All About Care
All About Care is a family-owned private home care agency founded in 1997 in Calgary, Alberta, providing one-on-one in-home personal and nursing care to seniors, adults with disabilities, and individuals with MS/ALS, autism, or post-operative needs across Calgary and surrounding communities.
- Company typePrivate
- Founded1997
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What All About Care does
All About Care is a family-owned, private home care agency headquartered in Calgary, Alberta, founded in 1997 by Lynn and Keith Cannon and operating under the legal name All About Care (rebranded from All About Seniors in 2023). The company delivers one-on-one in-home care services to seniors, adults with disabilities, post-operative patients, individuals with MS/ALS or autism, and palliative care clients across Calgary and nine surrounding communities. Its service portfolio is organized into General Care (Companion Care, Client Directed Home Care Invoicing, Senior Care in a Facility, Foot Care, Self Managed Care) and Specialized Care (Post Operative Care, Adults with Autism, Short-Term Nursing Care, MS/ALS Care), delivered by certified Health Care Aides, LPNs, and RNs under a continuity-of-care model with visit-by-visit family reporting.
The business model is direct-to-consumer and fee-for-service, with flexible scheduling from part-time to full-time and no long-term commitment required; pricing is not publicly disclosed and is quoted following a free in-house consultation and personalized client assessment. GTM is sales-led and locally focused, with marketing concentrated on the company website, an educational blog, and organic social (Facebook, Instagram, LinkedIn); the company reports a 5.0 Google rating across 80 reviews. All About Care employs no proprietary technology platform, app, or AI tooling — operations rely on caregivers, phone/email communication, and manual visit reporting.
The company has never raised external funding, has no parent company, and remains family-controlled with no franchise structure. Active leadership includes Kevin Jensen (CFO, CPA), Julie Jones (Executive Director), Victoria Jensen (Director of Nursing, since 2023), Manjeet Sangha (RN Care Manager, joined 2024), Jamie Alvaro (LPN Case Manager), and Gail Funk (Client Care Coordinator), supported by an LPN (Layla Ladouceur, on maternity leave), a Health Care Aide, and a receptionist. Strategic momentum is visible through new service lines, clinical leadership hires, and geographic expansion within the Calgary metropolitan region.
All About Care firmographics
Firmographics- Name
- All About Care
- Legal name
- All About Care
- Website
- https://allaboutcare.ca
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- All About Care is a family-owned private home care agency founded in 1997 in Calgary, Alberta, providing one-on-one in-home personal and nursing care to seniors, adults with disabilities, and individuals with MS/ALS, autism, or post-operative needs across Calgary and surrounding communities.
- Ownership category
- akta.pro rank
All About Care industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
- akta.pro secondary industries
- Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Family Communication, Care Updates & Scheduling Support (HSABAAAK)
Keywords
Where All About Care is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
All About Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- In-Home Care Services: All About Care generates revenue through fee-for-service home care provided to clients. Services are provided at various levels (Companionship, Companionship with ADL assistance, and Nursing Care) and billed based on hours of service or care level. The company offers flexible scheduling from part-time to full-time care with no long-term commitment required. Cancellation can be made with 24-hour notice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Care services are structured in three levels: Companionship, Companionship with Activities of Daily Living (ADL) assistance, and Nursing Care. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
All About Care product offering
Product offeringCore offering
All About Care is a family-owned private home care agency based in Calgary, Alberta, that has been delivering in-home care services since 1997. The company provides personalized one-on-one home care services including companion care, nursing care, post-operative care, foot care, and specialized support for adults with conditions such as MS, ALS, autism, and dementia, delivered by certified Health Care Aides, LPNs, and RNs directly to clients' homes.
Product overview
All About Care is a family-owned home care service company operating since 1997, offering a unified portfolio of in-home care services for seniors and adults in Calgary. The company provides direct care services rather than a software platform. Services are organized into two main categories: General Care (Companion Care, Client Directed Home Care, Senior Care in a Facility, Foot Care, and Self Managed Care) and Specialized Care (Post Operative Care, Adults with Autism, Short-Term Nursing Care, and MS/ALS Care). All services emphasize personalized caregiver matching, continuity of care, and one-on-one attention delivered by certified Health Care Aides, Licensed Practical Nurses, and Registered Nurses.
Differentiator
Problem solved
Functional benefit
Products and services
- Companion Care Meaningful companionship services to reduce isolation and promote emotional well-being for seniors and adults, including one-on-one visitation, reminiscing, reading, and cognitive stimulation.
- Client Directed Home Care (CDHC) Private home care support under the Client Directed Home Care program, allowing clients to manage their own care funding and scheduling.
