Alasala | الأصالة

What Alasala | الأصالة does

Alasala (الأصالة) is a private higher-education institution headquartered in Dammam, Eastern Province, Saudi Arabia, operating four academic colleges: Engineering, Architecture & Design, Law, and Business. It also runs an English Language Institute, a Deanship of Supportive Studies, and a Development and Quality Center (CQD) established in 2019 to drive NCAAA accreditation. The institution describes itself as aligned with Saudi Vision 2030 objectives for a knowledge-based economy, with its primary customer segment being undergraduate students in the Eastern Province.

The business model is B2C tuition-driven. Tuition is charged per credit hour (e.g., the Law college lists 1,950 SAR per credit hour standard rate and 1,250 SAR per credit hour after discount), supplemented by ancillary recurring fees such as the 2,100 SAR per-semester transportation service across Al-Qatif, Dammam, and Dhahran. Recruitment is direct-to-consumer via the institutional website (alasala.edu.sa), an online application portal (sis.alasala.edu.sa), campus visits, downloadable brochures, seminars, and a Facebook presence.

From a platform perspective, Alasala operates a single campus with contemporary architectural infrastructure, a wired and wireless IT environment, a Learning Resource Center holding 6,000+ specialized references with 100+ seating capacity, an on-site Health Care Center, and student-support functions including admissions, registration, student affairs, alumni relations, and career counseling. Founded per firmographic record in 2016 (with the CQD unit formalized in 2019), the institution employs 310 staff and reports no public equity listing, no disclosed funding rounds, no parent company, and no M&A activity in the source data. Operational governance sits with a Board of Trustees and a General Supervisor (Prof. Hesham Saleh Almoallim).

Name

Alasala | الأصالة

Legal name

Alasala Colleges (كليات الأصالة)

Website

https://alasala.edu.sa

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Alasala (الأصالة) is a private higher-education institution in Dammam, Saudi Arabia, operating four colleges (Engineering, Architecture & Design, Law, Business) and generating tuition-based revenue from undergraduate students across the Eastern Province.

Ownership category

akta.pro rank

Headquarters

HQ city

Dammam

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition Fees: Alasala generates revenue primarily through tuition fees charged per credit hour for its degree programs. Fee schedules are published per college (e.g., Law at 1950 SAR per credit hour before discount, 1250 SAR after discount). Tuition is a recurring revenue stream per student per semester.
2. Transportation Services: Alasala charges 2,100 SAR per semester for round-trip transportation service across three routes in the Eastern Province (Al-Qatif, Dammam, Dhahran). This is a per-student recurring ancillary fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Alasala Colleges is a private higher education institution offering undergraduate degree programs across four specialized colleges: Engineering, Architecture and Design, Law, and Business. The institution supports academic delivery with ancillary services including a Learning Resources library, English Language Institute, Health Care Center, and student transportation across the Eastern Province of Saudi Arabia.

Product overview

Alasala is a higher education institution in Saudi Arabia with a platform-plus-colleges architecture comprising four academic colleges (College of Engineering, College of Architecture and Design, College of Law, and College of Business) supported by administrative and academic support services. The institution offers programs through its English Language Institute, Learning Resources and Libraries, Health Care Center, and Transportation Services. Quality assurance is maintained through the Development and Quality Center (CQD) which manages NCAAA compliance, while administrative operations are supported by Information Technology, Finance, and Human Resources departments. Student-facing services include admission, registration, student affairs, alumni relations, and career placement support.

Differentiator

Problem solved

Functional benefit

Products and services

• College of Engineering

Quantifiable outcome

• Over 6,000 specialized academic references available in the learning resource center
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Alfaisal University: Private Saudi university in Riyadh with colleges covering engineering, business, law, architecture/design, and science — same multi-college private model and same target student pool as Alasala, just at larger and more established scale.
• University of Business and Technology (UBT): Private Saudi university in Jeddah offering business and engineering programs. Smaller-scope but same private multi-college higher-ed model targeting Saudi fee-paying students.
• Effat University: Private Saudi university in Jeddah with engineering, business, architecture and design, and law programs — comparable multi-college private model and direct competitive overlap on the same fee-paying student demographic.
• Al Yamamah University: Private Saudi university in Riyadh offering engineering, business, law, and architecture programs. Comparable multi-college private model and degree-portfolio breadth to Alasala.
• Prince Sultan University: One of the largest private multi-disciplinary universities in Saudi Arabia (Riyadh), offering engineering, law, business, architecture and design programs — directly comparable to Alasala's four-college portfolio, albeit at significantly larger scale.
• Dar Al Uloom University: Long-established private multi-college Saudi university (Riyadh) offering programs across business, law, engineering, and architecture — direct competitor for the same private higher-education student segment.
• Prince Mohammad Bin Fahd University: Private Saudi university also located in the Eastern Province (Al Khobar) with a multi-college structure. Closest geographic and structural peer to Alasala — same region, same multi-college private model serving a comparable student demographic.

Emerging players

• Saudi Electronic University: Public distance-learning university with multi-college offerings. Represents the emerging online/distance higher-education model in Saudi Arabia — adjacent rather than directly competing with Alasala's on-campus model today, but a structural alternative.

Broad incumbents

• King Fahd University of Petroleum and Minerals: Leading public research university in Dhahran, Eastern Province. Overlaps with Alasala in engineering and business in the same region, but operates as a large-scale public incumbent with national prestige.
• Imam Abdulrahman Bin Faisal University: Major public Saudi university headquartered in Dammam, Eastern Province — same regional student catchment as Alasala. As a public incumbent, it offers tuition-free education and competes for the same student pool at a different price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=TI_ezz1Iulw
• Facebookfacebook.com/alasalaedu1
• LinkedInlinkedin.com/company/alasalaeducation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alasala | الأصالة