ALAVES MONTAJES Y REALIZACION SL

What ALAVES MONTAJES Y REALIZACION SL does

Alavés Montajes y Realización S.L., trading as ALAVÉS Innovation, is a Spanish privately held limited company (S.L.) headquartered in Alicante, Spain, that designs, manufactures, and deploys modular temporary structures for the events industry. The company was founded in 1976 by José Alavés Alcantara as a family upholstery workshop and has evolved over nearly fifty years into a specialty provider of premium hospitality and event structures, with operational presence in ten Spanish cities (Alicante, Valencia, Murcia, Madrid, Barcelona, Seville, Málaga, Bilbao, and San Sebastián) and a logistics warehouse at Polígono Industrial Aguamarga in Alicante.

The company's core technology is the patented PROKT™ modular system, developed through more than 25 years of in-house R&D. PROKT™ combines a high-strength anodized aluminum double perimeter guide profile with 100% non-slip WISA birch boards (WISA), enabling rapid installation with minimal personnel. This base technology underpins a product family that includes High OceanProkt™ (large multi-story structures), New Ocean 1 Planta (single-floor structures), Arco (curved versatile structures), Kubic5 (lightweight geometric structures), Doble Planta (double-decker structures), Nature-themed structures, Poligonales (polygonal tents), Jaimas/Pagodas, and the HeavyProkt™ heavy-duty flooring line. Materials are European-sourced anodized aluminum and galvanized steel, with fireproof PVC enclosures. ALAVÉS complements manufacturing with services such as project analysis and advisory, in-house 3D visualization renders built from the company's own modeled structures, professional assembly, and rental and direct-sale options.

The business operates on a direct-sales model with quote-based, project-specific pricing — no standardized tiers are publicly disclosed. Revenue is generated across three streams: rental of structures for events (transaction-based), outright sale of proprietary modular structures (license/one-time), and bundled event services (advisory, 3D rendering, implementation). The go-to-market is sales-led and event-driven, targeting sports federations and tournament organizers (event logos include MMOpen Tennis Madrid, Open de España de Golf, Estrella Damm Andalucía Masters, DP World Tour Qualifying School, LIV GOLF, and Aramco Team Series), broadcasters (RTVE), corporate clients, and large-event operators (Panorama Village F1 Montmeló, TECNOVE Custom Trucks). Marketing is anchored on a portfolio website, an Instagram presence under @alavesinnovation, and video content showcasing installations at international events.

Name

ALAVES MONTAJES Y REALIZACION SL

Legal name

Alavés Montajes y Realización S.L.

Website

https://alaves.net

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Alavés Montajes y Realización S.L. (ALAVÉS Innovation) designs, manufactures, and deploys patented modular temporary structures for premium sports, broadcasting, and corporate events across Spain and select international venues.

Ownership category

akta.pro rank

Product category

Event Structures Manufacturing & Rental

SIC

Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Stand Fabrication & Build (Carpentry, Modular, Double-Deck) (THAHAHAB)

akta.pro secondary industries

Tent & Canopy Rentals (HSACAFAA), Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC)

Keywords

• Modular event structures
• Temporary event tents
• Event hospitality structures
• Stages and bleachers
• Custom event fabrication

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Structure Rental: Rental of tents, marquees, stages, and structural systems for events. Flexible rental options for temporary installations at sporting events, corporate events, and private celebrations.
2. Structure Sales: Direct sale of proprietary modular structures including High OceanProkt, New Ocean 1 Planta, Arco, Kubic5, and Double Decker models. Custom manufacturing of structures adapted to client specifications.
3. Event Services: Comprehensive event services including analysis and consulting, 3D visual renders, implementation and assembly, and ongoing support. Full-service approach providing end-to-end solutions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

ALAVES Innovation designs, manufactures, and rents proprietary modular structures and tents for events. Built on the patented PROKT™ system combining anodized aluminum profiles with WISA birch boards, the company offers structures (High OceanProkt, New Ocean 1 Planta, Arco, Kubic5, Doble Planta), stages, bleachers, and flooring for sports tournaments, corporate events, and celebrations. Services include consulting, 3D visualization, custom manufacturing, assembly, and on-site support.

