La Joux-Perret
La Joux-Perret is a Swiss watch movement manufacture in La Chaux-de-Fonds that designs and produces proprietary mechanical calibers (automatics, chronographs, tourbillons) on a B2B OEM basis for luxury watch brands, including LVMH portfolio brands.
- Company typePrivate
- Founded1984
- HeadquartersLa Chaux-de-fonds, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What La Joux-Perret does
Manufacture la Joux-Perret S.A., founded in 1984 and headquartered in La Chaux-de-Fonds, Switzerland, is a vertically integrated Swiss watch movement manufacture that designs, develops, and produces mechanical ébauches and finished calibers for external luxury watch brands. Its proprietary portfolio spans automatic three-hand movements (G100/G101/G110 GMT with 68-hour power reserves), column-wheel chronographs (L100 family with tri-compax, bi-compax, bi-retrograde variants), long power-reserve calibers (F100 with 8-day reserve, LJP7380 ultra-thin), manual movements (D100), and haute horlogerie tourbillons (manual, skeleton, flying). Manufacturing is fully in-house across milling, precision turning, gear cutting, EDM, heat treatment, decoration, assembly, and quality control, and dimensional compatibility with legacy ETA2824 and SW200 standards is a deliberate go-to-market feature for brands seeking drop-in replacements.
The company sells exclusively on a B2B OEM/ODM basis to watch manufacturers. Named customers include LVMH portfolio brands Tag Heuer, Hublot, and Zenith, along with external watchmaker March LA.B., and the firm participates in the EPHJ (Geneva), Inhorgenta (Munich), and 24H du Temps (Besançon) trade shows for customer acquisition. Pricing is not publicly disclosed and is negotiated on a quote basis typical of Swiss component suppliers.
Ownership history is material context: La Joux-Perret was previously a subsidiary of Japan's Citizen Group before LVMH's Watch Division acquired a minority stake in November 2025 in a transaction that explicitly preserves the supplier's independence and ability to serve non-LVMH customers. A commercial agreement accompanies the equity investment, and a 2022 sustainability initiative (328 kWp photovoltaic installation covering approximately 25% of facility energy needs) rounds out a profile of a niche, capital-intensive manufacture operating within an industry group but retaining multi-customer optionality.
La Joux-Perret firmographics
Firmographics- Name
- La Joux-Perret
- Legal name
- Manufacture la Joux-Perret S.A.
- Website
- https://lajouxperret.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- La Joux-Perret is a Swiss watch movement manufacture in La Chaux-de-Fonds that designs and produces proprietary mechanical calibers (automatics, chronographs, tourbillons) on a B2B OEM basis for luxury watch brands, including LVMH portfolio brands.
- Ownership category
- akta.pro rank
La Joux-Perret industry classification
Industry- Product category
- Watch Movement Manufacturing
- NAICS
- Cutlery and Handtool Manufacturing (3322)
- SIC
- Watches, Clocks, Clockwork Operated Devices/Parts (3873)
- akta.pro primary industry
- Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ)
- akta.pro secondary industries
- Complications & Haute Horlogerie (CRAKADAG), Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK)
Keywords
Where La Joux-Perret is headquartered
LocationHeadquarters
- HQ city
- La Chaux-de-fonds
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
La Joux-Perret business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Watch Movement Sales: Design, manufacture, and sale of mechanical watch movements to luxury watch brands. Movements include chronographs, three-hand automatics, and tourbillons. The company operates as an OEM/ODM supplier to watch manufacturers while maintaining independence.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
La Joux-Perret product offering
Product offeringCore offering
La Joux-Perret is a Swiss watch movement manufacture that designs, develops, and produces in-house mechanical watch movements and horological components for luxury watch brands. The company operates as a vertically integrated OEM/ODM supplier, controlling every step from raw component machining through decoration and final assembly. Its product portfolio includes automatic, column-wheel chronograph, long-power-reserve, manual, ultra-thin, and tourbillon movements sold to watch manufacturers including LVMH brands (Tag Heuer, Hublot, Zenith) and external customers.
