All American Gymnastics and Sports Center

What All American Gymnastics and Sports Center does

All American Gymnastics and Sports Center, operating as American Cheer Extreme (ACE), is a privately held recreational and competitive cheerleading and gymnastics training facility based in Kennewick, Washington. Founded in 2010 and led by head coach Kate Kinion, ACE serves youth athletes ages 5-15 in the Tri-Cities area of Washington State through multiple program tiers: competitive All Star Cheer teams (Red, White, and Ben; Spirit/CheerAbilities; Liberty Ladies), recreational cheer programs (Tiny Sparklers, Liberty Legacies), CheerAbilities all-abilities rec classes, private tumbling lessons, and seasonal summer camps. The organization differentiates on family-centered values, modesty-conscious uniforms, limited Sunday commitments, open parent observation, and the first all-abilities cheer team in the region.

The business operates as a direct-to-consumer, subscription- and usage-based local service. Revenue is generated through monthly program tuition ($80-$190 per month depending on tier), weekly summer camp fees ($90 per week), and private tumbling lessons priced individually. Customers book through the organization's website (allamericangym.org) and direct phone/text/email contact. Programs are delivered exclusively at the 127 East Reata Road facility, with teams competing at venues around the Pacific Northwest and select national competitions. The technology footprint is minimal — a standard website with online booking, Facebook and Instagram for community engagement, and no proprietary technology systems, AI/ML capabilities, or data assets. Marketing relies on social media, community presence, and word-of-mouth referrals.

With 1-10 employees, no disclosed revenue, no funding history, and no parent company or M&A activity, ACE is a micro, founder-led service business. Its competitive position rests on local brand reputation accumulated over 16+ seasons and a values-based positioning rather than on technology, scale, or capital structure. The strategic posture is one of stable, single-market operation rather than growth or expansion.

Name

All American Gymnastics and Sports Center

Legal name

All American Gymnastics and Sports Center

Website

https://allamericangym.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

All American Gymnastics and Sports Center, operating as American Cheer Extreme (ACE), is a privately held cheerleading and gymnastics training facility in Kennewick, Washington, founded in 2010, serving youth athletes ages 5-15 in the Tri-Cities area through competitive All Star teams, recreational classes, summer camps, and private tumbling lessons.

Ownership category

akta.pro rank

Product category

Youth Cheerleading and Gymnastics Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADAEAK

Athlete Testing & Combine Prep (metrics, scouting prep)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADABAK

Sports-Specific Group Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Cheerleading training programs
• Recreational gymnastics classes
• Youth tumbling instruction
• Adaptive cheer programs
• Summer cheer camps

Headquarters

HQ city

Kennewick, Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Program Tuition Fees: Monthly recurring fees for cheer squad participation including Red White and Ben ($190/month), Spirit/CheerAbilities ($130/month), Liberty Legacies ($125/month), and Tiny Sparklers rec cheer ($80/month).
2. Summer Camps: Weekly summer cheer camps at $90 per week, running Monday-Thursday 12pm-2pm for ages 5+.
3. CheerAbilities Rec Classes: Monthly recreational classes at $80 per month, held Tuesdays 2pm-3pm with three classes per month.
4. Private Tumbling Lessons: Per-student private tumbling instruction with price and schedule set individually. Payments accepted in person (cash/check) or online.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

All American Gymnastics and Sports Center operates a youth cheerleading and gymnastics training facility in Kennewick, WA, offering age-tiered monthly class programs (Tiny Sparklers, Liberty Legacies, Red White and Ben), an adaptive program for athletes with special needs (Spirit / CheerAbilities), private tumbling lessons, high-school tumbling, and weekly summer camps. The business sells directly to local families rather than to schools or organizations.

