Al Baraka Bank Tunisie

What Al Baraka Bank Tunisie does

Al Baraka Bank Tunisie is a private Islamic banking institution headquartered in Tunis, Tunisia, operating as a subsidiary of Al Baraka Group B.S.C (c), a Bahrain-based international Islamic banking conglomerate with a presence across more than fifteen countries. The bank provides a full suite of Sharia-compliant banking services to three customer segments in Tunisia — Particuliers (individuals), Professionnels (professionals and small businesses), and Entreprises (corporates) — including current and savings accounts (with purpose-specific vehicles for Hajj, Omra, housing, and retirement), a tiered card franchise ranging from Visa Classic to Al Baraka Platinum plus specialty cards such as Lady and Tech Card, Islamic financing products covering housing, automotive, travel, home improvement, equipment, and personal needs, real-estate and automotive leasing (Ijara-based), and international trade finance via documentary credits and collections.

The underlying platform combines a conventional branch distribution network with the Banecti digital banking system delivered as a mobile application (published on Google Play) and a web dashboard, enabling self-serve account access and transactions. All products are structured under Islamic finance principles — including profit-sharing contracts (Mudharaba), Ijara-based leasing, and Murabaha-style financing — and are distributed through direct branch relationships, the Banecti self-serve channel, and a partner travel-agency network that embeds the Rahalet Al Baraka travel financing product inside agency purchase flows.

The bank generates revenue through profit-based Islamic financing margins, deposit-account fees, card interchange and processing fees, leasing income, trade finance fees, and participative deposit placements (Moudharaba accounts). Pricing is not publicly disclosed and is set through direct customer consultation on a monthly cadence. In 2024 the bank received five IFN Awards from Islamic Finance News, recognizing its leadership in the Tunisian Islamic finance market. As a privately held subsidiary within a multi-country banking group, the entity is not listed on a public exchange and does not have publicly disclosed financials or a funding history.

Name

Al Baraka Bank Tunisie

Legal name

Al Baraka Bank

Website

https://albarakabank.com.tn

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Al Baraka Bank Tunisie is a private Islamic bank in Tunis, Tunisia, offering Sharia-compliant accounts, cards, financing, leasing, and trade services to retail, professional, and corporate clients as a subsidiary of Bahrain-based Al Baraka Group B.S.C (c).

Ownership category

akta.pro rank

Product category

Islamic Retail Banking

NAICS

Depository Credit Intermediation (5221), Commercial Banking (52211)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Islamic SME & Commercial Banking (FSABAGAB)

akta.pro secondary industries

Islamic Retail Banking (FSABAGAA), Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH), Islamic Corporate Banking (FSABAGAC), Islamic Transaction Banking (Cash Management & Treasury Services) (FSABAGAF)

Keywords

• Islamic banking services
• Sharia-compliant finance
• Retail banking
• Trade finance
• Islamic financing

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Islamic Financing: Profit-based financing arrangements where the bank shares in the outcomes of financed activities. Financing covers real estate (Dar Al Baraka, Premier Logement), auto (Sayarat Al Baraka), travel (Rahalet Al Baraka), and other consumer/professional needs.
2. Deposit Accounts: Current accounts (Compte dépôt à vue), savings accounts (Compte Epargne), and foreign currency accounts generating fee income and enabling fund management.
3. Cards and Payments: Various card products including Visa cards, Gold cards, Platinum cards, and specialty cards generating interchange and processing fees.
4. Leasing Services: Ijara-based leasing for real estate and vehicles (Al Baraka Leasing Immobilier, Al Baraka Leasing Automobile).
5. International Operations: Trade finance, letters of credit, documentary collections for import/export operations.
6. Participative Deposits: Moudharba accounts and participative deposit placements where profits/losses are shared with depositors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Al Baraka Bank Tunisie is an Islamic bank offering Sharia-compliant banking products including current and savings accounts, debit and credit cards, profit-sharing investment products, financing for housing, vehicles, travel, and personal needs, leasing, and international trade finance. The bank serves three customer segments — individuals (Particuliers), professionals, and corporate enterprises — through a national branch network and the Banecti digital banking platform, with all products structured to comply with Islamic finance principles (no interest/riba, partnership-based profit-and-loss sharing).

Product overview

Al Baraka Bank Tunisie operates as an Islamic banking institution offering a comprehensive suite of Sharia-compliant financial products and services organized across three customer segments: Particuliers (individuals), Professionnels (professionals), and Entreprises (corporate clients). The product portfolio spans banking accounts (I.N.R, dépôt à vue, foreign currency, PPR retirement, student accounts), debit and credit cards (Visa Classic, Gold, Platinum tiers with national and international variants, specialty cards like Lady and Tech Card), savings and investment accounts (Epargne Al Baraka, Hajj, Omra, Masken savings, participatory deposits, Moudharba accounts), financing solutions (home financing via Dar Al Baraka and Premier Logement, automotive via Sayarat Al Baraka, travel financing via Rahalet Al Baraka, home improvement, personal financing, equipment leasing), and bundled banking packages (Yasmine for Tunisians abroad, Privilège, Confort, First, Platinum tiers). The bank also provides digital banking through the BANECTI mobile application and offers international trade services including documentary credits and collections. The entire offering adheres to Islamic finance principles, including profit-sharing mechanisms (Moudharaba) and partnership-based financing structures.