Product overview

ALAVES Innovation is a Spanish event structures manufacturer offering a portfolio of proprietary modular tent and structure products, primarily based on the patented PROKT™ system. The core product line includes High OceanProkt™ (high multi-story structures for large events), New Ocean 1 Planta (single-floor structures), Arco (curved versatile structures), Kubic5 (lightweight geometric structures), Doble Planta (double-story structures), and Nature (nature-themed structures). Supporting products include PROKT stages, PROKT bleachers, polygonal tents, pagodas, and event furniture. Services include rental and sale of structures, custom trade show solutions, 3D visual renders, and project advisory services. The company operates from Alicante, Spain with service coverage across major Spanish cities.

Differentiator

Problem solved

Functional benefit

Brands

• PROKT™: Patented modular solution system developed after more than 25 years of experience and in-house R&D. Combines high-strength anodized aluminum double perimeter guide profile with non-slip birch WISA boards for maximum durability and safety.
• OceanProkt™
• HeavyProkt™
• High OceanProkt™

Products and services

• High OceanProkt™ Structures High structures representing the ultimate expression of the Prokt system, designed for large-scale hospitality and event projects. Modular and versatile design allows single or multi-story configurations with wide open spaces and heights for bright spaces with great visual impact. Built with anodized aluminum and galvanized steel with fireproof PVC enclosures.
• New Ocean 1 Planta Structures Single-floor ocean structures offering open spaces with wide clear spans and heights, designed for events requiring functional and adaptable layouts.
• Arco Structures

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veldeman: Belgian tent and structure manufacturer producing modular aluminum event halls, double-deck structures, pagodas, and curved structures. Overlaps with ALAVES' product line (Arco, Kubic5, Doble Planta analogues) and target segments in sports and corporate hospitality.
• Röder HTS Höcker (Röder Group): German specialist in premium event tents, modular structures, and temporary halls with proprietary aluminum framing systems. Closely comparable to ALAVES in targeting premium sports tournaments, corporate events, and hospitality installations across Europe; similar custom-build design-to-rental model.
• HTS tentIQ (Höcker): Global manufacturer of modular event tents and structures (formerly part of Röder HTS Höcker). Directly comparable product portfolio — aluminum framework, modular perimeter profiles, double-deck systems — competing for the same premium sports and corporate tent business as ALAVES.
• Neptunus: UK/Netherlands-based supplier of temporary event structures with a focus on premium sports, music, and corporate events. Comparable in delivering large-scale hospitality and double-deck structures to tournament organizers and broadcasters — a direct competitive peer in the European premium rental market.
• Normalu (Alspa): French premium event structure manufacturer (Alspa/Normalu) producing modular aluminum tents, double-deck structures, and scenic builds for golf, tennis, motorsport, and corporate events in France and internationally. Direct competitor to ALAVES in the European premium event structure segment.

Emerging players

• Aganto: UK provider of temporary and semi-permanent structures used for events, sports hospitality, and exhibitions. Smaller scale but similar model of custom modular structures for premium events; an emerging player rather than a global incumbent.
• Spaciotempo: UK-based temporary structure supplier specializing in aluminum-framed event and sports halls, including hospitality structures. Comparable business model and customer segment to ALAVES, though primarily UK-focused — a regional rather than Iberian competitor.

Regional players

• Anbema Estructuras: Spanish temporary structure and event tent company serving Iberian sports, corporate, and public events. Comparable in domestic Spanish market coverage but with a broader commodity-skewed product line versus ALAVES' premium PROKT-curated offering.
• TopTEC Event Structures (formerly Topspan): Greek premium event tent and double-decker structure manufacturer serving Mediterranean sports events (golf, sailing, football), with overlap to ALAVES on curved, modular, and double-story structures for tournament hospitality in southern Europe.

Broad incumbents

• Losberger Group (now Losberger De Boer): One of the largest European manufacturers of temporary and semi-permanent event structures (tents, halls, hospitality). Comparable to ALAVES across modular aluminum structure systems, premium event rental, and event-build scope, but at much larger scale and broader geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/alavesinnovation
• LinkedInlinkedin.com/company/alaves-montajes-y-realizacion-sl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALAVES MONTAJES Y REALIZACION SL