Alabardero Catering & Experiences

What Alabardero Catering & Experiences does

Alabardero Catering & Experiences is a Spain-based, turnkey catering and event-management operator that designs and delivers social events (weddings, communions, christenings, anniversaries) and corporate events (gala dinners, business lunches, incentives, product launches, congresses). It operates under TABERNA DEL ALABARDERO, S.A. as part of the foundation-backed Grupo Lezama group, leveraging Taberna del Alabardero's 45+ year heritage in Madrid and Grupo Lezama's 500+ employees and three hospitality schools. Service delivery combines in-house culinary design, live showcooking stations, customised menus (including Halal, Kosher, vegetarian, and eco-friendly/sustainable variants) with decor, entertainment and full project management under a single point of contact. The legal entity is registered in San Pedro de Alcántara, Málaga.

Name

Alabardero Catering & Experiences

Legal name

TABERNA DEL ALABARDERO, S.A.

Website

https://alabarderocatering.es

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Alabardero Catering & Experiences is a Spanish turnkey catering and event-management operator, part of Grupo Lezama, serving social and corporate clients across six cities with owned venues, a partner venue network, and capabilities spanning showcooking, Halal/Kosher and eco-friendly events.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Food Service Contractors (722310), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate & Business Event Catering (THAHAKAA)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Full-Service Catering (Off-Premise) (HSACAGAA), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Event catering services
• Wedding catering
• Corporate event catering
• Event venue management
• Destination event catering

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Catering Services: The primary revenue stream: full-service catering for social events (weddings, communions, christenings, anniversaries) and corporate events (galas, business lunches, incentives, presentations). Revenue is generated through custom proposals and quotes per event, typically as one-time project fees. The company also operates owned venue spaces and provides catering in its network of approved venues nationwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Alabardero Catering & Experiences provides full-service event catering and turnkey event management for social events (weddings, communions, christenings, anniversaries) and corporate events (gala dinners, business lunches, incentives, product launches) across six Spanish cities. The offering combines culinary services with a network of owned and partner venues, including showcooking stations, themed culinary corners, and customised menus with Halal, Kosher, vegetarian, and sustainable options. The company operates at FYCMA (Málaga's trade fair centre) and other owned/partner venues nationwide.

Product overview

Alabardero Catering & Experiences is a catering and event management company operating as part of Grupo Lezama, offering full-service catering for social events (weddings, communions, christenings, anniversaries) and corporate events (gala dinners, congresses, incentives, product launches) across six cities in Spain. The offering combines catering services with a network of owned and partner venues, including showcooking stations, cocktail bars, and themed culinary corners. Core owned venues include FYCMA (Málaga's trade fair center), Viña Amaya (vineyard estate in Ronda), and Hacienda del Álamo (19th-century estate in Málaga). Partner venues span Málaga (Automobile & Fashion Museum, Hacienda Moreno, Hacienda San Antonio, Jardines de San Telmo, Finca Botania), Marbella (Finca Amalur, Finca Villa Palma, Alabardero Beach Club), Madrid (Garment Museum, Taberna del Alabardero, Alabardero Pozuelo, Café de Oriente, La Botillería), Seville (Restaurante Azajal), Bilbao (Caserío Iruaritz), and Ronda (Viña Amaya). The company holds ISO 9001 and ISO 14001 certifications and specializes in turnkey events, eco-friendly events, and Halal/Kosher cuisine.

