What Accommodation Linen & Guest Supplies does

Accommodation Linen & Guest Supplies is an Australian privately-held company founded in 1972 and headquartered in Marrickville, NSW, that supplies commercial-grade hospitality textiles and guest amenities to the accommodation industry. Its product portfolio spans bedding (sheets, pillows, quilts, mattress protectors, bedcaps, quilt covers, cushions and throws), towelling (bath mats, towels, robes and slippers), electrical appliances (kettles, irons, hair dryers, toasters), kitchen and dining items, operating supplies, and a dedicated healthcare line of clothing protectors, continence management products and waterproof medical pillows. The company operates two proprietary sustainable sub-ranges — Ecotek biodegradable fibres, which break down in approximately three years versus over 50 years for standard fibres, and Fibertek, a GRS-certified recycled polyester fill using approximately 40 recycled plastic bottles per pillow — alongside other sub-brands (Sterling, Essentials, Premium, Actil) that segment the catalogue by quality tier and visual style.

The business runs a product-led, e-commerce-first go-to-market model through alinen.com.au, where both retail consumers and trade buyers transact directly. Trade customers can register for a wholesale programme that unlocks trade pricing, early access to sales, and discounts; free delivery is offered on orders over A$500 to Australian east-coast capital cities, with stocked items shipping within 1–3 business days. Revenue is generated primarily through one-time unit purchases across B2B trade (hotels, motels, resorts, Airbnb property managers, healthcare facilities) and B2C retail, with no subscription or recurring contract model disclosed. The company has 1–10 employees, no disclosed institutional funding, no M&A activity, no app or API surface, and no public listing, operating as a focused niche distributor of Australian hospitality linens and guest supplies.

Name

Accommodation Linen & Guest Supplies

Legal name

Accommodation Linen

Website

https://alinen.com.au

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Accommodation Linen & Guest Supplies is a privately-held Australian e-commerce distributor, founded in 1972, supplying commercial-grade bedding, towelling, electrical, kitchen and healthcare textiles and amenities to hotels, Airbnb hosts, healthcare facilities and retail consumers across Australian east-coast capital cities.

Ownership category

akta.pro rank

Product category

Hospitality Linen and Guest Supplies

NAICS

Linen Supply (812331)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Hospitality (Hotel/Resort) Linen Laundry (HSAJAEAB)

akta.pro secondary industries

Hospitality/Short-Term Rental Linen Service (Airbnb/Small Hotels) (HSAJAMAK), Residential & Small Business Linen Rental Service (HSAJAMAB)

Keywords

• Hospitality linen supply
• Commercial bedding products
• Hotel guest supplies
• Hospitality textiles distribution
• Wholesale accommodation supplies

Headquarters

HQ city

Marrickville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Retail E-commerce Sales: Direct-to-consumer and trade customer sales through the company's website (alinen.com.au). Customers purchase individual products or bulk commercial quantities online at listed retail prices. Trade customers who register receive wholesale pricing, early access to sales, and other benefits.
2. Wholesale / Trade Sales: Commercial B2B sales to hospitality businesses (hotels, motels, resorts, Airbnb properties, healthcare facilities) via a dedicated trade customer wholesale registration program. Trade pricing is available to registered commercial accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Accommodation Linen & Guest Supplies is an Australian wholesale and retail distributor of commercial-grade hospitality linen and guest room supplies. The company supplies hotels, motels, resorts, Airbnb hosts, and healthcare facilities with bedding, towelling, electrical appliances, kitchen and dining items, operating supplies, and laundry products under proprietary sustainable sub-brands including Ecotek (biodegradable fibres) and Fibretek (GRS-certified recycled polyester). Sales are fulfilled via the alinen.com.au e-commerce storefront with a dedicated trade customer registration programme offering wholesale pricing to commercial buyers.

Product overview

Accommodation Linen & Guest Supplies is a commercial hospitality linen and guest supplies supplier offering a broad portfolio of products across multiple categories. The core offering consists of commercial-grade bedding (sheets, pillows, quilts, mattress protectors, bedcaps, blankets, quilt covers, cushions, and throws), towelling (bath mats, towels, hand towels, bath robes, slippers), and guest amenities. Supporting product categories include electrical appliances (toasters, irons, kettles, hair dryers), kitchen and dining items (kitchenware, tea towels, table linen, crockery), operating supplies (bins, room accessories, hangers), and laundry products. The company operates two key sustainable sub-brands: Ecotek (biodegradable fibres) and Fibretek (recycled fibres from plastic bottles). A dedicated Healthcare range serves aged care, hospitals, and medical facilities with specialised products. The Hotel range and Airbnb range provide sector-specific solutions. Products are available as individual items and curated collections, sold primarily via wholesale trade registration to hospitality providers.

