5 employees, and has no disclosed external investors or institutional ownership.

Name

Krakowska Akademia Profilaktyki

Legal name

Krakowska Akademia Profilaktyki

Website

https://akademiaprofilaktyki.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Krakowska Akademia Profilaktyki is a privately held Polish educational publishing company that develops and distributes national social-prevention campaigns and training materials, primarily serving Polish municipalities, schools, and healthcare facilities through partnerships with government agencies PARPA, KBPN, and MRPiPS.

Ownership category

akta.pro rank

Product category

Public Health Prevention Education

NAICS

Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Health Promotion, Prevention & Community Health Programs (BPAIAJAC)

akta.pro secondary industries

Behavioral Health & Substance Use Public Health Programs (BPAIAJAK), Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG), Substance Use Prevention & Student Assistance Programs (School-Based) (EDAKAMAJ)

Keywords

• Alcohol prevention education
• Domestic violence prevention
• Behavioral addiction education
• School prevention programs
• Municipal health campaigns

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Government-Funded Prevention Campaigns: KAP implements nationwide prevention campaigns commissioned by Polish government agencies including PARPA, MRPiPS, and KBPN, creating educational materials distributed through municipal networks
2. Municipal Educational Materials Sales: Sale of prevention educational materials and training packages to Polish municipalities (gminas) for local prevention programs
3. Training Services: Training programs for municipal commission members on alcohol prevention and domestic violence, sold as comprehensive training packages including handbooks, CDs, and certificates

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Krakowska Akademia Profilaktyki designs, produces, and distributes prevention education campaigns and educational materials addressing alcohol abuse, domestic violence, and behavioral addictions. Its offerings are sold primarily to Polish municipalities (gminas), schools, and government agencies, with established partnerships with national bodies such as PARPA, MRPiPS, KBPN, and Instytut Łukasiewicza.

Product overview

Krakowska Akademia Profilaktyki is a prevention education publishing company and market leader in preventive materials in Poland. The company operates as a unified campaign-and-materials portfolio rather than a software platform. Its offering consists of named national awareness campaigns (delivered as sets of printed/digital materials — flyers, brochures, magazines, guidebooks, exhibitions, educational films) distributed through a network of cooperating municipalities (Wielka Koalicja Gmin), complemented by training products. The core campaigns include: 'Młodzi trzeźwi' (youth sobriety, AI-generated illustration campaign), 'Zdrowo – bezalkoholowo' (alcohol harm awareness), 'Postaw na rodzinę!' (family values, 17-year running program), 'Reaguj na przemoc!' (domestic violence prevention), 'Przeciw pijanym kierowcom!' (drunk driving prevention), 'Stop uzależnieniom behawioralnym' (behavioral addictions), 'NIEZALEŻNI.INFO' (behavioral addiction flyer series), 'Lekarzu, reaguj na przemoc!' (healthcare sector violence prevention), and 'O depresji' (depression awareness). Supporting products include the 'Gminna Komisja.pl' at-home training program for municipal commission members and the book 'Uzależnienia behawioralne. Rozmowy z ekspertami'. The company has worked with PARPA, KBPN, MRPiPS, and Instytut Łukasiewicza on government-commissioned national programs.

Differentiator

Problem solved

Functional benefit

Brands

• Postaw na rodzinę!: National family-focused prevention campaign promoting family values and protecting children from substance abuse. Running since 2010; hundreds of municipalities participate.
• Młodzi trzeźwi
• Zdrowo-bezalkoholowo
• Reaguj na przemoc!
• Przeciw pijanym kierowcom!
• NIEZALEŻNI.INFO
• Lekarzu, reaguj na przemoc!
• Powstrzymaj pijanego kierowcę
• Gminna Komisja.pl

Products and services

• "Postaw na rodzinę!" prevention campaign
• Alcohol prevention educational materials

Quantifiable outcome

• Hundreds of municipalities served since 2010 with 'Postaw na rodzinę!' campaign
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• MRPiPS (Ministerstwo Rodziny, Pracy i Polityki Społecznej)coreStrategic or Co-development Partner · 1 January 2016KAP prepared a set of materials on domestic violence for the Ministry of Family, Labor and Social Policy. Materials were distributed through 16 marshal offices across Poland.
• PARPA (Państwowa Agencja Rozwiązywania Problemów Alkoholowych)flagshipStrategic or Co-development Partner · 1 January 2014KAP is the only company in the preventive publications market that PARPA has used services from. Won two public procurement competitions for nationwide prevention actions, including 'Lekarzu, reaguj na przemoc!' (Doctor, React to Violence) and 'Powstrzymaj pijanego kierowcę' (Stop the Drunk Driver) campaigns. Also conducted training cycles for municipal government representatives.
• Instytut Łukasiewicza (Łukasiewicz Institute)coreStrategic or Co-development Partner · 1 January 2014Joint implementation of behavioral addiction prevention projects. Collaborated on educational materials regarding pathological gambling, shopping addiction, and computer/internet addiction. Also cooperated on domestic violence prevention campaign for MRPiPS.
• KBPN (Krajowe Biuro Do Spraw Przeciwdziałania Narkomanii)coreStrategic or Co-development Partner · 1 January 2014KAP prepared a series of eight educational brochures on behavioral addictions and disorders on behalf of KBPN, funded by the Health Minister's Gambling Problem Resolution Fund.
• Maciej ZdziarskicoreOthers · 1 January 2014Author of KAP publications on behavioral addictions. Book 'Behavioral Addictions: Conversations with Experts' published by KAP, featuring interviews with psychologists, educators, and therapists.

Scale indicators3 records

Expansion highlights5 records

Emerging players

• Fundacja Poza Schematami: Polish NGO developing modern, youth-oriented prevention campaigns using contemporary visual storytelling; comparable to KAP's AI-illustrated 'Młodzi trzeźwi' approach for engaging young Polish audiences.
• Pedagogium – Wyższa Szkoła Nauk Społecznych: Polish educational services and training provider selling professional development content to schools and municipal institutions — comparable in delivering paid training packages to Polish local-government buyers.
• Fundacja Praesterno: Polish foundation producing educational and prevention content used in schools and municipalities, including youth-focused materials — overlaps with KAP's prevention and educational publishing model.

Broad incumbents

• Fundacja Dajemy Dzieciom Siłę: Established Polish child-protection NGO that produces prevention and educational materials for schools and local governments, addressing child safety and family issues — comparable subject matter to KAP's family and violence-prevention campaigns.

Direct peers

• Fundacja ETOH: Polish foundation specialized in alcohol policy, prevention and education for professionals and local governments — directly comparable to KAP's alcohol-prevention campaigns and municipal training programs.
• Stowarzyszenie MONAR: One of Poland's largest addiction-focused NGOs, operating prevention campaigns, treatment and rehabilitation programs across municipalities — directly comparable to KAP's alcohol and substance use prevention work targeting Polish gminas.

Others

• Komenda Główna Policji – Biuro Prewencji: Polish national police prevention bureau that commissions and distributes road-safety and violence-prevention materials to local units — a relevant ecosystem participant and indirect peer in the drunk-driving and violence prevention categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/krakowska-akademia-profilaktyki

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krakowska Akademia Profilaktyki