ALDEN MOVES DANCE THEATER

What ALDEN MOVES DANCE THEATER does

ALDEN MOVES Dance Theater is a Brooklyn-based dance school and repertory company founded by director Alden LaPaglia in 2014. It operates Studio 1203, a 1,000-square-foot facility at 1203 Church Avenue in Ditmas Park, Brooklyn, featuring sprung wood flooring, mirrors, and a 6-foot grand piano for live accompaniment — one of only three Brooklyn studios offering this. A satellite home studio in Accord, NY (upstate New York) opened in 2020 adds Pilates apparatus work and dance intensives in a converted barn setting.

The company delivers a multi-tier dance and movement education program spanning creative movement for toddlers through advanced ballet with pointe work, plus adult ballet, classical Pilates, after-school enrichment via school partnerships, seasonal camps, audition preparation, birthday parties, and studio rentals. Its signature offering is an annual immersive Nutcracker production running every year since 2014. Core technology is minimal: the studio uses third-party registration platforms (Sawyer, DanceStudio-Pro, HiSawyer) and operates as a traditional in-person instruction business with no proprietary software or AI capabilities.

Revenue is generated through subscription-style class tuition billed per semester/school year (e.g., $1,360-$6,256 for a 34-week program), one-time camp fees ($155-$785 per week), hourly studio rentals ($15-$95), Club 1203 memberships ($100-$150/year), birthday party packages, and donation support. Go-to-market is direct-to-consumer, driven by community performance visibility (Flatbush Frolic, Church Ave Street Fair, Dance Parade NYC), parent referrals, Instagram, and a monthly email newsletter. Customer segments include children/teens, adults, partner schools (PS 889, PS 130, PS 139, Urbane Arts Club), and event renters.

Name

ALDEN MOVES DANCE THEATER

Legal name

ALDEN MOVES Dance Theater

Website

https://aldenmovesbk.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ALDEN MOVES Dance Theater is a Brooklyn-based dance school and repertory company founded in 2014, offering in-person dance classes, Pilates, after-school programs, camps, and an annual immersive Nutcracker production for children, adults, and partner schools.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Fine Arts Schools (61161), Dance Companies (71112), Dance Companies (711120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Contemporary & Modern Dance (MPAGADAB), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance education
• Ballet instruction
• Pilates classes
• Performing arts
• After-school programs

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Dance & Pilates Classes: Recurring tuition revenue from structured dance and Pilates class programs. Classes run on session/semester basis with set number of classes included. Tiered pricing by program level (Ballet II requires 2 classes/week, Ballet III requires 3, Ballet IV requires 4).
2. Summer & Winter Camps: One-week and multi-week immersion camp programs for kids ages 4-11+, with specialized intensives for experienced dancers ages 10+. Pricing varies by camp type and duration.
3. Space Rentals: Studio 1203 is rented for rehearsals, classes, birthday parties, and events. Hourly rental rates plus cleaning fees and security deposits. Also includes Class Rental ($35/55min) and Rehearsal Rental ($15/hr).
4. Birthday Party Packages: Custom birthday party packages with themed entertainment, dance activities, and studio rental. Pricing tiers available with complimentary planning meeting included.
5. Club 1203 Memberships: Annual membership program offering discounted rehearsal rentals, complimentary class cards, event tickets, and access to studio showcases. Individual ($100) and Family ($150) tiers.
6. Donations: Daily Vitamins for Dancers DVD series with optional donation support to benefit studio faculty and staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ALDEN MOVES Dance Theater is a Brooklyn-based dance school and performing arts company delivering year-round in-person dance and Pilates classes for children and adults, plus seasonal summer and winter immersion camps, after-school enrichment, an annual immersive Nutcracker production, audition preparation, birthday party packages, and studio space rentals. It also runs a satellite upstate studio in Accord, NY for intensives and Pilates private sessions.