Product overview

American Cheer Extreme (ACE) offers a comprehensive cheerleading and gymnastics program for the Tri-Cities community since 2010. The program consists of competitive All Star Cheer teams (Red White and Ben, Spirit/CheerAbilities, Liberty Ladies), recreational cheer classes (Tiny Sparklers, Liberty Legacies), summer camps, CheerAbilities Rec Classes, private tumbling lessons, and high school tumbling programs. The program emphasizes family values, modesty, and a safe positive environment, with open practices allowing parent observation.

Differentiator

Problem solved

Functional benefit

Brands

• CheerAbilities: All-abilities competitive cheerleading program, including the Spirit team that travels and participates in competitions with the rest of the All Star program.

Products and services

• Red White and Ben (competitive/topper-tier program) Top-tier recurring cheerleading class program at $190 per month for the most advanced / oldest age tier in the gym's curriculum, designed for athletes progressing toward competitive-level performance.
• Spirit / CheerAbilities (adaptive program) Adaptive cheerleading / recreational program at $130 per month designed for athletes with special needs, supporting inclusive participation in cheer-style training.
• Liberty Legacies (mid-tier program) Recurring cheerleading class program at $125 per month positioned in the middle of the gym's age- and skill-tiered curriculum.
• Tiny Sparklers (introductory program) Entry-level monthly cheerleading / movement class at $80 per month aimed at the gym's youngest athletes as an introduction to cheer fundamentals.
• Summer Camps Seasonal weekly summer cheerleading / tumbling camps at $90 per week for school-aged children, providing structured daytime activity during summer break.
• CheerAbilities Rec Classes Recurring monthly adaptive recreational class at $80 per month, complementing the Spirit / CheerAbilities program and serving athletes with special needs at the introductory level.
• Private Tumbling Lessons Private, one-on-one tumbling instruction sold as a standalone service for athletes seeking individualized skill progression outside group classes.
• High School Tumbling Tumbling class specifically targeted at high-school cheerleading athletes who need tumbling skills to support their school squads.

Quantifiable outcome

• First all-abilities cheer team in Tri-Cities area with 8+ years of growth
• +1 more outcomes

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Top Gun All Stars: Established competitive All Star cheer program. Comparable to ACE in offering tiered competitive cheer teams with a similar training and competition model.
• Cheer Athletics: Multi-location competitive All Star cheer gym operating elite teams nationally. Directly comparable as a cheerleading-focused training facility offering tiered competitive squads, though at much larger scale.
• Cheer Extreme: Multi-location All Star cheer gym with competitive teams traveling nationally. Comparable as a competitive cheer program with tiered squads and a similar athletic performance training model.
• Stingray All Stars: Multi-location All Star cheer gym with recreational and competitive programs. Directly comparable business model of offering tiered squad memberships with monthly tuition.
• GymTyme All Stars: Multi-location All Star cheer program. Comparable to ACE in operating competitive cheer teams with tiered memberships and an emphasis on athlete development.
• Maryland Twisters: Established competitive All Star cheer and tumbling facility. Directly comparable as a competitive cheer gym offering tiered squad memberships and tumbling instruction.
• The California Allstars: Long-running All Star cheer gym with multiple locations. Comparable as a tiered competitive cheer program with regional and national travel for elite teams.

Broad incumbents

• Varsity Spirit: Largest cheerleading industry operator in the US, running competitions, camps, and apparel. Compares to ACE as the dominant incumbent in the same cheerleading category, though at vastly greater scale and breadth.

Regional players

• ACE Cheer Company: All Star cheer gym operating in a different regional market. Comparable as a similarly-named tiered competitive cheer program with similar squad structure, though without geographic overlap with ACE.
• Pacific Coast Magic: Pacific Northwest-based competitive cheer gym. Comparable as a regional All Star cheer operator in the same Pacific Northwest competition circuit ACE teams participate in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/acecheerstrong
• Instagraminstagram.com/american_cheer_extreme
• LinkedInlinkedin.com/company/all-american-gymnastics-and-sports-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All American Gymnastics and Sports Center