Asociación Latinoamericana de Turismo Rural (ALATUR)

What Asociación Latinoamericana de Turismo Rural (ALATUR) does

Asociación Latinoamericana de Turismo Rural (ALATUR) is an Argentine civil non-profit organization founded in 2012 by academics from the Faculty of Agronomy of the University of Buenos Aires (FAUBA). It provides technical assistance, consulting, training, and financing-access support to rural communities, entrepreneurs, local and provincial governments, and international organizations across Latin America, with active project delivery in Argentina (Santa Cruz, Buenos Aires Province, Río Negro, Chubut), Colombia (Alto Magdalena), Peru (Capachica), and Central America, plus cross-border partnership reach into Canada. Its four core service lines are Advisory and Consulting (strategic planning, tourism product development, territorial identity design), Training and Capacity Building (workshops, courses, webinars, the recurring 'Diálogos de Turismo Rural' cycle), Financing Assistance (project formulation for INTUR, ACTIVAR+, PREVIAJE, PROFAS), and Network and Articulation (linking members to governments, universities, and international bodies such as Village Monde, IICA, USCO, and UN Tourism/CAF).

ALATUR generates revenue primarily through membership and association fees paid by professionals, entrepreneurs, and institutions that join the network, supplemented by project-based consulting and training contracts with public-sector and international partners. Pricing is not publicly disclosed. The go-to-market is community-led and event-driven: growth is built through membership acquisition, recurring knowledge-exchange forums, international conference participation, and partnership referrals rather than traditional sales motion. The organization operates with a lean team of 8 employees headquartered at Av. Belgrano 12345 in Buenos Aires, and is governed by a directive commission led by President Raúl Cristian Mendivil, Vice President Romina Pistolesi, Secretary Mariano Villani, and Treasurer Norma Fernández.

The technology underpinning the business is human-delivered professional services; there is no proprietary software platform, no disclosed AI/ML capability, no patents or trademarks, no mobile app, and no public API. Value is generated through accumulated field expertise, a pan-regional institutional network spanning multilateral bodies, business chambers, and universities, and a documented library of impact cases (Mina Manantial Espejo, Mundo de Gigantes, Buenos Aires Rural and Periurban Tourism Plan, Village Monde collaboration). The organization's strategic posture is best described as a mission-driven association monetizing knowledge, network access, and project delivery in the rural tourism development vertical, with no equity funding disclosed and ownership resting with its founding members and current leadership.

Name

Asociación Latinoamericana de Turismo Rural (ALATUR)

Legal name

Asociación Latinoamericana de Turismo Rural

Website

https://alatur.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Asociación Latinoamericana de Turismo Rural (ALATUR) is a Buenos Aires-based non-profit founded in 2012 by University of Buenos Aires academics, providing consulting, training, and technical assistance in rural tourism development to communities, entrepreneurs, and governments across Latin America.

Ownership category

akta.pro rank

Product category

Rural Tourism Consulting Services

NAICS

Professional and Management Development Training (611430), Public Relations Agencies (54182)

SIC

Services-Educational Services (8200), Services-Advertising (7310)

akta.pro primary industry

Monitoring, Evaluation, Research & Learning (MERL) (BPADAEAB)

akta.pro secondary industries

ESG Strategy & Materiality Assessment (EUAHAJAA), Cause, ESG & Sustainability Communications (MPAAADAL)

Keywords

• Rural tourism consulting
• Tourism capacity building
• Sustainable tourism development
• Community tourism advisory
• Rural destination planning

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership and association fees: ALATUR generates revenue through membership contributions from professionals, entrepreneurs, and organizations that join the network. Members gain access to exclusive training, project participation, international linkages, and technical support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ALATUR provides advisory and technical assistance on rural tourism planning and management, capacity-building and training for local actors and institutions, support in project formulation and access to financing, and articulation of a Latin American network that links rural producers, communities, governments, academia, and international cooperation agencies. Its deliverables are consulting reports, training programs, project proposals, and network events rather than packaged software or manufactured products.

Product overview

ALATUR offers an integrated portfolio of four core consulting and support services for rural tourism development: Advisory and Consulting (strategic planning, product design, territorial identity), Training and Capacity Building (workshops, courses, webinars, professionalization programs), Financing Assistance (project formulation and funding access), and Network and Articulation (professional connections, institutional linkages, international coordination). The 'Diálogos de Turismo Rural' cycle serves as a recurring knowledge-exchange program within the training offering. These services combine academic expertise, field implementation, and innovation to support sustainable, authentic tourism with territorial identity across Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting and Technical Advisory for Rural Tourism Advisory and technical assistance services covering planning, management, and development of rural tourism destinations and experiences, delivered to communities, organizations, and public-sector clients across Latin America.
• Capacity Building and Training Training programs and capacity-building activities for local actors, host communities, and institutions engaged in rural tourism, aimed at professionalizing service delivery and destination management.
• Project Formulation and Financing Facilitation Support for rural tourism project formulation and assistance to clients in accessing financing sources, including public programs and multilateral cooperation funding, to make rural tourism initiatives bankable and fundable.
• Network Articulation and Articulación de Actores Articulation service that convenes and connects rural tourism producers, communities, governments, academia, and international cooperation agencies into a Latin American network for knowledge exchange and joint action.
• Diálogos Cycle (Knowledge Cycle) Recurring knowledge-exchange cycle organized by ALATUR to convene members, partners, and stakeholders around themes relevant to rural tourism development in Latin America.

