PulteGroup

What PulteGroup does

PulteGroup, Inc. (NYSE: PHM) is the third-largest US homebuilder, founded in 1950 by William J. Pulte and headquartered in Atlanta, Georgia. The company operates a multi-brand residential construction platform across 45+ markets in 26 states, delivering 29,572 homes in 2025 and generating $17.3 billion in total revenue. Its portfolio spans six consumer brands targeting distinct buyer segments: Pulte Homes and American West (move-up), Centex (first-time), Del Webb (active adult 55+, the market-leading brand with 60+ years of heritage), DiVosta (Florida luxury), and John Wieland Homes and Neighborhoods (Southeast luxury). Each brand operates dedicated model home parks, sales galleries, and brand-specific websites (pulte.com, centex.com, delwebb.com, etc.), supported by an integrated SitecoreAI marketing/CRM platform and proprietary Life Tested® home design methodology.

PulteGroup makes money primarily through the sale of newly constructed homes (home sale revenues of $16.7B in 2025), with a Q1 2026 average selling price of $542,000 across its portfolio. A vertically integrated financial services business - principally Pulte Mortgage LLC (85% Q1 2026 capture rate of PulteGroup buyers) and Premier Land Title Insurance Company (A- AM Best rating, 20 states plus DC) - captures $388.7M in 2025 financial services revenue alongside home sales. Land is sourced through a disciplined, option-heavy strategy with approximately 235,000 lots controlled (60% optioned, targeting 70%), supplemented by master-planned community partnerships with entities such as The St. Joe Company and Howard Hughes Communities.

Operationally, the company is repositioning for the next cycle: pivoting mix toward higher-margin Del Webb active adult (targeting 25% of units, up from 20%), shifting from spec-heavy to build-to-order construction, divesting the off-site construction subsidiary ICG, and deploying capital through a $2.1B remaining share repurchase authorization. A forward-looking strategic initiative is the April 2026 XFRA partnership with SPAN and NVIDIA to install distributed AI compute nodes in newly built homes, targeting gigawatt-scale residential compute capacity by 2027.

Name

PulteGroup

Legal name

PulteGroup, Inc.

Website

https://pultegroup.com

Company type

Public

Founded year

1950

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PulteGroup is the third-largest US homebuilder operating a multi-brand portfolio (Pulte Homes, Centex, Del Webb, DiVosta, John Wieland, American West) across 45+ markets and 26 states, serving first-time, move-up, and active-adult buyers with vertically integrated mortgage and title services.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Residential homebuilding
• Active adult communities
• Single family construction
• Mortgage banking services
• New home sales

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Home sale revenues: Primary revenue stream generated from the sale of newly constructed homes across all PulteGroup brands. Home sale revenues totaled $16.7 billion in 2025 on 29,572 closings, with Q1 2026 home sale revenues of $3.3 billion on 6,102 closings. Q1 2026 average selling price was $542,000. Includes land sale and other revenues (e.g., $29.3 million in Q1 2026).
2. Financial Services revenue: Revenue generated through Pulte Mortgage LLC and related subsidiaries providing mortgage banking, title insurance, and insurance agency operations to PulteGroup home buyers. Q1 2026 financial services revenue was $71.7 million and full-year 2025 financial services revenue was $388.7 million. Mortgage capture rate was 84.7% in 2025 and 85% in Q1 2026.
3. Investment income on cash balances: Income earned on the company's substantial cash and equivalents balance ($1.8 billion at end of Q1 2026, $2.0 billion at end of 2025), contributing to other income, net alongside joint venture equity income.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

PulteGroup designs, builds, and sells new single-family residential homes through a multi-brand portfolio (Pulte Homes, Centex, Del Webb, DiVosta, John Wieland Homes and Neighborhoods, American West) targeting first-time, move-up, active adult 55+, and luxury buyer segments across more than 45 markets in 26 U.S. states. The homebuilding operations are complemented by in-house mortgage banking (Pulte Mortgage LLC) and title insurance (Premier Land Title Insurance Company) that capture ancillary revenue from the home buyer base.

Product overview

PulteGroup is a multi-brand homebuilding platform (not a single unified product) operating in more than 45 markets across the United States with a portfolio of distinct homebuilding brands that target specific buyer segments: Pulte Homes (move-up), Centex (first-time), Del Webb (active adult 55+), DiVosta (luxury/lifestyle), John Wieland Homes and Neighborhoods (luxury), and American West (Western US). The platform is complemented by financial services subsidiaries including Pulte Mortgage LLC (mortgage banking) and Premier Land Title Insurance Company (title insurance), which capture ancillary value from the homebuilding customer base (85% Q1 2026 mortgage capture rate). PulteGroup has delivered over 875,000 homes since its 1950 founding and operates specific active-adult community developments including Del Webb Desert Retreat (Indio, CA), Del Webb Maygrass (Plain City, OH), Del Webb Explore at Northstar (Sunbury, OH), Del Webb Bridgeland (Houston, TX), Vela Cove (Fort Pierce, FL), The Domaine at SoSo (West Palm Beach, FL), and Orchid Isles at Avenir (Palm Beach Gardens, FL). Marketing and customer engagement are powered by an integrated SitecoreAI platform across sales and CRM systems.

