Alexandra Primary School
Alexandra Primary School is a state-funded maintained primary school in Kingston upon Thames, UK, serving children aged 3-11 across Nursery to Year 6 with a 68-person staff and an Ofsted Outstanding rating, funded primarily through the Royal Borough of Kingston.
- Company typePrivate
- Founded2016
- HeadquartersKingston upon Thames, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Alexandra Primary School does
Alexandra Primary School is a state-funded maintained primary school located in Kingston upon Thames, United Kingdom, operating under the Royal Borough of Kingston upon Thames local authority. The school delivers education to children aged 3-11 across Nursery, Reception, Key Stage 1 (Years 1-2), and Key Stage 2 (Years 3-6), supported by 68 staff including 14 full-time teachers plus specialists for Spanish, Music, PE, and Forest School. The compulsory school day runs 8:50am to 3:20pm (32.5 hours per week), extended by fee-based breakfast (from 7:45am) and after-school clubs (to 6pm).
The school's core platform is a knowledge-rich curriculum built on the National Curriculum and Early Years Foundation Stage, structured around four drivers: Rooted in Knowledge, Sequential and Progressive, Equitable/Diverse/Inclusive, and Enriched by Experience. Technology infrastructure includes C-Touch interactive whiteboards in every classroom, class sets of Chromebooks and iPads, two libraries (one per Key Stage), and a remote learning platform. The campus features a Forest School area, outdoor Multi-Use Games Area (MUGA), and outdoor gym. Partnerships underpin subject delivery, including White Rose Maths, Little Wandle Letters and Sounds, Primary Languages Network, Maths Hubs (London South West), Kew Gardens, London Zoo, and Lab in a Lorry.
Revenue is sourced primarily from UK government funding via the Royal Borough of Kingston, with supplementary income from extended school services, Pupil Premium, Sports Premium, Catch-up Funding, and voluntary parental donations channelled through the separately registered Alexandra Primary School Education Fund (suggested £80/child/year, rising to £100 with Gift Aid). Distribution is via local-authority-coordinated admissions (Nursery, Reception, in-year applications) with no geographic or segment expansion evident.
Alexandra Primary School firmographics
Firmographics- Name
- Alexandra Primary School
- Legal name
- Alexandra Primary School
- Website
- https://alexandra.kingston.sch.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alexandra Primary School is a state-funded maintained primary school in Kingston upon Thames, UK, serving children aged 3-11 across Nursery to Year 6 with a 68-person staff and an Ofsted Outstanding rating, funded primarily through the Royal Borough of Kingston.
- Ownership category
- akta.pro rank
Alexandra Primary School industry classification
Industry- Product category
- Primary Education
- NAICS
- Elementary and Secondary Schools (6111), Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Public Elementary Schools (EDAJAAAB)
Keywords
Where Alexandra Primary School is headquartered
LocationHeadquarters
- HQ city
- Kingston upon Thames
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Alexandra Primary School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- State Education Funding: Core revenue from government funding via the Royal Borough of Kingston local authority as a maintained state primary school. Additional supplementary funding includes Pupil Premium Grant, Sports Premium, and Catch-up Funding.
- Alexandra Primary School Education Fund (Voluntary Donations): Voluntary parental donations of approximately £80 per child per year (suggested), with Gift Aid increasing to £100. Registered charity held separately from main school accounts, used for curriculum resources and teaching technology.
- Extended School Services: Breakfast club (starts at 7.45am) and after school club (finishes at 6pm) providing childcare services for working parents
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Compulsory School Day - 8.50am to 3.20pm (32.5 hours per week) - No charge |
| Subscription | Monthly | Breakfast Club - starts 7.45am |
| Subscription | Monthly | After School Club - until 6pm |
| Subscription | Annual | Alexandra Education Fund - Suggested donation £80/year per child |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Alexandra Primary School product offering
Product offeringCore offering
Alexandra Primary School delivers free state-funded primary education for children aged 3 to 11 (Nursery through Year 6), following the National Curriculum, Early Years Foundation Stage framework, and its own knowledge-rich Alexandra Curriculum. The school provides Nursery, Reception, Key Stage 1 (Years 1-2), and Key Stage 2 (Years 3-6) instruction with specialist teaching in Spanish, Music, PE and Forest School, alongside fee-charging Extended School Care services (breakfast and after-school clubs) and voluntary parental donations through the Alexandra Primary School Education Fund.
