Al Ameemi-Berrywood

What Al Ameemi-Berrywood does

Al Ameemi International Trading L.L.C, operating as Al Ameemi-Berrywood, is a Dubai-headquartered supplier and installer of wood flooring, outdoor decking, wall cladding, and sports flooring founded in 2005 with about 8 employees and a single showroom in the Al Quoz Industrial Area 3. The company offers a full range of indoor flooring products (solid wood, engineered wood, vinyl, design/parquet, laminate, SPC, and carpet) plus outdoor solutions (WPC, natural hardwood, and high-density bamboo decking), wall cladding (including fire-rated composite), and sports flooring (maple and rubber). It also provides professional installation, sanding and lacquering, wood and veneer staining, and veneer pressing services, positioning itself as a one-stop supply-and-installer for the UAE market.

The business earns revenue primarily through project-based, quote-driven sales of flooring materials bundled with installation services, plus recurring maintenance and restoration services for existing wood floors. Its go-to-market combines a direct, field-led enterprise sales motion (targeting luxury hospitality, commercial, and large retail fit-out clients) with showroom-led consultation for mid-market residential and small commercial buyers. The company markets via an educational blog, SEO-driven product pages, and direct inquiry channels (phone, WhatsApp, and email), with no paid advertising or e-commerce indicated. Pricing is fully custom by project scope and is not publicly disclosed.

The customer base spans luxury residential villas and penthouses, five-star hotels and airports (Emirates Palace Hotel, Dubai International Airport Terminal 3, Yas Marina Hotel, Bvlgari Hotel Resorts and Spa), luxury retail chains (Louis Vuitton, Gucci, Chanel, Burberry, Dior, Ralph Lauren, Tiffany & Co.), and home retail brands (Pottery Barn, Crate & Barrel). The company has demonstrated delivery capability across multiple GCC nations for chain retail rollouts, in addition to its UAE base, and holds FSC and Green Label Singapore certifications on its bamboo decking product. Ownership is inferred to be concentrated among the founders/proprietors, with no disclosed external investment.

Name

Al Ameemi-Berrywood

Legal name

Al Ameemi International Trading L.L.C

Website

https://alameemi-berrywood.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Dubai-headquartered supplier and installer of wood, SPC, vinyl, laminate, WPC, bamboo, and carpet flooring plus wall cladding and sports surfaces, serving luxury residential, hospitality, commercial, and luxury retail clients across the UAE and GCC on a project-quote basis.

Ownership category

akta.pro rank

Product category

Flooring Materials Supply and Installation

NAICS

Floor Covering Retailers (449121), Building Material and Supplies Dealers (4441), Flooring Contractors (23833)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC)

akta.pro secondary industries

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF), Hardwood Floor Installation (HSAPAGAA), Wood Coatings & Finishes (IMADAKAD)

Keywords

• Wooden flooring supply
• Outdoor decking installation
• Wall cladding products
• Sports flooring solutions
• Flooring installation services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: The primary revenue stream is the sale of wood flooring and cladding products, including solid wood, engineered wood, vinyl, SPC, laminate, bamboo, WPC decking, natural wood decking, wall cladding, carpet, and sports flooring. Products are sold directly to residential homeowners, commercial property developers, hospitality projects, and retail fit-out contractors across the UAE and GCC.
2. Professional Installation Services: The company provides professional installation services for its flooring products, including sanding and lacquering, wood and veneer staining, veneer pressing, and general installation. This service revenue is bundled with product sales for end-to-end project delivery.
3. Maintenance and Restoration Services: Ongoing maintenance services including floor sanding, lacquering, staining, and repair services for existing wood floors. These services support customer retention and generate recurring service revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Al Ameemi-Berrywood supplies and installs wood flooring, outdoor decking, wall cladding, sports flooring, and carpet products across the UAE and wider GCC, serving residential, hospitality, commercial, retail fit-out, and sports facility projects. Revenue is generated through sale of indoor flooring (solid wood, engineered wood, vinyl, design/parquet, laminate, SPC, carpet), outdoor decking (WPC, natural wood, bamboo), wall cladding, and maple/rubber sports flooring, bundled with professional installation, sanding, lacquering, staining, and veneer pressing services.