Product overview

ALDEN MOVES Dance Theater is a dance school and performing arts studio offering a comprehensive suite of programs for all ages. The core offerings include kids dance classes (Creative Dance, Pre-Ballet, Ballet, Jazz, Contemporary Modern, Hip-Hop), adult dance and Pilates, and the Dance Explorers After-School Program. The studio runs seasonal camps including Summer Dance Immersion Camps (Dance Explorers, Broadway Bound, Rhythm & Moves, Company B Intensives) and Winter Break Immersion Camps. Additional offerings include Pilates instruction, annual Nutcracker production, audition prep services, birthday party rentals, and space rentals at Studio 1203. The studio operates two locations in Brooklyn (Ditmas Park) and Accord, NY (upstate campus), with membership programs (Club 1203 and Member Artist Program) and a Daily Vitamins for Dancers donation initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Dance Classes Comprehensive children's dance education including Creative Dance (GET MOVING!), Rhythm & Moves, Pre-Ballet, Ballet, Jazz, Contemporary Modern Dance, and Hip-Hop for ages 3 and up. Tiered pricing by program level with required weekly class commitments ranging from 1 to 4 classes/week.

Quantifiable outcome

• Students have been accepted to prestigious programs including The Joffrey Ballet School, Alvin Ailey, DOE Summer Arts Institute, Joffrey Fort Hamilton Program, and Frank Sinatra School of the Arts
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PS 889 (Brooklyn)coreChannel Partner/ Reseller/ DistributorOn-site after-school Dance Explorers program hosted at PS 889. Studio provides instructors, curriculum, and dance education directly to students at the school location. Tuesdays (ages 5-10) and Thursdays (ages 5-7) sessions.
• PS 130 and PS 139 (Brooklyn)minorChannel Partner/ Reseller/ DistributorSchool pick-up service provided for after-school program participants at PS 130 and PS 139, in addition to PS 889. Minimum 3 students required.
• Urbane Arts ClubcoreChannel Partner/ Reseller/ DistributorDance Explorers after-school program offered on-site at Urbane Arts Club on Tuesdays for ages 5-10. Partnership brings dance programming to the arts club's community.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Alvin Ailey American Dance Theater / The Ailey School: Premier NYC dance company with associated school. While broader and more prestigious, Alden Moves is named for placing students into Alvin Ailey programs, making it both a feeder relationship and an aspirational incumbent peer.
• Joffrey Ballet School: National ballet training institution with NYC programs. Alden Moves has sent students to Joffrey/Joffrey Fort Hamilton, making it both an aspirational placement target and an incumbent comparator in serious ballet education.

Direct peers

• Ballet Academy East: Manhattan-based ballet-focused school for children through pre-professional adults. Directly comparable in structured ballet curriculum progression, school-year pricing model, and family demographic.
• Steps on Broadway: Iconic NYC open-class dance studio serving children, teens, and adults across multiple styles. Alden LaPaglia has taught there, positioning it as a directly comparable multi-discipline NYC dance education competitor.
• Peridance Center: NYC dance school with broad children and adult program offerings in ballet, modern, and hip-hop. Alden LaPaglia has previously taught on its faculty, making it an especially close peer in curriculum scope and student demographic.
• Gibney: NYC performing arts and community dance organization operating studios, classes, residencies, and social programs. Overlaps directly with Alden Moves on the Brooklyn rental, class, and community-performance axes.
• Brooklyn Arts Exchange (BAX): Brooklyn-based arts education organization offering dance, theater, and performance programming for youth and families. Comparable as a Brooklyn arts-education peer competing for the same family-base after-school enrollment.
• Mark Morris Dance Center: Brooklyn-based dance school and company offering children and adult dance programs rooted in the Mark Morris Dance Group. Directly comparable as a Brooklyn dance education and performance institution serving overlapping family and adult demographics.
• Brooklyn Dance Center: Brooklyn dance studio serving children and adults across ballet, jazz, hip-hop, and tap. Closely comparable neighborhood-scale dance education peer competing for the same Ditmas Park/Prospect Park South families.

Regional players

• Dance Wave: NYC-area dance school operating multiple locations with broad styles and competition teams. Comparable as a multi-site family dance school competing in the same metro recruitment pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/aldenmovesdance
• LinkedInlinkedin.com/company/alden-moves-dance-theater

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALDEN MOVES DANCE THEATER