The Philly Goat Project

What The Philly Goat Project does

The Philly Goat Project is a Philadelphia-based nonprofit 501(c)(3) organization founded in 2018 that delivers nature-based programming in education, wellness, and community engagement centered on its herd of 13 goats housed at The Farm at Awbury within the Awbury Arboretum. The organization's service model rests on five core program areas: the All Abilities RAMble (a free animal-assisted therapy program for individuals with developmental and physical disabilities), Education Programs (school visits, teen internships, farm-based learning), Therapeutic Wellness, Group & Team Wellness (corporate and group team-building experiences), and Community Programs (free public events, goat walks, storytimes, and off-site appearances at libraries, cemeteries, parks, and schools). All core programming is delivered in person at the farm or at partner venues, with the site open to drop-in visitors 365 days a year from dawn to dusk, generating 45,000+ annual visits in 2024.

The organization is not technology-driven: its underlying asset is a physical herd of goats and a single urban farm location, with no software platform, app, API, or proprietary technology stack disclosed. Digital presence is limited to a Wix-hosted marketing website, an e-commerce merchandise shop, the Adopt-a-Goat subscription portal, and standard social media profiles (Instagram, TikTok, Facebook, YouTube, LinkedIn). The website serves primarily as an information and donation channel rather than as a service-delivery surface.

Revenue is generated through a hybrid nonprofit model. The primary funding source is charitable donations and grants — a $17,500 grant from The Human-Animal Alliance was awarded in November 2025 to support the All Abilities RAMble. Supplementary revenue comes from an Adopt-a-Goat symbolic adoption program with subscription tiers ($15/month Basic, $25/month Premium; or $180/$300 annual), a branded merchandise e-commerce storefront selling items priced from $2 to $33, and Goat Gift Cards ($50 and $90 denominations) for private visits. The organization is led by founder and director Karen Krivit, operates with 1-10 employees, and has no parent company, subsidiaries, or equity ownership structure.

Name

The Philly Goat Project

Legal name

Philly Goat Project, INC

Website

https://phillygoatproject.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Philly Goat Project is a Philadelphia-based nonprofit 501(c)(3) that provides free nature-based education, animal-assisted therapy, and community programming using its 13-goat herd at The Farm at Awbury, serving schools, families, individuals with disabilities, and the general Philadelphia community.

Ownership category

akta.pro rank

Product category

Animal-Assisted Therapy & Community Wellness

NAICS

Sheep and Goat Farming (1124)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Grazing & Pasture-Based Operations (Range, Rotational Grazing) (AFAEAFAG)

Keywords

• Animal-assisted therapy
• Nature-based programming
• Community wellness programs
• Goat farm visits
• Urban farm education

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: Primary revenue consists of charitable donations from individuals and grants from organizations such as The Human-Animal Alliance ($17,500 grant in 2025). The organization is a nonprofit 501(c)(3).
2. Merchandise and Product Sales: Online shop selling branded merchandise including calendars, apparel, hats, stickers, postcards, and magnets. One-time purchase model via e-commerce storefront.
3. Adopt-a-Goat Program: Symbolic goat adoption program with monthly ($15/mo basic, $25/mo premium) or one-time annual payment ($180 basic, $300 premium). Includes certificate, updates, and merchandise perks.
4. Gift Cards / Private Visits: Goat gift cards available in $50 and $90 denominations, presumably redeemable for private farm visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Philly Goat Project delivers nature-based education, wellness, and community programs at The Farm at Awbury in Philadelphia using a working herd of 13 goats. Core offerings include the All Abilities RAMble animal-assisted therapy program for individuals with disabilities, educational visits for schools and youth, therapeutic wellness sessions, group and team wellness experiences, and free community events open 365 days a year.

Product overview

The Philly Goat Project is a nonprofit 501(c)(3) organization that operates as a single, unified service offering rather than a platform-plus-modules architecture. The organization provides nature-based programming centered on goat-assisted therapy, education, and community engagement at The Farm at Awbury in Philadelphia. The core programs include the All Abilities RAMble (animal-assisted therapy), Educational Programs, Therapeutic Wellness, Group & Team Wellness, and Community Programs—all delivered through a herd of goats at a working urban farm. Supplementary offerings include merchandise (calendars, apparel, accessories), gift cards for private visits, and an Adopt-a-Goat symbolic adoption program. The organization also offers Drop By The Farm (self-guided viewing) and Scheduled Visits (programmed experiences) as access mechanisms to its core services.

