La Alacena Mallorca

What La Alacena Mallorca does

La Alacena de Mallorca S.L., trading as La Alacena de Genestra, is a Palma-based premium catering and event management company serving weddings, corporate events, and private celebrations exclusively across the island of Mallorca. The company operates a direct-to-client model: inquiries arrive via website forms, phone (+34 971 253 398), WhatsApp (+34 617 929 751), and email, with quote-based pricing, a €2,000 booking deposit, and staged milestone payments through event execution. Wedding catering is priced at €190–230 + VAT per guest and includes gastronomic proposal, tableware, staff, and three hours of open bar; transport (€650) and full-service coordination (€300) are quoted separately. The company employs 13 staff and operates a central kitchen at Carrer Francesc de Vallduví 7A, Polígono Can Valero, Palma, with full logistics coverage of the island via mobile field kitchens.

The business carries 30+ years of operational history in Mallorca, and since 2022 has operated under the culinary direction of Michelin-starred chef Andreu Genestra (Michelin Star 2015–2017, trained at El Bulli, Mugaritz, Arzak, and under Marc Fosh). The cuisine positioning is Mediterranean "Cuina de la terra" with km 0, seasonal, and local-produce emphasis. Service lines are organised into three primary segments — weddings (local and destination), corporate/MICE events, and private celebrations — complemented by a curated catalogue of 20+ exclusive Mallorca venues including Zoëtry Mallorca (strategic partner), Son Marroig, Bendinat Castle, estates, fincas, caves, museums, and wineries. Additional offerings include an at-home take-away catering format and pre-event menu tastings.

The technology stack is intentionally lean: Google Workspace for communications, Google Analytics and Search Console for web performance, Persee CRM for lead and quote management, and Webflow for the bilingual ES/EN website. There is no proprietary technology, no public API, no mobile app, and no disclosed AI/ML capability. Distribution is direct (inside sales / direct-to-buyer); the company does not sell through resellers or marketplaces. The company is privately held, locally controlled, with no external investors, parent entity, or funding history identified, and is registered with AESAN (code 4520) for food safety compliance.

Name

La Alacena Mallorca

Legal name

La Alacena de Mallorca S.L.

Website

https://alacenadegenestra.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

La Alacena de Mallorca S.L. (La Alacena de Genestra) is a Palma-based premium catering and event management company serving weddings, corporate MICE events, and private celebrations across Mallorca under Michelin-starred chef Andreu Genestra.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232), Food Service Contractors (722310)

SIC

Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFAIAB

Event Catering (Weddings, Social, Private Parties)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

SECONDARYTHAHAKAC

Hotel & Resort Banqueting (In-House Catering)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

SECONDARYHSACACAL

Party Venue Sourcing & Booking Services

Home & Personal Services/Event & Personal Concierge Services/Party & Social Event Services

Keywords

• Event catering services
• Wedding catering Mallorca
• Corporate MICE catering
• Private celebration catering
• Luxury event venues

Headquarters

HQ city

Palma de Mallorca

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Event Catering Services: La Alacena de Genestra generates revenue through bespoke catering services for weddings, corporate events, and private celebrations in Mallorca. Pricing is per-guest for events, with additional line items for transport, setup coordination, open-bar extensions, and menu tastings. Revenue is event-driven and one-time per engagement, though repeat bookings from returning corporate clients and families contribute to recurring revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

La Alacena de Genestra (formerly La Alacena de Mallorca) provides bespoke catering and event management services in Mallorca under the culinary direction of Michelin-starred chef Andreu Genestra. The company delivers full-service catering for weddings, corporate events, and private celebrations, including gastronomic proposal design, tableware and staff, open bar service, venue sourcing, event staging, and logistics across the island. It complements catering with an exclusive portfolio of partner venues (fincas, castles, museums, wineries) and a take-away at-home catering format.

Product overview

La Alacena de Genestra is a catering and events company in Mallorca with over 30 years of experience, now operating under the culinary leadership of Michelin-starred chef Andreu Genestra. The company offers a portfolio of service offerings centered around three core segments: Wedding Catering, Corporate Event Catering, and Private Celebration Catering. These offerings are complemented by a network of exclusive venue partnerships across Mallorca and a take-away service for at-home events. The gastronomic vision is based on Mediterranean cuisine with local "Cuina de la terra" roots, emphasizing km 0, seasonal, and local produce. Services include full event catering (menus, live stations, tableware, staff, and open bar), venue sourcing assistance, event staging, and customized menu design. The company operates from a central kitchen in Palma and provides logistics coverage across all of Mallorca.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Zoëtry MallorcacoreStrategic or Co-development PartnerLa Alacena de Genestra has a special partnership with Zoëtry Mallorca, where Chef Andreu Genestra leads his Michelin-starred restaurant. Zoëtry serves as both a venue partner for high-end weddings and corporate events, and a platform showcasing Andreu Genestra's culinary brand. The venue offers indoor capacity of 160 people for corporate events and cathedral-style settings for exclusive weddings.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Compass Group (incl. Levy Restaurants): Global foodservice and event hospitality giant, including Levy Restaurants for premium events. Broad incumbent in event catering across corporate, sports, and hospitality segments; operates at much larger scale.
• Aramark: Global foodservice, facilities, and uniform services company with significant event and hospitality catering operations. Comparable as a broad incumbent with adjacent event catering capabilities but not a specialist.
• Sodexo Live!: The events and hospitality arm of Sodexo, a global foodservice and facilities management major. Comparable as a broad incumbent in event catering and venue hospitality, though not a chef-led specialist.

Others

• Bodas.net: Leading Spanish-language wedding marketplace connecting couples with vendors including caterers, venues, and planners. Adjacent ecosystem participant - not a direct catering competitor but a key marketing and lead-generation channel for the wedding catering industry in Spain.

Regional players

• Meliá Hotels International (Event Catering): Spanish hotel major with strong Mallorca presence and in-house banqueting/event catering capabilities at its resort and city properties. Comparable as a Mallorca-anchored event hospitality competitor with broader portfolio.
• Ilunion Catering: Spanish contract foodservice and event catering provider serving corporate, healthcare, and institutional clients across Spain. Comparable regional catering operator with similar B2B focus.
• Abades Catering: Seville-based premium catering arm of the Abades hospitality group, serving weddings, corporate events, and MICE clients across southern Spain. Comparable premium event catering model with regional Spanish focus.

Direct peers

• ÁRBOL Catering: Madrid-based premium catering and MICE event specialist serving corporate events, weddings, and private celebrations. Closely comparable business model and customer segments across Spain.
• Marc Fosh Catering: Mallorca-based Michelin-starred chef Marc Fosh offers catering and private chef services from Read's Hotel and beyond. Direct competitor in chef-led, premium Mallorcan catering for weddings and corporate events.
• Catering Martín Berasategui: Spanish three-Michelin-star chef Martín Berasategui offers external catering services for high-end events and weddings across Spain. Directly comparable as a Spanish Michelin-starred chef-led premium catering offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AlacenadeMallorca
• Facebookfacebook.com/alacenadegenestra
• Instagraminstagram.com/laalacenadegenestra
• LinkedInlinkedin.com/company/alacena-de-genestra

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Alacena Mallorca