Differentiator

Problem solved

Functional benefit

Products and services

• Banecti Mobile Application
• Compte I.N.R
• Compte dépôt à vue (Demand Deposit Account)
• Compte étranger en devises (Foreign Currency Account)
• Compte P.P.R (Retirement Savings Account)
• Offre Étudiant (Student Offer)
• Carte Al Baraka Gold Internationale
• Carte Al Baraka Platinum / Platinum +
• Carte Visa Classique / Visa Classique +
• Carte Visa Internationale
• Carte Lady
• Carte Evasion
• Al Baraka Tech Card
• Carte Taksit
• Compte Epargne Al Baraka
• Compte Epargne Hajj Al Baraka
• Compte Epargne Omra Al Baraka
• Compte Epargne Masken Al Baraka
• Placement de dépôt participatif affecté
• Compte de dépôt participatif Moudharba
• Financement Dar Al Baraka
• Premier Logement Al Baraka
• Sayarat Al Baraka (Auto Financing)
• Tahsin Masken Al Baraka / Tahsin Masken +
• Rahalet Al Baraka (Travel Financing)
• Rafehat Al Baraka (Personal and Family Financing)
• Dirasset Al Baraka (Investment Asset Financing)
• Omra Al Baraka (Umrah Financing)
• Projet Immobilier Al Baraka
• Equipement Professionnel Al Baraka
• Financement Appropharma
• Financement Campagne Al Baraka
• Financement de Stock Al Baraka
• Financement Marché Al Baraka
• Al Baraka Exportation
• Al Baraka Importation
• Crédit Documentaire (Letter of Credit)
• Remise Documentaire (Documentary Collection)
• Remise Simple (Clean Collection)
• Al Baraka Leasing Immobilier (Real Estate Leasing)
• Al Baraka Leasing Automobile (Auto Leasing)
• Banking Packages (Pack Yasmine, Pack Privilège, Pack Confort, Pack First / First +, Pack Al Baraka Platinum / Platinum +)

Quantifiable outcome

• 100% travel financing coverage with no profit margin for partnered travel agencies

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• Al Baraka Group B.S.C (c)flagshipStrategic or Co-development PartnerParent company and ultimate holding entity of Al Baraka Bank Tunisia. Al Baraka Group is a global Islamic banking group with subsidiaries and branches across 15+ countries including Jordan, Egypt, Algeria, Bahrain, Lebanon, South Africa, Libya, Pakistan, Sudan, Syria, Turkey, Iraq, and others.
• Partnered Travel Agencies (Agences de Voyage Conventionnées)coreChannel Partner/ Reseller/ DistributorTravel agencies authorized and partnered with Al Baraka Bank to offer the Rahalet Al Baraka travel financing product. These agencies provide travel services (vacations, stays, airline tickets) that are financed through the bank's Islamic-compliant travel financing with no profit margin charged.

Scale indicators1 record

Recent moves2 records

Expansion highlights6 records

Direct peers

• Al Baraka Bank Algeria: Another Al Baraka Group subsidiary operating as a full Islamic commercial bank in a North African market. Comparable in product mix (Murabaha, Ijara, Moudharaba, trade finance) and governance, making it the closest group-internal benchmark for Al Baraka Bank Tunisie.
• Boubyan Bank: A leading Kuwaiti Islamic bank offering full Sharia-compliant retail, corporate, and digital banking. Comparable product suite and digital-first positioning; a relevant international benchmark for Islamic-bank operating models.
• Banque Zitouna (Zitouna Bank): Tunisia's leading standalone Islamic bank, offering Sharia-compliant retail, professional, and corporate banking across a national branch network. Directly competes with Al Baraka Bank Tunisie for Tunisian Islamic-banking customers and corporate Sharia-compliant financing mandates.
• Banque Islamique de Tunisie (BIT): Tunisia-based bank with an Islamic banking license window offering Sharia-compliant products. Directly competes for Tunisian Muslim retail and SME customers seeking faith-aligned banking.
• Al Baraka Bank Egypt: Sister entity under Al Baraka Group operating in Egypt with retail, SME, and corporate Islamic banking. Comparable business model, Sharia-compliant product architecture, and corporate trade-finance capabilities serve as a useful scaling template for Tunisia.
• Jordan Islamic Bank: A regional Al Baraka Group affiliate and one of the largest Islamic banks in Jordan, offering full retail and corporate Sharia-compliant banking. Comparable product breadth, regulatory model, and tier of Islamic-finance certification.

Broad incumbents

• Banque Internationale Arabe de Tunisie (BIAT): Tunisia's largest private conventional bank with a national branch network, full corporate/retail banking, and digital services. Functions as a broad incumbent competitor for deposits, cards, and SME lending inside Tunisia.
• Attijari Bank Tunisia: Major Tunisian commercial bank within the Attijariwafa group, providing retail, SME, corporate, and trade-finance services domestically. A broad incumbent whose conventional offerings increasingly overlap with Al Baraka's Islamic products for SMEs and corporates.
• QIB (Qatar Islamic Bank): Largest Islamic bank in Qatar offering full retail, corporate, and investment-banking Sharia-compliant products. Comparable diversified Islamic-bank architecture for benchmarking product breadth and group-level strategy.

Emerging players

• Bank Al Etihad (Jordan): Jordanian Islamic-focused bank serving retail, SME, and corporate clients with Sharia-compliant products. Useful emerging-markets comparable for Islamic-banking growth patterns and digital adoption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/al-baraka-bank-tunisie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Baraka Bank Tunisie