Alborada
Alborada is a privately held Spanish furniture and home-decoration retailer and B2B turnkey furnishing contractor, founded in 1984 in Alhaurín el Grande, Málaga, serving residential consumers across Andalusia and hospitality clients across Spain.
- Company typePrivate
- Founded1984
- HeadquartersAlhaurín el Grande, Spain
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Alborada does
Alborada Muebles y Decoración is a privately held Spanish furniture and home-decoration retailer and B2B contractor headquartered in Alhaurín el Grande, Málaga, with a secondary showroom in Málaga city. Founded in 1984 as a custom curtain workshop, the company transitioned to furniture retail in 1990 under the Muebles Alborada brand and now operates with 369 employees across two physical locations and an online storefront at alborada.es. Its product portfolio spans furniture (bedrooms, auxiliary pieces, mattresses, living rooms, garden furniture, sofas) and decoration (curtains, mirrors, lamps, picture frames, wallpapers), with a vertically integrated in-house sewing workshop for made-to-measure curtains, bedding, upholstery, and awnings.
The company's business model is hybrid. On the consumer side, it sells furniture and decoration through a direct-to-consumer motion combining physical retail showrooms and an e-commerce site built on the Linkasoft LeKommerce platform, with personalized phone/email service as a stated differentiator. On the B2B side, a dedicated professional department delivers turnkey furnishing services — manufacturing, upholstery, and installation — to Time Share operators, hotels, apartments, and real estate developers. Pricing is not publicly disclosed. The company reports approximately 6,000 furnished homes delivered over its operating history, with named hospitality clients including Hotel Cala Golf, Estela Maris, Sunset Beach, Pueblo Canario (Tenerife), and Vera Beach (Almería). Operations are concentrated in Andalusia and the Costa del Sol, with no recent expansions, funding, M&A, or AI/technology investment signals present in the available data.
Alborada firmographics
Firmographics- Name
- Alborada
- Legal name
- Alborada Muebles y Decoración
- Website
- https://alborada.es
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Alborada is a privately held Spanish furniture and home-decoration retailer and B2B turnkey furnishing contractor, founded in 1984 in Alhaurín el Grande, Málaga, serving residential consumers across Andalusia and hospitality clients across Spain.
- Ownership category
- akta.pro rank
Alborada industry classification
Industry- Product category
- Furniture and Home Decoration Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)
- akta.pro secondary industry
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)
Keywords
Where Alborada is headquartered
LocationHeadquarters
- HQ city
- Alhaurín el Grande
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Alborada business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Furniture and Decoration Retail: Direct sale of furniture (bedrooms, living rooms, sofas, mattresses, garden furniture) and decoration items (curtains, mirrors, lamps, pictures, wallpapers) through physical stores and e-commerce. One-time purchase model for furniture and decoration products.
- Professional B2B Services: Turn-key furnishing services for Time Share, hotels, apartments, and real estate projects. Includes manufacturing, upholstery, and installation services for commercial clients.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Alborada product offering
Product offeringCore offering
Alborada sells furniture (bedrooms, living rooms, sofas, mattresses, garden furniture) and home decoration items (curtains, mirrors, lamps, pictures, wallpapers) through two physical retail stores in Málaga province and an e-commerce storefront. The company also operates a custom curtain manufacturing workshop and a dedicated B2B division providing turn-key furnishing services for hotels, time-share operators, apartments, and real estate developments.
Product overview
Alborada is a traditional furniture and decoration company based in Málaga, Spain, operating since 1984. The company offers a comprehensive portfolio centered on two main categories: furniture (dormitorios, auxiliares, colchones, salones, jardín, sofás) and decoration (cortinas, espejos, lamparas, cuadros, papeles). The business operates through multiple physical stores in Alhaurín el Grande and Málaga, supplemented by an online e-commerce platform. Additionally, Alborada provides specialized services including a custom curtains workshop (Taller de Cortinas a Medida) established in 1984, and turnkey furnishing solutions for professionals in the tourism and hospitality sectors (Time Share, hotels, apartments). The company has furnished approximately 6,000 properties and also participates in real estate and construction projects.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 6,000 furnished homes completed throughout company history
Companies that use Alborada
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Alborada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alborada partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Hotel Cala GolfcoreTourism sector client for turn-key furnishing projects. One of the recognized hotel clients in the tourism industry.
