Colombiana de Comercio / Corbeta / Alkosto S.A

What Colombiana de Comercio / Corbeta / Alkosto S.A does

Alkosto S.A., operating under the trade names Alkosto Hiperahorro and referenced alongside parent Colombiana de Comercio and sister brand Corbeta, is a privately held Colombian omnichannel retailer headquartered in Bogotá. The company sells a broad assortment of consumer electronics, home appliances, televisions, audio equipment, computers and tablets, cameras, gaming consoles, tires and motorcycle accessories, furniture, sporting goods, smart-home devices, wearables, and a growing selection of grocery and consumer staples. The retail proposition spans both physical Alkosto Hiperahorro stores across Colombian cities and a direct-to-consumer e-commerce platform (alkosto.com.co), supported by telephone sales, catalogs, and free shipping to 930 Colombian municipalities.

The technology stack is anchored by an e-commerce platform with integrated digital services including order tracking, invoice download via descargascolcomercio.com, account management, and a digital storefront for software licenses, streaming pins, and gaming credits. Proprietary technology elements are limited to the registered Kalley brand — a private-label electronics and appliance line distributed exclusively through Alkosto — rather than software or platform IP. Product categories span mainstream brands (Apple, Samsung, Sony, LG, Bose, Xiaomi, PlayStation, Nintendo, Xbox, GoPro) alongside Kalley-branded alternatives, with refurb

Name

Colombiana de Comercio / Corbeta / Alkosto S.A

Legal name

Alkosto S.A

Website

https://alkosto.com.co

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alkosto S.A. is a privately held Colombian omnichannel retailer selling electronics, appliances, furniture, tires, sporting goods, and groceries through physical Hiperahorro stores, e-commerce, and telephone sales, serving mass-market Colombian households with proprietary Kalley products and Tarjeta Alkosto financing.

Ownership category

akta.pro rank

Product category

Consumer Electronics & Appliances Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (44921)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Consumer Electronics & Mobile Store-in-Store (CRAGAHAC)

Keywords

• Consumer electronics retail
• Home appliances sales
• Omnichannel retail
• Furniture retail
• Retail financing services

Headquarters

HQ city

bogota, colombia

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail merchandise sales: Revenue from selling electronics, home appliances, furniture, sporting goods, automotive parts, and general merchandise through physical stores and e-commerce platform
2. Tarjeta Alkosto credit card financing: Proprietary store credit card offering financing options, installment plans, and promotional 0% interest offers on purchases
3. Installation and maintenance services: Professional installation services for appliances, electronics, tires, and furniture; maintenance and diagnostic services
4. Digital pins and licenses: Sale of digital vouchers, software licenses (Office, antivirus), streaming service pins (Netflix, Disney+), gaming credits, and educational course vouchers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Alkosto Hiperahorro is a Colombian omnichannel retailer that sells consumer electronics, home appliances, televisions, computers, furniture, sporting goods, automotive tires and parts, and grocery items through physical hypermarket stores (Alkosto Hiperahorro) and its e-commerce website. The company complements merchandise sales with proprietary Tarjeta Alkosto store credit financing, professional installation and maintenance services, insurance products, digital codes/pins, and its own Kalley brand of electronics and home appliances.