Differentiator

Problem solved

Functional benefit

Brands

• Ecotek: Biodegradable product range for eco-conscious hospitality providers
• Fibretek
• Sterling
• Essentials
• Premium
• Actil

Products and services

• Hotel Product Range Commercial hospitality product range for hotels and resorts, encompassing the Ecotek biodegradable sub-range, Fibretek recycled fibres sub-range, bedding, and premium towelling for hotel guest rooms.
• Airbnb Product Range Specialised product range for Airbnb and short-term accommodation, including sheeting, towelling, pillows, quilts, toppers, and protectors tailored to high-turnover rental properties.
• Healthcare Product Range Dedicated healthcare product range including clothing protectors, counterpanes, coverlets, blankets, continence management products, mattress and pillow protectors, sheeting, pillows, and towelling for hospitals, aged care facilities, clinics, and long-term care.
• Ecotek Range Biodegradable fibre product range designed for environmentally conscious hospitality providers; products designed to break down in approximately three years compared to over 50 years for standard fibres.
• Fibretek Range Recycled polyester fibre product range certified to the Global Recycled Standard (GRS), made from recycled plastic bottles and supporting eco-conscious hospitality initiatives.
• Bedding Products Comprehensive bedding range including top sheets, pillows, pillow slips, mattress toppers, mattress/pillow/quilt protectors, valances, sheets, bedcaps, coverlets, blankets, quilts, quilt covers, and cushions and throws.
• Towelling Products Full hospitality towelling range including bath mats, hand towels, face washers, towels, bath robes and slippers, and shower curtains.
• Electrical Appliances Small appliances for hotel rooms including toasters, irons, kettles, and hair dryers supplied for commercial accommodation needs.
• Kitchen and Dining Products Commercial kitchen and dining items including kitchenware, tea towels, table linen, and crockery and cutlery supplied for hospitality settings.
• Operating Supplies Room accessories and operational items including bins, room accessories, ironing accessories, and hangers for accommodation providers.
• Laundry Products Laundry sheeting, laundry bags, and towelling products designed for commercial housekeeping workflows.
• Classic Firm Fibretek GRS Pillow GRS-certified recycled polyester fill pillow using approximately 40 recycled plastic bottles per pillow, with a soft microfibre cover and gusseted construction for commercial hospitality use.
• Memory Foam Medium Pillow Medium density memory foam pillow with body-moulding support and rebound foam structure; part of the Premium hospitality pillows range for commercial and retail use.
• Memory Foam Contour Pillow Contour-shaped memory foam pillow with sloped edges for neck support, high and low sides for back and side sleepers, and a removable washable cover.
• Down Surround Feather Pillow Luxury pillow with micro duck feather core and down outer layer, encased in a 100% cotton shell; combines support with cloud-like comfort for commercial hospitality.
• Comfort Alliance Pillow Twin Pack Medium profile pillows sold in pairs with supportive polyester fill and soft microfibre cover; part of the Essentials range for everyday hospitality practicality.
• Feather Down Quilt Luxury duck down and feather quilt with high loft profile, down-proof Japara cotton cover, and box cassette stitch design; part of the Premium range for five-star hotels.
• Parkes Quilt Cover Set Abstract printed quilt cover set in primary colours for contemporary hospitality interiors; single and king single include one pillowcase, double and queen include two; part of the Essentials range.
• Arndett Quilt Cover Set Reversible quilt cover in rich golds and soft greys made from a durable 50/50 poly cotton blend; part of the Actil range coordinating with the Alliance collection.
• Brunswick Quilt Cover Checked waffle weave quilt cover in durable cotton blend for structured texture in guest rooms; part of the Premium range for hotels and commercial accommodation.
• Jesber Quilt Cover Set Grid-style printed quilt cover in contemporary steely blue greys; fully reversible 50/50 poly cotton construction; part of the Actil range for premium accommodation.
• Fibretek Fitted Mattress Protector Premium fitted mattress protector with 100% cotton quilted shell and 150gsm Fibretek recycled polyester fill; 34cm deep skirt with reinforced construction for hotel-grade performance.
• Eco Cool Breeze Protector Range Part of the Ecotek biodegradable range; features a waterproof antimicrobial cover with temperature-regulating fabric, noiseless technology, and 37cm deep fitted skirt; designed to break down in three years versus 50+ years for standard fibres.
• Stain Resistant Pillow Protector Commercial grade pillow protector with zip closure and stain resistant construction; sold in twin packs for hotels and accommodation providers; part of the Essentials range.
• PU Mattress Encasement Full mattress encasement with soft PU waterproof barrier, zip and Velcro closure, stain and fluid resistant, hypoallergenic design for healthcare and high turnover facilities.
• PU Waterproof Medical Pillow Waterproof medical pillow with plush poly fill and PU cover; stain resistant, wipe clean, silent finish for healthcare, aged care, and student accommodation.
• Biodegradable Close Toe Slipper Eco-friendly hotel slippers with natural cork sole, closed toe design, and compostable packaging; supplied in cartons of 100 pairs for high-occupancy properties.
• Fleece Close Toe Slipper Premium hotel-grade guest amenity with plush fleece upper, 5mm EVA slip-resistant sole, and compostable packaging; universal size 29x11cm.
• Terry Cloth Clothing Protector Terry towelling clothing protector with pull-over head design and generous neck opening; soft absorbent fabric shields clothing from spills and fluids; for hospitals, aged care, and clinics.
• Satin Band White Serviette Clothing Protector Premium serviette-style clothing protector with satin band detail, easy clasp closure, and water-resistant spun poly fabric for hospitals and aged care facilities.
• Serviette Clothing Protectors Serviette-style clothing protectors with easy clasp closure, spun poly fabric construction, and fluid repellent protection for healthcare and aged care.
• Aprons Full bib aprons with neck loop and secure back ties; water resistant 100% polyester protects against fluids, grease, and dust; for healthcare, food service, and hospitality.
• Wash Net Bag Fine ventilated mesh laundry bag with secure zip closure for protecting delicates during machine wash; medium 50x60cm size for commercial housekeeping workflows.
• Anti-slip Rubber Mat Safety rubber mat with anti-slip textured surface, strong suction base, and integrated drainage holes; available in shower (53x53cm) and bath mat (34x74cm) sizes for commercial bathrooms.
• Durasoft Microfibre Cloth Commercial microfibre cleaning cloth with high absorbency and quick-dry construction for streak-free finish; 25x25cm size in blue or white; part of the Essentials range.
• Custom Design Amenities Set Fully customisable amenity sets for hospitality providers to reflect unique branding; suitable for hotels, resorts, and Airbnbs to enhance brand identity and guest experience.
• Trade Customer Wholesale Registration Programme Wholesale registration programme enabling trade customers such as hotels, motels, resorts, Airbnb property managers, and healthcare facilities to access wholesale pricing, early access to sales, discounts, and other trade benefits.

