Alfred’s On Beale
- Company typePrivate
- Founded1986
- HeadquartersMemphis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Alfred’s On Beale does
Alfred's On Beale is a privately held, independent restaurant and live entertainment venue located at 197 Beale Street in Memphis, Tennessee. Founded in April 1986 as the first club on Beale Street dedicated to Rock N Roll music, the venue operates a multi-level patio, dance floor, and full bar with a maximum capacity of 600 guests, and is open 16-18 hours per day (11am-3am Sun-Thu, 11am-5am Fri-Sat). The venue combines Southern cuisine and award-winning BBQ ribs (2009 Memphis in May 3rd place) with nightly live entertainment, including a Sunday-night residency by the Memphis Jazz Orchestra, a 17-piece big band.
The venue's core differentiator is its cultural asset base: it houses the largest private collection of gold records in the United States, a wide-ranging Elvis memorabilia collection, and the salvaged original STAX Records studio sign, which create a destination-grade atmosphere. Food and beverage service is supported by two downloadable menus (Alfred's Menu and Mr. Bennie's Plate Lunches & Spuds) and integrated online ordering through the Toasttab platform for pickup and delivery. The business also operates private event bookings for corporate events and family gatherings, led by contact Kate Pera.
The revenue model is direct-to-consumer across four interlocking streams: (1) walk-in restaurant and bar sales, (2) late-night nightlife cover and beverage spend, (3) curated tour group experiences sold via partnerships with Memphis tour operators, and (4) private event rentals of the multi-level patio for groups up to 600. The venue is one of four sister concepts under common ownership (alongside Dyer's on Beale, Ubee's, and Automatic Slim's, Cafe Ole), enabling cross-selling of catering and event services. The business serves a horizontal mix of tourists, local nightlife customers, corporate clients, and family event bookers, with no disclosed enterprise anchor customers or contract structure.
Alfred’s On Beale firmographics
Firmographics- Name
- Alfred’s On Beale
- Legal name
- Alfred's on Beale
- Website
- https://alfredsonbeale.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Alfred’s On Beale industry classification
Industry- Product category
- Restaurant and Live Entertainment Venue
- NAICS
- Musical Groups and Artists (71113), Other Performing Arts Companies (711190), Full-Service Restaurants (722511), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
- akta.pro secondary industries
- Nightclubs & Dance Clubs (THAFAEAC), Live Music Bars & Venues (CRANACAH), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Alfred’s On Beale is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alfred’s On Beale business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Food and Beverage Sales: Core revenue from serving Southern cuisine, BBQ ribs, and beverages to dine-in customers. Operates from 11am-3am Sun-Thu and 11am-5am Fri-Sat, capturing lunch, dinner, and late-night service periods.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Alfred’s On Beale product offering
Product offeringCore offering
Alfred's On Beale operates a multi-level restaurant and live music venue on Beale Street in Memphis, offering Southern cuisine (including award-winning BBQ ribs), full bar service, nightly live entertainment (dance bands, acoustic acts, solo artists, karaoke, and the Sunday-night Memphis Jazz Orchestra), and private event space accommodating up to 600 guests. The venue also curates tour group experiences that incorporate its prominent collection of gold records and Elvis memorabilia.
Product overview
Alfred's On Beale operates as a multi-level entertainment complex combining a full-service restaurant, live music venue, and private event space on Beale Street in Memphis. The establishment functions as a unified hospitality product offering live music entertainment nightly (including the Memphis Jazz Orchestra on Sundays), award-winning BBQ and Southern cuisine (Alfred's Menu and Mr. Bennie's Plate Lunches & Spuds), and multi-level outdoor patio seating with full food and bar service. The venue also provides private event hosting capabilities for up to 600 guests and tour group experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Music Entertainment
Quantifiable outcome
- Featured in Cosmopolitan Magazine as one of top 3 places to visit in Memphis
- +1 more outcomes
Companies that use Alfred’s On Beale
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Alfred’s On Beale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Alfred’s On Beale partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Dyer's on BealeminorSister restaurant concept under same ownership. Listed as one of 'other concepts' to consider when planning events.
