alfavet Tierarzneimittel

What alfavet Tierarzneimittel does

alfavet Tierarzneimittel GmbH is a German veterinary pharmaceutical company founded in 2003 and headquartered in Neumünster, Schleswig-Holstein. It develops, produces, and distributes veterinary medicines, complementary feed supplements (Ergänzungsfuttermittel), care products, and labelling products for both production animals (cattle, sheep, pigs, horses) and companion animals (dogs, cats, rabbits, small rodents, ornamental and carrier pigeons). The company operates a B2B-only model, selling exclusively through registered veterinary practices across Germany, with a 15-person field sales force (Außendienst) and a gated e-commerce platform (shop.alfavet.de) that requires pharmacy certification and manual approval before pricing and ordering access is granted.

The product portfolio is organized into ten branded series: RodiCare (small-mammal digestive, immunity, joint, liver, urinary and skin support), VulnoCyn (wound care built on hypochlorous acid/HOCL technology across sprays, hydrogels, shampoos, dental and irrigation formats), ReConvales (convalescence and recovery tonics), FeliGum (cat chewable supplements), Pulmo (respiratory support), Hepato/HepatoSan (liver support using milk thistle, artichoke and curcuma), CaniGum (dog joint and digestive chews), DiaTab (gastrointestinal), FeliCalm (cat calming) and ManukaSan (Manuka honey-based wound care). Differentiation rests on two proprietary technology platforms — HOCL-based wound management applied across multiple SKUs and postbiotic formulations in RodiCare Bac Pro — combined with a 'Mit der Kraft der Natur' (with the power of nature) herbal positioning across the feed-supplement lines. Manufacturing is performed in-house through wholly-owned subsidiary alfavet Produktion GmbH.

Revenue mechanics are quote-based and gated behind professional registration: pricing is not publicly disclosed, minimum order value is €100 with €15 shipping and a €3 surcharge on medicine orders under €350, and standard terms are Net 14 with a 1% Skonto discount for direct debit. The company is privately held by its three managing directors (Konstantin Wree, Oliver Lau, Thomas Piehl) with Verkaufsleiter Armin Mergner leading the field sales organization; no external investors, public listing, M&A, or funding events are disclosed. The firm employs approximately 34 people and operates exclusively within Germany, with a bilingual website but no disclosed international distribution program.

Name

alfavet Tierarzneimittel

Legal name

alfavet Tierarzneimittel GmbH

Website

https://alfavet.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

alfavet Tierarzneimittel is a German veterinary pharmaceutical company (founded 2003, Neumünster, ~34 employees) that develops and sells prescription medicines, herbal feed supplements, and HOCL-based wound care products exclusively to veterinary practices in Germany across its ten branded product series.

Ownership category

akta.pro rank

Product category

Veterinary Pharmaceuticals

NAICS

Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Livestock & Production Animal Therapeutics (Rx) (HLAMAEAB)

akta.pro secondary industries

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Antimicrobials & Anti-infectives (HLAMAEAE), Immune Support Supplements (HLAMALAE)

Keywords

• Veterinary pharmaceuticals
• Animal health products
• Feed supplements
• Wound care solutions
• Herbal veterinary medicine

Headquarters

HQ city

Neumünster, Schleswig-Holstein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Veterinary Pharmaceutical Products: Veterinary medicines sold exclusively through veterinary practices. Products include pharmaceuticals, feed supplements, care products, and labelling products for large and small animals. B2B model requiring professional veterinary registration.
2. Feed Supplements (Ergänzungsfuttermittel): Supplementary feeds for pets and livestock with herbal ingredients. Sold through veterinary channels with product lines including RodiCare (small mammals), FeliGum (cats), CaniGum (dogs), ReConvales (convalescence), Pulmo (respiratory), Hepato (liver).
3. Wound Care & Hygiene Products: VulnoCyn product line featuring HOCL-based wound irrigation, sprays, hydrogels, and hygiene products for animals. Sold exclusively via veterinary practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

alfavet Tierarzneimittel GmbH develops, manufactures and distributes veterinary medicines, complementary feed supplements, care products and labelling products for livestock and companion animals in Germany. Its portfolio spans ten product series (RodiCare, VulnoCyn, ReConvales, FeliGum, Pulmo, Hepato, CaniGum, DiaTab, FeliCalm, ManukaSan) covering digestive, respiratory, liver, joint, skin/coat, wound, dental and convalescence needs. Products are sold exclusively through licensed veterinary practices via a dedicated field sales force and a registered-only B2B e-commerce platform (shop.alfavet.de), emphasising herbal and plant-based ingredients combined with conventional pharmaceutical actives.

Product overview

alfavet Tierarzneimittel GmbH is a German veterinary pharmaceutical company offering a diverse portfolio of veterinary medicines, feed supplements, care products, and labelling products for large and small animals. The product portfolio comprises ten product series: RodiCare (small mammal nutrition and health), VulnoCyn (wound care using HOCL technology), ReConvales (recovery and convalescence), FeliGum (cat chewable supplements), Pulmo (respiratory support), Hepato (liver support), CaniGum (dog joint/digestive support), DiaTab (gastrointestinal health), FeliCalm (cat behaviour), and ManukaSan (Manuka honey-based wound care). Products are available exclusively through veterinary practices with a B2B webshop requiring professional login. The company emphasizes herbal and natural ingredients ('Mit der Kraft der Natur' - With the power of nature) and has been serving the German veterinary profession since 2003.

