Khalid A. Al Juraid Trading Company LTD. (Al Juraid Group)

What Khalid A. Al Juraid Trading Company LTD. (Al Juraid Group) does

Khalid A. Al Juraid Trading Company LTD. (Al Juraid Group) is a 100% Saudi-owned, privately held office furniture, demountable partition, and interior fit-out provider established in 2002 and headquartered in Al Khobar, Eastern Province, Saudi Arabia. The company supplies office furniture, workstations, seating, demountable partition wall systems, control room consoles, ergonomic and wellbeing solutions, and biophilic/ecological products to corporate, government, and educational clients across the Kingdom. It is an approved vendor for marquee Saudi accounts including Saudi Aramco, SABIC, NEOM, the Public Investment Fund (PIF), the Royal Commission for Jubail & Yanbu, the Ministry of Petroleum, King Saud University, KFUPM, and King Faisal University, with executed projects spanning Aramco Dhahran, the SAB Headquarters Tower in Riyadh (41,410 sqm FF&E), the Aramco Tower at KAFD, NEOM Bay Airport, the KFU Stadium, and the Ministry of Petroleum boardroom in Jeddah. Operations are supported by three physical sites: the Al Khobar headquarters, a Riyadh showroom in the King Abdullah Financial District (KAFD), and a Dammam factory and warehouse in the Dammam 2 Industrial Area.

The underlying technology stack is the represented international product portfolio rather than a single in-house platform. Al Juraid is the exclusive Saudi representative for Royal Ahrend (office furniture), MAARS Partitioning Systems of the Netherlands (String², Panorama, Metaline, Styleline, LineaCube, M923 partition systems), Figueras International Seating of Spain (auditorium and cinema seating), Humanscale (ergonomic seating, monitor arms, sit-stand), and Pedrali (outdoor furniture), with additional sourcing from manufacturers in the USA, Europe, and Asia. Its own intellectual property includes the Pixel Garden modular vertical garden system (US Patent D799251 S1), a 100% recycled-material biophilic product with integrated irrigation, sold under the company's "Ecological" line alongside Water Walls. The full product catalog spans partitions, chairs (VIP, executive, task, conference), workstations, open-office solutions, control room desks, lounge and sofa, academic and auditorium seating, cladding and ceilings, hospitality products, ergonomic sit-stand systems, and Touch Graphics interactive wayfinding.

The business model is project-based and quote-driven, with revenue generated from (1) hardware resale of represented and sourced furniture and partition systems, (2) design and technical specification services for contracts and interior space planning, (3) installation, fit-out, relocation, and renovation services, and (4) ongoing maintenance services for demountable walls and furniture. Go-to-market is enterprise field sales: the company sells through its showrooms and direct sales force to large corporate, government, and education clients, supported by participation in industry exhibitions (CIDEX at Dhahran International Exhibition Center), PIF forums, iktva, and thought-leadership panel discussions. No public pricing tiers, revenue figures, or shareholder disclosures are available. Recent 2026 MoUs with Delos / the International WELL Building Institute (IWBI) and with CBRE Global Workplace Solutions, signed at the PIF Private Sector Forum, indicate a strategic broadening from pure FF&E supply into WELL Building Standard advisory and digital/innovative facilities management, aligned with Saudi Vision 2030 localization objectives and the PIF Accelerated Manufacturing Program.

Name

Khalid A. Al Juraid Trading Company LTD. (Al Juraid Group)

Legal name

Khalid A. Al Juraid Trading Co. Ltd.

Website

https://aljuraidgroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Khalid A. Al Juraid Trading Company LTD. is a 100% Saudi-owned office furniture, demountable partition, and interior fit-out provider serving Saudi corporate, government, and education clients since 2002 from Al Khobar, Riyadh, and Dammam.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (33721), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Public Bldg & Related Furniture (2531)

akta.pro primary industry

Office Furniture & Commercial Fixtures Delivery (TLAAAKAG)

akta.pro secondary industries

Industrial/Product & Furniture Design (BPAHAKAM), Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)

Keywords

• Office furniture supply
• Demountable partition systems
• Interior fit-out services
• Ergonomic seating solutions
• Corporate furniture contracting

Headquarters

HQ city

Al Khobar

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Office Furniture Sales: Sale of high-quality office furniture including workstations, chairs, partitions, and accessories to corporate and government clients.
2. Design & Technical Services: Professional design and technical specifications for contracts, including interior space planning and furniture layout design.
3. Installation Services: Installation of wall dividers, cladding, ceilings, and office furniture. Includes relocating, renovating, and fit-out services.
4. Maintenance Services: Ongoing maintenance services ensuring demountable walls and furniture remain in excellent condition.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Al Juraid Group supplies high-quality office furniture, demountable partition wall systems, workstations, seating, and interior fit-out solutions to corporate, government, and educational clients in Saudi Arabia. The company represents leading international furniture brands (Royal Ahrend, MAARS, Figueras, Humanscale, Pedrali) and complements its product portfolio with professional design, technical specification, installation, and maintenance services. In-country production capabilities at its Dammam factory support Saudi Vision 2030 localization goals.