Quantifiable outcome

• Ecotek biodegradable fibres break down in approximately 3 years, compared to standard fibres that take over 50 years
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Products Direct: Australian online distributor of commercial hospitality supplies including guest amenities, bedding, and room accessories. Directly competes in the same product categories (amenities, guest room supplies) and serves overlapping hotel and short-stay customers in Australia.
• Downia: Australian heritage bedding manufacturer (pillows, quilts, mattress toppers) supplying both retail and commercial hospitality customers across Australia and Asia. Highly comparable in product categories (down/feather pillows, quilts, protectors) and target market (hotel-grade bedding).
• Tontine: Australian-headquartered bedding manufacturer (pillows, quilts, mattress protectors, bedding accessories) supplying retail and commercial channels. Comparable in product categories (hospitality pillows, quilts, protectors) and Australian market focus, though more weighted to manufacturing than distribution.
• SLIP Australia: Australian manufacturer of hospitality slippers and guest amenities, including biodegradable and sustainable slipper lines. Direct overlap on the eco-friendly slipper category (cork-sole, compostable packaging) and shared target customer base of hotels and short-stay operators.

Broad incumbents

• Sferra: US-based luxury linen brand supplying premium hotels, resorts, and residences. Comparable in hotel-grade sheets, bedding, and towelling but serves a luxury customer segment and operates internationally rather than regionally in Australia.
• Mitre: Large UK-based hospitality textile specialist (linen, bedding, towelling, table linen) supplying hotels, restaurants, and healthcare. Comparable across product categories but operates at substantially greater scale and with a regional (UK/Europe) focus rather than Australian.
• Frette: Global luxury hospitality linen brand supplying five-star hotels and premium residences worldwide. Comparable in hotel-grade bedding, towelling, and table linen, but positioned at the premium end of the market with a different customer profile (luxury chains vs. mid-market and short-stay).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/accommodation-linen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accommodation Linen & Guest Supplies