Product overview
La Joux-Perret is a Swiss watch movement manufacture specializing in the development and production of in-house mechanical watch movements. The company operates as a full manufacture, controlling every aspect of production from component machining (milling, turning, cutting, electro-erosion, heat treatment) through decoration and final assembly. The product portfolio centers on proprietary calibers organized in three main families: the G-series automatic movements (G100, G101, G110 GMT) with 68-hour power reserve, the L-series chronograph movements (L100 variants including Tri-compax, Bi-compax, and Bi-Retrograde configurations), and the F-series long-power-reserve movements (F100 with 8-day reserve, LJP7380 ultra-thin). Additional offerings include high-end tourbillon movements and the D-series manual movements. The company serves both as a supplier to external watch brands and manufactures movements for its own production.
Differentiator
Problem solved
Functional benefit
Products and services
- Tourbillon Movements High-end tourbillon movements for haute horlogerie applications, including manual, skeleton, and flying variants, available in standard or fully personalized configurations with custom finishes and materials. Targeted at luxury watch brands building high-complication timepieces.
- G100 Automatic Movement Three-hand automatic manufacture movement with date function, Ø26.00mm, compatible with ETA2824 and SW200, featuring 68-hour power reserve and monodirectional automatic winding. Designed for luxury watch brands seeking a versatile, industry-standard-compatible automatic caliber.
- G101 Automatic Movement Three-hand automatic manufacture movement without date, Ø25.6 x 4.45mm, compatible with ETA2824 and SW200, with 68-hour power reserve, stop second function, and 24 jewels. A no-date variant of the G100 for watch brands preferring a cleaner dial layout.
- G110 GMT Movement GMT automatic movement with central 24-hour function, built on the G100 platform, with 68-hour power reserve for dual time zone display. Targeted at watch brands producing travel and world-time timepieces.
- L100 Chronograph Movement Column-wheel chronograph movement available in multiple configurations including Tri-compax, Bi-compax, and Bi-Retrograde variants, with automatic or manual winding options. Marketed to watch brands building mid- to high-end chronograph timepieces.
- L1C0 Bi-Retrograde Chronograph Bi-retrograde chronograph with retrograde seconds on 120° at left, retrograde date on 120° at right, central chronograph seconds, 30-minute and 12-hour counters, and 60-hour power reserve. Targeted at watch brands seeking distinctive chronograph displays.
- D100 Manual Movement Hour and minute manual-winding movement with small seconds at 6H, ultra-thin dimensions Ø23.3 x 2.5mm, compatible with Peseux 7001, 50-hour power reserve, 18 jewels. Designed for slim, dress-style watches.
- F100 8-Day Movement Long-power-reserve manual movement with 8-day (192-hour) power reserve, date, small seconds, and power reserve indicator; Ø33.00 x 4.50mm with 33 jewels. Targeted at watch brands emphasizing high autonomy and prestige specifications.
- LJP7380 Ultra-Thin Movement Ultra-thin manual-winding movement with hours, minutes, and small seconds at 6H, dimensions Ø30.00 x 2.70mm, with a 90-hour power reserve. Targeted at watch brands producing slim, elegant timepieces.
- Watch Movement Components (Prototec) Full range of horological components and manufacturing services including bridges, plates, wheels, pinions, springs, and tooling, with capabilities across milling, turning, cutting, heat treatment, decoration, and assembly. Targeted at watch brands and other industry players needing component-level manufacturing.
Quantifiable outcome
- G100 movement reached 50,000 units produced milestone by May 2023
Companies that use La Joux-Perret
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
La Joux-Perret technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
La Joux-Perret partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Swiss Solar City AGminorInstalled 328 kWp photovoltaic system at La Chaux-de-Fonds facility in 2022. 957 solar modules produce approximately 320,000 kWh annually, meeting 25% of the manufacture's energy needs with renewable power.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
La Joux-Perret competitors and assessment
Company assessmentEmerging players
- Habring²: Boutique Austrian movement maker producing in-house mechanical and chronograph movements for niche third-party brands. Small-scale but thematically comparable as an independent, design-led movement specialist.
