ALEGRIA Konzert | Exhibition

What ALEGRIA Konzert | Exhibition does

ALEGRIA Konzert GmbH is a Munich-based tour promoter and producer of large-format film music projects and multimedia concerts operating across Germany, Austria, and Switzerland. Founded in 2004 as part of the family-owned MünchenMusik Gruppe (parent founded 1984), the company specializes in film-in-concert productions that synchronize live orchestral performances with feature-film screenings, alongside composer-specific tribute concerts, dance productions, classical crossover events, and immersive exhibitions. Its core products include the Harry Potter Film Concert Series (covering all eight films since 2017), Der Herr der Ringe In Concert (direct collaboration with composer Howard Shore), Star Wars In Concert, Disney in Concert, The Sound of Hans Zimmer & John Williams, The Sound of James Bond, The Sound of Epic Anime, Rock the Ballet, Bach in Space, SYNTHONY, and Top Gun Maverick In Concert. The flagship ensemble is the 21st Century Orchestra & Chorus managed by ALEGRIA at KKL Luzern in Switzerland since 2018.

The company holds exclusive licensing agreements with Warner Bros. (Harry Potter, LOTR), Disney (Star Wars, Disney properties), and directly with composer Howard Shore, making it the sole authorized concert producer for major film franchises in the DACH region. Productions reach audiences through prestigious venues including KKL Luzern, Berlin Philharmonie, Alte Oper Frankfurt, Isarphilharmonie, Stuttgart Liederhalle, and Olympiahalle. Ticketing is delivered through the proprietary Virtuopolis electronic ticketing system (developed by Sandig Software Productions GmbH), the company's own www.alegria.de e-commerce platform, and a multi-channel partner network including CTS Eventim, Oeticket, Ticketcorner, FeverUp, and venue box offices. Marketing relies on a digital-first stack: Mailchimp newsletters (>10,000 subscribers), WhatsApp broadcast (WhatsBroadcast GmbH), and social channels including TikTok, Facebook, Instagram, YouTube, and LinkedIn. The website is WCAG 2.2 AA-compliant and aligned with the German BFSG and EU Directive 2019/882.

ALEGRIA's revenue model is event-driven and transactional: one-time ticket sales per concert event, with tiered seat pricing (e.g., €22.50–€69.90 for headline events), plus a €4.00 domestic shipping fee and €1.00 system fee per offline order ticket. Customer segments span film music and pop culture enthusiasts, classical music audiences, dance/performing arts fans, and anime/manga fan communities. The go-to-market is B2C through owned digital channels and third-party ticketing, with B2B elements via co-presenter relationships (MünchenEvent, ATG Entertainment, Limelight Live, FBM Entertainment, Konzertdirektion Hans Adler). Since 2022, ALEGRIA has expanded into adjacent vertical of immersive multimedia exhibitions through its wholly-owned subsidiary Alegria Exhibition GmbH, producing shows such as Monets Garten, Klimts Kuss, Tutanchamun, Viva Frida Kahlo, and Dalí: Spellbound. Management is held by three Geschäftsführer: Andreas Schessl, Dea v. Zychlinski-Schessl, and Dr. Nepomuk Schessl, indicating a family-controlled ownership structure with no external institutional backing in evidence.

Name

ALEGRIA Konzert | Exhibition

Legal name

Alegria Konzert GmbH

Website

https://alegria.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

ALEGRIA Konzert | Exhibition is a Munich-based tour promoter and producer of film-in-concert productions, orchestral multimedia events, and immersive exhibitions across Germany, Austria, and Switzerland, licensed by Warner Bros., Disney, and Howard Shore.

