Akro Fragrances by Olivier Cresp

What Akro Fragrances by Olivier Cresp does

AKRO Fragrances (legal entity: LES INFLUENCEURS SAS) is a French niche perfumery house founded and led by master perfumer Olivier Cresp, who serves as President of the operating company registered at 5 et 5bis rue de Montenotte, 75017 Paris. The company sells a portfolio of approximately 16 fragrances under the 'Addiction' concept, in which each scent is tied to a sensory indulgence (e.g., Heat–Chili, Awake–Coffee, Dark–Chocolate, Bake–Cupcake, Crush–Macaron, Breathe–Nature, Haze–Chill, Infuse–Tea, Smile–Happiness, Smoke–Tobacco, Night–Love, Glow–Party, East–Travel, Rise–Summer, plus Malt and Ink on the US site). Products are offered in Eau de parfum and Extrait de parfum concentrations and in four sizes (100ML, 30ML, 10ML, 2ML), supplemented by a bestseller Discovery Kit (10X2ML) and curated gift sets. The underlying 'technology' is the proprietary olfactory formulation library authored by Cresp, supported by a novel merchandising architecture that categorizes products by mood (Sensuality, Energy, Serenity, Confidence), family and collection rather than by traditional gender segmentation.

The company operates a pure direct-to-consumer model through two Shopify-based storefronts: akrofragrances.com serves Europe and the rest of the world (priced in euros, shipping via Colissimo and Mondial Relay, free shipping from €80), while us.akrofragrances.com serves the United States and Canada (priced in USD, free shipping over $80, Klarna 'Pay in 4' enabled). Pricing spans from approximately €25/$5.50 entry-level minis to €210/$215 flagship 100ML bottles and curated sets such as The Icons Set ($180, reduced from $215). Distribution is wholly owned; there is no disclosed wholesale, department-store or third-party retail presence. The supporting infrastructure includes warehouse/return locations in Cannes and Marly-la-ville, payment integrations with Visa, Mastercard, Amex, Discover, Diners, JCB, Apple Pay, Google Pay and PayPal, and a multilingual storefront (English, French, German, Spanish).

Go-to-market is digital-first and content-led. AKRO runs owned channels on Instagram, Facebook and TikTok, an email newsletter, an ambassador/influencer program ('Become an ambassador') and a Collabs blog, and has accumulated press coverage in Vogue, Elle, Harper's Bazaar, Glamour, Marie Claire, The Fragrance Foundation and other outlets. Customer segments are individual consumers organized around mood/sensory personas (niche fragrance enthusiasts, gift buyers, travel-inspired buyers, emotional/sensory buyers). The company is privately held, bootstrapped (registered capital of €20,000, no disclosed funding rounds), with Olivier Cresp as the sole named executive and no disclosed parent or subsidiary structure.

Name

Akro Fragrances by Olivier Cresp

Legal name

LES INFLUENCEURS

Website

https://akrofragrances.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AKRO Fragrances is a French niche perfumery house founded and led by master perfumer Olivier Cresp, selling 16 'Addiction'-themed fragrances directly to consumers via two regional Shopify storefronts serving Europe and North America.

Ownership category

akta.pro rank

Product category

Niche Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Niche & Artisan Fragrance (CRABADAH)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Fragrance Gift Sets & Discovery Kits (CRABADAI)

Keywords

• Niche perfumery
• Eau de parfum
• Fragrance manufacturing
• Direct-to-consumer perfume
• Artisanal perfumery

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of niche perfumes through owned e-commerce platforms. Products sold in multiple sizes (100ML, 30ML, 10ML, 2ML) and formulations (Eau de parfum, Extrait de parfum). Discovery kits and gift cards as additional product lines.
2. International Shipping Revenue: Shipping costs added to orders, with free shipping thresholds (€80 in Europe, $80 in US). Custom fees passed to customers for international orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Akro Fragrances designs, formulates, and sells a portfolio of niche perfumes under the "Addiction" concept, each fragrance inspired by a sensory experience or indulgence (e.g., Coffee/Awake, Chocolate/Dark, Cupcake/Bake, Macaron/Crush, Chili/Heat, Tobacco/Smoke). Products are offered in Eau de Parfum and Extrait de Parfum concentrations across multiple sizes (100ML, 30ML, 10ML, 2ML) and sold direct-to-consumer through two regional e-commerce storefronts serving Europe/global and US/Canada markets. The portfolio also includes discovery kits (10X2ML sampler), curated sets (The Icons Set, The Gourmand Kit), and digital gift cards.

Product overview

Akro Fragrances by Olivier Cresp is a niche perfumery brand offering a portfolio of 16 unique fragrance products, each inspired by a different 'vice' or addiction (Coffee, Chocolate, Cupcake, Macaron, Chili, Nature, Chill, Tea, Happiness, Tobacco, Love, Party, Travel, Summer, Whisky, Tattoo). The products are organized into two concentration formats: Eau de parfum and Extrait de parfum. The core product line consists of individual fragrance bottles available in multiple sizes (100ML, 30ML, 10ML, and 2ML). The portfolio also includes discovery-oriented offerings such as the Discovery Kit (10x2ML samples) and curated sets like The Icons Set and THE GOURMAND KIT. Fragrances are categorized by family (Gourmand, Aromatic, Floral, Woody, Fruity, Ambery), collection type (Eau de parfum, Extrait de parfum, Bestsellers, Travel sizes), and mood (Sensuality, Energy, Serenity, Confidence).