Differentiator

Problem solved

Functional benefit

Products and services

• All Abilities RAMble A free, nature-based animal-assisted therapy program providing personalized sessions for individuals with developmental and physical disabilities, promoting social connection, healing, and confidence through goat interactions at Awbury Arboretum.
• Education Programs Nature-based educational programming for various age groups, including school visits, teen internships, and educational farm experiences.
• Therapeutic Wellness Animal-assisted therapy and wellness services leveraging goat interactions for therapeutic benefits.
• Group & Team Wellness Wellness programming designed for groups and teams seeking nature-based team building experiences.
• Community Programs Free community events and programming accessible 365 days a year, including goat walks, story times, and park activities.
• Branded Merchandise Online shop selling branded merchandise including goat calendars ($17), apparel ($20), hats ($20–$25), stickers ($2–$4), postcards ($27), magnets ($22), and specialty items ($30–$33).
• Adopt-a-Goat Symbolic goat adoption subscription program with Basic ($15/month or $180/year) and Premium ($25/month or $300/year) tiers, including adoption certificate, letter from goat, monthly email updates, PGP car magnet, and a PGP Logo Beanie at the Premium tier.
• Goat Gift Card Gift cards redeemable for private goat visits, available in $50 and $90 denominations.

Quantifiable outcome

• 45,000+ visitors served in 2024
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Awbury Arboretum / The Farm at AwburycoreStrategic or Co-development PartnerThe Farm at Awbury, part of Awbury Arboretum, is the physical home of The Philly Goat Project. PGP operates its goat herd and programming at this urban farm site, which is accessible to visitors 365 days a year.
• Circle Square StudiosminorOthersCircle Square Studios produced a professional video feature about The Philly Goat Project, showcasing its programs and impact.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sweet Farm: Sweet Farm is a nonprofit goat sanctuary in California that runs goat-focused animal welfare, education, and therapy programming. It mirrors PGP's goat-centric animal welfare and community education model at a similar nonprofit scale.
• Green Chimneys: Green Chimneys is a nonprofit farm-based organization in New York that provides animal-assisted therapy, education, and wellness programs for children with special needs. Like PGP, it combines a working farm/herd with therapeutic and educational programming for vulnerable populations.
• Red Wiggler Community Farm: Red Wiggler Community Farm is a Maryland-based nonprofit that employs people with developmental disabilities on a working farm. It is highly comparable to PGP's All Abilities RAMble mission of serving individuals with disabilities through farm-based programming.
• Catskill Animal Sanctuary: Catskill Animal Sanctuary is a New York-based nonprofit farm animal sanctuary with vegan advocacy, education, and visitor programming. It is structurally similar to PGP as a nonprofit combining farm animal welfare, public education, and community engagement.

Broad incumbents

• Pet Partners: Pet Partners is the largest national nonprofit registry of therapy animals and handlers, advancing animal-assisted therapy across multiple species. PGP's All Abilities RAMble operates within the broader therapy-animal ecosystem that Pet Partners helps legitimize and scale.
• Farm Sanctuary: Farm Sanctuary is the largest US nonprofit focused on farm animal welfare, advocacy, and education. PGP sits within the same farm-animal welfare category but at a much smaller, more localized scale.

Emerging players

• Blue Star Equiculture: Blue Star Equiculture is a nonprofit equine welfare and therapy organization. While species-different (horses vs. goats), it shares PGP's animal-welfare-plus-therapy model and use of working farm animals for community wellness.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@phillygoatproject836
• Facebookfacebook.com/phillygoatproject
• LinkedInlinkedin.com/company/philly-goat-project
• Instagraminstagram.com/phillygoatproject/?hl=en
• TikToktiktok.com/@phillygoatproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Philly Goat Project