Ownership category

akta.pro rank

Product category

Concert Promotion & Live Entertainment Production

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

akta.pro primary industry

Touring Concert Promoters & Presenters (MPAGAAAA)

akta.pro secondary industry

Concert & Tour Promoters (MPAIAFAA)

Keywords

• Film music concerts
• Live orchestral productions
• Tour promotion
• Multimedia concert events
• Live entertainment production

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Concert and Event Ticket Sales: ALEGRIA generates revenue primarily through direct ticket sales for its own produced concert events, film-in-concert productions, and touring shows. Tickets are sold via its own Virtuopolis system and through third-party ticketing partners (Eventim). Revenue is event-driven and one-time per transaction, with no subscription component mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

ALEGRIA Konzert GmbH is a tour promoter and producer of large-format concert projects and shows, specializing in multimedia "Film in Concert" experiences that synchronize live symphony orchestra, choir, and soloists with feature film screenings on large screens. The portfolio includes licensed film-music franchises (Harry Potter Film Concert Series, Der Herr der Ringe In Concert, Star Wars in Concert, Disney in Concert), composer tribute programs (The Sound of Hans Zimmer & John Williams, The Sound of James Bond, The Sound of Epic Anime), classical crossover productions (Bach in Space), and dance events (Rock the Ballet, SYNTHONY), all touring concert halls and arenas across Germany, Austria, and Switzerland.

Product overview

ALEGRIA Konzert is a tour promoter and producer of concert projects and shows, operating primarily in Germany, Austria, and Switzerland. The company specializes in large-format film music projects, multimedia concerts featuring live orchestral performances synchronized with films, and dance/theatrical shows. The product portfolio includes "Film in Concert" experiences (Harry Potter Film Concert Series, Disney in Concert, Star Wars in Concert, The Lord of the Rings in Concert), composer-specific tribute concerts (The Sound of Hans Zimmer & John Williams, The Sound of James Bond, The Sound of Ennio Morricone, The Sound of Epic Anime), classical crossover productions (Bach in Space, Rock the Ballet, SYNTHONY), and ballets/tours (International Festival Ballet, Kodo). The company also produces immersive exhibitions through its subsidiary Alegria Exhibition GmbH. Events are distributed through partner venues and ticketing platforms including EVENTIM and the company's internal Virtuopolis system.

Differentiator

Problem solved

Functional benefit

Brands

• Alegria Exhibition: Immersive multimedia exhibition brand producing shows such as Monets Garten, Klimts Kuss, Tutanchamun, Viva Frida Kahlo, Dalí: Spellbound, and Vermeer – Meister des Lichts.

Products and services

• Harry Potter Film Concert Series Live orchestral performances of all eight Harry Potter film scores synchronized with complete screenings of the films, licensed from Warner Bros. and touring DACH concert halls and arenas since 2017.
• Der Herr der Ringe – In Concert Live-to-film concert experience performing Howard Shore's Academy Award-winning Lord of the Rings score synchronized with the complete film trilogy, featuring 200+ performers (symphony orchestra, choir, soloists) and large-screen projection.
• Star Wars in Concert Live orchestral performances of Star Wars film scores synchronized with the films, licensed from Disney/Lucasfilm and touring DACH venues.
• Disney in Concert Concert productions featuring live orchestral performances of Disney film scores, including Die Eiskönigin (Frozen), Das Dschungelbuch (The Jungle Book), Fluch der Karibik (Pirates of the Caribbean), Der König der Löwen (The Lion King), Alice in Wonderland, Ratatouille, The Little Mermaid, and Fantasia, licensed from Disney and touring DACH venues. Concert program featuring music from iconic film scores by Hans Zimmer and John Williams, including Star Wars, Harry Potter, Pirates of the Caribbean, Interstellar, Indiana Jones, The Dark Knight, and Schindler's Liste, performed by symphony orchestra and choir in prestigious DACH venues.
• The Sound of James Bond Concert program featuring James Bond film music, including title songs and soundtrack excerpts spanning over six decades, performed by symphony orchestra, band, and vocalists with Dietmar Wunder as moderator (German voice of Daniel Craig).
• The Sound of Epic Anime Concert program featuring orchestral arrangements of anime soundtrack music from series such as Demon Slayer, Naruto, Attack on Titan, One Piece, Studio Ghibli, Dragon Ball, Jojo's Bizarre Adventure, and Neon Genesis Evangelion, performed by symphony orchestras with band.
• Bach in Space Immersive concert experience combining Johann Sebastian Bach's music performed live with NASA and ESA space imagery projected on large screens, available in Piano version (with Mona Asuka or Danae Dörken) and Voices version (with Münchner Bach-Chor & -Orchester).
• Rock the Ballet Dance show combining classical ballet technique with contemporary street dance, acrobatics, and rock-pop music, performed by world-class dancers and touring across the DACH region and worldwide with over one million cumulative attendees.
• SYNTHONY Concert production fusing electronic dance music anthems with a live orchestra, DJs, singers, and immersive visuals, with the SYNTHONY Europe Tour 2026 currently on sale.
• Top Gun: Maverick – in Concert Film concert experience screening the Academy Award-winning Top Gun: Maverick film while performing the soundtrack live by symphony orchestra, featuring music by Harold Faltermeyer, Hans Zimmer, Lady Gaga, and Lorne Balfe.
• 21st Century Orchestra & Chorus Concert series featuring the 21st Century Orchestra and Chorus performing at KKL Luzern since 2018, producing film music concerts including Harry Potter, Lord of the Rings, and Star Wars in Concert.
• ALEGRIA Exhibition Subsidiary company (Alegria Exhibition GmbH) producing immersive multimedia exhibitions since 2022, with a portfolio including Monets Garten, Klimts Kuss, Tutanchamun, Viva Frida Kahlo, Dalí: Spellbound, and Vermeer – Meister des Lichts.

