Canadian Mental Health Association, Alberta Division

What Canadian Mental Health Association, Alberta Division does

Canadian Mental Health Association, Alberta Division is a registered Canadian charitable organization (CRA #10686 3491 RR0001) headquartered in Edmonton that operates as the provincial coordinating hub for community mental health and suicide prevention services across Alberta. The organization oversees a network of 8 regional CMHA branches spanning Fort McMurray, Grande Prairie, Edmonton, Camrose, Red Deer, Calgary, Lethbridge, and a Southeast region, and wholly operates the Centre for Suicide Prevention subsidiary, which houses a research library of over 50,000 suicide prevention resources.

Its service portfolio is structured around four functional pillars. Suicide prevention training includes ASIST, safeTALK, ASIST Tune-up, Little Cub (Indigenous children), Looking Forward (youth 12-24), Small Talk (children), and Walk With Me (Indigenous caregiver grief), with ASIST positioned as the most widely used and researched suicide intervention training in the world. Peer support and recovery services include Recovery College, Caregiver Connections (in partnership with Alberta's Ministry of Children's Services), and OSI-CAN (military, first responders, public safety personnel). Community outreach initiatives include Buddy Up (men's mental health), Healthy Campus Alberta, Rural Mental Health Network, Run for Life, Calgary Respite House, and BounceBack. Workplace mental health is delivered through workshops and the annual Working Stronger Conference held in Calgary.

CMHA Alberta's revenue model is a three-stream non-profit mix: charitable donations (monthly giving, corporate matching, Calgary Corporate Challenge, Skip the Depot recycling donations, Will Power bequests), government funding (notably the Ministry of Children's Services partnership for Caregiver Connections), and fee-based revenue from training programs and the Working Stronger Conference registration. Most direct services are free to participants, including Recovery College courses, suicide prevention workshops, and caregiver peer support. The organization is governed by a Board of Directors chaired by Tim Young and led by CEO Mara Grunau alongside COO Melodie Esau and a leadership team of program, policy, operations, and communications directors.

Name

Canadian Mental Health Association, Alberta Division

Legal name

Canadian Mental Health Association, Alberta Division

Website

https://alberta.cmha.ca

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

51–100 employees

Short description

Canadian Mental Health Association, Alberta Division is a registered Alberta charity that coordinates community mental health and suicide prevention services across 8 regional branches and the Centre for Suicide Prevention, serving individuals, caregivers, youth, Indigenous communities, first responders, and employers province-wide.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Individual and Family Services (6241), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI), Behavioral Health Crisis Services Management (988/Hotlines/Mobile Crisis Coordination) (HLAEAHAK), Crisis Intervention & Suicide Prevention Services (EDALAFAD)

Keywords

• Mental health services
• Suicide prevention training
• Peer support programs
• Community mental health
• Workplace wellness training

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Giving: CMHA Alberta relies on charitable donations from individuals and corporations. The organization promotes monthly giving, corporate matching programs, and one-time donations. The Calgary Corporate Challenge is one fundraising initiative mentioned.
2. Government Funding: CMHA Alberta receives government funding to deliver programs and services. The Caregiver Connections program is delivered in partnership with the Government of Alberta, Ministry of Children's Services, indicating provincial government funding relationships.
3. Training and Conference Fees: Revenue is generated through workplace mental health training workshops and the annual Working Stronger Conference, which offers registration fees including bulk pricing options.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

CMHA Alberta Division delivers community mental health services, suicide prevention training, peer support programs, and workplace mental health education across the province of Alberta. The organization coordinates a network of 8 regional CMHA branches and operates the Centre for Suicide Prevention, which maintains a library of over 50,000 suicide prevention resources. Offerings include standardized suicide intervention training (ASIST, safeTALK), Recovery College courses, caregiver peer support, men's mental health programming, Indigenous community programs, and the annual Working Stronger workplace conference.

Product overview

CMHA Alberta Division and Centre for Suicide Prevention offers a coordinated system of community mental health and suicide prevention programs and services. The organization operates as a hub providing training, resources, and direct services including: suicide prevention training programs (ASIST, safeTALK, Little Cub, Looking Forward, Small Talk, Walk With Me); peer support programs (Caregiver Connections, OSI-CAN, Recovery College); community initiatives (Buddy Up, Rural Mental Health Network, Healthy Campus Alberta); crisis support (Calgary Respite House); workplace mental health services (Mental Health Workshops, Working Stronger Conference); and educational resources on mental illness. These programs work together to provide prevention, early intervention, and support across Alberta communities.

