The Alliance for Family
The Alliance for Family (Aliance pro rodinu) is a Prague-based Czech non-profit founded in 2018 that advocates for traditional family structures, parental rights, and constitutional marriage protection through donor-funded policy commentary, publications, and petition campaigns.
- Company typePrivate
- Founded2018
- HeadquartersPrague, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Alliance for Family does
The Alliance for Family (Aliance pro rodinu, z.s.) is a Czech civic advocacy non-profit ('spolek') founded in 2018 and headquartered in Prague at Platnéřská 191/4. The organization advocates for traditional family structures, constitutional protection of marriage as a union of a man and a woman, parental rights in education, and child protection from ideological influence, operating entirely on voluntary private donations and explicitly refusing government subsidies or public budget funding (Czech entity registration IČO: 72088061).
Its core offerings comprise a content-led advocacy platform: a WordPress-based website (alipro.cz) with an integrated e-commerce bookshop selling curated Czech-language publications on family policy, surrogacy, gender identity, and children's rights at 160–368 Kč per title; a multi-year petition campaign for constitutional marriage protection; and digital engagement tools including a newsletter, voting system, and poll system. The organization supplements its website with Facebook, Twitter/X, LinkedIn, and YouTube channels to distribute articles, policy commentary, legal analyses, and amicus curiae briefs filed with the Czech Constitutional Court. It also produces continuous annual reports from 2018 through 2024.
The business model is community-led advocacy: revenue is generated through individual book sales and voluntary donor contributions, with go-to-market executed via content marketing, social media mobilization, and petition drives targeting Czech pro-family advocates and the broader Czech public interested in family policy. The team consists of 5 individuals including chairwoman Jana Jochová and contributing author David Floryk. No external investment, corporate sponsorship, or partnership revenue is disclosed.
The Alliance for Family firmographics
Firmographics- Name
- The Alliance for Family
- Legal name
- Aliance pro rodinu, z.s.
- Website
- https://alipro.cz
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Alliance for Family (Aliance pro rodinu) is a Prague-based Czech non-profit founded in 2018 that advocates for traditional family structures, parental rights, and constitutional marriage protection through donor-funded policy commentary, publications, and petition campaigns.
- Ownership category
- akta.pro rank
Where The Alliance for Family is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
The Alliance for Family business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Publication Sales: Sale of books and publications through the organization's e-commerce store. Titles include works on family policy, child protection, and related social topics.
- Donations and Support: Voluntary donations from supporters. The organization explicitly states it does not accept government subsidies or public budget funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual book purchases |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
The Alliance for Family product offering
Product offeringCore offering
The Alliance for Family is a Czech non-profit civic association that advocates for traditional family policy, parental rights, and the constitutional definition of marriage. It sells books and publications through its own online bookstore, publishes analytical reports and policy position papers, runs petition campaigns, and operates digital tools (newsletter, voting, polling) to mobilize supporters.
Product overview
The Alliance for Family (AliPro) operates primarily as an advocacy and civic organization rather than a technology company. Its main offerings include an e-commerce bookstore selling books on family policy and social issues, a petition platform for constitutional marriage protection, and digital communication tools including newsletter, polling, and voting systems. The organization also publishes analytical reports and documents on family policy, media analysis, and legal matters.
Differentiator
Problem solved
Functional benefit
Products and services
- Knihkupectví (Online Bookstore) Online bookstore selling books on family policy, marriage, gender, surrogacy, transgender experiences, and children's rights, aimed at Czech readers and supporters of the organization's advocacy positions.
- Petition for Constitutional Definition of Marriage (Petice za manželství) Public petition campaign collecting signatures from Czech citizens to advocate for the constitutional protection of marriage as a union between a man and a woman.
Companies that use The Alliance for Family
Customer profileSegments2 records
Ideal customer profiles2 records
The Alliance for Family technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Alliance for Family partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Alliance for Family competitors and assessment
Company assessmentDirect peers
- Hnutí Pro život ČR: Czech civic advocacy association focused on protection of life and family values; shares the donor-funded, advocacy-led, Czech-only operating model and overlapping issue set (family policy, bioethics, parental rights) with Aliance pro rodinu.
- Česká společnost pro rodinu: Czech civic society organization focused on family support and family policy; directly comparable as a Czech non-profit advocacy peer working on marriage, parenting, and family-law issues.
Regional players
- Forum för familj och civilsamhälle (Svenska familjeutredningen): Swedish family- and civil-society advocacy organization; comparable as a Northern European civic-society peer promoting family policy and parental rights, but operating in a different national jurisdiction.
- European Family Association: Brussels-based umbrella for pro-family civil-society groups across Europe; directly comparable as a family-policy advocacy platform, but operating at EU level rather than within the Czech domestic agenda.
Broad incumbents
- Alliance Defending Freedom: Global legal advocacy organization engaged in family-law, parental-rights, and constitutional cases; comparable as an advocacy platform that files amicus briefs and litigates to defend traditional family structures.
- Family Research Council: US-based, large-scale family-policy think tank and advocacy organization publishing policy research, briefs, and mobilizing supporters; an analogous advocacy model at much greater scale and resources.
- World Congress of Families: International federation coordinating pro-family advocacy networks and conferences; a broader incumbent that overlaps thematically with Aliance pro rodinu’s family, marriage, and parental-rights agenda but operates globally rather than in a single country.
Emerging players
- European Dignity Watch: European advocacy group monitoring threats to family and human dignity in policy and legislation; an emerging niche player that shares Aliance pro rodinu’s monitoring, briefing, and policy-engagement model at the EU level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights2 records
Customer concentration
The Alliance for Family social profiles
Digital presenceThe Alliance for Family financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Alliance for Family leadership team
Management profileNumber of profiles
Profiles3 records
The Alliance for Family funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Alliance for Family M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Alliance for Family
What does The Alliance for Family do?
The Alliance for Family is a Czech non-profit civic association that advocates for traditional family policy, parental rights, and the constitutional definition of marriage. It sells books and publications through its own online bookstore, publishes analytical reports and policy position papers, runs petition campaigns, and operates digital tools (newsletter, voting, polling) to mobilize supporters.
Is The Alliance for Family a public or private company?
The Alliance for Family is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Alliance for Family founded?
The Alliance for Family was founded in 2018. It employs 1 to 10 people.
Where is The Alliance for Family based?
The Alliance for Family is headquartered in Prague, Czechia, in the Europe region.
How does The Alliance for Family make money?
Two revenue lines are on record. Publication Sales are the primary driver. The others are donations and Support.
Who are The Alliance for Family's main competitors?
Direct peers on record are Hnutí Pro život ČR and Česká společnost pro rodinu. Regional players are Forum för familj och civilsamhälle (Svenska familjeutredningen) and European Family Association. Broad incumbents are Alliance Defending Freedom, Family Research Council and World Congress of Families. European Dignity Watch is listed as an emerging player.
Does The Alliance for Family have an API?
No public API is recorded for The Alliance for Family.