Alacena Catering

What Alacena Catering does

Alacena Catering is a privately held catering company headquartered in Alcobendas, Madrid, Spain, founded in 2005. The company provides customized on-site catering services for three target segments: weddings (Bodas), corporate events (Empresas), and private celebrations (Particulares). According to the firm's own positioning, each event is supported by a tailored menu developed for the specific client, combining traditional Spanish culinary techniques with contemporary innovation and using premium market products. The company does not publish pricing and directs prospective clients to request a quote through a website contact form.

The business operates a single-product, direct-to-consumer model with no disclosed modular offerings, technology platform, or proprietary tooling. Distribution is handled internally through website-driven inquiries, and the company does not maintain disclosed third-party delivery platforms, app, or partners. Legal entity type, ownership structure, management team, and any certifications or awards are not disclosed in the available source material. Alacena Catering employs 23 people and serves the Madrid metropolitan area exclusively; no offices, subsidiaries, parent entities, or international operations are documented.

Commercial mechanics are quote-based per event with no published rate cards, no disclosed recurring contracts, and no disclosed customer roster. The company appears to be independent, with no venture capital, private equity, or parent-company affiliations identified in the input data. Revenue, funding history, M&A activity, and AI/ML capability usage are absent from the source material.

Name

Alacena Catering

Legal name

Alacena Catering

Website

https://alacenacatering.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alacena Catering is a Madrid-based, privately held catering company founded in 2005 that designs customized menus for weddings, corporate events, and private celebrations, operating through direct website-driven quote requests with a 23-person team.

Ownership category

akta.pro rank

Product category

Catering Services

NAICS

Caterers (722320), Caterers (72232)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Corporate & Business Event Catering (THAHAKAA)

Keywords

• Wedding catering
• Corporate event catering
• Private celebration catering
• Custom menus
• Madrid catering

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Catering Services: Alacena Catering generates revenue through providing customized catering services for weddings, corporate events, and private celebrations. Services include custom menus tailored to each client's specific needs and preferences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Alacena Catering provides customized on-site catering services for weddings, corporate events, and private celebrations in the Madrid region. The company combines traditional culinary techniques with contemporary innovation, using premium market products to design custom menus tailored to each client's specific needs and the nature of the event.

Product overview

Alacena Catering operates as a single, unified catering service rather than a platform with modular components. The company provides on-site catering services for various types of events, including weddings, corporate events, and private celebrations, featuring customized menus prepared with high-quality market products.

Differentiator

Problem solved

Functional benefit

Products and services

• Alacena Catering Event Catering

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Serunion: Spanish catering and food services company (part of Elior) covering corporate, school, hospital, and event catering. Comparable to Alacena for its Spanish footprint and broad event catering capabilities.
• ISS A/S (Spain): Global facility services group with Spanish catering operations (historically Mediterránea). Comparable as a Spanish-market contract and event caterer serving corporate and institutional clients.
• Sodexo Iberia: Spanish arm of Sodexo, providing catering, food services, and event hospitality for corporate and institutional clients. Comparable to Alacena in offering event and on-location catering in Spain.
• Eurest España: Spanish subsidiary of Compass Group providing contract catering and event services. Comparable to Alacena as a Spain-based catering operator serving corporate and institutional clients.
• Areas: One of Spain's largest catering and food service operators, providing event catering, concession services, and hospitality offerings. Highly comparable to Alacena as a Spanish-headquartered catering company operating across event and institutional channels.
• Aramark Spain: Spanish subsidiary of Aramark providing catering, food services, and event hospitality. Directly comparable to Alacena in providing event and corporate catering services in the Spanish market.

Regional players

• Grupo Vips: Spanish restaurant and casual dining group with event/banqueting capabilities. Comparable as a Spain-based hospitality operator offering event-related food service in overlapping segments.

Broad incumbents

• Compass Group: Global leader in contract food services and catering, parent of Eurest. Operates broadly across food services, including event catering, making it a broad incumbent against Alacena's more focused Spanish niche.
• Elior Group: Global contract catering group and parent of Serunion. Competes with Alacena in event catering as part of a much wider food services portfolio across multiple geographies.

Others

• Selecta Group: European unattended food and beverage solutions provider with Spanish operations. Comparable as an adjacent food service ecosystem participant rather than a direct wedding/corporate event caterer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/alacena-catering

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alacena Catering