Quantifiable outcome

• Over 1 million cumulative worldwide spectators for Rock the Ballet since 2008, with sold-out shows across New York, Berlin, and other major cities
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and major.

• Disney (Lucasfilm / Walt Disney Studios)coreStrategic or Co-development Partner · 1 January 2018Partnership with Disney for Star Wars In Concert productions and Disney in Concert touring shows including Pirates of the Caribbean, The Jungle Book, Alice in Wonderland, Ratatouille, The Little Mermaid, Fantasia, and others. Disney in Concert series and Star Wars In Concert: A New Hope Euro premiere (Frankfurt 2018) have been major productions.
• 21st Century Orchestra & ChoruscoreStrategic or Co-development Partner · 1 January 2018ALEGRIA has organized and produced concerts for the 21st Century Orchestra & Chorus at KKL Luzern since 2018. This is a flagship orchestral ensemble performing film music, classical, and multimedia programs produced by ALEGRIA.
• Warner Bros. / Warner Bros. DiscoverycoreStrategic or Co-development Partner · 1 January 2017Long-standing licensing partnership for the Harry Potter Film Concert Series (all 8 films since 2017) and Lord of the Rings In Concert productions. ALEGRIA holds authorization from Warner Bros. to produce and tour these properties across DACH region concert halls and arenas.
• Howard Shore / Cantstop HoldingscoreStrategic or Co-development Partner · 1 January 2017Direct collaboration with composer Howard Shore for The Lord of the Rings In Concert Live to Film series. ALEGRIA is explicitly designated by Shore as the sole authorized concert producer in Germany, Austria, and Switzerland. The productions use the exact instrumentation specified by Shore and are developed in direct cooperation with him.
• MünchenMusik GruppecoreOthersALEGRIA Konzert GmbH is a subsidiary of the MünchenMusik Gruppe, which encompasses MünchenMusik, NürnbergMusik, StuttgartKonzert, MünchenEvent, and Alegria Exhibition. The group organizes ~600 events/year across 25 cities. ALEGRIA operates as the film music and large-format touring division.
• Konzertdirektion Hans AdlercoreChannel Partner/ Reseller/ DistributorListed as a partner in the footer navigation. MünchenMusik Gruppe entity providing concert direction and artist management services, and distributing/presenting ALEGRIA events.
• Konzertdirektion HörtnagelcoreChannel Partner/ Reseller/ DistributorListed as a partner. Munich-based concert direction firm providing artist management and concert promotion services for classical music events including those produced by ALEGRIA.
• MünchenEventcoreChannel Partner/ Reseller/ DistributorSister company within MünchenMusik Gruppe acting as co-presenter for events in Munich venues including Isarphilharmonie, Olympiahalle, and Deutsches Theater. Also referenced as co-presenter for Rock the Ballet Munich.
• ATG EntertainmentmajorChannel Partner/ Reseller/ DistributorCo-presenter for select events including The Sound of Hans Zimmer & John Williams in Dortmund and Top Gun Maverick in Frankfurt. ATG Entertainment is a major German live entertainment promoter.
• Limelight Live EntertainmentmajorChannel Partner/ Reseller/ DistributorCo-presenter for Rock the Ballet performances in Berlin, Bielefeld, Fürth, Stuttgart, and other cities. Limelight Live Entertainment is a leading international producer and promoter of live touring entertainment.
• Sandig Software Productions GmbHmajorTechnology or IntegrationProvides and maintains the Virtuopolis electronic ticketing system backend, which powers ALEGRIA's online ticket ordering, seat management, and order processing infrastructure.
• Musikadler / Konzertdirektion Hans AdlercoreChannel Partner/ Reseller/ DistributorListed as partner and co-presenter for The Sound of Hans Zimmer & John Williams in Berlin (Berliner Philharmonie) and other events. Musikadler is the online ticketing and concert promotion arm of Konzertdirektion Hans Adler.
• FBM EntertainmentmajorChannel Partner/ Reseller/ DistributorCo-presenter for Der Herr der Ringe: Die zwei Türme In Concert in Zürich (Hallenstadion). FBM Entertainment is a Swiss live entertainment promoter.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• CTS Eventim: Eventim is Europe's largest ticketing platform and a major live entertainment promoter. Although Eventim is a ticketing distribution partner of ALEGRIA, the company also operates its own concert promotion activities, making it both a partner and a broader incumbent competitor in the DACH live entertainment market.
• DEAG (Deutsche Entertainment AG): DEAG is a publicly listed German live entertainment group offering ticketing, concert promotion, and event services across Europe through subsidiaries including FKP Scorpio and AIO Group. Overlaps with ALEGRIA's touring concert business but operates across a wider portfolio including rock, pop, and family entertainment.
• MünchenMusik: MünchenMusik is the parent group of ALEGRIA Konzert GmbH and itself a concert promoter operating across Munich and beyond. Although not a market competitor, it shares operational infrastructure, venue relationships, and a similar concert-promotion business model, making it the closest internal comparand for ALEGRIA's economics.