Product overview

Khalid A. Al Juraid Trading Company LTD. is a 100% Saudi-owned office furniture and interior solutions provider established in 2002. The company offers a comprehensive portfolio of office furniture and architectural products organized into distinct categories: Partitions (demountable wall systems including Horizon, Lalinea, Lineacube, M923., Metaline, Panorama, String², Styleline), Seating (Chairs, Ergonomic Seating, Auditorium seating), Workstations and Desks (Workstations, Open Office Space solutions, Executive Desks), Control Room Solutions (LAN Console, Kompas Console, CRAE Console), Ecological Products (Pixel Garden vertical gardens, Water Walls), Wellbeing Solutions (Work Fit, Monarch Mat, Desk Shields, Dragon Fly), Touch Graphics (interactive tactile displays), and Hospitality products. The company also provides services including design, implementation, installation, maintenance, and fit-out services. They represent leading global furniture brands like Royal Ahrend, Figueras International Seating, MAARS Partitioning Systems, and Humanscale.

Differentiator

Problem solved

Functional benefit

Brands

• Aljuraid Inspiration Center: A showroom and inspiration center showcasing the company's furniture and interior solutions portfolio.

Products and services

• Demountable Partition Systems Demountable partition wall systems including Horizon, Lalinea, Lineacube, M923, Metaline, Panorama, String², and Styleline, designed to divide office spaces with varying levels of transparency, fire resistance, and acoustic performance. Sold to corporate, government, and educational clients in Saudi Arabia.
• Office Chairs
• Office Workstations Modern office workstations and cubicle systems designed for efficient job performance in corporate environments.
• Control Room Desks Technical console solutions for 24×7 operations environments including LAN Console, Kompas Console, and CRAE Console, featuring cable management, device support systems, and high modularity for mission-critical operations.
• Open Office Space Solutions
• Lounge and Sofa Furniture
• Academic Furniture
• Auditorium and Cinema Seating
• Pixel Garden Vertical Garden System
• Ergonomic Wellbeing Solutions
• Ergonomic Sit-Stand Solutions
• Design and Technical Specification Services
• Installation and Fit-Out Services
• Maintenance Services
• Cladding and Ceilings

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• Delos / International WELL Building Institute (IWBI)coreStrategic or Co-development Partner · 1 January 2026Al Juraid Group signed an MoU with Delos, owner of the International WELL Building Institute (IWBI), during the PIF Private Sector Forum 2026. The partnership establishes a framework to promote awareness of healthier buildings, elevate design and operational standards across the Kingdom, and support adoption of the WELL Building Standard in new and existing developments, contributing to Vision 2030 goals.
• CBRE Global Workplace SolutionscoreStrategic or Co-development Partner · 1 January 2026Al Juraid Group signed an MoU with CBRE GWS during the PIF Private Sector Forum 2026 to explore collaboration in workspace solutions and facilities management across Saudi Arabia. The collaboration focuses on digital and innovative FM service delivery, sustainable lifecycle asset management, and localized workforce development.
• Royal AhrendcoreTechnology or IntegrationExclusive representation of Royal Ahrend office furniture products in Saudi Arabia. Ahrend is a leading international office furniture manufacturer.
• MAARS Partitioning SystemscoreTechnology or IntegrationExclusive representation of MAARS Partitioning Systems (Netherlands) office and interior wall solutions including String², Panorama, Metaline, Styleline, LineaCube, and M923 partition systems.
• Figueras International Seating (Spain)coreTechnology or IntegrationExclusive representation of Figueras International Seating auditorium and cinema seating solutions from Spain.
• HumanscalecoreTechnology or IntegrationPartnership with Humanscale for ergonomic office furniture including seating, monitor arms, desk accessories, and sit-stand solutions. Collaborated on ergonomics panel discussions in Saudi Arabia.
• Global Furniture Manufacturers (USA, Europe, Asia)coreTechnology or IntegrationEstablished relationships with major manufacturers in USA, Europe and Asia to offer diverse range of furniture products, enabling comprehensive solutions for corporate and commercial customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• USM: Swiss modular furniture system manufacturer used in offices, hospitality and exhibitions; comparable to Al Juraid's premium customizable office solutions and demountable partition offerings.
• Vitra: Swiss premium furniture and workplace solutions brand with international distribution; comparable to Al Juraid in serving enterprise clients seeking design-led office furniture solutions.
• Steelcase: Global office furniture manufacturer with operations across MENA; competes for the same Saudi enterprise office furniture and workplace fit-out contracts that Al Juraid services through its distribution and integration model.
• Teknion: Canadian office furniture and architectural interiors company with international distribution; competes with Al Juraid in the contract/commercial office furniture segment for major corporate customers.
• Kinnarps: Scandinavian office furniture manufacturer with growing Middle East reach; competes in the same B2B commercial office furniture segment as Al Juraid for workplace and educational contracts.
• Haworth: Family-owned global office furniture manufacturer with Middle East presence; directly comparable to Al Juraid in B2B enterprise office furniture, workstations and demountable partitions.
• MillerKnoll: MillerKnoll (parent of Herman Miller and Knoll) is a leading premium office furniture brand with global distribution; comparable to Al Juraid as a competitor for high-end corporate office fit-outs in the Saudi enterprise market.
• Sedus: German office seating and furniture manufacturer serving enterprise workplaces; comparable to Al Juraid in the ergonomic and task seating product category represented through Humanscale.
• Bene: Austrian office furniture and corporate space solutions provider; directly comparable in custom office interiors, partitions and workstations similar to the MAARS and Royal Ahrend ranges Al Juraid offers.

Broad incumbents

• IKEA for Business: Mass-market furniture retailer with a commercial/business arm serving small and mid-market office needs across the Middle East; broader incumbent that overlaps Al Juraid's workstation and basic office furniture categories, though targeting a lower price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khalid A. Al Juraid Trading Company LTD. (Al Juraid Group)