Akademie für Sport und Gesundheit - Dr. Bergmann GmbH

What Akademie für Sport und Gesundheit - Dr. Bergmann GmbH does

Akademie für Sport und Gesundheit - Dr. Bergmann GmbH (ASG), founded in 2010 and headquartered in Radolfzell, Baden-Württemberg, Germany, is a privately held professional training academy that delivers certified fitness and health education courses to individuals pursuing careers in the German wellness industry. The company operates a hybrid delivery model combining in-person training at 40+ locations across Germany with a digital Online Campus for distance learning, offering 133+ courses organized into 8 categories: Fitness (22 courses), Kursleiter (15), Gesundheit (32), Ernährung (10), Body & Mind (24), Coaching & Management (5), Entspannung & Stressmanagement (16), and Karrierepaket (9 bundled packages). Core products include the Fitnesstrainer B-Lizenz (€1,099, 8-day in-person), Fitnesstrainer C-Lizenz Online (€259, 3-month online), Ernährungsberater B-Lizenz (€599), Yoga Trainer (€549), Kinesiologisches Taping (€369), and Massage certification (€369).

The business operates a direct-to-consumer, transactional revenue model with one-time course fees ranging from €259 to €1,099, complemented by B2B in-house corporate training. The platform integrates a Voiceflow-powered AI chatbot (KI-Assistent) for 24/7 customer support and uses third-party generative AI tooling (ChatGPT, Google Gemini, Midjourney, HeyGen) alongside HubSpot CRM for marketing automation and lead management. ASG holds TÜV SÜD DIN ISO 9001 quality certification, ZFU distance-learning approval, and §20 SGB V preventive health recognition from the Zentrale Prüfstelle Prävention, allowing course participants to access statutory health insurance subsidies.

The company is founder-owned and operated by Dr. Julian Bergmann and David Keppeler, with 142 employees. ASG markets through a multi-channel mix including Instagram, YouTube, Facebook, Pinterest, ASG Magazine, webinars, email newsletters, SEO, and a Friends & Family referral program. The firm reports 30,290+ customer reviews with a 4.7/5.0 average rating and 98% recommendation rate, reflecting strong brand standing in the German certified fitness and health education market. No external funding rounds, M&A activity, or geographic expansion beyond Germany are documented.

Name

Akademie für Sport und Gesundheit - Dr. Bergmann GmbH

Legal name

Akademie für Sport und Gesundheit - Dr. Bergmann GmbH

Website

https://akademie-sport-gesundheit.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Akademie für Sport und Gesundheit (ASG) is a German GmbH, founded in 2010 and headquartered in Radolfzell, that delivers 133+ certified fitness, nutrition, yoga, and wellness training courses across 40+ German cities and via an Online Campus to individual professionals and SMB practitioners.

Ownership category

akta.pro rank

Product category

Professional Fitness and Health Education

NAICS

Sports and Recreation Instruction (611620), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Safety, Compliance & Regulatory (OSHA/HSE/GxP) Certifications (EDAAANAJ)

Keywords

• Fitness trainer certification
• Health education courses
• Professional wellness training
• Nutrition advisor certification
• Yoga instructor training

Headquarters

HQ city

Radolfzell

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course/Training Fees: One-time fees for training courses and certifications, with options for online and in-person delivery formats

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Akademie für Sport und Gesundheit (ASG) is a German professional training academy that sells certification and continuing-education courses for fitness, health, nutrition, yoga, massage, and wellness practitioners. It delivers 133+ courses across 8 categories both in-person at 40+ German cities and online through its Online Campus, with each course leading to an industry-recognized ASG license (e.g., Fitnesstrainer B-Lizenz, Ernährungsberater B-Lizenz). Courses are priced as one-time fees and several are ZFU-approved or §20 SGB V recognized for statutory health insurance subsidies.

