Nakladatelství Alferia

What Nakladatelství Alferia does

Nakladatelství Alferia is a Czech-language publishing imprint specializing in self-development, spirituality, yoga, meditation, health, and personal growth literature. It operates as a brand/imprint within the Grada Publishing, a.s. group, headquartered in Prague, Czech Republic. The imprint publishes Czech translations of internationally recognized authors (e.g., Don Miguel Ruiz, Robin Wall Kimmerer, A.G. Mohan, Sara Wickham) alongside original Czech-authored titles, and organizes curated sub-series including Jógová řada (Yoga Series), Východní řada (Eastern Series on recycled paper), and Fermentační řada (Fermentation Series).

Its product surface consists of physical printed books and digital e-books distributed in Czech, with prices ranging from approximately 195–549 Kč for printed editions and 200–325 Kč for e-books, commonly sold at 15–57% promotional discounts. Notable titles include comprehensive illustrated yoga programs (including 'Onko jóga' for oncology patients and 'Kundaliní jóga jako cesta duše'), mindfulness and meditation guides (e.g., 'Velká kniha o čakrách'), Eastern practice manuals (Čung-jüan čchi-kung), and parenting/pregnancy works.

The business model is straightforward retail publishing: Alferia relies entirely on Grada Publishing's distribution infrastructure — primarily the Grada.cz e-commerce platform and physical bookstores across the Czech Republic — for sales, with no independent distribution or international channels. Marketing is executed through the alferia.cz website, blog content, email newsletter, and organic social media (Facebook, Instagram, YouTube, Pinterest), supplemented by community events such as Prague-based book clubs and author launch presentations. The imprint also operates a buy-one-get-one-of-equal-value gift promotion as a loyalty/pricing lever. The team is approximately 5 people, and revenue is not publicly disclosed; the imprint functions as a focused editorial brand within the larger Grada group rather than a standalone operating company.

Name

Nakladatelství Alferia

Legal name

Grada Publishing, a.s.

Website

https://alferia.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nakladatelství Alferia is a Prague-based Czech-language publishing imprint of Grada Publishing, a.s. that publishes and sells translated and original books on self-development, yoga, spirituality, health, and personal growth through Grada.cz and domestic bookstores.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

akta.pro secondary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

Keywords

• Self-help publishing
• Yoga literature
• Mindfulness books
• Personal growth
• Czech book publishing

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Others, Personnel, Marketing or Sales

Revenue model

1. Physical Book Sales: Sale of printed books through Grada.cz e-shop and physical bookstores across the Czech Republic. Books cover self-development, spirituality, yoga, meditation, health, and personal growth topics.
2. E-book Sales: Digital e-book versions of titles sold through Grada.cz in formats including ePUB, PDF, and Kindle (Mobi).

Pricing tiers

Distribution channels3 records

Marketing channels8 records

Core offering

Nakladatelství Alferia is a Czech-language book publishing imprint of Grada Publishing, a.s., that publishes and sells physical books and e-books focused on self-development, spirituality, yoga, meditation, holistic health, Eastern philosophy, parenting, and personal growth. It issues Czech translations of international authors alongside Czech authors, operating the Jógová řada (Yoga series), Fermentační řada (Fermentation series), and Východní řada (Eastern series).

Differentiator

Problem solved

Functional benefit

Brands

• Jógová řada: Yoga series featuring comprehensive textbooks on yoga, ayurveda, chi-kung, and shiatsu practices
• Fermentační řada
• Východní řada