Differentiator

Problem solved

Functional benefit

Brands

• Pulte Homes: For 70 years, Pulte has built homes with open floor plans designed for families, focused on quality construction and Life Tested design features.
• Centex
• Del Webb
• DiVosta
• John Wieland Homes and Neighborhoods
• American West

Products and services

• Pulte Homes Pulte Homes is PulteGroup's flagship homebuilding brand, building homes for 70 years focused on quality construction, open floor plans, and Life Tested design features that adapt to evolving family needs. It targets the move-up buyer segment.
• Centex Centex is PulteGroup's entry-level homebuilding brand targeting first-time homebuyers, offering smart flexible floor plans, timeless designs, and Mortgage Finance Advisors to make home buying accessible.
• Del Webb Del Webb is the pioneer in active-adult communities and America's leading builder of homes for active adults ages 55+, offering resort-style amenities, signature lifestyle programming, and more than six decades of 55+ homebuilding experience.
• DiVosta Homes DiVosta is PulteGroup's homebuilding brand with more than 65 years of homebuilding experience, delivering personalized homes backed by a warranty with a streamlined building process for buyers in Florida and the Southeast.
• John Wieland Homes and Neighborhoods John Wieland Homes and Neighborhoods is a PulteGroup brand dedicated since 1970 to designing exceptional new homes and neighborhoods with innovation, detail, and thoughtfully designed floorplans backed by homebuilding's best warranty.
• American West American West is a PulteGroup brand with over 65 years of homebuilding experience, following a quality-controlled construction process that keeps customers involved throughout the build with high construction standards and attention to detail.
• Pulte Mortgage LLC Pulte Mortgage is PulteGroup's mortgage banking subsidiary that originates and funds mortgages for PulteGroup home buyers with an 85% capture rate in Q1 2026; part of PulteGroup's broader financial services operations alongside title and insurance agency operations.
• Premier Land Title Insurance Company

Quantifiable outcome

• 78% of move-up buyers reported new home met or exceeded expectations despite 51% purchasing a same-size or smaller home
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• D.R. Horton: Largest US homebuilder by volume; directly competes with PulteGroup across first-time, move-up, and active adult segments with multi-brand structure (D.R. Horton, Emerald, Express, Freedom, DHI Communities). Closest comparable in scale, capital efficiency and geographic breadth.
• KB Home: West Coast-heavy US homebuilder with comparable first-time and move-up buyer focus; operates KB Home Mortgage financing subsidiary similar to Pulte Mortgage.
• Toll Brothers: Luxury-focused US homebuilder; directly comparable to PulteGroup's DiVosta and John Wieland brands at the upper price point, with similar move-up buyer focus and Toll Brothers Mortgage financing subsidiary.
• Taylor Morrison Home Corporation: National homebuilder with comparable multi-brand strategy including William Lyon Signature Homes (luxury) and Darling Homes (move-up); competes directly in Florida, Texas, and Western markets.
• Beazer Homes USA: Sun Belt-focused homebuilder with comparable first-time and move-up buyer segments and Beazer Mortgage Solutions subsidiary; competes in overlapping Southeast, Texas, and Western markets.
• NVR, Inc. Major US homebuilder operating Ryan Homes and NVHomes brands; comparable asset-light land-option strategy and history of cycle-leading ROE, with similar exposure to East Coast and Mid-Atlantic markets.
• M/I Homes: Mid-Atlantic, Midwest, Florida, and Texas-focused homebuilder; comparable move-up buyer focus, similar asset-light land strategy, and overlapping geographic footprint in Florida and Midwest.
• Lennar Corporation: Second-largest US homebuilder; comparable multi-segment strategy including active adult (Toll Brothers partnership) and Lennar Mortgage. Direct overlap in markets, customer segments and integrated financial services model.
• Tri Pointe Homes: Multi-brand homebuilder with Maracay, Pardee, Quadrant, and Trendmaker brands; comparable move-up and luxury focus, particularly in Western US markets where PulteGroup operates through American West.
• Meritage Homes Corporation: Entry-level and first move-up homebuilder with comparable geographic diversification across Sun Belt states; competes directly with PulteGroup's Centex brand and overlaps in Texas, Arizona, Florida, and the Carolinas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PulteGroupNews
• YouTubeyoutube.com/user/PulteHomes
• Facebookfacebook.com/pages/PulteGroup/108150569207332
• LinkedInlinkedin.com/company/pultegroup
• Instagraminstagram.com/pultehomes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PulteGroup