Differentiator

Problem solved

Functional benefit

Brands

• Buddy Up: Program that empowers men to drive authentic conversations with their buddies to promote mental health and prevent suicide.
• Calgary Respite House
• Caregiver Connections
• Healthy Campus Alberta
• OSI-CAN
• Recovery College
• Run for Life
• Rural Mental Health Network
• Working Stronger Conference

Products and services

• ASIST (Applied Suicide Intervention Skills Training)
• safeTALK
• ASIST Tune-up
• Little Cub
• Looking Forward
• Small Talk
• Walk With Me
• Recovery College
• Buddy Up
• Calgary Respite House
• Caregiver Connections
• OSI-CAN
• Healthy Campus Alberta
• Rural Mental Health Network
• BounceBack
• Mental Health Workshops
• Working Stronger Conference
• Centre for Suicide Prevention
• Run for Life

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Government of Alberta, Ministry of Children's ServicescoreStrategic or Co-development PartnerCMHA in Alberta developed the Caregiver Connections peer-to-peer family support program in partnership with the Government of Alberta, Ministry of Children's Services. This partnership funds program delivery across six Alberta regions providing peer support for parents and caregivers of individuals with mental health concerns.
• LivingWorks EducationcoreTechnology or IntegrationCentre for Suicide Prevention delivers LivingWorks Education programs including ASIST (Applied Suicide Intervention Skills Training) and safeTALK. LivingWorks is the developer of these internationally recognized suicide prevention training programs.
• Calgary Corporate ChallengeminorGTM or Marketing PartnerCMHA Alberta and Centre for Suicide Prevention are a proud charity partner in the Calgary Corporate Challenge, participating in fundraising events and corporate wellness activities.
• Skip the DepotminorGTM or Marketing PartnerCalgary and area residents can donate bottle recycling refunds to CMHA Alberta through Skip the Depot, a pick-up service for container recycling donations.
• Will PowerminorGTM or Marketing PartnerCMHA Alberta Division and Centre for Suicide Prevention are listed with Will Power, a charitable bequest platform allowing donors to leave gifts in their wills.
• Hotel Arts (Calgary)minorChannel Partner/ Reseller/ DistributorHotel Arts in Calgary is the venue partner for the annual Working Stronger Conference, hosting two-day workplace mental health events.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kids Help Phone: Canada-wide 24/7 e-mental health service for youth offering crisis support, counselling, and information. Directly comparable to CMHA Alberta's youth-facing crisis work (Healthy Campus Alberta, Looking Forward) but nationwide and digital-first.
• Strongest Families Institute: Canadian not-for-profit delivering distance-based mental health services to children, youth, and families. Comparable to CMHA Alberta's caregiver and family-focused programs (e.g., Caregiver Connections, BounceBack) in model and non-profit structure.
• CMHA BC Division: Sister provincial division offering community mental health services across British Columbia. Operates the same CMHA model of regional branches, peer support, and suicide prevention training, making it a parallel not-for-profit peer.
• Canadian Mental Health Association (National): National umbrella organization for CMHA Canada. CMHA Alberta Division is one of its provincial divisions; they share the brand, advocacy agenda, and core mental health service mission, making this the most direct peer.

Emerging players

• Wellness Together Canada: Federally funded portal offering free mental health and substance use support, including crisis support and counselling. Comparable as a free, province-spanning mental health support channel for Canadians, with overlap on BounceBack-style services.
• LivingWorks Education: Developer of ASIST, safeTALK, and other suicide prevention training programs. CMHA Alberta's Centre for Suicide Prevention is a delivery partner; LivingWorks is the upstream content and IP holder in the same niche.

Broad incumbents

• Centre for Addiction and Mental Health (CAMH): Canada's largest mental health and addiction teaching hospital and research centre. Overlaps with CMHA Alberta on community mental health, suicide prevention, and peer support, but operates a broader clinical/research portfolio anchored in Ontario.
• Alberta Health Services - Mental Health & Addictions: Provincial health authority delivering publicly funded mental health and addiction services across Alberta. A major partner and a large incumbent competing for the same funding pools and patient populations.

Regional players

• Distress Centre Calgary: Calgary-based 24/7 crisis line and support service. Directly comparable to CMHA Alberta's crisis response and peer support offerings, but limited to the Calgary region versus CMHA Alberta's provincial scope.
• Foundry Central Office: Integrated youth mental health and substance use network in BC offering virtual and in-person services for ages 12–24. Comparable to CMHA Alberta's Healthy Campus Alberta and youth suicide prevention programs, but BC-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/canadian-mental-health-association-alberta-division

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Canadian Mental Health Association, Alberta Division