Products and services

• Jógová řada (Yoga series) A named series of yoga and holistic-practice textbooks targeting yoga practitioners and serious students of Eastern traditions. Titles include comprehensive illustrated guides on yoga, ayurveda, chi-kung, and shiatsu sold in Czech.
• Fermentační řada (Fermentation series) A named series of fermentation titles featuring Czech translations of international authors such as Sandor Katz and Pascal Baudar. Targets Czech-speaking readers interested in fermentation as part of holistic food and lifestyle practice.
• Východní řada (Eastern series) A named pocket-format Eastern-knowledge book series printed on recycled paper, presenting Eastern philosophy and practice to Czech-speaking readers in accessible editions.
• Onko jóga (Oncology yoga) First comprehensive Czech-language yoga program designed for oncology patients, including ásanas, breathing exercises, mudras, mantras, and visualizations with accompanying free audio recordings. Intended for oncology patients and their caregivers as well as clinicians prescribing yoga.
• Velká kniha o čakrách — nové vydání (Great Book of Chakras, new edition) A comprehensive Czech-language guide to chakras combining theory with exercises, meditations, and breathing techniques. Targets readers of spiritual practice and energy work.
• Kraniosakrální jóga (Craniosacral yoga) An original Czech book introducing craniosacral yoga, an osteopathy-derived method targeting functional strength, flexibility, fascia release, balance, fluidity, and breath. For yoga practitioners and craniosacral/bodywork students.
• Kundaliní jóga jako cesta duše (Kundalini yoga as a path of the soul) A Czech-language kundalini yoga book focused on the spine and individual vertebrae, structured as a 1,040-day psychosomatic program. For serious kundalini yoga practitioners.
• Jin jóga (Yin yoga, extended edition) An extended Czech-language yin yoga book combining Indian yoga practices, Chinese Taoist exercises, and Western health science. For yin yoga practitioners and instructors.
• Restorativní jóga (Restorative yoga) A Czech-language restorative yoga guide presenting poses, prop use, and therapeutic sequences for conditions including insomnia, headaches, and pregnancy. For yoga practitioners and therapeutic use.
• Ájurvéda. Život v rovnováze (Ayurveda. Life in balance) An introductory Czech-language Ayurveda book tailored for Western readers, covering nutrition and daily rituals to support physical, emotional, and spiritual balance.
• Čung-jüan čchi-kung — Druhá etapa vzestupu: Ticho (Chung-yuan chi-kung, Second Stage: Silence) Second-stage Czech-language textbook in the Čung-jüan čchi-kung progression covering silence, breathing techniques, and inner development for serious chi-kung practitioners.
• Čung-jüan čchi-kung (Chung-yuan chi-kung, first stage) First-stage Czech-language textbook in the Čung-jüan čchi-kung progression covering relaxation and cultivation of life energy (čchi). Entry-level text for chi-kung practitioners.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sounds True: US-based multimedia publisher specializing in mindfulness, spirituality, yoga, and personal growth content; comparable international reference for Alferia's wellness/self-development publishing model.
• Argo, spol. s r.o. Independent Czech publisher known for Eastern philosophy, spirituality, religion, and humanities titles, with significant overlap in Alferia's mindfulness and Eastern practice categories.
• Portál, s.r.o. Czech publisher with a strong catalog in psychology, parenting, education, and personal growth; the closest Czech-language peer in the self-development and well-being space.
• Vyšehrad, spol. s r.o. Czech trade publisher with humanities, spirituality, biography, and lifestyle titles; overlaps with Alferia's self-help and reflective reading audience.
• Shambhala Publications: Independent publisher focused on Buddhism, Eastern philosophy, mindfulness, and personal growth; directly comparable international peer in Eastern wisdom and wellness publishing.
• Metafora (Grada Publishing): Sibling imprint under Grada Publishing focused on literature, personal development, and lifestyle; closely comparable in catalog positioning and shares the same parent infrastructure.

Broad incumbents

• Euromedia Group - Knižní klub: One of the largest Czech publishing groups (Euromedia), publishing lifestyle, health, and personal development titles; competes directly for shelf space and readers in the same Czech wellness/self-help segment.
• Albatros Media: Major Czech publishing group with broad lifestyle, health, and children's/lifestyle segments; competes for consumer mindshare in personal development and well-being categories.
• Grada Publishing, a.s. Parent conglomerate and largest Czech trade publisher; directly comparable as the umbrella entity that houses Alferia and several sibling imprints across trade, professional, and lifestyle categories.

Regional players

• Dobrovský s.r.o. Largest Czech bookstore chain with strong retail and online presence; both a key retail channel and a competitor publisher, materially shaping Czech consumer access to wellness/self-help titles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC28xh68V0fXRueD1VvmV5kg
• Facebookfacebook.com/nakladatelstvialferia
• Instagraminstagram.com/alferia_cz
• Pinterestcz.pinterest.com/nakladatelstvialferia
• LinkedInlinkedin.com/company/alferia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nakladatelství Alferia