Al Fayez Motors

What Al Fayez Motors does

Al Fayez Motors is a privately held, Dubai-based multi-brand automotive dealership that sells both new and used vehicles across luxury and standard segments. Founded in 2019 (originally as Speed Gate Motors) and operating through FZCO and LLC entities, the company runs four showroom locations in the Ras Al Khor Industrial Area of Dubai and lists approximately 77 vehicles spanning over 35 OEM brands — including Rolls Royce, Bentley, Lamborghini, Mercedes-Benz, Range Rover, BMW, Porsche on the luxury side and Toyota, Hyundai, Suzuki, Kia on the standard side, with recent additions of Chinese marques such as Hongqi, Aito, BYD, Changan, Geely and MG.

The company does not operate a proprietary technology platform; its digital presence consists of a bilingual (English/Arabic) WordPress website at alfayez.ae, Facebook and Instagram accounts, and a WhatsApp Business contact line. Inventory is presented through standard vehicle-listing pages, and customer engagement flows through these digital channels into physical showroom visits.

Al Fayez generates revenue almost entirely through one-time vehicle sales, with vehicle pricing ranging from roughly AED 67,000 (entry-level Toyota Corolla) to AED 1,950,000 (Rolls Royce Cullinan Black Badge). Adjacent services — competitive financing arranged through third-party institutions, vehicle registration assistance, custom vehicle ordering, and international shipping — are offered as add-ons rather than separate revenue streams. The target customer base comprises high-net-worth individuals and businesses purchasing luxury vehicles (the primary segment) and individual buyers/families purchasing standard vehicles, with cross-border demand from Libya, Jordan, and broader Middle East and North Africa markets served via international shipping.

Name

Al Fayez Motors

Legal name

Al Fayez Motors

Website

https://alfayez.ae

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Al Fayez Motors is a Dubai-based, privately held multi-brand car dealership that sells new and used luxury and standard vehicles from over 35 OEMs across four Ras Al Khor showrooms, serving individual buyers and businesses in the UAE, Libya, Jordan and the wider MENA region.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from the sale of new and used luxury and standard vehicles. The company sells a wide range of vehicles from multiple brands including Mercedes-Benz, Range Rover, Rolls Royce, Lamborghini, Bentley, Toyota, Hyundai, Suzuki, and many others. Revenue is generated through one-time vehicle transactions with various pricing points depending on vehicle type, condition (new/used), and brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Al Fayez Motors is a Dubai-based automotive dealership that retails new and used vehicles across luxury and standard segments. The business operates physical showrooms in Ras Al Khor Industrial Area and supplements vehicle sales with financing facilitation, vehicle registration assistance, and international shipping/export services for cross-border buyers.

Product overview

Al Fayez Motors is a Dubai-based luxury automotive dealership operating as a multi-brand vehicle sales platform. Formerly known as Speed Gate Motors, the company offers two primary product lines: Luxury Vehicles (premium brands including Rolls Royce, Bentley, Lamborghini, Mercedes-Benz, Range Rover, and exotic brands like McLaren) and Standard Vehicles (mainstream brands including Toyota, Suzuki, Hyundai, Kia, and others). The platform functions as a unified dealership ecosystem combining inventory management, custom vehicle ordering, financing services, vehicle registration assistance, and international shipping—all accessible through their website at alfayez.ae. They provide both new and used vehicles across multiple body types (SUV, Sedan, Hatchback, Pickup, Bus, Van) and fuel types (Petrol, Diesel, Electric, Hybrid, REEV).

Differentiator

Problem solved

Functional benefit

Products and services

• New luxury vehicles New luxury vehicles retailed to individual buyers seeking premium-brand cars from the dealership's showroom in Dubai.
• Used (pre-owned) vehicles Pre-owned vehicles sold across luxury and standard segments to individual buyers from the Dubai showroom.
• Vehicle financing facilitation Assistance arranging financing for vehicle purchases, provided to buyers who require credit support to complete their transaction.
• Vehicle registration assistance End-to-end support with vehicle registration paperwork for buyers purchasing vehicles in Dubai.
• International vehicle shipping / export service Shipping and export logistics for vehicles purchased at the Dubai showroom, enabling delivery to buyers in destination countries.

Quantifiable outcome

• 4.7/5 customer satisfaction rating based on 28,370 reviews
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Al Tayer Motors: One of the UAE's largest authorised multi-brand automotive groups (Ferrari, Maserati, Ford, Lincoln, Jaguar, Land Rover). Comparable to Al Fayez as a UAE-based premium/luxury vehicle retailer, but materially larger, franchised, and with broader service operations.
• Gargash Motors: Long-established Dubai authorised dealer for Mercedes-Benz, Alfa Romeo, and other premium brands. A direct competitor in Dubai luxury auto retail, with the scale, franchise rights, and OEM backing that an independent multi-brand dealer like Al Fayez must compete against.
• Ali & Sons Holding (Automotive Division): Abu Dhabi-based conglomerate with authorised dealerships for multiple premium brands including Porsche, Lexus, and Toyota. Comparable as a UAE multi-brand automotive retailer targeting both luxury and mass-market buyers, with greater scale and corporate backing.
• Al Naboodah Automobiles: UAE dealer group operating authorised showrooms for Volkswagen, Audi, Porsche, and other brands. Comparable as a Dubai-based multi-brand premium retailer, but with franchise-backed inventory and authorised service centres.
• Arabian Automobiles Company: Flagship dealer for Nissan, Renault, and Infiniti in Dubai and the Northern Emirates. Comparable as a UAE multi-brand retailer competing for similar mass-market and premium buyers, with much larger scale and OEM backing.

Direct peers

• F1rst Motors (1st Motors): Dubai-based independent luxury and exotic vehicle dealer offering new and pre-owned premium inventory. Most directly comparable to Al Fayez as a Dubai independent multi-brand luxury/standard auto dealer, with similar positioning and customer profile.
• Exotic Cars Dubai: Dubai dealer focused on luxury, exotic, and supercar sales. Comparable to Al Fayez's luxury segment in targeting HNW buyers in the Dubai market with a curated premium inventory.
• Liberty Automobiles: Dubai-based authorised dealer for several luxury brands including Rolls-Royce and BMW. Competes with Al Fayez Motors in the same Dubai luxury market and offers comparable new-and-used inventory across premium tiers, though via franchise arrangements.
• Premier Motors: Abu Dhabi / Dubai authorised dealer for luxury brands including Maserati and Volkswagen. Comparable to Al Fayez in selling premium and luxury vehicles in the UAE, with showrooms in similar regional catchment areas.

Emerging players

• CarSwitch.com: UAE-based online used-car marketplace and inspection platform. Not a direct showroom peer, but a relevant comparator for Al Fayez's standard and used-vehicle business given the digital competition in Dubai auto retail.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alfayezmotors
• Instagraminstagram.com/alfayez_motors
• LinkedInlinkedin.com/company/alfayez-motors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Fayez Motors