- Ubee'sminorSister restaurant concept under same ownership. Listed as one of 'other concepts' to consider when planning events.
- Automatic Slim'sminorSister restaurant concept under same ownership. Listed as one of 'other concepts' to consider when planning events.
- Cafe OleminorSister restaurant concept under same ownership. Listed as one of 'other concepts' to consider when planning events.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Alfred’s On Beale competitors and assessment
Company assessmentEmerging players
- Coyote Ugly Saloon: Chain bar concept with live entertainment and high-volume nightlife drink service; comparable as a competing nightlife-entertainment venue though without Alfred's heritage dining and memorabilia positioning.
Direct peers
- Rum Boogie Cafe: Beale Street live music venue and restaurant operating a similar dual music + BBQ/Southern food format with shared tourist and group-event clientele.
- B.B. King's Blues Club: Direct Beale Street neighbor combining live blues music, full Southern-style food service, and a large memorabilia collection — the closest comparable format and customer base to Alfred's on Beale.
- Silky O'Sullivan's: Beale Street entertainment bar featuring live music, patio seating, and a late-night party format competing directly with Alfred's for tourist nightlife spend.
- Blues Hall (Blues City Cafe): Adjacent Beale Street venue pairing live blues performances with Southern cuisine, targeting the same tourist and tour-group segment as Alfred's.
Regional players
- Huey's Restaurant: Memphis-based casual restaurant chain offering burgers, full bar service, and periodic live music; an indirect regional competitor overlapping on Memphis local dining and casual entertainment segments.
- Tootsie's Orchid Lounge: Nashville Broadway honky tonk combining live music, full bar, and late-night hours; analogous entertainment-district venue and operating model but serving a different city and music genre.
- The Rendezvous BBQ: Legendary Memphis BBQ institution operating as a sit-down restaurant with no live music; comparable on Memphis BBQ and tourist-segment competition but lacks Alfred's entertainment and bar component.
Broad incumbents
- House of Blues: National live-music-restaurant chain with memorabilia displays, full bar service, and ticketed concerts — a broader-format incumbent offering the same music + Southern-inspired food experience.
- Hard Rock Cafe: National chain combining large-scale music memorabilia collections with full-service restaurant and bar operations; a broader, multi-city incumbent in the memorabilia + live entertainment dining category Alfred's occupies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Alfred’s On Beale social profiles
Digital presenceAlfred’s On Beale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alfred’s On Beale leadership team
Management profileNumber of profiles
Profiles1 record
Alfred’s On Beale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alfred’s On Beale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alfred’s On Beale
What does Alfred’s On Beale do?
Alfred's On Beale operates a multi-level restaurant and live music venue on Beale Street in Memphis, offering Southern cuisine (including award-winning BBQ ribs), full bar service, nightly live entertainment (dance bands, acoustic acts, solo artists, karaoke, and the Sunday-night Memphis Jazz Orchestra), and private event space accommodating up to 600 guests. The venue also curates tour group experiences that incorporate its prominent collection of gold records and Elvis memorabilia.
Is Alfred’s On Beale a public or private company?
Alfred’s On Beale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alfred’s On Beale founded?
Alfred’s On Beale was founded in 1986. It employs 1 to 10 people.
Where is Alfred’s On Beale based?
Alfred’s On Beale is headquartered in Memphis, United States, in the North America region.
How does Alfred’s On Beale make money?
One revenue line is on record: food and Beverage Sales.
Who are Alfred’s On Beale's main competitors?
Coyote Ugly Saloon is listed as an emerging player. Direct peers are Rum Boogie Cafe, B.B. King's Blues Club, Silky O'Sullivan's and Blues Hall (Blues City Cafe). Regional players are Huey's Restaurant, Tootsie's Orchid Lounge and The Rendezvous BBQ. Broad incumbents are House of Blues and Hard Rock Cafe.
Does Alfred’s On Beale have an API?
No public API is recorded for Alfred’s On Beale.
What industry is Alfred’s On Beale in?
Alfred’s On Beale's product category is Restaurant and Live Entertainment Venue. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of THAFAEAC, Nightclubs & Dance Clubs. Its NAICS code is 71113 and its SIC code is 5810.