Alberta Wildlife Federation
Alberta Wildlife Federation is Alberta's oldest and largest conservation organization, founded in 1908, serving 15,000+ members through habitat protection, outdoor education, and advocacy for anglers, hunters, and outdoor enthusiasts across Alberta.
- Company typePrivate
- Founded1908
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Alberta Wildlife Federation does
Alberta Wildlife Federation (AWF), operating under the legal name Alberta Fish and Game Association, is Alberta's oldest and largest conservation organization, with roots traced to 1908. Headquartered in Edmonton, Alberta, AWF is a registered Canadian charity (BN 106693351RR0001) supported by 15,000+ members across the province and a small staff of 11 employees. The organization safeguards and promotes the responsible use of Alberta's natural environment for anglers, hunters, and outdoor enthusiasts, and empowers youth and women through dedicated outdoor education programs.
The organization's core asset and program is the Alberta Habitat Fund—Alberta's oldest land trust—which holds or co-manages more than 100 properties spanning over 50,000 acres of fish and wildlife habitat. Conservation programming includes Operation Grassland (landholder stewardship) and the Pronghorn Corridor Enhancement Project (nearly 600 km of fence modification to support pronghorn migration). Member-facing programs include Wildlife Awards, Measuring Courses, Youth in Conservation day camps, Women in Conservation outings, a snowshoe loan program, a fishing competition series, and post-secondary scholarships.
AWF operates a multi-channel non-profit revenue model combining recurring membership fees, donations (including Ecological Gifts Program land gifts), recurring 50/50 raffles (Spring, Fall, Winter), and an annual conference with tiered registration ($325–$450), tradeshow sponsorships, and ancillary events such as the Wildlife Matters Golf Classic. The organization is member-governed through affiliated clubs represented at Annual General Meetings and has formal partnerships with the Alberta Conservation Association, Alberta Environment and Parks, and the National Hunting and Fishing Collaborative, supplemented by newer commercial partnerships (PartSource, UBCO Bikes, Papa Johns, Big Fish Coffee) that extend member benefits and fundraising reach.
Alberta Wildlife Federation firmographics
Firmographics- Name
- Alberta Wildlife Federation
- Legal name
- Alberta Fish and Game Association
- Website
- https://albertawildlifefederation.ca
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alberta Wildlife Federation is Alberta's oldest and largest conservation organization, founded in 1908, serving 15,000+ members through habitat protection, outdoor education, and advocacy for anglers, hunters, and outdoor enthusiasts across Alberta.
- Ownership category
- akta.pro rank
Alberta Wildlife Federation industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
- akta.pro secondary industry
- Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI)
Keywords
Where Alberta Wildlife Federation is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Alberta Wildlife Federation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual membership fees for individuals and affiliated clubs across Alberta
- Donations: One-time and monthly donations, land gifts, estate contributions, and Ecological Gifts Program donations with tax benefits
- Lottery/Raffle Programs: Wildlife lottery and 50/50 raffle programs including Spring, Fall, and Winter raffles with cash prizes
- Conference Revenue: Annual conference registration fees, tradeshow exhibitor fees, sponsorship packages, and auction items
- Charitable Receipting: Official charitable organization (106693351RR0001) able to issue tax receipts for donations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Conference Registration - Member |
| Subscription | One time | Conference Registration - Non-Member |
| Subscription | One time | Conference Registration - Post-Secondary Student |
| Subscription | One time | Conference Companion |
| Subscription | One time | Youth Program |
| Subscription | One time | Tradeshow Only |
| Subscription | One time | Workshop Only |
| Subscription | One time | Extra Tickets |
| Unit Pricing | Multi-year contract | Hotel Accommodation |
Distribution channels4 records
Marketing channels7 records
Alberta Wildlife Federation product offering
Product offeringCore offering
Alberta Wildlife Federation is a member-supported nonprofit conservation organization that sells annual memberships, paid outdoor-education programs, conference and golf event registrations, 50/50 wildlife lottery tickets, and merchandise through an online store. Its foundational work is delivered through the Alberta Habitat Fund land trust (100+ properties, 50,000+ acres) and field projects such as Operation Grassland and the Pronghorn Corridor Enhancement (modifying nearly 600 km of fence for wildlife passage).
