All-Armenian Student Association (All-ASA)

What All-Armenian Student Association (All-ASA) does

All-Armenian Student Association (All-ASA) is a 501(c)(3) non-profit umbrella organization founded in 2003 and headquartered in Los Angeles, California, that serves as the centralized coordinating body for 50-plus constituent Armenian Student Association (ASA) chapters at U.S. universities and globally, representing approximately 20,000 Armenian students. Its mission is to cultivate connections among Armenian students while celebrating, exercising, and learning about Armenian cultural heritage. The organization runs a portfolio of community programs, including the Mentorship Program (pairing students with 50-plus Armenian industry professionals), the Junior Mentorship Program (for high-school applicants), the Scholarship Program (awarding six $25,000 scholarships for 2026–2027, funded by the International Armenian Network), and the Internship Network (placing students at host organizations across law, finance, healthcare, technology, and consumer goods). It also publishes the bi-annual ASA Compass and operates an advocacy program targeting issues such as COP29, foreign-intervention concerns at UC Berkeley, and Armenian-affiliated political statements.

All-ASA's underlying technology is non-proprietary. The organization relies on a Shopify-hosted e-commerce storefront (AllASAStore) for direct-to-consumer sales of two SKUs — the Tri-Colored Graduation Cord at $25 and the Tri-Colored Graduation Stole at $30 — both handmade and sourced from a single small business in Dilijan, Armenia, and both currently listed as sold out on the storefront. Program applications and advocacy intake (including an Armenophobia Reporting Form) are collected via off-the-shelf form tools such as Google Forms and Tally. There is no public or partner-facing API, no mobile app, and no proprietary software platform. Outreach is delivered through the organizational website, Instagram, X/Twitter, and email, supplemented by the grassroots distribution provided by the constituent ASA chapters.

The organization's revenue model is diversified but modest in scale. Streams include: (i) hardware/product sales of graduation accessories through AllASAStore, (ii) donations and targeted fundraising campaigns (including LA Fires relief), and (iii) externally funded scholarship grants channeled through the International Armenian Network (IAN) and the All-ASA Steering Board. No pricing is charged to student members for mentorship, scholarship, or internship program participation. Geographic scope is the United States with an explicit global footprint claim. In February 2025, All-ASA executed major organizational reforms — launching its mentorship, scholarship, and internship programs — and merged with ASA United (now All-ASA Eastern Chapter), extending structural reach to the U.S. East Coast and adopting the Compass publication.

Name

All-Armenian Student Association (All-ASA)

Legal name

All-Armenian Student Association

Website

https://all-asa.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

All-ASA is a 501(c)(3) non-profit umbrella organization founded in 2003 that coordinates 50-plus Armenian Student Association chapters across U.S. universities, serving roughly 20,000 students through mentorship, scholarship, internship, and cultural-heritage programs, funded by donations, a Shopify store, and partner grants.

Ownership category

akta.pro rank

Product category

Student Cultural Organization

NAICS

Educational Services (611), Professional Organizations (81392), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDALAHAF

Cultural, Identity & Inclusion Programs

Education/Student Services & Campus Operations/Student Activities, Clubs & Campus Life

SECONDARYBPADAKAI

Inclusive Education (Disability, Gender Equity, Marginalized Learners)

Business & Public Services/International Organizations & Development/Education & Skills Development Programs

Keywords

• Student cultural organization
• Community mentorship programs
• Scholarship administration
• Internship placement services
• Cultural heritage merchandise

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Product Sales (Graduation Cords and Stoles): All-ASA sells Armenian-themed graduation accessories (cords and stoles) through their AllASAStore e-commerce platform. Products are handmade in Armenia, sourced from a small business in Dilijan, Armenia. Proceeds support educational, cultural, and philanthropic efforts.
2. Donations and Fundraising: The organization accepts donations to support their mission of cultivating connections among Armenian students and celebrating cultural heritage. They also run fundraising campaigns, such as for LA Fires relief.
3. Scholarship Program Funding: The scholarship program is funded by the International Armenian Network (IAN) and the All-ASA Steering Board network, distributing six one-time $25,000 scholarships for the 2026-2027 academic year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

All-ASA is a non-profit 501(c)(3) umbrella organization that connects Armenian university students through cultural, educational, and professional programs. It sells handmade Armenian-themed graduation cords and stoles via its Shopify store, and operates mentorship, scholarship ($25,000 awards), and internship placement programs serving 50+ ASA chapters.

Product overview

All-ASA is a non-profit umbrella organization representing Armenian Student Associations across the United States and globally. Its primary offerings include an e-commerce store (AllASAStore) selling cultural graduation merchandise (Tri-Colored Graduation Stole and Cord) sourced from Armenian suppliers, combined with student development programs: a Mentorship Program pairing students with fifty Armenian professionals, a Junior Mentorship Program for high school students, a Scholarship Program offering $25,000 awards, an Internship Network connecting students with career opportunities, and bi-annual ASA Compass publications. The organization focuses on cultivating connections among Armenian students while celebrating cultural heritage.