Product overview

Alkosto Hiperahorro is a Colombian retail company operating as both a physical store chain and e-commerce platform. The company offers a diverse portfolio of consumer electronics, home appliances, automotive products (tires and batteries), sports equipment, furniture, and grocery items. Their product ecosystem includes their proprietary Kalley brand alongside hundreds of third-party brands. They provide integrated services including financing via Tarjeta Alkosto, installation services, insurance products, and free shipping to 930 municipalities. The business model combines a hypermarket format (Hiperahorro) with specialized categories spanning from smartphones and computers to mattresses, sports equipment, and smart home devices, serving Colombian consumers through both brick-and-mortar stores and online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Celulares y Smartphones Retail sale of mobile phones and smartphones across brands including iPhone, Samsung, Xiaomi, Motorola, Vivo, Oppo, Realme, Nubia, TCL, Kalley, Huawei, Honor, Tecno, Infinix, and Poco, with AI-capable models available, for individual consumers in Colombia.
• Computadores y Portátiles Retail sale of laptop computers, gaming laptops, 2-in-1 convertibles, desktop computers, All-in-One units, and tablets (including iPad and Android tablets) with AI-capable options for consumers and businesses.
• Electrodomésticos Retail sale of home appliances including refrigeration (refrigerators, freezers, wine coolers), washing machines and dryers, kitchen appliances (stoves, ovens, microwaves, air fryers, blenders), air conditioning, and home cleaning appliances.
• Televisores y TVs Retail sale of smart TVs with screen sizes from under 42 inches to 86 inches and beyond, in LED, OLED, QLED-QNED, and Mini LED technologies with resolutions from HD to 4K-UHD, supporting Google TV, Tizen, Web OS, and Roku TV operating systems.
• Audio y Sonido Retail sale of audio equipment including sound systems, sound towers, speakers, subwoofers, amplifiers, headphones (In Ear, On Ear, Over Ear, noise-canceling, wireless), portable audio, Bose and Sonos branded products, and musical instruments.
• Cámaras y Fotografía Retail sale of photography and video products including digital cameras, action cameras (GoPro, DJI, Insta360), security cameras, camera accessories, lenses, memory cards, and drones.
• Videojuegos y Consolas Retail sale of gaming consoles (PlayStation, Nintendo, Xbox), video games, controllers and accessories, digital codes and memberships, PC gaming components, gaming laptops, and gaming monitors.
• Llantas y Motos Retail sale of automotive tires for cars, trucks, SUVs, and motorcycles, batteries, car accessories, motorcycle accessories (helmets, jackets, gloves), with tire installation services included.
• Pines y Códigos Digitales Sale of digital gift cards and codes including Netflix, DirecTV Go, Google Play, gaming credits (FREEFIRE, ROBLOX, XBOX GAME PASS), software licenses (Microsoft Office, antivirus McAfee/Kaspersky/Norton), educational courses (iEdukar, MOK), and Win Sports subscriptions.
• Hogar y Muebles Retail sale of furniture (armchairs, desks, bookshelves, office chairs, entertainment centers), mattresses (single to King sizes), bedroom items, bathroom accessories, kitchen items, decoration, and outdoor furniture.
• Deportes y Fitness Retail sale of sports and fitness equipment including exercise bikes, treadmills, ellipticals, multi-gyms, benches, sports accessories, electric scooters, electric bicycles, and mobility accessories.
• Smartwatch y Wearables Retail sale of smart watches and wearable technology including smart rings (OURA), fitness bands, Apple Watch, Samsung, Huawei, Garmin, Xiaomi, and Kalley branded devices.
• Domótica y Casa Inteligente Retail sale of smart home and home automation products including WiFi routers, smart lighting, security cameras, electronic locks, smart speakers, sensors, and other intelligent connected devices.
• Impresoras y Multifuncionales Retail sale of printing equipment including printers, multifunctionals, ink and toner cartridges, paper reams, and projectors with LCD, LED, and DLP technologies in HD, Full HD, and 4K resolutions.
• Mercado y Consumo Retail sale of grocery and consumer products including fresh meat (Carnes Alkosto), fruits and vegetables (fruver), baby products, and pet supplies available in physical stores.
• Kalley (Marca Propia) Alkosto's proprietary brand offering TVs, cell phones, computers, home appliances, audio equipment, and monitors sold exclusively through Alkosto channels under the Kalley label.
• Reacondicionados Retail sale of refurbished and reconditioned products including refurbished cell phones and other electronics offered at discounted prices.
• Tarjeta Alkosto Proprietary store credit card offering financing options, installment plans, and promotional 0% interest offers on purchases made through Alkosto channels.
• Instalaciones y Mantenimiento Professional installation services for TVs, washing machines, stoves, air conditioners, water heaters, refrigerators, dryers, furniture, gym equipment, plus tire installation, and maintenance/diagnostic services.
• Seguros Insurance offerings including personal accident insurance, motorcycle insurance, extended warranties, and free cell phone insurance bundled with purchases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Banco de Alimentos (Food Bank Network)minorOthersAlkosto partners with the Food Bank network for charitable donations. The company encourages customer donations during emergency situations such as the Colombia 2026 emergency campaign.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/colombiana-de-comercio-corbeta-alkosto-s.a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colombiana de Comercio / Corbeta / Alkosto S.A