Differentiator

Problem solved

Functional benefit

Products and services

• Heat Chili-inspired niche fragrance from the Addiction collection; a signature bestseller available in 100ML, 30ML, and 10ML sizes in Eau de Parfum concentration, targeted at consumers seeking distinctive spicy scents.
• Awake Coffee-inspired fragrance from the Addiction collection capturing the energizing essence of coffee; available in multiple sizes within the Eau de Parfum line.
• Dark Chocolate-inspired fragrance from the Addiction collection with rich cocoa notes; available in the Eau de Parfum line in multiple sizes.
• Bake Cupcake-inspired gourmand fragrance from the Addiction collection; positioned for consumers seeking sweet, dessert-like scent profiles.
• Crush Macaron-inspired fragrance from the Addiction collection with sweet pastry notes; positioned within the Gourmand olfactory family.
• Breathe Nature-inspired aromatic fragrance from the Addiction collection; positioned within the Aromatic olfactory family for consumers seeking fresh, outdoorsy scent profiles.
• Haze Chill-inspired fragrance from the Addiction collection designed for relaxation; positioned within the Serenity mood category.
• Infuse Tea-inspired fragrance from the Addiction collection with aromatic tea notes; positioned within the Gourmand olfactory family.
• Smile Happiness-inspired fragrance from the Addiction collection designed to evoke joy; positioned within the Confidence/Energy mood categories.
• Smoke Tobacco-inspired fragrance from the Addiction collection with smoky woody notes; positioned within the Woody olfactory family.
• Night Love-inspired fragrance from the Addiction collection designed for evening wear; positioned within the Sensuality mood category.
• Glow Party-inspired fragrance from the Addiction collection for celebratory occasions; positioned within the Confidence/Energy mood categories.
• East Travel-inspired fragrance from the Addiction collection capturing Eastern adventures; positioned for consumers seeking scents that evoke travel experiences and wanderlust.
• Rise Summer-inspired fragrance from the Addiction collection evoking warmth and energy; positioned within the Energy mood category.
• Malt Whisky-inspired niche fragrance from the Addiction concept; available on the US site as part of the brand's extended portfolio of sensory-addiction-themed scents.
• Ink Tattoo-inspired niche fragrance from the Addiction concept; available on the US site as part of the brand's extended portfolio of sensory-addiction-themed scents.
• Discovery Kit 10X2ML Bestseller sampler discovery set containing ten 2ML samples of the Addiction collection fragrances, designed to enable trial purchase at €39 before committing to full-size bottles; serves as the brand's primary sampling and entry-point product.
• The Icons Set Curated set of signature Akro fragrances priced at $180 USD on the US site (reduced from $215 USD); positioned as a premium gift or starter collection for new customers.
• The Gourmand Kit Curated gourmand-fragrance kit priced at $90 USD on the US site; positions the Gourmand olfactory family as a themed collection for gifting or sampling.
• Akro Gift Card Digital gift card available for purchase on the Akro storefronts, enabling recipients to select their own fragrance from the collection.

Quantifiable outcome

• Discovery Kit 10X2ML - €39 is listed as a BESTSELLER, indicating strong consumer acceptance of the discovery/sampling format

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Colissimo (La Poste)minorOthersShipping carrier partner for French domestic and European deliveries. Provides tracked delivery services with 3-4 working day standard delivery for Europe.
• Mondial RelayminorOthersAlternative parcel delivery service for European customers, offering pickup point delivery options.
• KlarnaminorOthersPayment service provider offering 'Pay in 4 interest-free installments' for US customers. Allows flexible payment options at checkout.
• PayPalminorOthersAccepted payment method alongside credit cards for online purchases.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Le Labo: Artisan/niche perfumery known for hand-blended fragrances and cult status. Closely comparable to AKRO in positioning around craft, narrative, and urban millennial/Gen-Z fragrance enthusiasts, though backed by Estée Lauder.
• Diptyque: Parisian niche fragrance and scented product house with comparable craft positioning, multi-category brand extension, and selective premium retail distribution (L'Oréal-owned).
• Maison Margiela Replica: Niche-adjacent fragrance line organized around evocative memories and moments — directly parallel to AKRO's 'Addiction' sensory narrative. Comparable accessible price points and broad distribution (L'Oréal-owned).
• Byredo: Premium niche fragrance brand with a similar founder-led, narrative-driven positioning and direct-to-consumer emphasis. Highly comparable as a niche perfumery benchmark on price points, gifting sets, and selective retail distribution.
• Juliette Has a Gun: Independent French niche perfumery with a strong narrative identity and DTC emphasis. Directly comparable as a founder-driven French maison competing in the modern niche fragrance category.
• Memo Paris: French niche perfumery built around travel-inspired scent narratives. Directly parallels AKRO's 'East – Travel' and mood-based storytelling, with comparable price positioning and boutique distribution.
• Parfums de Marly: French luxury niche fragrance house with strong DTC and selective retail presence. Comparable as a French-origin niche perfumery targeting aspirational buyers seeking distinctive, premium-positioned scents.

Broad incumbents

• Sephora: Multi-brand beauty retailer that stocks and shapes demand for niche fragrance. Relevant as the dominant omni-channel environment where AKRO's niche peers are sold and where the absence of AKRO presence represents a missed discovery channel.

Emerging players

• D.S. & Durga: Independent NYC-based niche perfumery with narrative-driven, concept-led fragrances. Comparable as an indie niche brand emphasizing storytelling and small-batch craft, though US-based and at smaller scale than AKRO.
• Mizensir: Swiss niche perfumery founded by master perfumer Alberto Morillas. Comparable on the 'master perfumer as brand anchor' axis and on selective niche distribution, though smaller and less commercially developed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/akrofragrances
• Instagraminstagram.com/akrofragrances
• TikToktiktok.com/@akrofragrances
• LinkedInlinkedin.com/company/akrofragrances

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akro Fragrances by Olivier Cresp