- Estela MariscoreTourism accommodations client for furnishing services.
- Sunset BeachcoreBeachfront tourism property client receiving furnishing services.
- Pueblo Canario (Tenerife)coreTourism complex in Tenerife receiving turn-key furnishing services.
- Vera Beach (Almería)coreVacation property complex in Almería receiving furnishing services.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Alborada competitors and assessment
Company assessmentOthers
- Zara Home: Zara Home is the home textiles and decoration arm of Inditex, offering curtains, bedding, and decorative accessories. While not a direct furniture competitor, it overlaps with Alborada's decoration category and competes for the same home-styling consumer wallet share.
- H&M Home: H&M Home is a global home decoration and textiles retailer; its Spanish e-commerce and store presence competes with Alborada's decoration category (curtains, lamps, mirrors, picture frames) for the same design-conscious consumer.
Broad incumbents
- El Corte Inglés Hogar: El Corte Inglés operates a large home furnishings department within its department store network across Spain. It overlaps with Alborada's combined furniture and decoration offering, though as part of a much broader retail portfolio rather than a specialist.
- IKEA Spain: IKEA is the dominant broad-line furniture retailer in Spain with very large stores and nationwide reach. While not regional, it shapes consumer expectations and pricing in the same bedroom, living room, and outdoor furniture categories Alborada competes in.
Regional players
- Muebles Boom: Muebles Boom is a long-standing Spanish regional furniture retailer with a comparable multi-category assortment and a mixed showroom + e-commerce model. It is a regional peer with similar customer profile and assortment breadth to Alborada.
Direct peers
- Vente-unique.com: Vente-unique.com is a digitally-native European furniture retailer with strong presence in Spain. It competes directly with Alborada in furniture e-commerce and exposes the gap in Alborada's digital maturity and supply chain scale.
- Maisons du Monde Spain: Maisons du Monde operates a multi-category furniture and home decoration retail concept in Spain, with both stores and e-commerce. Its assortment of furniture, curtain and decoration lines mirrors Alborada's combined furniture + decoration offering, making it a closely comparable direct peer.
- DM Europa: DM Europa is a Spanish contract furniture and equipment supplier serving hotels, residences, and B2B projects. It is directly comparable to Alborada's B2B hospitality furnishing vertical and overlaps in product categories like bedroom and living room.
- Conforama España: Conforama is a major pan-European furniture and home furnishings retailer with a substantial footprint in Spain. It directly competes with Alborada in the same multi-category furniture and decoration retail category, including bedroom, living room, and mattresses, though at a much larger national scale.
Emerging players
- Westwing Spain: Westwing is an online home furnishings retailer operating in Spain with a curated, design-led assortment. It is an emerging digital competitor that overlaps with Alborada's mid-market decoration and home accents offering.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Alborada social profiles
Digital presenceAlborada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alborada leadership team
Management profileNumber of profiles
Alborada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alborada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alborada
What does Alborada do?
Alborada sells furniture (bedrooms, living rooms, sofas, mattresses, garden furniture) and home decoration items (curtains, mirrors, lamps, pictures, wallpapers) through two physical retail stores in Málaga province and an e-commerce storefront. The company also operates a custom curtain manufacturing workshop and a dedicated B2B division providing turn-key furnishing services for hotels, time-share operators, apartments, and real estate developments.
Is Alborada a public or private company?
Alborada is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alborada founded?
Alborada was founded in 1984. It employs 251 to 500 people.
Where is Alborada based?
Alborada is headquartered in Alhaurín el Grande, Spain, in the Europe region.
How does Alborada make money?
Two revenue lines are on record. Furniture and Decoration Retail is the primary driver. The others are professional B2B Services.
Who are Alborada's main competitors?
Others on record are Zara Home and H&M Home. Broad incumbents are El Corte Inglés Hogar and IKEA Spain. Muebles Boom is listed as a regional player. Direct peers are Vente-unique.com, Maisons du Monde Spain, DM Europa and Conforama España. Westwing Spain is listed as an emerging player.
Does Alborada have an API?
No public API is recorded for Alborada.
What industry is Alborada in?
Alborada's product category is Furniture and Home Decoration Retail. Its primary akta.pro industry code is CRAIAAAC, Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires), with a secondary code of CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage). Its NAICS code is 4491 and its SIC code is 5700.