Alfagar Aparthotels & Resorts

What Alfagar Aparthotels & Resorts does

Alfagar Aparthotels & Resorts is a privately-held Portuguese hospitality group operating five aparthotels in Albufeira, in the Algarve region of southern Portugal. Founded in 1988, the group runs Alfagar Alto da Colina (4-star), Alfagar Prestige (4-star), Alfagar Aparthotel (4-star), Alfagar Village (3-star), and Alfagar Cerro Malpique (3-star), offering studio to 3-bedroom fully-equipped apartments with optional bed-and-breakfast and half-board plans. The group is owned and operated through three closely-held legal entities — Algarosa Sociedade Gestora de Hotéis Lda, Sociedade Hoteleira de Alfagar S.A., and Silatlantis Empreendimentos Turísticos e Imobiliários S.A. — under the Alfagar Group umbrella.

The company's primary customers are leisure families and couples seeking self-catering beach holidays, supplemented by digital nomad and corporate MICE segments. Revenue is generated through accommodation rentals, seven on-site restaurants and bars, ancillary services (pool day passes, tennis, towel rentals, airport transfers), conferences and events, and a loyalty program (A Club) offering 5% member discounts. Distribution runs through a proprietary direct booking platform (bookings.alfagar.com, powered by Net Affinity/Roiback), phone/email reservations, travel agencies, and OTAs, supported by a multilingual website (six languages) and live webcam streaming.

Technology is non-proprietary and limited to standard hospitality tooling: CakePHP and Django for web, Google Analytics and VWO for analytics and CRO, Tawk.to for live chat, and Net Affinity/Roiback for booking and revenue management. The group employs 51–100 staff across its single headquarters location in Albufeira, with no external investor, parent company, or disclosed funding activity identified in the source material.

Name

Alfagar Aparthotels & Resorts

Legal name

Algarosa Sociedade Gestora de Hoteis Lda

Website

https://alfagar.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Aparthotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Serviced Apartments & Aparthotels (THAGAEAB)

akta.pro secondary industries

Aparthotels (hotel-branded apartment stays) (THAMACAB), Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC)

Keywords

• Aparthotel accommodation
• Family resort hospitality
• Beach holiday rentals
• Apartment hotel services
• Conference event venues

Headquarters

HQ city

Albufeira, Faro

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Apartment/Accommodation Rentals: Core revenue from renting fully-equipped apartments across 5 properties (Alfagar Alto da Colina, Alfagar Prestige, Alfagar Aparthotel, Alfagar Village, Alfagar Cerro Malpique) in Albufeira, Algarve. Offers multiple accommodation tiers: Accommodation Only, Accommodation with Breakfast, and Accommodation with Half Board (breakfast + dinner buffet).
2. Food & Beverage: Revenue from 7+ restaurants and bars across properties including Buganvilia Restaurant & Bar, Red Bar, The Tavern Bar, Cafeteria, The Palm Restaurant, Giovanni's, and Alfazema Restaurant. Additional revenue from welcome packs (€27.50-€40.50) and individual meal purchases.
3. Ancillary Services: Additional revenue streams including pool access fees for non-guests (€20-€30), tennis court rentals (€10/hour), beach/pool towel rentals (€5 + €10 deposit), airport transfers, and car rental partnerships.
4. MICE/Events: Revenue from hosting corporate events, conferences, team building activities, and weddings in flexible indoor and outdoor event spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Alfagar Aparthotels & Resorts operates five self-catering aparthotels (Alfagar Alto da Colina, Alfagar Prestige, Alfagar Aparthotel, Alfagar Village, Alfagar Cerro Malpique) in Albufeira, Algarve, offering studio to 3-bedroom apartments with kitchens, on-site restaurants and bars, swimming pools, water parks, sports facilities, and kids clubs. Stays are sold on Accommodation Only, Bed & Breakfast, or Half Board bases, supplemented by ancillary services such as airport transfers, welcome packs, tennis court rentals, pool day passes for non-guests, conferences and events hosting, and the A Club loyalty program.

