ALEVIA SRL

What ALEVIA SRL does

ALEVIA SRL (legal entity SC Alevia SRL, fiscal code RO6283577) is a Romanian dietary supplements manufacturer and direct-to-consumer retailer headquartered at Str. Ana Ipătescu nr.9, Fălticeni, Suceava County. Founded in 1994 with 41 employees, the company operates its own ISO 22000, ISO 9001:2015, and HACCP-certified manufacturing facility, where it develops formulations using branded ingredients including KSM-66 Ashwagandha, liposomal iron, and Fucoidan. Its portfolio spans over 400 SKUs across five categories: dietary supplements (capsules and tablets organized by therapeutic area — weight loss, memory, joints, energy, stress, heart, sleep, collagen, immunity, menopause, digestion, skin/hair/nails, liver, cholesterol/diabetes, kidneys, detox, cold/flu), natural teas, topical creams and gels, natural syrups and juices, and healthy snacks (seeds, nuts, dried fruits, cereals, muesli).

The company's business model is direct-to-consumer e-commerce through its own storefront at alevia.ro; no third-party retail, marketplace, or distributor presence is disclosed. Products are sold individually at 10–189 lei per unit with promotional discounts ranging from 10% to 45%, and seasonal campaigns (e.g., summer sale 10.07–17.08.2026 with up to 35% off). Marketing is content-led and organic: therapeutic-area pages plus a health blog target long-tail SEO on condition queries, with an email newsletter offering a 5% first-order discount as the primary retention loop.

ALEVIA's customer base consists entirely of individual health-conscious Romanian consumers; no B2B customers, no enterprise accounts, no white-label or contract-manufacturing revenue is disclosed. There is no parent company, no subsidiaries, no funding history, and no management team publicly disclosed in the source material, indicating a privately held, family-controlled SRL. Geographic scope is exclusively Romania (single-country), and there is no signal of cross-border expansion, omnichannel retail partnerships, or platform/technology licensing.

Name

ALEVIA SRL

Legal name

SC Alevia SRL

Website

https://alevia.com.ro

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ALEVIA SRL is a Romanian dietary supplements manufacturer and direct-to-consumer e-commerce retailer selling over 400 SKUs of supplements, natural teas, creams, syrups, juices, and healthy snacks through alevia.ro to health-conscious individual consumers in Romania.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191), Coffee and Tea Manufacturing (311920)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Medical & Clinical Nutrition Beverage Production (Oral Nutritional Supplements) (AFAFAFAJ)

akta.pro secondary industries

Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI), Instant Tea, Tea Extracts & Concentrates Manufacturing (AFAFADAH)

Keywords

• Dietary supplements
• Natural health products
• Nutritional supplements
• Herbal teas
• Supplement manufacturing

Headquarters

HQ city

Fălticeni

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Alevia generates revenue through direct-to-consumer sales via its own online store at alvia.ro, selling dietary supplements, natural teas, creams, and healthy snacks at retail prices with promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ALEVIA SRL manufactures and sells over 400 natural dietary supplements, herbal teas, creams, syrups, juices, and healthy snacks under its own brand. The Romanian company operates its own manufacturing facility in Fălticeni with ISO 22000, ISO 9001:2015, and HACCP certifications. Products are sold primarily through the company’s own e-commerce website alevia.ro, complemented by retail distribution, targeting health-conscious consumers across Romania.