Direct peers

• BB Promotion: BB Promotion is a German concert promoter focused on rock, pop, and family entertainment events across German-speaking markets. Operates in similar venue networks and comparable touring scale, making it a direct competitor for premium venue dates and tour routing.
• CineConcerts: CineConcerts is a US-based producer of live film-in-concert experiences, producing live orchestral performances synchronized with films including Harry Potter and Disney properties. It is the most direct international peer to ALEGRIA's film-music touring business, competing for similar studio licenses and audiences globally.
• ATG Entertainment: ATG Entertainment is a German live entertainment company producing concerts, musicals, and shows across Germany. Already a co-presenter with ALEGRIA on productions including The Sound of Hans Zimmer & John Williams, it operates as both a partner and a directly comparable promoter in the same DACH touring circuit.
• FBM Entertainment: FBM Entertainment is a Swiss live entertainment promoter and event organizer. Already a co-presenter with ALEGRIA on Swiss events including Der Herr der Ringe in Zürich, it competes directly in the Swiss market and operates similar large-format concert productions.
• Semmel Concerts: Semmel Concerts is one of Germany's largest independent concert promoters, organizing classical, rock, pop, and family entertainment events across German-speaking Europe. Directly comparable to ALEGRIA in scale, venue access, and DACH geographic footprint, though with broader genre coverage.
• KölnMusik: KölnMusik operates the Kölner Philharmonie and Kölner Flora venues and produces a wide classical and contemporary music concert season in Cologne. Directly comparable to ALEGRIA's venue-programming model at institutions like KKL Luzern and Berlin Philharmonie, though with a single-venue focus rather than a multi-city tour model.
• Karsten Jahnke Konzertdirektion: Hamburg-based concert promoter Karsten Jahnke presents classical, jazz, rock, and pop concerts across Germany. Comparable to ALEGRIA in producing large-format concerts at prestigious venues, with a similar reliance on established tour circuits in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alegriakonzert
• YouTubeyoutube.com/channel/UCa0IUDZ61U8GtEyZf1-czvw
• Facebookfacebook.com/AlegriaKonzert
• LinkedInlinkedin.com/company/alegria-konzert
• Instagraminstagram.com/alegriakonzert

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALEGRIA Konzert | Exhibition