Product overview

Akademie für Sport und Gesundheit (ASG) is a German fitness and health education provider offering a comprehensive portfolio of professional certifications and training courses. The company operates both in-person training at 40+ locations across Germany and a modern online campus. The core product portfolio spans 8 main categories: Fitness (22 courses including Fitnesstrainer B/C-Lizenz), Kursleiter (15 instructor courses), Gesundheit (32 health courses), Ernährung (10 nutrition courses including Ernährungsberater B-Lizenz), Body & Mind (24 courses including Yoga Trainer), Coaching & Management (5 courses), Entspannung & Stressmanagement (16 courses), and Karrierepaket (9 bundled packages). The offering includes ZFU-approved certifications, §20 SGB V recognized preventive health programs, and dual German/English certificates. The platform features an AI-powered chatbot assistant (KI-Assistent) for 24/7 customer support alongside traditional course delivery methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitnesstrainer B-Lizenz Professional fitness trainer B-license certification course delivered in-person over 8 days, ZFU-approved, enabling employment in fitness studios and health facilities. Targeted at aspiring fitness trainers seeking the industry-recognized ASG B license.
• Fitnesstrainer C-Lizenz Online Online fitness trainer C-license certification delivered as a 3-month self-paced distance learning course via the Online Campus. Targeted at individuals seeking an entry-level fitness trainer certification with maximum flexibility.
• Ernährungsberater B-Lizenz Nutrition advisor B-license certification delivered in-person over 4 days, equipping aspiring nutrition consultants and dietary advisors with professional-level credentials for health coaching careers.
• Yoga Trainer Ausbildung Yoga instructor certification course delivered in-person, providing professional credentialing for yoga teachers and wellness practitioners across yoga, relaxation, and mind-body practices.
• Kinesiologisches Taping Ausbildung Kinesiology taping technique certification delivered in-person over 2 days, equipping fitness and health professionals with practical taping skills for injury support and recovery.
• Massage Ausbildung Professional massage therapy certification course delivered in-person, providing credentialing for massage therapists and wellness practitioners.

Quantifiable outcome

• 4.8/5.0 Google rating with 1,340 reviews
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Udemy: Global online learning marketplace with thousands of fitness, nutrition, and wellness courses. Represents a low-cost alternative channel that competes for ASG's price-sensitive learners and could pressure pricing on commodity certifications.
• Fit/One University: German fitness training brand offering B-Lizenz, C-Lizenz, and continuing education courses via physical studios and online formats. Emerging player with narrower brand footprint but directly comparable certifications and learner profile.

Direct peers

• DFA - Deutsche Fitness Akademie: German fitness trainer academy offering certified B-Lizenz, C-Lizenz, and continuing education courses. Direct competitor in the same product category and customer segment as ASG.
• Bodylife Academy: German training provider for fitness, nutrition, and wellness professionals offering in-person and online certifications. Highly comparable in target customer, course catalog, and licensing approach.
• TAO Gesundheitsakademie: German health academy focused on massage, naturopathy, and wellness certifications with a hybrid online/in-person model. Comparable to ASG in regulatory positioning and target customers seeking holistic health credentials.
• IFAA - International Fitness and Aerobic Academy: Specialized German provider of fitness, aerobic, and group instructor licenses with a strong online and in-person presence. Closely comparable to ASG in course portfolio, licensing structure, and target buyer (aspiring fitness professionals).
• BSA-Akademie (Bodyschool Akademie): One of Germany's largest private fitness and health training academies, offering B- and C-Lizenz certifications, instructor courses, and wellness trainings across multiple cities. Directly comparable to ASG in product mix, target audience, and regulatory positioning.

Broad incumbents

• IST-Studieninstitut / IST-Hochschule: Large, established German provider of vocational training and degree programs in fitness, health, sports management, and tourism. Overlaps with ASG in fitness and health certifications but operates at a broader scale with formal higher-education programs.
• Deutsche Hochschule für Gesundheit und Sport (DHGS): State-recognized German university specializing in health and sport degree programs. Broader incumbent in the same vertical that competes for the same students at a higher credential level, with overlapping subject matter.

Regional players

• SAFS - Swiss Academy for Fitness and Sport: Swiss-based academy offering fitness and health certifications with comparable product structure and target audience. Comparable to ASG in licensing approach but serves primarily the DACH Swiss market rather than Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AkademieSportGesund?sub_confirmation=1
• Facebookfacebook.com/AkademieSportGesundheit
• Instagraminstagram.com/akademiesportgesundheit
• Pinterestpinterest.de/akademiesportgesundheit
• LinkedInlinkedin.com/company/akademie-sport-gesundheit-dr-bergmann-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akademie für Sport und Gesundheit - Dr. Bergmann GmbH