Product overview
Alberta Wildlife Federation (AWF), operating under the legal name Alberta Fish and Game Association, is Alberta's oldest and largest conservation organization with roots dating back to 1908. The organization offers a membership program providing access to the member clubhouse and discounts. Its core programs include conservation initiatives such as the Alberta Habitat Fund (managing 100+ properties across 50,000+ acres), Wildlife Awards, Measuring Courses, Youth in Conservation day camps, Women in Conservation programs, Bigfoot Snowshoe Loan, Fishing Competition Series, and Post-Secondary Scholarships. Major projects include Operation Grassland and Pronghorn Corridor Enhancement. AWF also runs an annual conference, golf classic fundraiser, and wildlife lottery/raffle programs. The organization advocates for anglers, hunters, and outdoor enthusiasts while promoting responsible use of Alberta's natural environment.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership Program Annual individual and affiliate-club membership providing access to the member clubhouse portal (members.albertawildlifefederation.ca), partner discounts, and AWF governance and event participation rights.
- Alberta Habitat Fund (Land Trust) Land trust service that accepts and manages conservation property and Ecogift land donations, holding or co-managing 100+ properties spanning 50,000+ acres of fish and wildlife habitat across Alberta.
- Youth in Conservation Day Camp Year-round day camp program for Edmonton-area youth ages 7-14 offering animal tracking, outdoor adventure, and wildlife education; tickets priced via conference/registration pages.
- Women in Conservation Program Outdoor education and adventure program designed specifically for women, including spring camping trips in Kananaskis and wilderness-skill-building activities.
- Measuring Courses Training program that certifies participants as official measurers for wildlife and fish records, supporting AWF's records and awards program.
- AWF Annual Conference and Tradeshow Paid annual conference and tradeshow with tiered registration (Member $425, Non-Member $450, Post-Secondary Student $325, Companion $385, Tradeshow Only $35, Workshop Only $45-50) plus extra dinner tickets.
- Wildlife Matters Golf Classic Annual fundraising golf tournament held at The Ranch Golf & Country Club in Texas Scramble format with BBQ lunch and prizes, advertised through birdease.com/AWFGolfClassic.
- AWF Wildlife Lottery (50/50 Raffles) Online lottery program with seasonal 50/50 draws (Spring, Fall, Winter) supporting fish and wildlife habitat protection and conservation projects.
- Online Store Online retail store offering branded merchandise and products, accessible at members.albertawildlifefederation.ca/publicFr/store/searchStore.
- Bigfoot Snowshoe Loan Program Member benefit program lending snowshoes for exploring winter outdoor spaces in Alberta.
- Fishing Competition Series Annual fishing competition events for AWF members and Alberta anglers and outdoor enthusiasts.
- Operation Grassland Landowner-enrolled conservation stewardship program empowering Alberta landholders with sustainable land management techniques for grassland habitat protection.
- Wildlife Awards Annual awards program (e.g., 61st Annual Alberta Wildlife Awards held at Olds College) recognizing outstanding fish and wildlife achievements, with associated awards banquet registration.
Companies that use Alberta Wildlife Federation
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Alberta Wildlife Federation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alberta Wildlife Federation partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- PartSourceminorNew partnership announced July 2025 delivering member savings through PartSource retail locations across Canada.
- Big Fish Coffee Co.minorMonthly fundraiser where Big Fish Coffee donates up to 10% of retail sales to AWF during April 2025.
- Papa JohnsminorMonthly pizza fundraiser with 20% discount for online orders using promo code ABWILD, with Papa Johns donating 10% of net sales.
- UBCO BikesminorStrategic collaboration with UBCO Bikes for electric utility bikes, promoting sustainable transportation while supporting conservation efforts.
- Alberta Conservation AssociationcoreFunding partner for Pronghorn Corridor Enhancement Project and other conservation initiatives. Alberta Conservation Association provides grant funding and staff support for fencing projects to aid pronghorn migration.
- Alberta Environment and ParkscoreGovernment partner providing policy collaboration and regulatory support for wildlife management in Alberta.
- National Hunting and Fishing Collaborative (NFHC)coreNational collaborative representing conservationists across Canada, with AWF participating in election priorities and policy advocacy.
Scale indicators6 records
Recent moves10 records
Expansion highlights12 records
Alberta Wildlife Federation competitors and assessment
Company assessmentDirect peers
- Nature Conservancy of Canada: NCC is Canada's largest private land conservation organization, directly comparable to AWF's Alberta Habitat Fund in running a land trust that uses donations and Ecogift-eligible land transfers to conserve natural areas across provinces.
