ALERT-India

What ALERT-India does

ALERT-India (Association for Leprosy Education, Rehabilitation & Treatment -India) is a Mumbai-headquartered, non-profit charitable organization founded on 11 October 1978 that delivers community-based public health programs targeting leprosy, tuberculosis (TB), HIV/AIDS, and broader community health in underserved populations across Maharashtra, Gujarat, and Jharkhand. Its flagship Leprosy Elimination Action Programme (LEAP) operates 150+ Leprosy Referral Centres (LRCs) integrated into the public health system across 15 endemic Maharashtra districts, supported by a network of Community Counselors conducting door-to-door active surveillance, supplemented with MCR footwear, splints, self-care kits, and Total Contact Casting for disability prevention. Complementary programmatic pillars include active TB case-finding under the National Tuberculosis Elimination Programme (NTEP), targeted HIV/AIDS interventions for high-risk populations in partnership with the Navi Mumbai Municipal Corporation, and a Community Health and Family Development program covering health education, women's empowerment, and livelihood enhancement.

The organization is donor-funded rather than commercially priced. Revenue mechanics consist of individual Indian donations (eligible for Section 80G tax exemption via online platforms such as Razorpay and Give.do), Corporate Social Responsibility (CSR) partnerships with corporates including Apraava Energy, Allcargo Logistics, Bharat Serums and Vaccines, HSBC, Mankind Pharma, and Villoo Poonawalla Foundation, philanthropic trust and foundation grants, foreign contributions received via an FCRA-registered State Bank of India account (valid through 31 March 2027), and government health-program grants under NTEP and Ayushman Bharat Digital Mission. Services to beneficiaries are provided free of cost. The organization is registered as both a Trust (F 7293) and Society (BOM 837/81) in Maharashtra, and is governed by a Board of Management headed by Dr. Pankaj Hiralal Maniar as Honorary Chairman, with approximately 135 employees.

Operationally, ALERT-India combines manual field-screening techniques with select third-party technologies such as AI-enabled ultra-portable X-ray machines used for TB case-finding in Gujarat, and has onboarded facilities and professionals to Ayushman Bharat Digital Mission, generating over 3.6 Lakh electronic health records. Distribution is multi-tiered: through LRCs within public health facilities, Community Counselors for door-to-door surveillance, periodic health screening camps, a Private Providers Support Agency (PPSA) engaging private providers in Mumbai, and direct community health worker outreach. Cumulative reach spans 19M+ population covered and 100,000+ lives impacted through leprosy programs, with the FY2024-25 cycle recording 100,957 new leprosy cases including 37,893 from SC/ST communities, alongside TB interventions reaching 13 Lakh+ patients across 47 districts cumulatively.

Name

ALERT-India

Legal name

Association for Leprosy Education, Rehabilitation & Treatment -India

Website

https://alertindia.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

ALERT-India is a Mumbai-based non-profit, founded in 1978, delivering community health programs targeting leprosy, tuberculosis, and HIV/AIDS across Maharashtra, Gujarat, and Jharkhand through 150+ referral centres, government partnerships, and donor-funded free services.

Ownership category

akta.pro rank

Product category

Public Health Services / Leprosy Elimination

NAICS

Individual and Family Services (6241), Voluntary Health Organizations (813212)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

akta.pro secondary industries

Disease-Specific Global Programs (HIV/TB/Malaria/NTDs) (HLAJAKAF), Communicable Disease Prevention & Control (HIV/AIDS, TB, Malaria, NTDs) (BPADAIAA)

Keywords

• Leprosy elimination programs
• Tuberculosis control services
• HIV AIDS interventions
• Community health programs
• Disability prevention services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations: Tax-exempt donations from Indian donors accepted via online payment platforms (Razorpay, Give.do) and bank transfers. Donations qualify for 80G tax exemption.
2. Corporate Social Responsibility (CSR) Partnerships: Partnerships with corporations for CSR funding, including companies like Apraava Energy, Allcargo, Bharat Serums, HSBC, and others.
3. Philanthropy & Trusts: Funding from philanthropists, charitable trusts, and foundations supporting healthcare programs for marginalized communities.
4. International Donations (FCRA): Foreign contributions accepted through FCRA-registered account at State Bank of India, valid until 31-03-2027.
5. Government Health Programs: Partnerships with government bodies under National Tuberculosis Elimination Programme (NTEP) and Ayushman Bharat Digital Mission for public health interventions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

ALERT-India is a non-profit public health organization that provides free community-based healthcare services focused on leprosy elimination, tuberculosis control, HIV/AIDS prevention, and community health development. It operates 150+ Leprosy Referral Centres integrated into the public health system, deploys Community Counselors for door-to-door active case-finding, and distributes assistive devices (MCR footwear, splints, self-care kits) to prevent disability. Programs span Maharashtra, Gujarat, and Jharkhand, with revenue sourced from individual donations, corporate CSR, philanthropic trusts, and government partnerships.

Product overview

ALERT-India operates as a public health service organization with four interconnected programmatic pillars: the Leprosy Elimination Action Programme (LEAP), Tuberculosis Control, HIV/AIDS Control, and Community Health & Family Development. LEAP serves as the flagship program, deploying community-based surveillance and 50+ Leprosy Referral Centres (LRCs) for early detection and treatment. The TB and HIV/AIDS programs work through government partnerships under NTEP and targeted interventions for high-risk populations. The Community Health program provides holistic support including health education, women's empowerment, and civic aid. Supporting these programs are assistive devices including MCR Footwear, Splints, and Self-Care Kits distributed to prevent disability and enable home-based care. The organization does not operate a software product platform but rather delivers direct healthcare services.