Differentiator

Problem solved

Functional benefit

Brands

• AllASAStore: E-commerce store selling Armenian-themed graduation products including cords and stoles, with proceeds supporting educational, cultural, and philanthropic efforts

Products and services

• Tri-Colored Graduation Cord Commemorative graduation cord in red, blue, and apricot-orange colors, handmade in Armenia. Sold to Armenian students and graduates, with proceeds supporting educational, cultural, and philanthropic efforts. Priced at $25.00 USD per cord.
• Tri-Colored Graduation Stole Handmade red, blue, and apricot-orange graduation stole sourced from a small Armenian business in Dilijan, Armenia. Sold to Armenian students and graduates, with proceeds funding educational, cultural, and philanthropic efforts. Priced at $30.00 USD per stole.
• Mentorship Program A first-of-its-kind program pairing ASA students with fifty Armenian professionals including executives, physicians, attorneys, and entrepreneurs. Bridges generations by connecting accomplished Armenian professionals with student talent across industries.
• Junior Mentorship Program Program supporting Armenian high school students preparing for the college application process by pairing them with university student mentors who have navigated competitive college application processes.
• Scholarship Program Scholarship initiative funded by the International Armenian Network (IAN) and the All-ASA Steering Board that awards six one-time $25,000 scholarships to exceptional undergraduate students for the 2026-2027 academic year, with five scholarships awarded annually.
• Internship Network Centralized internship placement program connecting Armenian students and recent graduates with career-building internships at partner organizations across industries including law, finance, healthcare, technology, and consumer goods (e.g., Finturf, Legal Corner Law Office, NATco US, Super King Market, Dune Labs, Friendly Filmworks, Hayrenik Equity, MedTrans, HCVT, Terray Therapeutics).

Quantifiable outcome

• 50+ chapters nationwide representing 20,000+ students
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ASA United (All-ASA Eastern Chapter)coreStrategic or Co-development Partner · 1 February 2025All-ASA merged with ASA United, a formerly east-coast based organization now operating as the All-ASA Eastern Chapter. This merger streamlines organizational structure, eliminates redundancies, and reinforces a centralized voice for Armenian students while preserving localized initiatives.
• Various Host Organizations (Internship Program)minorChannel Partner/ Reseller/ DistributorAll-ASA connects Armenian students with internship opportunities at partner organizations including Finturf, Legal Corner Law Office, NATco US, Super King Market, Dune Labs, Friendly Filmworks, Hayrenik Equity, MedTrans, HCVT, Terray Therapeutics, and others across industries including law, finance, healthcare, technology, and consumer goods.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Armenian General Benevolent Union (AGBU): AGBU is the largest Armenian diaspora organization worldwide, offering educational, cultural, and mentorship programs. It is the most direct structural peer to All-ASA in mission, with comparable scholarship, mentorship, and student/youth engagement programs across a global footprint.
• Armenian Youth Federation (AYF): AYF is a long-standing Armenian youth organization with chapters across the United States focused on cultural, educational, and advocacy programming for Armenian-American young people. Its chapter-based youth structure and cultural mission mirror All-ASA's organizational model.
• Armenian Professional Society (APS): APS is a U.S.-based network of Armenian professionals that facilitates mentorship, networking, and career development. Its professional-networking function is directly analogous to All-ASA's Mentorship Program and internship pipeline.
• Armenian National Committee of America (ANCA): ANCA is the primary Armenian-American advocacy organization, closely aligned with All-ASA's political-advocacy activities (including the social media presence and policy statements referenced in All-ASA's materials). It serves as both a peer and a natural partner for All-ASA's grassroots mobilization.
• Armenian Assembly of America: The Armenian Assembly is a U.S.-based Armenian-American advocacy and civic organization that engages diaspora communities on policy, education, and cultural issues. It is comparable to All-ASA in serving as a connector between Armenian-American identity and broader civic/educational engagement.
• National Association of Asian American Professionals (NAAAP): NAAAP is a pan-Asian American professional organization offering leadership development, mentorship, and networking programming. It is structurally comparable to All-ASA as a cultural-heritage professional pipeline for young professionals.

Broad incumbents

• Hillel International: Hillel is the largest Jewish campus organization in the world, providing cultural, educational, social, and religious programming for Jewish university students. It is comparable to All-ASA as a cultural-identity umbrella organization on U.S. campuses, though at vastly larger scale.

Emerging players

• Hellenic American Student Association (national networks): Greek-American student and professional organizations serve a structurally analogous role in providing cultural identity, heritage, and professional networking to Greek-American students on U.S. campuses, comparable in mission and chapter-based delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ANCA_DC
• Instagraminstagram.com/armenian_national_committee
• LinkedInlinkedin.com/company/all-asa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All-Armenian Student Association (All-ASA)