Product overview

Al Ameemi-Berrywood is a comprehensive flooring and cladding solutions provider offering a diverse portfolio of indoor flooring products (Solid Wood, Engineered Wood, Vinyl, Design/Parquet, Laminate, SPC, and Carpet), outdoor decking solutions (WPC, Natural Wood, and Bamboo), sports flooring (Maple and Rubber), wall cladding, and related installation and maintenance services (sanding, lacquering, staining, veneer pressing). The company serves commercial, residential, and industrial projects across the UAE, positioning itself as a one-stop destination for both flooring materials and professional finishing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Solid Wood Flooring Traditional solid wood flooring made from single pieces of timber, known for durability and classic aesthetic appeal; can be sanded multiple times for refinishing. Targeted at premium residential and commercial projects.
• Engineered Wood Flooring Multi-layered wood flooring with a real wood veneer fixed to plywood or other wood layers, offering enhanced stability and moisture resistance compared to solid wood. Targeted at climate-stressed UAE interior environments.
• Vinyl Flooring Durable, water-resistant flooring option available in planks or tiles that mimic the look of wood or stone while offering easy maintenance. Targeted at residential and commercial spaces.
• Design Flooring (Parquet and Patterned Wood) Decorative flooring including parquet and patterned wood arrangements that create geometric designs such as herringbone and chevron patterns. Targeted at luxury residential and high-end commercial interiors.
• Laminate Flooring Affordable flooring made from compressed wood particles with a photographic layer that mimics wood or stone, featuring click-lock installation. Targeted at budget-conscious residential and commercial projects.
• SPC Flooring (Stone Plastic Composite) Stone Plastic Composite flooring that blends natural stone powder with PVC for exceptional sturdiness, waterproof properties, and dimensional stability suited for Dubai's climate. Targeted at residential and commercial interiors requiring high durability.
• Carpet Flooring Soft floor covering available in various materials including nylon, polyester, and wool, offering comfort and warmth for residential and commercial spaces. Targeted at residential, hospitality, and commercial interiors.
• Wall Cladding Interior and exterior wall covering materials including wood cladding, composite cladding, and weatherboard cladding for weather protection, thermal insulation, and acoustic barriers. Includes fire-rated composite options. Targeted at residential and commercial facades and interiors.
• WPC Decking Wood-Plastic Composite decking that blends wood fibers with recycled plastic for durable, eco-friendly, and low-maintenance outdoor flooring resistant to Dubai's harsh climate. Targeted at villa, rooftop, and poolside outdoor projects.
• Natural Wood Decking Premium hardwood decking using species such as Teak, Cumaru, Ipe, and Elondo, offering natural beauty and durability for outdoor spaces in the UAE. Targeted at luxury residential and hospitality outdoor projects.
• Bamboo Decking Sustainable bamboo flooring option achieving high density above 1200 kg/m3, featuring FSC certification and Green Label Singapore certification. Targeted at eco-conscious residential, commercial, and heavy-duty outdoor projects.
• Maple Sports Flooring Hardwood maple flooring specifically designed for indoor sports courts and gym floors, featuring high Janka hardness and shock resistance for athletic performance. Targeted at sports facilities, gymnasiums, schools, and clubs.
• Rubber Flooring Recycled rubber flooring with EPDM chips, suitable for training and fitness facilities, weight rooms, and play areas, offering shock absorption and durability. Targeted at gyms, fitness centers, and play areas.
• Sanding and Lacquering Service Floor restoration service involving sanding down imperfections and applying fresh lacquer finish to restore wood floors to like-new condition. Targeted at existing wood floor owners in residential and commercial properties.
• Wood and Veneer Staining Service Staining service to enhance or change the color of wood and veneer surfaces while preserving natural grain patterns. Targeted at residential and commercial wood flooring owners.
• Veneer Pressing Service Service for pressing and applying veneer sheets to substrate materials for various woodworking applications. Targeted at woodworking, furniture, and interior fit-out projects.
• Installation Service Professional flooring and decking installation services for residential and commercial spaces throughout Dubai and the UAE. Targeted at customers purchasing Al Ameemi-Berrywood products and GCC project sites.

Quantifiable outcome

• 20+ years of market presence establishing the company as a leader in commercial, residential and industrial flooring in the UAE
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Exterpark Decking TechnologiescoreTechnology or IntegrationExterpark is a Spain-based decking technology company with 2 patented innovations in screw-less decking systems. Their Magnet Decking System provides advanced mechanical locking with superior grip. Al Ameemi-Berrywood offers the Exterpark Magnet system as part of its outdoor decking portfolio, positioning it as a flagship product for the UAE market with claims of 'arguably best decking system available with 2 patented innovations.' The partnership provides Al Ameemi-Berrywood with exclusive or preferred access to Exterpark's proprietary installation technology in the UAE market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carpetland UAE: UAE-based specialty retailer and installer of carpets, vinyl, wood, and laminate flooring for residential and commercial projects—directly comparable specialty flooring retailer with installation services in the same Dubai market.
• Floorworld Middle East: UAE-headquartered flooring retailer and installer with a Dubai showroom selling solid wood, engineered, vinyl, laminate, and sports flooring to residential and commercial customers—directly comparable retail+installation model in the same geography.

Broad incumbents

• Danube Home: Large UAE-based home improvement and building materials retailer with a substantial flooring category, multiple GCC showrooms, and installation services—overlaps AAB on flooring supply but operates a much broader home product portfolio.
• Interface Inc. Global commercial flooring manufacturer and modular carpet tile leader serving hospitality, airports, and corporate fit-outs—directly comparable enterprise customer base and premium commercial projects where AAB competes.
• Tarkett: Global flooring manufacturer with vinyl, wood, laminate, rubber, and sports flooring lines including brands distributed in GCC—competes with AAB on wood and sports flooring supply for hospitality and institutional projects.
• Mohawk Industries: One of the world's largest flooring manufacturers including hardwood, laminate (Quick-Step/Pergo), and luxury vinyl—competes with AAB's supply portfolio and serves overlapping commercial/installation channels globally.
• HomeBox UAE: UAE home furnishing retailer carrying flooring, wall treatments, and decor with installation support—competes for residential flooring buyers and offers broader home improvement selection than AAB's specialty positioning.

Emerging players

• Karndean Designflooring: UK-based premium luxury vinyl tile (LVT/SPC) specialist with strong design positioning—competitor for AAB's SPC/vinyl product line in commercial and premium residential installations across the Gulf.
• IKEA UAE (Home Furnishing): Mass-market home furnishing retailer entering flooring categories (laminate, vinyl, wood-look) at lower price points via UAE showrooms—competes for residential flooring share in the same Dubai market with a digital/configurator-led buying experience.

Regional players

• Alistone Floors: Specialty engineered wood flooring brand with distribution and OEM manufacturing presence in GCC/Middle East—competes with AAB in engineered wood supply for residential and commercial projects in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/al-ameemi-berrywood

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Ameemi-Berrywood