- Concepto Watch Factory: Independent Swiss movement manufacturer specializing in mechanical calibers and complications for third-party brands. A smaller-scale but directly comparable independent peer in the same OEM/ODM niche.
- Chronode: Swiss movement design and manufacturing specialist acquired by Girard-Perregaux. Develops high-end mechanical calibers for boutique brands — overlaps with La Joux-Perret's complication and chronograph portfolio.
Direct peers
- Sellita Watch Co. Swiss movement manufacturer producing mechanical and quartz movements for third-party watch brands. Closest direct competitor to La Joux-Perret as an independent, non-captive Swiss movement maker serving the same external customer base.
- Vaucher Manufacture: Independent Swiss movement manufacturer owned by the Sandoz family (Parmigiani Fleurier). Specializes in high-end mechanical calibers supplied to third-party brands — directly comparable positioning in the luxury segment.
- Soprod: Swiss movement manufacturer producing automatic and quartz movements for third-party watch brands. Directly comparable mid-tier independent alternative to La Joux-Perret for entry-level and mid-range calibers.
Others
- Miyota (Citizen Watch Co.): Japanese movement manufacturer and the previous parent of La Joux-Perret via Citizen Group. Provides context on La Joux-Perret's corporate history and competes (in solar-quartz segments) with adjacent offerings.
Broad incumbents
- ETA SA Manufacture Horlogère Suisse: Swatch Group's movement manufacturer and historically the dominant supplier of mechanical movements to the Swiss watch industry. Competes directly in standard caliber categories, though increasingly captive within Swatch.
- Manufacture Horlogère ValFleurier: Movement manufacturer within the Richemont group, supplying mechanical movements to Cartier, IWC, and other Maisons. Group-captive competitor in the same caliber category as La Joux-Perret's offerings.
- Kenissi Manufacture: Movement manufacturer created by Rolex, now also supplying Tudor and other group brands. A group-captive competitor with significant R&D scale and competing chronometer-grade offerings.
Market position
Weaknesses4 records
Competitive moat4 records
Key highlights7 records
Customer concentration
La Joux-Perret social profiles
Digital presenceLa Joux-Perret financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Joux-Perret leadership team
Management profileNumber of profiles
La Joux-Perret funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Joux-Perret M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Joux-Perret
What does La Joux-Perret do?
La Joux-Perret is a Swiss watch movement manufacture that designs, develops, and produces in-house mechanical watch movements and horological components for luxury watch brands. The company operates as a vertically integrated OEM/ODM supplier, controlling every step from raw component machining through decoration and final assembly. Its product portfolio includes automatic, column-wheel chronograph, long-power-reserve, manual, ultra-thin, and tourbillon movements sold to watch manufacturers including LVMH brands (Tag Heuer, Hublot, Zenith) and external customers.
Is La Joux-Perret a public or private company?
La Joux-Perret is a private company. It is classified as corporate owned and is currently operating.
When was La Joux-Perret founded?
La Joux-Perret was founded in 1984. It employs 101 to 250 people.
Where is La Joux-Perret based?
La Joux-Perret is headquartered in La Chaux-de-fonds, Switzerland, in the Europe region.
How does La Joux-Perret make money?
One revenue line is on record: watch Movement Sales.
Who are La Joux-Perret's main competitors?
Emerging players on record are Habring², Concepto Watch Factory and Chronode. Direct peers are Sellita Watch Co., Vaucher Manufacture and Soprod. Miyota (Citizen Watch Co.) is listed as an others. Broad incumbents are ETA SA Manufacture Horlogère Suisse, Manufacture Horlogère ValFleurier and Kenissi Manufacture.
Does La Joux-Perret have an API?
No public API is recorded for La Joux-Perret.
What industry is La Joux-Perret in?
La Joux-Perret's product category is Watch Movement Manufacturing. Its primary akta.pro industry code is CRAKADAJ, Watch Manufacturing (Movements, Cases, Dials, Assembly), with a secondary code of CRAKADAG, Complications & Haute Horlogerie. Its NAICS code is 3322 and its SIC code is 3873.