Differentiator

Problem solved

Functional benefit

Brands

• RodiCare: Product series for rabbits, guinea pigs and small rodents including supplements for digestion, immunity, skin, coat, joints, and urinary health
• VulnoCyn
• ReConvales
• Pulmo
• FeliGum
• FeliCalm
• CaniGum
• HepatoSan
• DiaTab
• ManukaSan

Products and services

• RodiCare Comprehensive product line of supplementary feeds and care products for rabbits, guinea pigs and small rodents covering digestive health, immunity, skin/coat, joints, urinary tract, liver, respiratory support, dental care and senior care. Sold exclusively through veterinary practices.
• VulnoCyn Wound care, skin, dental and hygiene product line based on hypochlorous acid (HOCL) technology effective against bacteria, viruses and fungi without stinging or irritation. Includes sprays, hydrogels, wound irrigation solutions, shampoo, combination cleaner, dental spray and preputial rinse for small animals, horses and livestock. Sold exclusively through veterinary practices.
• ReConvales Recovery and convalescence product line for cats and dogs including tonics, high-calorie energy supplements, pain support, joint nutrition, cardio support, gastrointestinal balance and phosphate binders. Sold exclusively through veterinary practices.
• FeliGum Soft chewable supplements for cats covering digestive disorders, oral/gingival health, L-lysine supplementation, hairball elimination, liver support, urinary tract health (struvite/oxalate), plus placebo treats for hiding medicines. Sold exclusively through veterinary practices.
• Pulmo Respiratory support product line for calves/young cattle, horses, dogs and cats based on herbal ingredients (liquorice, watercress, ribwort, ivy, marshmallow, Iceland moss, star anise). Sold exclusively through veterinary practices.
• Hepato Liver support product line for cattle and horses with milk thistle, artichoke and curcuma extracts, plus liver nutrients (choline, DL-methionine) and bentonite for mycotoxin binding. Sold exclusively through veterinary practices.
• CaniGum Chewable supplement product line for dogs covering joint support and digestive health (e.g., CaniGum Digestovet). Sold exclusively through veterinary practices.
• DiaTab Dietary supplement line for dogs and cats supporting gastrointestinal health, including dia tubes and related formulations. Sold exclusively through veterinary practices.
• FeliCalm Behaviour and calmness support products for cats. Sold exclusively through veterinary practices.
• ManukaSan Wound care and skin health products featuring Manuka honey with antimicrobial properties. Sold exclusively through veterinary practices.
• Epibac Alkaline ear cleaner for dogs and cats. Sold exclusively through veterinary practices.
• EnzymoPank Digestive enzyme supplement for dogs and cats supporting digestion. Sold exclusively through veterinary practices.
• DuoTox Supplementary feed line (Liquid and Paste formats) for dogs, cats and small animals with plant-based activated charcoal and bentonite acting as a broadband adsorbent for toxin binding. Sold exclusively through veterinary practices.
• EktoDerm Fogger Environmental treatment spray for flea infestations. Sold exclusively through veterinary practices.
• Anti Giardien Spray Spray for environmental treatment of Giardia infections. Sold exclusively through veterinary practices.
• RodiCare Bac Pro Supplementary feed for rabbits and guinea pigs with a postbiotic mix to support intestinal flora, calm and regulate digestion, and reinforce the intestinal barrier. Sold exclusively through veterinary practices.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virbac SA: French veterinary pharmaceutical company focused exclusively on animal health across companion animals, livestock, and aquaculture. Competes directly with alfavet in the vet-channel for pharmaceutical and supplement products in Europe.
• Ceva Santé Animale: French global veterinary pharmaceutical company with portfolio across companion animals, livestock, and swine/poultry vaccines. Comparable in vet-channel distribution model and breadth across species, though much larger in scale than alfavet.
• Veyx-Pharma GmbH: German veterinary pharmaceutical manufacturer producing pharmaceuticals, biologicals, and feed supplements for livestock and companion animals, sold through vet channels. Comparable in size, German origin, vet-exclusive distribution, and product breadth.
• Vetoquinol SA: French-listed global veterinary pharmaceutical company with strong European vet-channel presence and a portfolio spanning companion animals, livestock, and natural/herbal product lines (e.g., Equistro, Tomlyn). Comparable in product breadth, species coverage, and emphasis on natural ingredients positioned through vets.
• Dechra Pharmaceuticals: UK-based specialty veterinary pharmaceuticals company focused on companion animal therapeutics, endocrinology, dermatology, and supportive care. Comparable in vet-exclusive positioning and therapeutic-area focus, though more Rx-heavy than alfavet.
• Selectavet Dr. Otto Fischer GmbH: German veterinary pharmaceutical manufacturer selling exclusively through veterinary practices in Germany. Highly comparable B2B vet-channel GTM, similar product breadth across companion and livestock species, and similar herbal/OTC positioning make it the closest direct peer to alfavet.

Broad incumbents

• Elanco Animal Health: Major global animal health company with companion animal, livestock, and pet wellness portfolios. Competes in the same German vet channel as alfavet but offers a much broader and more pharmaceutical-grade product range.
• Zoetis Inc. Largest global animal health company offering pharmaceuticals, vaccines, diagnostics, and supplements across species. Indirect competitor in the German vet-channel supplements and wound care space, with vastly larger R&D and commercial scale.
• Boehringer Ingelheim Animal Health: Large German-based animal health division of Boehringer Ingelheim covering vaccines, antiparasitics, and therapeutics across companion and production animals. Competitor in the German vet market though vastly broader in scale, category, and Rx focus.

Regional players

• WDT (Wirtschaftsgenossenschaft deutscher Tierärzte): German veterinary cooperative and distribution company serving as a wholesaler to vet practices. While primarily a distributor rather than manufacturer, WDT represents the vet-channel infrastructure that alfavet's B2B sales model depends on for access and logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alfavet

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alfavet Tierarzneimittel