Product overview

Alfagar Aparthotels & Resorts operates a portfolio of 5 aparthotels in Albufeira, Algarve, Portugal, ranging from 3 to 4 stars. The portfolio consists of Alfagar Alto da Colina and Alfagar Prestige (both 4-star), Alfagar Aparthotel (4-star with direct beach access, shared with Alfagar Village), Alfagar Village (3-star clifftop resort), and Alfagar Cerro Malpique (3-star city centre property). The properties share leisure facilities including pools, water parks, gyms, sports courts, and kids clubs, with guests able to circulate between Alfagar Village, Alfagar Aparthotel, and Alfagar Alto da Colina. The company supplements core accommodation with additional services including the A Club loyalty program offering 5% discounts, Work From Alfagar remote work packages (28+ nights, Nov-Mar), Conferences & Events MICE services, multiple restaurants and bars, and airport transfer services. Properties operate on a room-only, bed-and-breakfast, or half-board basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Alfagar Alto da Colina

Quantifiable outcome

• Beach proximity: Alfagar Village/Aparthotel have direct beach access; Alfagar Alto da Colina ~700m from beach
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Nicetrip Rent-a-CarminorGTM or Marketing PartnerRecommended car rental partner for guests. Contact via reception or directly at [email protected]. Alfagar provides referral/information about this service to guests but does not appear to have formal commercial partnership terms disclosed.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Adagio Aparthotels: Global aparthotel operator (joint venture between Accor and Pierre & Vacances) running serviced apartment properties in major cities and resorts. Comparable operating model — hotel-branded apartment stays with kitchen facilities, loyalty integration, and family/leisure positioning.
• AP Hotels & Resorts: Algarve-based multi-property hotel and aparthotel group operating several properties in Albufeira and surrounding area. Closest direct peer in terms of geographic concentration, product type (aparthotels/holiday resorts), and target family/couple leisure customer.
• Luna Hotels & Resorts: Portuguese hotel group operating multiple properties in the Algarve including family-oriented resorts with apartment-style accommodations. Comparable in size, product offering, and target customer to Alfagar's 3-4 star aparthotel portfolio.
• Pine Cliffs Resort: Luxury cliff-top resort in Albufeira offering apartment-style and hotel accommodations with extensive leisure amenities. Direct competitor in the premium Algarve family beach market and also operates in the same Balaia/Santa Eulália corridor as Alfagar.
• 3HB Hotels & Resorts: Portuguese hotel group operating 5-star resorts and aparthotels primarily in the Algarve. Comparable in operating a multi-property Algarve resort portfolio with mixed hotel and apartment-style product targeting leisure and family travelers.

Regional players

• Real Hotels Group: Portuguese hotel management company operating properties in the Algarve and Lisbon. Comparable as a Portuguese-headquartered hotel operator with similar 3-4 star positioning and family leisure focus, though with broader geographic spread than Alfagar.

Broad incumbents

• Vila Galé Hotéis: Major Portuguese hotel chain with strong Algarve resort footprint including multi-property clusters in Albufeira. Directly competes for the same family beach holiday segment as Alfagar across overlapping resort amenities and pricing tiers.
• Residence Inn by Marriott: Marriott's extended-stay aparthotel brand offering apartment-style accommodations with kitchen facilities. Comparable in core serviced apartment / extended-stay product model and would represent a scaled, brand-backed version of the Alfagar offering in markets where both compete.
• Pestana Hotels & Resorts: Largest Portuguese hotel group operating 4-star resorts across the Algarve and beyond. Comparable as a Portugal-based hotel operator with multi-property Algarve presence, though at significantly larger scale and broader segment coverage than Alfagar's 3-4 star aparthotel model.

Emerging players

• Staycity Aparthotels: European aparthotel operator (primarily urban-focused) offering serviced apartment stays with kitchen and hotel-style services. Comparable in core aparthotel product format and direct-to-consumer booking approach, though primarily competes in urban rather than resort markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alfagar-resorts

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfagar Aparthotels & Resorts