Quantifiable outcome

• Regions successfully transitioned from mining to tourism as an emerging destination with its own identity (Mina Manantial Espejo case)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, significant and supporting.

• Village MondecoreStrategic or Co-development PartnerALATUR collaborates with Village Monde (Canada) to evaluate, strengthen, and promote sustainable rural tourism experiences in Argentina (Buenos Aires, Río Negro, Chubut). Activities include eco-lodge assessments, training in regenerative models and international standards, and articulation with global markets and networks.
• IICA (Instituto Interamericano de Cooperación para la Agricultura) – CentroaméricacoreStrategic or Co-development PartnerALATUR participates in IICA's 'Agrotourism: strategic path for development' workshop, promoting integration between agriculture and tourism and strengthening relationships with Central American governments and rural organizations.
• Universidad Surcolombiana (USCO)coreStrategic or Co-development PartnerALATUR participates in the II International Symposium on Sustainable Tourism at Universidad Surcolombiana (Colombia) and collaborates on expert panels for experience design in the Huila region, including the Mundo de Gigantes project.
• Cámara de Comercio ItalianasignificantStrategic or Co-development PartnerALATUR co-created a Rural Tourism Course with the Italian Chamber of Commerce and participates in the Erasmus 'Rural Social and Cultural Experience' project, facilitating academic exchanges and strengthening ties between Europe and Latin America.
• Cámara de Comercio de BogotásignificantStrategic or Co-development PartnerALATUR delivered the conference 'Rural Tourism = Sustainable Tourism' at the Cámara de Comercio de Bogotá, contributing to the professionalization and visibility of rural tourism in Colombia.
• Universidad Provincial de Ezeiza (UPE)significantStrategic or Co-development PartnerAcademic partnership for joint training and research activities related to rural tourism development in the Province of Buenos Aires, Argentina.
• Universidad Nacional de Quilmes (UNQUI)significantStrategic or Co-development PartnerAcademic partnership for cooperation in education, research, and knowledge dissemination on rural tourism and sustainable territorial development.
• Corporación Latinoamericana de Educación Virtual (CLEV)supportingStrategic or Co-development PartnerPartnership with CLEV (Bogotá, Colombia) to support virtual education and digital training programs in rural tourism across Latin America.
• Universidad del Salvador (USAL)supportingStrategic or Co-development PartnerAcademic partnership with Universidad del Salvador (Buenos Aires, Argentina) for joint research and training initiatives in rural tourism.
• Biosphere – Gestión y Certificado de SostenibilidadsupportingStrategic or Co-development PartnerALATUR partners with Biosphere, the only international system for applying continuous improvement processes in sustainability, to support tourism entities in adopting and certifying sustainable practices.
• Fundación Plan21supportingStrategic or Co-development PartnerPartnership with Fundación Plan21 for the development of sustainable tourism, combining expertise in sustainability certification and territorial development.
• ONU Turismo & CAF – Turismo IndígenacoreStrategic or Co-development PartnerALATUR participates in an initiative led by UN Tourism and CAF to identify tourism projects with indigenous communities and promote sustainable, inclusive models that respect local culture.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rainforest Alliance: International non-profit working on biodiversity conservation and sustainable livelihoods, including sustainable tourism certification. Comparable focus on linking community-based tourism with sustainability standards and market access.
• Travel Foundation: UK-based sustainable tourism charity that works with the tourism industry and destinations on sustainability. Comparable mission and consulting/training focus, with partial overlap in destination development and capacity-building projects.

Direct peers

• The International Ecotourism Society (TIES): Global non-profit organization dedicated to promoting ecotourism and sustainable tourism practices. Highly comparable mission around community-based and environmentally responsible tourism development.
• Village Monde: Canadian non-profit network that evaluates, strengthens, and promotes sustainable rural tourism experiences globally. Direct strategic partner of ALATUR with highly comparable mission, methodology, and target beneficiary communities.
• Biosphere: International sustainability certification system for tourism entities. ALATUR's partner, providing comparable sustainable tourism certification, training, and advisory services to rural communities and tourism operators globally.
• Fundación Plan21: Argentine foundation focused on sustainable development and territorial transformation. ALATUR's direct partner, working together on sustainability certification and rural tourism development in overlapping regions of Argentina.

Broad incumbents

• IICA (Instituto Interamericano de Cooperación para la Agricultura): Inter-American specialized agency for agricultural development. Direct strategic partner of ALATUR; comparable scope of rural/agritourism development advisory across Latin America, but operates at much larger institutional scale.
• UN Tourism (UNWTO): United Nations specialized agency for tourism policy and sustainable development. ALATUR's partner on indigenous tourism initiatives; comparable focus on sustainable tourism but at global policy and standards-setting scale.
• CAF (Banco de Desarrollo de América Latina y el Caribe): Latin American development bank financing sustainable development projects across the region. Strategic partner of ALATUR on indigenous tourism initiatives; comparable rural development mandate though operating as a financier rather than implementation specialist.
• Global Sustainable Tourism Council (GSTC): International organization that sets global standards for sustainable tourism. Comparable focus area (sustainable tourism development and capacity building), but operates at a global standards-setting rather than local-implementation level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alatur.rural
• LinkedInlinkedin.com/company/asociaci%C3%B3n-latinoamericana-de-turismo-rural-alatur-
• Instagraminstagram.com/alatur.rural

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociación Latinoamericana de Turismo Rural (ALATUR)