Product overview

Alevia Srl is a 100% Romanian dietary supplements manufacturer and natural health store with over 30 years of experience. The company operates its own factory in Fălticeni, developing formulas for immunity, energy, and digestion. The product portfolio comprises over 400 products across five main categories: (1) Dietary supplements covering therapeutic areas such as weight loss (Silfide Complex), stress management (Adaptonic, Ashwagandha), joint health (Articlar HyaluCollagen), heart health (Coenzima Q10), metabolic support (Berberină Duo), and general wellness; (2) Natural teas including medicinal, weight loss, and relaxation varieties; (3) Creams and medicinal gels for topical application; (4) Natural syrups and juices; and (5) Healthy snacks including seeds, nuts, dried fruits, and cereals. Products are primarily sold through the e-commerce platform alevia.ro with nationwide delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Dietary Supplements (Suplimente alimentare) Oral dietary supplement range including vitamins (Magnesium + B6, Vitamin D3 + K2, Vitamin C), minerals (Selenium, Zinc), probiotics, Omega-3, and plant-extract formulations such as Ashwagandha, Rhodiola, and Boswellia. Designed for health-conscious Romanian consumers seeking natural wellness support.
• Natural Herbal Teas (Ceaiuri naturale) Blended and single-herb natural teas targeting digestive, relaxation, immunity, and respiratory wellness. Marketed to consumers preferring natural remedies.
• Natural Syrups (Siropuri naturale) Syrups made from herbal extracts and natural ingredients intended for respiratory, immune, and calming benefits. Targeted at families and adult consumers in Romania.
• Natural Creams (Creme) Topical cosmetic creams formulated with natural extracts and ingredients for skincare applications. Sold to retail consumers via alevia.ro.
• Natural Juices (Sucuri naturale) Bottled natural juices marketed as functional beverages with health and wellness positioning. Distributed through the company website and retail channels.
• Healthy Snacks (Gustări sănătoase) Packaged healthy snack products aligned with the company's natural wellness brand. Targeted at health-conscious consumers seeking better-for-you alternatives.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Ingredient Suppliers (KSM-66 Ashwagandha, Liposomal Iron)supportingTechnology or IntegrationAlevia sources key branded ingredients from specialized suppliers including KSM-66 Ashwagandha for adaptogenic supplements, liposomal iron technology, and Fucoidan for their Silfide weight loss products. These ingredient partnerships enable differentiation through clinically studied components.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Centrum (Haleon): Mass-market multivitamin and supplement franchise owned by Haleon/GSK, distributed globally including Eastern Europe. Comparable as the mainline supplements incumbent against which regional brands like Alevia compete in the broad vitamin/multimineral category.
• Swisse Wellness: Australian premium-positioned supplement brand (now owned by Blackmores) with global DTC and retail distribution. Comparable as a broad incumbent in the wellness/supplement category with premium pricing and clinically-supported positioning.
• Nature's Bounty: Global supplements portfolio company (formerly NBTY/PCAS) owning Solgar, Puritan's Pride, and other supplement brands. Comparable as the broad incumbent that owns multiple supplement brands spanning similar therapeutic areas and customer segments.
• Blackmores: Australia-listed mass-market supplement and OTC brand expanding in Asia/Europe. Comparable as a broad incumbent supplement brand with therapeutic-area SKU structure and growing cross-border e-commerce reach.

Direct peers

• Puritan's Pride: Long-running US supplement manufacturer/retailer (NBTY/Nestlé Health Science) with a huge DTC supplement catalog and heavy promotional mechanics. Comparable to Alevia on broad SKU breadth, value pricing, and promotional cycle-driven e-commerce.
• Now Foods: Large family-owned US supplement manufacturer with a 1,400+ SKU catalog sold via branded DTC site and third-party health retailers. Comparable to Alevia on vertically integrated manufacturing, broad portfolio, and value-positioned pricing.
• Himalaya Wellness: Herbal supplement manufacturer with a broad condition-area product range and growing DTC footprint across Europe. Directly comparable on herbal/botanical positioning, broad-therapeutic SKU range, and consumer-direct distribution.
• Garden of Life: Organic/clean supplement brand (part of Nestlé Health Science) sold primarily through DTC and specialty health retail. Comparable on ingredient differentiation (organic/wellness narrative) and direct-to-consumer-first marketing.
• Solgar: Premium global vitamin, mineral, and herbal supplement brand sold via DTC and through health retailers. Comparable because it shares the broad catalog, condition-area organization, and clinically-validated ingredient positioning used by Alevia across immunity, joint, and beauty SKUs.

Regional players

• Walmark: Central European OTC supplement and vitamin brand headquartered in the Czech Republic with presence across CEE markets. Comparable as a regional supplement manufacturer targeting nearby geographies with overlapping therapeutic-area SKUs (immunity, joints, beauty).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alevia-srl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALEVIA SRL