Aliados Colombia Internacional SAS

Name

Aliados Colombia Internacional SAS

Legal name

789K College

Website

https://aliadoscolombia.com.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Cross-Border Payments & FX for Gaming (MPAEALAH), iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)

Keywords

• Online gambling platform
• Sports betting services
• Live casino games
• Online slot games
• Online lottery services

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Gambling Transaction Fees (House Edge): Platform generates revenue through the house edge built into betting odds across all gaming sections including sports betting, casino, slots, lottery, and fishing games. Payout ratios are set 3-5% higher than industry average to attract players.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Aliados Colombia Internacional SAS operates the 789K College online gambling platform, a unified multi-gaming ecosystem offering sports betting, live dealer casino, slot games, fish shooting arcade, competitive card games, and online lottery under PAGCOR and Isle of Man licensing. The platform aggregates third-party casino and slot content from providers such as PG Soft, Pragmatic Play, and SpadeGaming, and delivers it via a self-service web and mobile channel with automated deposit and withdrawal processing connecting to Vietnamese domestic banks and e-wallets.

Product overview

789K College is a unified multi-gaming online betting platform operating under PAGCOR and Isle of Man licensing. The platform integrates seven core product modules: Sports Betting Hall (offering Asian handicap, European 1x2, over/under, and corner odds), Live Casino (with Baccarat, Roulette, Sicbo, Blackjack, Dragon Tiger via live dealers), Slot Games (featuring titles from PG Soft, Pragmatic Play, SpadeGaming with 96%+ RTP), Fish Shooting arcade, Card Games (Tiến Lên, Phỏm, Mậu Binh, Liêng, Poker), and Lottery (traditional 3-region lottery plus Keno and fast draws up to 1:99 payout). All modules share a unified account system with automatic payment processing connecting to domestic banks and e-wallets (Momo, ZaloPay).

Differentiator

Problem solved

Functional benefit

Products and services

• 789K College Online Gambling Platform Unified multi-gaming online gambling platform offering sports betting, live dealer casino, slot games, fish shooting, competitive card games, and lottery under PAGCOR and Isle of Man licensing, with 24/7 customer support, automated payment processing connecting to domestic banks and e-wallets, and a unified account system for individual Vietnamese-speaking gamblers.
• Sports Betting Hall Sports betting section featuring hundreds of tournaments worldwide including football, basketball, tennis, and esports, offering Asian handicap, European 1x2, over/under, and corner kick betting odds with real-time continuous updates and accurate fluctuation margins.
• Live Casino Online live dealer casino featuring Baccarat, Roulette, Sicbo, Blackjack, and Dragon Tiger streamed via high-quality live video with multi-angle camera surveillance for transparency and real-time interaction with professional dealers.
• Slot Games Slot game collection aggregating thousands of titles from providers including PG Soft, Pragmatic Play, and SpadeGaming, featuring 3D graphics, sound effects, progressive jackpot pools, and an average RTP above 96%.
• Fish Shooting Fish shooting arcade game with detailed ocean graphics where players use weapons ranging from regular guns to electric guns and lock-on skills to hunt sea creatures and bosses including Golden Dragon and Giant Octopus for cash rewards.
• Card Games Competitive card game hall featuring traditional and modern Vietnamese and international card variants including Tiến Lên Miền Nam, Phỏm, Mậu Binh, Liêng, Poker, and Xì Tố, with random real-player matching and no bot intervention.
• Lottery Online lottery platform covering traditional three-region lottery (Northern, Central, Southern) plus modern formats including Keno, Mega 6/45, and fast lottery (1, 3, 5 minute draws) with payout ratios up to 1:99.

Quantifiable outcome

• Sub-2-minute deposit processing and 5-10 minute automatic withdrawal approvals
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• PAGCOR (Philippine Amusement and Gaming Corporation)coreOthersInternational gambling regulatory body providing operational licensing and oversight. Certification ensures compliance with fairness, transparency, and financial safety standards for players.
• Isle of Man Gambling Supervision CommissioncoreOthersInternational gambling regulatory authority providing licensing and supervision. Ensures all platform operations meet strict international standards for fairness and player protection.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fun88: Asia-focused online gambling operator offering sports betting, live casino, and slots across multiple South-East Asian markets including Vietnam. Comparable on product breadth, regional GTM, and reliance on international licensing.
• 12BET: Long-running Asian online sportsbook and casino operator, particularly active in Vietnam and Thailand. Comparable product mix and bilingual/bicultural targeting strategy.
• W88: Vietnamese- and Southeast Asian-targeted online sportsbook and casino operator with similar product mix (sports, casino, slots) and similar PAGCOR/Isle of Man-style licensing approach. Direct head-to-head competitor for Vietnamese-speaking bettors.
• Nova88: Vietnamese- and Indonesian-targeted online sportsbook and casino with casino, slots, and sports verticals. Direct local-language competitor to 789K in the Vietnamese market.
• M88 (Mansion88): Asia-focused sportsbook and casino brand under the Mansion group, with established Vietnamese presence and a comparable product catalog of sports betting, live casino, and slot games.
• Dafabet: Established Asia-based online betting brand with sportsbook, casino, and slots products and significant Vietnamese market exposure. Competes for the same Asian bettor wallet as 789K.
• 188Bet: Asian-targeted online sportsbook and casino operator competing for the same Vietnamese-speaking and broader ASEAN player base with overlapping casino, slots, and sportsbook products.
• BK8: Major Asian-facing online betting and casino brand with a strong Vietnamese-language presence and comparable sportsbook + live casino + slots portfolio. Operates on a similar PLG/affiliate-led acquisition model.

Others

• Pragmatic Play (Live & Slots): Major B2B iGaming content provider whose slots and live-casino titles are integrated into 789K. Included not as a direct competitor but as a key supplier whose commercial terms and product roadmap materially shape 789K's offering.
• PG Soft (Pocket Games Soft): Mobile-first slot studio popular across Asian markets whose games populate 789K's slot library. Ecosystem participant rather than operator competitor, but a critical content partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aliados-colombia-internacional

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aliados Colombia Internacional SAS