Product overview
Alexandra Primary School is an Ofsted Outstanding-rated primary school offering a comprehensive educational program from Nursery through Year 6. The school operates a single-campus model with core educational products including Nursery, Reception, Key Stage 1 (Years 1-2), and Key Stage 2 (Years 3-6). Supporting the core curriculum, the school provides enrichment modules including Forest School (outdoor woodland learning), Extended School Care (breakfast and after-school clubs), Remote Learning platforms, and Activity Clubs. The school follows the National Curriculum enhanced by a knowledge-rich Alexandra Curriculum with four drivers: Rooted in Knowledge, Sequential and Progressive, Equitable/Diverse/Inclusive, and Enriched by Experience. Specialist teaching is provided for Spanish, Music, and PE. The school serves approximately 32.5 hours per week with daily sessions from 8:50am to 3:20pm.
Differentiator
Problem solved
Functional benefit
Products and services
- Alexandra Nursery Early years nursery provision for children aged 3-4 located on Alexandra Road in Kingston, following the government's Early Years Foundation Stage (EYFS) framework and Development Matters curriculum. Features an extended and newly renovated outdoor area with Forest School access.
- Reception Reception class for children typically aged 4-5 following the Early Years Foundation Stage curriculum, providing the first year of compulsory primary schooling.
- Key Stage 1 (Years 1-2) Key Stage 1 provision covering Years 1 and 2 for children aged 5-7, following the National Curriculum with subjects including English, Maths, Science, Computing, Art, Music, Design and Technology, RE, PHSE, PE, Spanish and Forest School.
- Key Stage 2 (Years 3-6) Key Stage 2 provision covering Years 3-6 for children aged 7-11, featuring specialist teaching for Spanish, Music and PE. The upper school includes overnight residentials and enriched curriculum experiences.
- Forest School Outdoor learning programme in a woodland setting that develops personal, social and emotional skills, practical skills and connection to the natural world, led by trained Forest School practitioners with child-led learning activities for all year groups.
- Extended School Care
Quantifiable outcome
- Outstanding Ofsted rating across all five categories including Quality of Education, Behaviour and Attitudes, Personal Development, Leadership and Management, and Early Years Provision
- +1 more outcomes
Companies that use Alexandra Primary School
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Alexandra Primary School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Alexandra Primary School partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Chelsea FoundationminorPartnership with Chelsea Foundation to educate pupils about racism and discriminatory language as part of the school's anti-racist pledge and equality initiatives.
- Schools Liaison OfficersminorCollaboration with Schools Liaison Officers to educate pupils about racism and discriminatory language in support of the school's anti-racist pledge commitments.
- White Rose MathscoreAdoption of White Rose Maths curriculum for mathematics teaching and learning, following their planning documents and assessment materials aligned with the National Curriculum.
- Little Wandle Letters and SoundscoreAdoption of Little Wandle Letters and Sounds phonics programme for early reading and literacy instruction.
- Primary Languages NetworkcoreMembership in Primary Languages Network supporting the Spanish curriculum delivery across Key Stage 2.
- Maths Hubs - London South WestcoreCollaboration with Maths Hubs network for professional development and maths teaching support, working with London South West Maths Hub.
- Kew GardensminorScience enrichment visits to Kew Gardens as part of the school's science curriculum enrichment activities.
- London ZoominorScience curriculum enrichment visits to London Zoo for upper Key Stage 2 students.
- Lab in a LorryminorMobile science laboratory visiting the school for hands-on science enrichment activities.
- Insight (Kingston Cornerstone Church)minorReligious education visitor programme where Insight leads lessons and assemblies across year groups about Christianity and provides KS1 visits to local Christian centres of worship.