- Wildlife Habitat Canada: Wildlife Habitat Canada is a national habitat conservation organization funded by a surcharge on hunting licences, sharing AWF's hunter/angler base and wildlife habitat protection mission, making it one of the closest functional peers.
- Alberta Conservation Association: ACA is AWF's closest regional peer in Alberta, jointly funding the Pronghorn Corridor Enhancement and similar habitat projects; it operates with grant-based funding rather than membership, which differentiates its model but the conservation mandate is identical.
Broad incumbents
- Canadian Wildlife Federation: CWF is the national counterpart peer to AWF, operating membership-based conservation programs, education and youth engagement, and habitat advocacy across Canada with a similar hunters-and-anglers heritage footprint.
- Ducks Unlimited Canada: Ducks Unlimited Canada is one of Canada's largest habitat-focused conservation non-profits, operating a land trust model with government and donor partnerships analogous to AWF's Alberta Habitat Fund, though its mandate is waterfowl and wetland specific.
- National Wildlife Federation (US): The National Wildlife Federation is a large membership-based conservation NGO in the US that mirrors AWF's model of combining individual memberships, education programs, advocacy, and a land/habitat protection portfolio.
Others
- Wildlife Land Trust (HCTF Canada-adjacent): The Habitat Conservation Trust Foundation is a British Columbia wildlife habitat funder with a conservation grant-making model; comparable to AWF in mandate but operates via surcharges on hunting/fishing licenses rather than membership dues.
Emerging players
- Becoming an Outdoors Woman (BOW) / outdoor women's programs: BOW programs target women getting into outdoor recreation, directly mirroring AWF's Women in Conservation program and competing for the same growing female demographic in outdoor education.
- Trout Unlimited Canada: Trout Unlimited Canada is a fishing-oriented conservation non-profit that overlaps AWF's fishing/angler member segment, runs habitat restoration projects, and operates a similar chapter and volunteer network across Canada.
Regional players
- Meewasin Valley Authority: Meewasin is a regional conservation authority managing natural areas and conservation education in Saskatchewan, similar in scope and visitor-facing mission to AWF's habitat fund operations, though serving a different province.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alberta Wildlife Federation social profiles
Digital presenceAlberta Wildlife Federation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alberta Wildlife Federation leadership team
Management profileNumber of profiles
Profiles3 records
Alberta Wildlife Federation subsidiaries and ownership
Company hierarchySubsidiaries1 record
Alberta Wildlife Federation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alberta Wildlife Federation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alberta Wildlife Federation
What does Alberta Wildlife Federation do?
Alberta Wildlife Federation is a member-supported nonprofit conservation organization that sells annual memberships, paid outdoor-education programs, conference and golf event registrations, 50/50 wildlife lottery tickets, and merchandise through an online store. Its foundational work is delivered through the Alberta Habitat Fund land trust (100+ properties, 50,000+ acres) and field projects such as Operation Grassland and the Pronghorn Corridor Enhancement (modifying nearly 600 km of fence for wildlife passage).
Is Alberta Wildlife Federation a public or private company?
Alberta Wildlife Federation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Alberta Wildlife Federation founded?
Alberta Wildlife Federation was founded in 1908. It employs 11 to 50 people.
Where is Alberta Wildlife Federation based?
Alberta Wildlife Federation is headquartered in Edmonton, Canada, in the North America region.
How does Alberta Wildlife Federation make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are donations, lottery/Raffle Programs, conference Revenue and charitable Receipting.
Who are Alberta Wildlife Federation's main competitors?
Direct peers on record are Nature Conservancy of Canada, Wildlife Habitat Canada and Alberta Conservation Association. Broad incumbents are Canadian Wildlife Federation, Ducks Unlimited Canada and National Wildlife Federation (US). Wildlife Land Trust (HCTF Canada-adjacent) is listed as an others. Emerging players are Becoming an Outdoors Woman (BOW) / outdoor women's programs and Trout Unlimited Canada. Meewasin Valley Authority is listed as a regional player.
Does Alberta Wildlife Federation have an API?
No public API is recorded for Alberta Wildlife Federation.
What industry is Alberta Wildlife Federation in?
Alberta Wildlife Federation's product category is Wildlife Conservation Services. Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection, with a secondary code of BPAGAIAI, Conservation & Human–Wildlife Conflict Mitigation. Its NAICS code is 813312 and its SIC code is 8600.