Best Western Plus Hotel Genova

What Best Western Plus Hotel Genova does

Best Western Plus Hotel Genova is a 4-star independent hotel located in central Turin, Italy, opposite Porta Nuova railway station. Operated by Hotel Genova S.r.l., the property was originally established in 1920 as an inn with 20 rooms serving travelers to Genoa, and has since evolved through multiple expansions to its current configuration of 91 rooms across Classic, Deluxe, and Junior Suite categories. The hotel is affiliated with the Best Western Plus brand under BWH Hotels Italia S.c.p.a., providing access to the global Best Western Rewards loyalty program and centralized booking infrastructure, while each property remains independently owned and operated.

The hotel generates revenue across six primary streams: room rentals (the core offering), SPA H14 wellness services (massages, hammam paths, salt cave treatments, beauty therapies), private covered parking with EV charging stations, serviced apartments in studio, four-room, and five-room configurations for extended stays, two meeting rooms accommodating up to 60 people, and food and beverage services including buffet breakfast and 24-hour bar. Specialized packages target distinct segments including business travelers (€10 supplement), sports enthusiasts (€35), senior travelers (€25), and wellness-seekers (€35). The customer base spans leisure and cultural tourists, business travelers, sports enthusiasts, senior travelers, wellness and spa guests, guests with accessibility needs (including autism spectrum disorders via the Inclusive Hotel program), and extended-stay guests.

The hotel differentiates through its prime Porta Nuova location, GSTC sustainability certification, the Inclusive Hotel accessibility program developed with L'abilità Onlus, a 100-year hospitality tradition, and an expanded product surface including a SmartWorking Room for day-office use. Distribution occurs primarily through direct booking via the hotel's website (albergogenova.it) and the Best Western global reservation platform, supplemented by phone, email, and online travel agencies. The property operates with no proprietary AI technology and standard hotel management systems, with revenue and headcount figures not publicly disclosed.

Name

Best Western Plus Hotel Genova

Legal name

Hotel Genova S.r.l.

Website

https://albergogenova.it

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Western Plus Hotel Genova is a 4-star independent hotel in central Turin, Italy, offering 91 rooms, SPA H14 wellness center, serviced apartments, meeting facilities, and parking. It serves leisure, business, sports, senior, wellness, and accessibility-needs travelers under the Best Western Plus brand.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Destination Spa Resorts (THAGAMAA)

Keywords

• Hotel accommodation services
• Wellness and spa services
• Meeting and event spaces
• Extended stay apartments
• Hospitality and lodging

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Revenue: The hotel's primary revenue stream is room rentals across three categories: Classic, Deluxe, and Junior Suite rooms. The hotel has 91 rooms and operates with standard hotel check-in/check-out procedures, direct booking, and Best Western channel bookings.
2. SPA and Wellness Services: SPA H14 is open to both hotel guests and external clients, generating revenue from Hammam paths, massages, beauty treatments, and salt cave experiences. Discounted rates apply for hotel guests.
3. Parking Services: Private covered Parking Massena 300m from the hotel generates revenue from daily parking: €25 cars, €30 vans, €15 motorcycles. Includes 3 electric car charging stations.
4. Apartments and Extended Stay: Furnished apartments in studio, four-room, and five-room configurations offered for longer stays, generating revenue through nightly/weekly apartment rates with hotel-level services.
5. Meeting and Event Services: Two meeting rooms accommodating up to 60 people with advanced technology, rented for business events, conferences, and meetings.
6. Food and Beverage: Revenue from buffet breakfast service (€5 supplement for in-room breakfast), 24-hour bar, room service, and coffee/snack offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Best Western Plus Hotel Genova is a 4-star hotel in central Turin offering 91 guest rooms (Classic, Deluxe, Junior Suite), furnished apartments for extended stays, the SPA H14 wellness center with salt cave, Hammam paths and massage treatments, two meeting rooms for up to 60 people, a SmartWorking Room, breakfast service, and on-site parking with EV charging, all operated under the Best Western Plus brand. The hotel combines a hospitality tradition dating back to 1920 with modern amenities, GSTC-certified sustainability practices, and an Inclusive Hotel program for guests with autism spectrum disorders.