- Kingston MosqueminorYear 5 visits to Kingston Mosque as part of Religious Education curriculum for understanding of Islam.
- Local SynagogueminorYear 4 visits to local synagogue as part of Religious Education curriculum for understanding of Judaism.
Scale indicators5 records
Recent moves7 records
Expansion highlights3 records
Alexandra Primary School competitors and assessment
Company assessmentDirect peers
- Coombe Hill Infant School: State-funded infant school within the Royal Borough of Kingston, operating under the same local-authority admissions framework and serving the same Kingston catchment. Directly comparable as a maintained Kingston primary phase provider.
- Latchmere School: Kingston upon Thames state primary school serving a similar age range. Directly comparable as a maintained local primary competing within the same Royal Borough of Kingston admissions area.
- St Luke's CofE Primary School (Kingston): Faith-affiliated state primary school in Kingston upon Thames offering comparable Nursery through Year 6 provision. A direct local peer competing for the same Kingston families and following the same National Curriculum framework.
- Burlington Infant and Nursery School: Maintained infant and nursery school in the Royal Borough of Kingston. Directly comparable on geography, phase coverage, and local-authority funding model, competing for the same Nursery and Reception cohort.
Others
- White Rose Maths (curriculum provider): National curriculum and assessment provider whose maths framework is adopted by Alexandra and many other UK primary schools. Comparable as an enabler/ecosystem participant shaping the school's core maths curriculum rather than a direct competitor.
- ParentPay: UK payments platform used by Alexandra for parent donations and extended-service fees. Comparable as a payments/digital infrastructure partner enabling the school's voluntary donations and extended-services revenue.
Regional players
- Fern Hill Primary School: State primary school in the Royal Borough of Windsor and Maidenhead offering a similar Nursery to Year 6 model with comparable enrichment programmes. Comparable in structure and curriculum approach but operating in a different local-author catchment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Alexandra Primary School social profiles
Digital presenceAlexandra Primary School compliance and trust
Trust signalCompliance5 records
Alexandra Primary School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alexandra Primary School leadership team
Management profileNumber of profiles
Profiles15 records
Alexandra Primary School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alexandra Primary School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alexandra Primary School
What does Alexandra Primary School do?
Alexandra Primary School delivers free state-funded primary education for children aged 3 to 11 (Nursery through Year 6), following the National Curriculum, Early Years Foundation Stage framework, and its own knowledge-rich Alexandra Curriculum. The school provides Nursery, Reception, Key Stage 1 (Years 1-2), and Key Stage 2 (Years 3-6) instruction with specialist teaching in Spanish, Music, PE and Forest School, alongside fee-charging Extended School Care services (breakfast and after-school clubs) and voluntary parental donations through the Alexandra Primary School Education Fund.
Is Alexandra Primary School a public or private company?
Alexandra Primary School is a private company. It is classified as state government owned and is currently operating.
When was Alexandra Primary School founded?
Alexandra Primary School was founded in 2016. It employs 51 to 100 people.
Where is Alexandra Primary School based?
Alexandra Primary School is headquartered in Kingston upon Thames, United Kingdom, in the Europe region.
How does Alexandra Primary School make money?
Three revenue lines are on record. State Education Funding is the primary driver. The others are alexandra Primary School Education Fund (Voluntary Donations) and extended School Services.
Who are Alexandra Primary School's main competitors?
Direct peers on record are Coombe Hill Infant School, Latchmere School, St Luke's CofE Primary School (Kingston) and Burlington Infant and Nursery School. Others are White Rose Maths (curriculum provider) and ParentPay. Fern Hill Primary School is listed as a regional player.
Does Alexandra Primary School have an API?
No public API is recorded for Alexandra Primary School.
What industry is Alexandra Primary School in?
Alexandra Primary School's product category is Primary Education. Its primary akta.pro industry code is EDAJAAAB, Public Elementary Schools. Its NAICS code is 6111 and its SIC code is 8200.