Differentiator

Problem solved

Functional benefit

Products and services

• Leprosy Elimination Action Programme (LEAP) Community-based surveillance, early detection, referral services, disability prevention, and rehabilitation across endemic districts of Maharashtra. Under LEAP, Community Counselors conduct door-to-door screenings and refer cases to 50+ Leprosy Referral Centres integrated into the public health system. The program serves persons affected by leprosy, particularly in rural, tribal, and SC/ST communities.
• Tuberculosis (TB) Control Programme Active case finding, treatment support, and partnerships with public and private healthcare providers under the National Tuberculosis Elimination Programme (NTEP). Engages 2,624+ private providers as a Private Providers Support Agency (PPSA) in Mumbai and conducts community screening using AI-enabled ultra-portable X-ray machines in Gujarat.
• HIV/AIDS Control Programme Targeted interventions for high-risk groups including brothel-based, home-based, and street-based sex workers, providing prevention, care, counseling, condom distribution (6.7L distributed), and community-based support services across 2 districts of Maharashtra.
• Community Health & Family Development Programme Health education, women's empowerment, livelihood enhancement, and support for vulnerable families and communities in slum areas, focusing on needs assessments, counseling, and civic aid. Reached 1,929 people through the Community Health program in Thane.
• Leprosy Referral Centres (LRCs) Specialized hubs for accurate leprosy diagnosis, treatment initiation, and complex case management, integrated into the public health system across endemic districts. LRCs are where Community Counselors refer suspected cases for confirmation, treatment, and follow-up care.
• Micro Cellular Rubber (MCR) Footwear Custom protective footwear produced and distributed to prevent injury in anesthetic feet of leprosy-affected individuals. Distributed as part of disability prevention and self-care kits.
• Self-Care Kits Home-based self-care supplies including dressing materials for ulcer care, distributed to leprosy-affected individuals for managing complications at home and preventing secondary injury.
• Splints Orthopedic devices distributed to leprosy-affected individuals for preventing and managing deformities and supporting rehabilitation of affected limbs.

Quantifiable outcome

• 19M+ population covered, 100,000+ lives impacted through leprosy programs
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Inter-Aide (ATIA-France)minorStrategic or Co-development PartnerInternational humanitarian organization partnering with ALERT-India for healthcare interventions.
• Rotary Club of Bombay BayviewminorGTM or Marketing PartnerService club partner supporting ALERT-India through fundraising, awareness campaigns, and volunteer engagement.
• National Tuberculosis Elimination Programme (NTEP)coreStrategic or Co-development PartnerGovernment program under which ALERT-India provides TB control interventions in urban Mumbai and rural/tribal Gujarat, working under the national healthcare framework.
• Ayushman Bharat Digital MissioncoreStrategic or Co-development PartnerNational digital health mission partnership where ALERT-India contributes to digitizing healthcare by onboarding professionals and facilities to create electronic health records.
• Maharashtra State Health DepartmentcoreStrategic or Co-development PartnerState government health department partnering with ALERT-India for LEAP program implementation across 15 endemic districts.

Scale indicators23 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PATH India: Global health NGO with an India presence focused on TB, vaccines, and digital health. Comparable on TB-control and ABDM-style digital integration work that overlaps with ALERT-India's TB and EHR activities.
• World Health Organization (WHO) India: The UN's lead health agency in India sets technical norms for leprosy and TB elimination and coordinates the same national programmes (NTEP, leprosy elimination) that ALERT-India supports as an implementing NGO.
• Tata Trusts (Health Portfolio): India's largest philanthropic foundation, with major grants into leprosy, cancer, and maternal health. Competes for the same donor and CSR funds and represents the kind of platform ALERT-India could partner with or be eclipsed by.
• CARE India: Large Indian development NGO with health programmes spanning maternal and child health, TB, and HIV. Competes for the same CSR and government grants and serves as a benchmark for scaling community health interventions.

Direct peers

• LEPRA Society (LEPRA India): Leprosy-focused Indian NGO delivering case detection, treatment, disability care, and community awareness. Operates in overlapping states with similar community-counselor-led service delivery.
• Damien Foundation India Trust: Indian NGO working on leprosy and TB control, with active case-finding, treatment support, and disability prevention programmes — a close functional match to ALERT-India's LEAP and TB pillars.
• The Leprosy Mission Trust India: India's largest leprosy-focused NGO with a near-identical programmatic mix (case detection, referral hospitals, disability prevention, rehabilitation). Directly comparable as a leprosy-elimination charity with similar donor-funded, multi-state Indian operations.
• REACH (Resource Group for Education and Advocacy for Community Health): India-based TB-focused NGO partnering with NTEP on active case finding and treatment adherence — directly comparable to ALERT-India's TB Control programme in Mumbai, Gujarat, and Jharkhand.

Regional players

• NLR India (formerly Netherlands Leprosy Relief): International (Dutch-origin) leprosy NGO operating in India with comparable active case-finding and disability-prevention programmes; headquartered outside India so classified as regional, but directly comparable on mission and methods.

Others

• St. Francis Leprosy Guild: UK-based leprosy-focused funder that already partners with ALERT-India. Listed as a comparable because it is part of the same donor ecosystem and influences programme direction through grants.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alert-india

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ALERT-India