- Senior Care in a Facility Comprehensive support for seniors in care facilities, including personal care, mobility assistance, and in-home support services.
- Foot Care Professional foot health services including diabetic foot care and nail trimming for seniors.
- Self Managed Care Care services allowing clients to self-manage their own care arrangements with support from All About Care.
- Post Operative Care Specialized support to aid recovery after surgery, ensuring safety and comfort at home with medication management, wound care, and mobility support.
- Adults with Autism Care Specialized care services for adults with autism, providing personalized support tailored to individual needs.
- Short-Term Nursing Care Flexible temporary nursing services for recovery assistance, respite care, or medical attention, delivered by certified professionals in the comfort of the client's home.
- MS/ALS Care Specialized in-home care for individuals with Multiple Sclerosis or Amyotrophic Lateral Sclerosis (Lou Gehrig's Disease), focused on retaining independence while providing flexible, adaptive support.
Companies that use All About Care
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles2 records
All About Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
All About Care partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
All About Care competitors and assessment
Company assessmentBroad incumbents
- Bayshore Home Health: One of Canada's largest home and community health services providers, offering in-home nursing, personal care, and companionship across multiple provinces. A broader incumbent competing with All About Care on government-funded and private-pay home care in Alberta.
- ParaMed Home Health Care: National Canadian provider of home health and home support services including personal care, nursing, and post-acute recovery. Competes for both private-pay and publicly-funded home care cases in Alberta and offers comparable service breadth.
- CBI Health Group: Large Canadian network of community healthcare clinics and home health services, including in-home personal support and nursing care. A broader incumbent with greater scale and clinical infrastructure operating in the same Alberta geography.
- Revera Inc. Major Canadian owner/operator of retirement residences and provider of home health services, including in-home support. While primarily a facility operator, Revera's home care division overlaps with All About Care on companion and personal care services and serves as a likely upstream referral source or competitor.
Direct peers
- We Care Home Health Services: Canadian home care provider offering personal support, homemaking, and nursing services across multiple provinces. Competes directly with All About Care for private-pay and publicly-funded in-home care clients in the Calgary/Alberta region.
- Nurse Next Door: Canadian-founded home care franchise offering companion, personal, and skilled nursing care with a strong brand emphasis on Happier Aging. Operates Calgary locations and targets the same private-pay family customer with comparable service tiers.
- Right at Home Canada: International home care franchise operating in Canada with offices in Alberta, providing companionship, personal care, and specialized senior care. Similar service model, family-pay positioning, and franchise-versus-independent dynamic.
- Home Instead Senior Care (Calgary): Large international home care franchise with a Calgary location offering personal care, companionship, and specialized Alzheimer's/dementia support. Directly comparable in service portfolio, target customer, and 24/7 in-home delivery model.
- Qualicare Family Homecare: Canadian home care franchise with a presence in Alberta offering companion care, personal care, and specialized nursing services including dementia and ALS support. Closely comparable in service mix, including the MS/ALS care niche All About Care addresses.
- Comfort Keepers (Calgary): National franchise providing in-home companion, personal care, and dementia support services. Operates in the same Calgary market with a similar service mix (companionship, ADL assistance, specialized dementia care), making it a direct competitor for the same family-pay customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
All About Care social profiles
Digital presenceAll About Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
All About Care leadership team
Management profileNumber of profiles
Profiles9 records
All About Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All About Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All About Care
What does All About Care do?
All About Care is a family-owned private home care agency based in Calgary, Alberta, that has been delivering in-home care services since 1997. The company provides personalized one-on-one home care services including companion care, nursing care, post-operative care, foot care, and specialized support for adults with conditions such as MS, ALS, autism, and dementia, delivered by certified Health Care Aides, LPNs, and RNs directly to clients' homes.
Is All About Care a public or private company?
All About Care is a private company. It is classified as family owned and is currently operating.
When was All About Care founded?
All About Care was founded in 1997. It employs 11 to 50 people.
Where is All About Care based?
All About Care is headquartered in Calgary, Canada, in the North America region.
How does All About Care make money?
One revenue line is on record: in-Home Care Services.
Who are All About Care's main competitors?
Broad incumbents on record are Bayshore Home Health, ParaMed Home Health Care, CBI Health Group and Revera Inc.. Direct peers are We Care Home Health Services, Nurse Next Door, Right at Home Canada, Home Instead Senior Care (Calgary), Qualicare Family Homecare and Comfort Keepers (Calgary).
Does All About Care have an API?
No public API is recorded for All About Care.
What industry is All About Care in?
All About Care's product category is Home Care Services. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HSABAAAB, Conversation, Cognitive Stimulation & Activity Facilitation. Its NAICS code is 62161 and its SIC code is 8082.