Product overview

Best Western Plus Hotel Genova is a 4-star hotel offering a unified hospitality service centered on accommodation (91 rooms: Classic, Deluxe, Junior Suite categories; plus apartments in studio, four-room, and five-room configurations). The property integrates wellness services through its SPA H14 center (featuring salt cave, hammam paths, massage services, and beauty treatments), business facilities (2 meeting rooms, SmartWorking Room), and specialized packages (Business, Sport, Silver, Wellness). The hotel operates under the Best Western Plus brand with loyalty program access, positioning itself as a full-service accommodation provider combining traditional hospitality with modern amenities including EV charging, accessible rooms, and sustainability certification.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 91 rooms including Classic, Deluxe, and Junior Suite categories with 4-star amenities
• +3 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BWH Hotels Italia S.c.p.a.coreChannel Partner/ Reseller/ DistributorThe hotel is independently owned and operated as part of the Best Western Plus brand, with BWH Hotels Italia S.c.p.a. (Società Benefit) managing the brand affiliation, global reservation platform, Best Western Rewards program, and marketing support. Each BWH property is independently owned and operated.
• Global Sustainable Tourism Council (GSTC)coreOthersThe hotel has achieved GSTC certification, awarded by the Global Sustainable Tourism Council, the organization that guides and sets standards for sustainable development in the tourism industry globally. This certification validates the hotel's sustainability practices.
• L'abilità OnluscoreStrategic or Co-development PartnerL'abilità Onlus provides scientific support for the Inclusive Hotel initiative, developing the staff training program for autism spectrum awareness, creating the Hotel Guide for pre-visit preparation, and designing Augmentative Alternative Communication symbols for in-room information sheets.
• CityfriendminorStrategic or Co-development PartnerCityfriend, professionals in accessible tourism, helped identify the hotel's ideal accessible rooms, analysed common areas, and prepared an information sheet for guests with mobility needs to know the hotel facilities before their stay.
• Somewhere Tours & EventsminorGTM or Marketing PartnerSomewhere Tours & Events is a local agency specializing in Turin territory valorization. The hotel partners with them to offer guests exclusive tours: Torino Magica, Torino Gialla, and Torino tra Bellezza e Orrore. Tours are promoted on the hotel's Discover Turin page.

Scale indicators7 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• Hotel Diplomatic Turin: Hotel Diplomatic is an independent 4-star hotel in central Turin catering to business and leisure travelers with comparable room counts and meeting facilities—a direct peer in the same Turinese urban segment.
• NH Torino Centro: NH Torino Centro is a 4-star urban hotel near Porta Nuova station in Turin, serving a similar mix of business and leisure travelers with comparable full-service amenities, SPA, and meeting facilities—making it a head-to-head competitor.
• Starhotels Majestic: Starhotels Majestic is a 4-star historic hotel opposite Porta Nuova in Turin, combining heritage architecture with full-service amenities—an almost mirror-image competitor to Hotel Genova in location, category, and target guests.
• Best Western Hotel Genio: Best Western Hotel Genio is a Best Western-affiliated 3-4 star hotel near Porta Nuova in Turin. Same brand network, similar size and distribution mechanics, and overlapping guest profile make it one of the closest comparables.
• Novotel Torino Corso Giulio Cesare: Novotel Torino is a 4-star international-brand hotel in Turin offering comparable full-service accommodation, F&B, and meeting spaces. Targets overlapping business and leisure segments as Hotel Genova.
• Best Western Premier Royal Superga Hotel: Part of the Best Western Premier tier, this 4-star hotel in the Bologna-Turin corridor (or other Best Western Premier Italian urban properties) provides an apt cross-property benchmark for ADR, loyalty dependency, and operational scale within the Best Western network.
• AC Hotel Torino by Marriott: AC Hotel Torino is an upscale Marriott-affiliated urban hotel in Turin targeting business travelers with modern rooms and meeting facilities—a direct competitor in the same 4-star urban, transit-adjacent segment.

Broad incumbents

• Hilton Turin: Hilton Turin is a major international-brand hotel serving business and leisure travelers in Turin. While larger and more upscale, it competes for the same near-Porta-Nuova corporate and event demand.
• Le Méridien Turin Art+Tech (Le Méridien Lingotto): Le Méridien Turin operates under Marriott's premium tier with broader amenities than Hotel Genova. Overlaps in the corporate, conference, and upscale-leisure segments despite higher positioning.

Regional players

• Principi di Piemonte | UNA Esperienze: Principi di Piemonte is an upscale UNA-branded hotel in central Turin serving a similar corporate and leisure base with a slightly higher tier. Compares on location and serving the same Turinese demand pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-plus-hotel-genova

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Plus Hotel Genova