Differentiator

Problem solved

Functional benefit

Brands

• Viña Amaya: Event space for celebrations in the Serranía de Ronda, surrounded by vineyards, offering exclusive wine country experiences.
• Caserío Iruaritz
• Restaurante Azajal
• FYCMA
• Hacienda del Álamo
• Hacienda Moreno
• Hacienda San Antonio
• Finca Botania
• Jardines de San Telmo
• Museo del Automóvil y de la Moda
• Finca Amalur
• Finca Villa Palma
• Alabardero Beach Club
• Taberna del Alabardero Madrid
• Garment Museum
• Alabardero Pozuelo
• Café de Oriente
• La Botillería

Products and services

• Wedding Catering (Bodas) Full-service bespoke wedding catering and event management covering pre-wedding, wedding day, and post-wedding events; includes venue selection, customised menus, d\u00e9cor, and full coordination for couples and destination weddings in Spain.
• Corporate Event Catering (Business) Customised corporate event catering including gala dinners, business lunches, corporate incentives, product launches, presentations, congresses, and conventions for large enterprises and brands.
• Social Celebrations Catering (Celebraciones) Catering for intimate social events including anniversaries, ceremonies, communions, christenings, baptisms, and family dinners; delivered at any location nationwide.
• Experiential Events (Experiencias) Immersive culinary experiences including showcooking stations, themed corners (cheese, sushi, desserts, cocktails), live cooking stations, and themed celebrations designed as interactive culinary events.
• Eco-Friendly / Sustainable Event Catering Sustainable event catering featuring organic gastronomic proposals with focus on carbon footprint reduction, backed by ISO 14001 environmental management certification.
• Halal and Kosher Catering Services Specialised catering qualified to organise events with Halal and Kosher cuisine, expanding the addressable market to Muslim and Jewish clientele for social and corporate events.

Quantifiable outcome

• Served as official caterer for San Diego Comic-Con Malaga 2025 (first international edition outside the US), the Solheim Cup 2023, and manages the FYCMA trade fair catering — indicating capacity for large-scale, high-profile events.

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Grupo Lezamaflagship / coreStrategic or Co-development PartnerAlabardero Catering & Experiences belongs to Grupo Lezama, a recognised company in the hospitality and training sector with more than 500 employees, 10 restaurants, three hospitality schools, an online hospitality school, and the Santa María La Blanca school. Grupo Lezama is under the Iruaritz-Lezama Foundation, chaired by Jon Urrutia. This parent structure provides operational scale, brand heritage, and cross-selling opportunities across the group.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Gema Catering: Spanish catering company with strong Andalusian presence serving weddings and corporate events in southern Spain; directly comparable for the Málaga/Marbella/Sevilla destination wedding segment.

Broad incumbents

• Grupo El Corte Inglés (Hipercor Catering): Spain's largest department store group operates an in-house catering and events division; broader retail/hospitality incumbent with overlapping enterprise catering capabilities at scale.
• Barceló Hotel Group (Banqueting & Events): Major Spanish hotel chain with extensive banqueting and event catering operations across resort and urban properties; competes for the same corporate incentive and destination wedding clients at hotel venues.
• Grupo Lezama: Parent entity operating Alabardero Catering alongside 10 restaurants and 3 hospitality schools; provides the operational, talent, and brand backbone against which the catering unit should be benchmarked.

Direct peers

• Cremades & Asociados Catering: Spanish event catering company specializing in weddings, private celebrations, and corporate events; directly comparable for service mix, venue network model, and premium client focus.
• Moments Catering & Events: Spanish event catering and event design company covering weddings, corporate galas, and private celebrations; comparable end-to-end event management offering and premium client positioning.
• New York Catering: Madrid-based premium catering specialist for weddings and corporate events; competes head-to-head for the same high-net-worth and corporate clients in Spain's premium segment.
• Lorenzo Catering: Long-standing Spanish premium caterer with national coverage of weddings, corporate galas, and large-scale events; comparable scale, multi-city footprint, and luxury positioning.
• Catersevent: Spanish premium event catering company serving weddings, corporate events, and private parties nationwide; directly comparable business model, geographic focus, and target customer segments.
• Succo Catering: Spanish premium caterer focused on weddings and corporate events with multi-city coverage; comparable service model, venue bundling, and target segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/alabarderocateringexperiences
• LinkedInlinkedin.com/company/alabardero-catering-experiences

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alabardero Catering & Experiences